Dealer Spotlight: Foxfire Feed, LLC

Balancing their Business is a Labor of Love

When you can whole-heartedly see the results of a product and can believe in that product and the company that makes it, it is easy to say “yes” to becoming a dealer, even if it means balancing that with full-time careers and a herd of cattle.

That’s exactly what the mother-daughter duo at Foxfire Feed LLC, Pinetown, N.C., has done, but they wouldn’t have it any other way. Mother, Sandra Boyd, works as a secretary for their 5,000-acre row crop farming operation; her oldest daughter, Melinda, is an agronomist, and her youngest daughter and resident-showman, Madison, is away at school at Oklahoma State University. Together, they all work to promote and market feed and mineral and manage the cow herd.

“We just do this on the side, on the weekends, in the afternoons, whenever we get a chance, It’s a fun ‘little hobby’,” Melinda chuckles.

Their little hobby of being BioZyme® dealers started about four years ago. They are dealers for Roy Umbarger & Sons Show Feed and had been purchasing the Sure Champ® products from Umbarger for their own use and having great results with them. Once they started using the products, they were eager to start selling the products. The rest is, as they say, history.

“That worked out really well for us, and now we are selling more than we ever imagined! We just really trusted the products that we purchased, and we wanted to share them with everyone in our area. We first were using the Vita Charge® Cattle Drench and the Sure Champ Cattle.” Melinda said.

She adds that the products speak for themselves, and their success combined with that of their customers has been the best marketing tool that Foxfire Feed has used. She said when they travel to shows, people will often ask them what they do to keep their cattle looking so good.

“We don’t tell them all of our secrets, but we do tell them about the BioZyme products. The Sure Champ keeps them on feed, the green cattle drench, Vita Charge, is really a miracle worker when they do go off feed or are in stressful situations. We use the drench before every show, and we use Vita Charge Climate Control before every show because the heat and humidity are really big factors here in Eastern North Carolina. People notice our livestock and our customers’ livestock. They like what they see, and they buy it from us,” Melinda said.

Not only are they involved in showing their own livestock, but the Boyd family also provides sponsorship to some of the shows in the state. Melinda said the show industry is rapidly growing in Eastern North Carolina. Providing sponsorship to some of the shows not only puts the Foxfire Feed name out there, but it lets their customers know that they believe in them, as much as they believe in the products that the Boyds sell.

She does suggest that anyone that is interested in being a dealer should use the products first, as it helped her family have a greater understanding of how and why they work. However, if that isn’t always possible, she said the resources that BioZyme offers the dealers make being a dealer easy, especially with a busy schedule.

She said the Master Dealer Training Program is great at further explaining products, and the entire staff has been willing to help their dealership during their busy times. Their ASM Justin O’Flaherty always is willing to help them when they have a question.

“The whole company is very helpful if we need something. And with the time management that we have to figure out, it is a juggling act for all of us, that’s for sure,” Melinda said.

Being an outstanding BioZyme dealer is one thing that the Boyds of Foxfire Feed have definitely figured out. They give back to those who trust and use their products and rely on the many resources offered to the dealer network. They are passionate about the products and excited to share them with others. They truly are dealers that exemplify “care that comes full circle.”

Dealer Spotlight: K Triangle Feed

Personal Experiences Lead to Protein Promotion

When a dealer has walked a mile, or 20, in his customer’s shoes it makes it clear to understand the trials and opportunities they face each day. Master and VIP Dealer Keith Micke, Glendo, Wyo., knows what it’s like to try to survive in the cattle business and have Mother Nature against you. He is making strides to help his customers stay profitable while providing high-quality nutrition to their herd.

“I ranched at one time, and I have always been one to get the biggest bang for my buck and save money where I could, and my customers are the same way,” Micke said. “If they are having a bad year, I might have a bad year. I am trying to help them get the best possible product for their money.”

