Giving back to your community and the people within it usually leaves the giver with a great sense of accomplishment and good will. However, if your business and its employees take time to get involved in community events, it will spread that sense of giving even further and spread brand awareness and business loyalty within your community.
While you and your business are making a societal impact, you are also actually doing good things for your business and employee morale. Studies have shown that a business’s involvement in community outreach will actually strengthen employee retention, especially with younger employees who have been taught the value of giving back through school and other organizations. And, while employee retention might not sound like a big deal, it is actually huge when it comes to the cost of replacing an employee. The recruiting, hiring and training process can cost a company thousands of dollars. Here are four other ways you can make a positive impact on your business while helping others in the community.
Increase Brand/Business Awareness
When you get involved in community events, you represent not only yourself, but your business. Introduce yourself that way. Others that you are working with will likely be curious about what you do/make/sell. And chances are, someone you are volunteering with that day will have a need for some good or service you offer. Remember, a majority of households have pets, and BioZyme ® markets canine products. You can also use the opportunity to promote your good will on your company website or social media. Take photos of your employees giving back and put them out on social media or make a display board in your store. Local customers are more likely to do and continue business with companies that are involved in the community.
Connect with the Community
It seems obvious that if you are participating in community service events that you are making connections. But your connections can lead to an amazing network of professionals, potential customers and employees. Maybe you have been thinking about engaging in social media, but don’t have the time, patience or skill set to post everything you want on your company Facebook or Twitter. When you are volunteering your time, you might just find someone who is capable of working on social media on a part-time basis, or you might be able to find other ways to connect by joining professional organizations or service groups.
Make a Difference
In a day where the nightly news is filled with so much bad isn’t it time to make a difference? You never know what the impact might be of a meal served to a shut-in or volunteering for a community Easter egg hunt will mean to a child who might not ever receive an Easter basket. Although giving back is sometimes thankless, the small smiles, hand squeezes and simplicity of knowing you made the difference to at least one person should make you want to give your time and efforts.
Grow Internal Relationships
At the beginning of this article, it was mentioned that employee retention is just one benefit of community involvement. However, if your business can devote a half-day or day to the community, it will give your employees a chance to build greater bonds, come together outside of work and appreciate one another as humans and not just co-workers. Having strengthened relationships outside the company will increase employee morale and leave a positive impression on the employees, giving them a great sense of ownership in a company that supports its community.
Giving back. It’s good for the soul, and it’s good for business. Not only does it feel good to give your time and talents, it might just help you increase company morale and grow your business at the same time.