Get That Good Gut Feeling With Vitalize

Did you know that 67% of U.S. households have at least one dog? That’s a whopping 85 million households with dogs, and surely some of those are your existing customers. As “man’s best friend” dog owners want what is best for their four-legged friends and will oftentimes spend any amount of money on food, vet costs, toys and supplies to make sure their fur babies are happy and healthy.

That’s why BioZyme® has created a canine line of Vitalize® products, specifically formulated with the Amaferm® advantage to maintain that “good gut feeling.” Just like the equine Vitalize, this line of supplements is designed to improve digestive health and gut integrity, keeping your customer’s animal healthy and performing.

Regardless if their canine companion is a working cow dog, show dog, hunting dog, guard dog or a sit on your lap and look cute dog, your customers want what is best for it. Vitalize offers three forms of supplements for dogs:

  • Vitalize® Dog – available in 1 lb. or 40 lb. bucket – a top dress vitamin and mineral supplement for dogs in all stages of life that need or deserve extra fortification and improved digestive health.
  • Vitalize® Dog Recovery Gel – 15 mL tube – a 3-in-1 gel that provides faster recovery during stressful times such as high performance, antibiotic therapy, worming, surgery recovery, sickness or digestive upset such as diarrhea or vomiting.
  • Vitalize® Alimend® K9 – 6 oz. bottle – unique blend of: MHB3® Hyaluronan, H. erinaceous (Lion’s mane) extract, and AO-Biotics® that supports gastric health and GI tissue in dogs.

Horses can face numerous health challenges, including colic, ulcers, dysbiosis, weight management problems, going off-feed, and diarrhea. The equine line of Vitalize products offers research-proven solutions to help combat these problems. These supplements contain precision prebiotics to improve digestive health and gut integrity, keeping your customer’s horse healthy and performing. If they are good enough for some of the world’s best show jumpers and rodeo athletes, aren’t they good enough for your customers? To help your customer decide which Vitalize supplement is right for his or her horse, visit the Simplified Product Guide.

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4 Times to Use Vitalize Equine Recovery Gel

Vitalize® Equine Recovery Gel with the Amaferm® advantage contains the ideal balance of vitamins, organic trace minerals, amino acids, anti-oxidants, Omega 6 and Omega 3, MOS and Amaferm for maximum support of immune function and stress recovery. Though the times to feed it are limitless, here are four times we recommend it most.

At the first sign of digestive upset

Digestive upset or colic can happen for no apparent reason. If your horse is displaying signs of abdominal pain, diarrhea or general discomfort, administer Recovery Gel immediately.

Hauling

Hauling a horse can be a very stressful experience. In fact, on average a horse loses 6 to 8 pounds per hour of travel. To lessen the negative impact, administer Recovery Gel every four to six hours while hauling.

With antibiotics

By nature, antibiotics deplete both the good and bad microbes in the gut making probiotics an impractical option. Amaferm is a prebiotic and is research-proven to stimulate beneficial gut microbes, even in the presence of antibiotics, aiding in a speedy recovery. Administer Recovery Gel daily while feeding antibiotics and in the days following antibiotic treatment.

Showing

If you’ve ever had butterflies in your stomach, you may know firsthand the way your horse is feeling while walking up to the show ring. The stress of showing can have profound, negative impacts on the gut. To improve your horse’s performance and maintain a good gut feeling, administer Recovery Gel two to four hours before showing. For an especially nervous or anxious horse you can also give gel the night before and after showing.

Volatile Fatty Acids for Horses

Volatile fatty acids (VFAs) are a group of fatty acids produced by the cellulose digesting microbes in a horse’s hind gut. Interestingly, the microbes that produce VFAs cannot use them; they are simply a by-product of the fermentation process employed by the microbes to degrade cellulose found in forages. Instead, the horse absorbs them through the cecal and colonic epithelium, and they are distributed throughout the body as energy for a wide array of biological processes.

The most common VFAs are acetate, propionate and butyrate. Collectively, these account for the majority (approximately 70 percent) of the horse’s energy supply. At a basic level, this allows the horse to survive as an herbivore and contributes energy to the general maintenance of the horse including body condition, hair coat, hoof health and the immune system. Additional burdens, such as competition, stress, and lactation, require additional energy supply and, therefore, additional VFA production and absorption.

Acetate is arguably the most important VFA as it is the only one that can be directly absorbed in the bloodstream and used directly as energy. Propionate and butyrate can also be used as energy, but must first be converted into other compounds. Acetate also has significance for broodmares because it is an important source of fat in a lactating mare’s milk. As such, studies have shown that mares on a high forage diet have more milk fat than mares on a high concentrate diet.

Several components of concentrates are also broken down by microbes in the hind gut. However, the type of microbes responsible for concentrate degradation produce a different ratio of VFAs than the cellulose digesting microbes. This ratio, which contains more propionate and less acetate, is less desirable for the horse since acetate is the most accessible energy source. Although concentrate supplementation is necessary in many situations, a diet high in forage content is necessary for the horse to adequately produce enough VFAs to meet its energy requirements.

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Because Amaferm® increases the efficiency at which the cellulose digesting microbes in the hind gut operate, horses supplemented with Amaferm have significantly higher VFA production from forages. This means the horse is absorbing considerably more energy (and nutrients) from the same amount of forage as a horse not receiving Amaferm.

Fortunately, there are several different ways that horses can receive the Amaferm advantage. This chart will help you pick the ideal BioZyme product for your customer.