Sufficient protein is always a concern going into the fall and winter months, and BioZyme® offers several options to supplement protein in the cattle diets. However, in a year where some ranchers have too much rain and some are suffering from drought, Micke is trying to make sure his customers also get the most for their dollar, especially in a time when calf prices are depressed. Therefore, he is turning his focus on marketing the VitaFerm® Concept•Aid® Protein Meal.

Micke said he typically offers a slight discount on a protein product for about six weeks each fall; and this year, making the choice to focus on the Protein Meal seemed logical after hearing from his customers. The product contains 20% protein, Concept•Aid and the Amaferm® advantage, while being conveniently packaged in 50-pound bags, which he said is easier for older ranchers and lady ranchers to handle than the 200-pound tubs.

Micke said promoting and selling the Protein Meal is two-fold. The Protein Meal offers an affordable value; however, it does require a feeder. He said if his customers order a mass quantity of the Protein Meal, yet to be determined, he will provide a VitaFerm mineral feeder for them.

“The mineral feeders will pay for themselves over time. They are big, and have the VitaFerm label right on them, so each time they are out in the pasture, the producers see ‘VitaFerm’ and think about the value they are receiving when they put mineral out,” Micke said.

He said since he has started keeping the mineral feeders in stock, they have become great sellers. When people see them, they want to try them, and they have great results. He has heard from producers who use them with bulls. They don’t tip over and keep the mineral protected from wind and rain. And, perhaps most importantly, they don’t blow around like the empty tubs.

“The Protein Meal is a hell of a product. It’s not new, but it’s one that producers need to think about when trying to save some money this fall,” Micke said.

He will start marketing the Protein Meal with a mailing that the Marketing Team helped him develop and will launch his promotion at his producer meetings in mid-September. He suggests always working with the ASMs, who are insightful and can help with ideas.

Experience is the best teacher, and having fed the Protein Meal in 2012, when coming through a drought, helped Micke understand the value of the product. To offer a product that helps producers succeed, and helps dealers stay profitable is a great example of care that comes full circle.

Dealer Spotlight: Wilde Angus

When Wilde Angus Ranch started using VitaFerm® and Vita Charge® products on their registered Angus herd in northwest Minnesota, the partner-owners were excited about the added performance and results they saw in their herd, and knew they needed to explore the opportunity to become dealers.

“If we are going to use the product, there is an immediate benefit to becoming a dealer, but more importantly, I thought I could help people. That is the core of what we do anyway. We try to help people improve their herd health and genetics in their cow herd, so it was a natural fit for us,” said Don Abarr, Wilde Angus Ranch.

Abarr is not a high-pressure salesman, and primarily talks to his personal contacts in the livestock business. However, when he shares his own successes with the products, others listen.

“When we began using the mineral, we could tell that the cattle were immediately off to a great start. Of the 170 bulls on feed, only 6 of them did not gain at least three pounds per day. The rest were 3.80. A huge number of those calves were up over four pounds, so they just really excelled in performance,” Abarr said of his own personal experiences. “It’s one of the reasons it helps me sell the products, too. I tell them this is what it’s done for me, and they say, ‘Holy cats. Can I do that?’ Here’s how you do it!”

He already has Vita Charge Cattle Drench on hand for fall weaning, and the Drench is one of his favorite products to share with customers and potential customers. He’s had great success marketing VitaFerm Concept•Aid® and VitaFerm HEAT® mineral and said he enjoys finding out what a producer’s needs are then matching them to a product.

“We had a customer referral come in, who lives in an area low in phosphorus, but we did leg work to be sure that that Concept•Aid 5/S would be sufficient. We were able to save the customer money while providing them with a nutrition packet that isn’t overkill,” Abarr said, believing that meeting producer needs like this will help grow his business.

Wilde Angus will host its first-ever producer meeting in August at the ranch. In addition to providing education on nutritional needs and the BioZyme® products, the meeting will be in conjunction with a BQA certification.

“I’m excited to be a dealer and look forward to helping people. I don’t have all the answers, and when we don’t have the answers, we reach out to the resources at BioZyme and find them, follow up and come back with something we know to be accurate, instead of winging it and guessing,” Abarr said.

Helping others, providing service and sharing results are what makes Don Abarr an outstanding advocate for the BioZyme brands.

Dealer Spotlight: Fayette AG

Fayette AG uses Tools to Provide Care that Comes Full Circle

When it comes to decoding the mystery of growth, one progressive dealer who addressed the store dealers shared his answer at the recent Dealer Retreat. Use the tools provided, educate your customers and provide top-quality customer service.

Mike Renfroe, Fayette AG Center, Fayette, Ala., said they are a feed mill that opted to add BioZyme® products to its vast mix of mineral products, after he reconnected with an old rodeo acquaintance Rowdy Pope, now an Area Sales Manager for BioZyme. Renfroe thought if he could sell two or three tons that first year, he’d be doing well.

“Rowdy convinced us to host a producer meeting that first year. We had 85 people show up and by the end of year one, we had sold 160 tons of product,” Renfroe said.

Renfroe said after a first year with phenomenal sales and support from the BioZyme staff, he realized what set BioZyme apart from other nutrition companies besides its premium product, was the support it offered its dealers.

“BioZyme is one of the best at finding answers for its dealers and their customers,” he said. “The people are always there to help us and if they don’t know the answer right away, they will find an answer for us.”

In addition to hosting producer meetings and having a presence at some of his customer-hosted field days, Fayette AG also takes advantage of other programs available to dealers. Renfroe has worked with the BioZyme marketing team to produce radio advertisements and has also completed the Master Dealer Training Program, to help him become more knowledgeable about the products.

“The Master Dealer Program was one of the better things I did to help grow my business,” Renfroe said.

The support and care that comes full circle from the BioZyme staff has created a significant shift in the way he does business and the products he sells. Renfroe said that he started with just a small section of his warehouse with the BioZyme products, but now those products get a bulk of the space and the other supplement brands get just a corner. Much of that is due to the services provided and the communication and support he receives. He said once he places an order with the “other brands” he never hears from them again, yet with BioZyme, he has phone calls and emails and follow-up from his ASM and the Outreach Support Center, something he greatly appreciates.

And those services BioZyme provides that he can pass down to his customers like feed testing and ration balancing, speak volumes and make a difference to his end-users. Vista Farms Managers Scott and Sarah McElfresh said services like pulling forage samples and receiving complete forage analyses are some of the great services they appreciate that Fayette AG offers through BioZyme. Scott said when he took the completed analyses to his Extension service to help him determine rations, they too were impressed with the complete information, making it more efficient to determine what Vista Farms needed to add to their nutrition program.

“The customer service like that Mike and BioZyme provides is what made us go all in,” Scott said.

And that service is care that comes full circle – from the tools and customer support that the company offers Renfroe and Fayette AG and the outstanding service and products he can provide his customers so they can produce a quality product for the consumer.

Dealer Spotlight: Field Farms

BioZyme® dealer Mitch Field at Field Farms shares his own personal success stories with the products to gain the trust and business of potential customers. He and his family had positive experiences with the VitaFerm® products on their Angus operation in Erhard, Minn., but the closest dealer to him was 100 miles away, so Field decided to become a dealer. He started sharing his success stories, has conducted producer meetings and has taken his message to social media, all while watching his business grow during the past two years.

“The biggest challenge for me has been getting people on a strict mineral program. But I’m working to get them feeding it all year, so it is better for their cows too, and some of them are starting to come around,” Field said.

In an area where farming is the dominant profession and most producers have less than 50 head, Field said getting them on a year-round program has been a battle. However, when they see the benefits of the Amaferm advantage, they are starting to realize the importance of providing excellent nutrition to their herd all year.

Field said he promotes the mineral program by seasons and production cycle. When he and his family only had to treat one sick calf out of 150 at weaning after using Vita Charge® Drench and Stress Tubs, that definitely grew his customer base. He has his producer meetings in the fall just prior to weaning to sell the benefits of the Vita Charge program. He also notes with the humidity and the number of lakes they have in their area, the VitaFerm HEAT® mineral has been easy to sell.

“With where we live in Minnesota, we run into a lot of fly issues in the summer, so I tell people about the HEAT mineral. Once they try it, they really like it, and they don’t have to worry about pinkeye issues either,” Field said.

Though his own experiences have helped him educate producers in his area about the benefits of a high-quality mineral program, he’s also gone a step further, and shares some of his experiences on social media. He shares his personal experiences on Twitter and said that he’s had a few other cattle producers reach out to him about mineral programs. He was able to refer them to BioZyme dealers in their area, and at least one purchased product.

“I always have people ask certain things. Since I’ve had good luck with the product, I share personal experiences with my followers,” Field said.

Educating others on the value of the mineral program is key; however, the biggest benefit to becoming a dealer is the personal network that Field has made. He said he has made connections with people in his own area he didn’t even know raised livestock and made valuable friendships with other BioZyme dealers and staff that he looks forward to talking with on a regular basis.

“I’ve made some good friends along the way. I talk to Keith Micke (Dealer in Wyoming) about once a month and Rowdy Pope (ASM in Florida) about once a week.”

For Field, it’s more than a mineral program. Being a dealer has allowed him to share his experiences, help others help their herds and cultivate friendships and connections along the way. That’s care that comes full circle.

Dealer Spotlight: Associated Feed

Associated Feed Develops Next Generation of Livestock Enthusiasts

Imagine taking one day away from your dealership or store front to teach upwards of 1,000 people the basics about feeding and showing livestock. You’ve just enriched 1,000 lives with information and potentially created an interest to continue pursuing a career in the livestock field, but you’ve also come into contact with a lot of potential customers.

Associated Feed & Supply, Turlock, Calif., has hosted at least 12 all-day, totally-free Associated Feed Junior Livestock Camps each October for young livestock exhibitors, the parents, 4-H leaders and FFA advisors in Central California. The day-long camp that focuses on evaluation and selection, nutrition and feeding, fitting and showing of beef, sheep, goats and hogs, is conducted at Modesto Junior College.

“Livestock and agriculture are dying industries, and we feel it is our job to help these kids learn more about their projects to where we not only we can help educate them to have a successful project, but also spark their interest in ag to continue their involvement in agriculture,” said Nick Warntjes, Associated Feed’s Northern California Sales Rep who manages the Camp. “We want to make sure the kids, parents, 4-H leaders and FFA advisors have the tools and resources they need for a successful livestock project. Selling feed is a secondary bonus.”

Warntjes said they invite highly reputable industry leaders from all parts of the United States to teach about each species, one of the things he believes is such a big draw for the attendees each year. He said in the last Camp, between 500-600 people were pre-registered, but 800-1,000 people actually showed up. The reason they ask for preregistration is to ensure every youth leaves Camp with a unique t-shirt.

“Every kid gets a free Camp t-shirt. It is pretty amazing how much that t-shirt means to the kids. I see those t-shirts at county fairs and worn all over the place the next year,” Warntjes said.

And because the California Camp has been so successful, typically drawing youth from California, Nevada, Idaho and Washington, Associated Feeds expanded its efforts and offered a similar Camp in Oregon this past February. Warntjes said that first-time event drew 300 participants from Oregon, Washington, Idaho and Northern California, stating one family even drove 10 hours to attend.

“I truly appreciate the support of Chris Benevedes, my boss at Associated Feeds. He approves and supports these camps. He’s been very generous in continuing to allow us to expand this event and allow us to put it on,” Warntjes said.

Finding high-quality speakers that are respected within the industry are what draws so many people to the Camps. Warntjes asks each year how many young people have previously attended and estimates 30-40% are repeat attendees.

“It’s about bringing knowledgeable people in front of the kids where they can learn something and ask any questions they have.”

Associated Feeds knows the importance of developing the future generations and they give back one day each October to do just that. They get involved, provide the resources and create a spark of excitement in livestock enthusiasts.

Dealer Spotlight: Gatlin Feed

Sells Service and a Whole Lot More

At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. But their real specialty is making people’s lives easier.

“I’m in the service business. Everybody wants their life to be easier and that is what we try to do. We don’t promote anything I haven’t used. If I don’t think it works, I would never sell it,” said Jeff Gatlin, owner of Gatlin Feed based in Boque Chitto, Miss.

Jeff has been providing service and selling feed to his customers for more than 40 years. His dad, Charles, started the family business when he started mixing his feed for his cattle, looking for a consistent product that worked year-after-year. His neighbors noticed the higher-performing, healthier looking cattle, and the elder Gatlin was now in the feed business.

Jeff purchased his dad’s share of the business about 15-20 years ago, and just a few years ago started adding Amaferm® into a feed he was giving some cattle he was backgrounding. He noticed a marked difference in efficiency and growth and became a BioZyme® dealer soon after, continuing to add Amaferm into some of the cattle and wildlife feeds his mill makes as well as selling the other supplements to his customers.

Gatlin markets a deer ration with Amaferm to several breeders in the South. He said the conception rates on their does have increased considerably, and the overall health of the deer has improved since including Amaferm in the feed. At the Whitetails of Louisiana breeders’ show the past two years, customers on Gatlin’s deer feed have taken four of the top five awards in antlers and deer size.

“Those awards have helped improve our sales. We are competing against the Purinas and Nutrenas, and it’s pretty neat being a Tier 2 distributor manufacturing our own feed. It’s pretty neat when your product does as well or better,” Jeff said.

In addition to the cattle and deer feed, Jeff also has a growing market for the Vitalize® High Performance mineral. He has several race tracks and breeders in south Louisiana that have been pleased with the product, and he continues to grow within the equine market.

“I’m a visionary, and I see way out sometimes. And I’m real adamant about growth. I feel like if you’re standing still, you’re going backwards,” Jeff said. “I’m a hustler and whatever that takes to get the work done, I’ll do it. If it means loading up mineral on a Sunday afternoon to make a delivery, I’ll do it, even if it means driving 250-300 miles. Usually I find that will turn into additional business. Ten times out of ten, it does.”

When Jeff makes his Sunday afternoon deliveries, he usually will call ahead to see what products besides mineral the customer might need. If a producer needs mineral, they might also need fencing supplies, a feeder or some other farm equipment that Jeff can sell them. And when he delivers it on a Sunday, he’s providing service and making their lives easier.

Dealer Spotlight: LaJunta Mill

Simple Actions Grow Dealership

Some people learn about the Amaferm® advantage from feeding one of the many supplements BioZyme® offers. Others read educational material, visit the website and/or ask questions of the Area Sales Managers. And yet, a select group run their own trials so they can experience and witness the benefits first-hand. That’s the case for Cody Stoker, who co-manages LaJunta Mill, LaJunta, Colo., with his brother.

About 10 years ago, LaJunta Mill received a request for a custom show ration with Amaferm added to it, according to Stoker. Unfamiliar with Amaferm, he started doing some research, comparing it to other additives from other companies he had used in the past. Once he saw the results, he was hooked, and has been mixing Amaferm into all his ruminant feeds as well as some horse feeds.

“You see those animals really get a healthier look, and you know if they look healthy on the outside, they are healthy on the inside. I have also seen a reduction in feed intake, especially dry matter intake,” he said.

Stoker has been feeding a custom mineral tub he developed for the Mill with Amaferm included in it for about the past five years. He uses the tub while feeding free-choice cane hay to mature cows. He said he sees a reduction in forage consumption while those cows maintain their body condition score, therefore he knows his cows are getting the maximum nutritional benefits from the Amaferm.

Stoker uses computer software to assist him when it comes to formulating the Mill’s custom mixes and its own brand of feeds. He has been around livestock his entire life and understands the importance of a precision-based prebiotic like Amaferm that aids in intake, digestibility and absorption.

In addition to feed, custom mixes, tubs and show rations, the Mill also includes Amaferm in some of its range cubes. He has one producer who feeds the range cubes to his cows and has seen tremendous response to his cows’ nutrition at calving time.

The biggest challenge Stoker has with suggesting Amaferm as an additive in a custom-mixed feed is the price tag producers see for the bulk order.

“They shy away due to the overall cost when they see a product with Amaferm in it. But if they would do the math and break it down, they would see it’s only costing them about two cents per head, per day,” he said.

A simple suggestion by a customer led one leader at LaJunta Mill to dig deeper. With a little research, some trial and error, Stoker discovered the benefits of Amaferm on his own animals and knew this was a secret he needed to share. Progressive dealers like LaJunta Mill care about their customers and their customers’ animals and that is why they choose Amaferm as a trusted additive for their products.

Dealer Spotlight: Next Generation Genetics

Simple Actions Grow Dealership

BioZyme® dealers Tod and Sondra Brancel, Next Generation Genetics at Endeavor, Wis., wear many hats. They work together to manage and operate a registered cow herd, both work off-farm jobs and are raising two children involved in activities. Despite their busy schedule, they have experienced significant growth in their BioZyme business and their action rewards points in their second year as dealers. Sondra says their success stems from following the golden rule.

“We try to treat people the way we’d want to be treated if we were the buyer. Be good to all people,” she said. “We aren’t high-pressure sales people. But we’ve used the product, and the product has allowed for us to be not high-pressure sales people because it sells itself.”

The Brancels first started using VitaFerm® products after conducting their own research and trying the products on their cows that were experiencing lowered conception rates, likely due to high iron in the water source. Once they started using Concept•Aid® and saw the results, they became dealers. Word of mouth and their peers knowing they use the product have been good marketing tools.

“Sometimes I feel like we don’t do enough because our lives are so busy, and we are going in so many directions, but I think we just try to keep things simple and let people know about the products we have. The fact that we use what we’re selling, and we first believed in the product before we decided to become a dealer, that holds value for people.”

Sondra also emphasizes that keeping a small, realistic inventory is key to keeping happy customers, while making economic sense to her and Tod. They don’t keep an extensive inventory but do know what their customers need and try to have it because she knows not everyone plans ahead.

“We are willing to have products a customer uses on hand, even if we don’t use them ourselves. I try to circle back with regular customers to make sure their needs haven’t changed before I place an order,” she said.

Involvement with industry organizations and communication with BioZyme staff are also important steps that Tod and Sondra take. Sondra has helped ASM Kevin Arand staff the booth at the Wisconsin Cattlemen’s Meeting. Tod and Sondra are also active in the Wisconsin Hereford Association and have hosted a tour stop at their farm, allowing other cattle producers to learn more about the VitaFerm products.

“The Wisconsin Cattlemen’s is a small enough trade show space that we get noticed, have an attractive booth, and other producers like to see me there as a producer who actually uses the products and carries the product. We don’t run down a competitor, but rather show them the data and research behind the products. The product they are using might be just fine for them, but our product might go above and beyond for them if they give it some time. You can’t buy six bags of mineral and expect to see a change overnight,” she said about working the trade show.

In addition to industry involvement and peer interaction, Tod takes his training as a veterinarian and embryologist to help others understand how good nutrition ties back to reproductive health. He is able to create partnerships based on his practical knowledge of using the products and his academic training to explain how and why the products work. He also works closely with Kevin to help customers test feed samples to make sure the customers are getting the right supplements for their animals.

Simple human interactions along with knowledge and tools are what have helped Next Generation Genetics grow their business. Sondra offers four final pieces of advice to any new dealers or those looking to grow:

1. Set goals on what you want to achieve.
2. Be honest and fair with people.
3. Know your product and know why someone would use it.
4. Be knowledgeable; use the tools BioZyme provides so people will turn to you as a trusted source.

“If you are confident in the advice you’ve given your customers, use the sales tools and product information that you’re provided as dealers, and treat others the way you want to be treated, you should experience growth,” Sondra said.

Dealer Spotlight: Kaycee Macgibbon

Most of the time we think of community as the area we live – it might be our rural neighborhood, our town or even our county. But for one BioZyme® dealer with a passion for the equine business, her “horse” community stretches from New Mexico to North Carolina and from Wyoming to Florida. Kaycee MacGibbon, from Crouse, N.C., comes by her passion rightly; she is the fourth generation born into a rodeo family. She and her family always worked with horses – raising, training, breaking, showing and competing on them. It wasn’t until tragedy struck in 2014, that she started advocating for their health.

“Equine nutrition has evolved over the years. We always knew how horses worked, unfortunately we didn’t have a good nutrition program back then because we didn’t have all the research and knowledge we do now,” MacGibbon said. “I always tried to feed the best feed I could, but unfortunately in 2014, all my horses died of Rumensin toxicity. That is when I would start educating myself on equine nutrition. Through that and through learning proper diet and nutrition for horses, I found out about Vitalize® , and I started feeding it and it did wonders for all my horses – even the horses I thought were looking good and really healthy. They improved another 75% at least, once I put them on Vitalize.”

Although MacGibbon experienced immediate results when she put her horses on Vitalize, it was almost a year later before she decided to become a dealer. And now, she shares the Vitalize message of the importance of a “good gut feeling” with her equine community, rodeo friends and family both near and far.

“A lot of time when you start new products, the first 60-90 days you are like ‘wow, this is really working,’ then it plateaus, and it quits working. But with Vitalize it did not do that. It improved the animal’s overall health, digestive tract, hoof, hair coat, brain, everything. It continued a year later, which was really impressive to me because I have never seen another product do that. I wanted to become a dealer because I wanted to share this with all my people in the barrel horse industry, rope horse industry, the rodeos, the shows, and everybody to be privy to this information and have this help their horses as much as it has helped mine. And through that I met (ASM) Justin O’Flaherty, and I became a dealer and it has been a huge snowball effect from there,” MacGibbon said.

With such a large network of friends and colleagues in her equine community, MacGibbon said it hasn’t been hard to sell the products. And if she gets people interested in the product too far from home, she will point them in the direction of an another ASM like Rowdy Pope who will help them find a dealer in their area.

MacGibbon said the split is about even with her approaching people to tell them about the products or people coming to her seeking advice about their horses. But her advice and the outcome are almost always the same – the horses usually have gut health issues, and Vitalize typically makes them feel better.

“If the gut’s weakened, the body’s weakened. And 99.99% of the time, it is poor digestibility. Basically, their horse’s digestive tract has shut down, and we get them on the Vitalize. In 10-15 days, I get a text, saying ‘Oh wow! My horse is already looking better. They are happier; they are healthier. Thank you so much.’ I usually say, ‘Don’t thank me. Thank Vitalize,’” she said.

And for the skeptics, who are used to a “supplement on every corner,” and not sure they want to try Vitalize, MacGibbon offers some free product because she knows once they try the Vitalize, they will be hooked. She said to this point, she’s never had one person try a “free” sample, who hasn’t returned as a paying customer, making those samples well worth the investment.

“The product speaks for itself. If they try it, they stay with it,” MacGibbon said.

Reaching out to the equine community is what MacGibbon is passionate about. By raising awareness of a sound nutrition program that starts with gut health, she knows she is making a difference for her generation of equine enthusiasts and those generations to come.