Dealer Spotlight: Proven Sires Services

Provides Nutrition Needs To Bull Customers and Others

Cattle producers are often said to be the original stewards of the land. Their genuine passion for caring for their land and livestock is in their blood. They know if they take care of their cattle and the land, the cattle will take care of them. Taking care of his cattle before and after the sale is how Mark Rohr, Proven Sres Services, Hays, Kansas, became a BioZyme® dealer in 2014.

As the owner of Lazy H Ranch, where he markets between 100-150 registered Angus and Charolais bulls each spring, he wanted to be sure that those bulls continued to receive the best nutrition possible after the sale. That’s when he became a dealer and started recommending his customers use the VitaFerm® and Vita Charge® products to keep their new bulls healthy and reproductively sound.

“I wanted to offer the best of the best for my bull customers. At least 35% of my customers have started feeding VitaFerm, and that accounts for at least 50% of my bull sales,” Rohr said.

As a VIP dealer, Rohr not only offers the best products to his customers; he also offers top-notch service. He connects with them each monthly, if not more often and makes sure they have everything they need. He answers their questions promptly and relies on his ASM and National Sales Director for answers when he doesn’t know the answers, knowing they will respond quickly.

He suggests utilizing the ASM as a lead to new customer relationships. He appreciates when the ASM makes a cold call first to explain the Amaferm® advantage and ROI of the various product lines. Then, he can follow-up and share his own unique experiences with his customers. As a user of the products, Rohr can give first-hand accounts of what the products do, how they work and the benefits he has experienced in his own herd.

Building trust is the first step in any business relationship, according to Rohr. To build trust he shares his own experiences and works potential customers using other products into the VitaFerm products gradually.

“Offer them a product we have that their company doesn’t. Something like Vita Charge to help reduce stress with vaccinations and weaning. Or if I want them to try the VitaFerm products, I tell them not to go full-bore, but to try it on half or part of their cows so they can see the difference for themselves,” he said.

Rohr hosts a customer appreciation event each summer. He also makes sure to have plenty of BioZyme and Amaferm information available at his sale so his customers can leave with the information they need about a high-quality nutrition program.

As the industry becomes somewhat more volatile, Rohr said sharing key benefits that can be looked at as opportunity costs of the products will be even more important than ever. For cattle producers those include conception rates, especially for those utilizing A.I. and embryo transfer, calf vigor at birth and cows cleaning themselves at calving. Bull fertility is also key.

“I am in partnership on another set of bulls on feed at another location, under different management but the same mineral program, using a different vet service, we had 100% semen check there, and that vet wanted to know what we do to make that happen. As far as fertility in our bulls, the VitaFerm mineral and Amaferm advantage has been awesome,” Rohr said.

With results like that, it’s easy to see how Rohr can use personal experiences to build his customer base and help his bull customers at the same time. Thanks for being a part of the dealer network, Mark!

Dealer Spotlight: Jeff Cluxton & Sons

Second Generation Dealer Provides Services and Answers to Livestock Challenges

Providing a quality product to customers while delivering top-notch services are traits that come naturally for second-generation BioZyme dealer Jeff Cluxton, at Ripley, Ohio. Jeff’s dad, Tom, started using VitaFerm® products in 1974 and became a dealer. The family has appreciated the impact that the BioZyme products have had on their 175 head cow herd and have shared that with their peers.

“VitaFerm’s been good to us. It’s a product that we strongly believe in as users of it, so it helps us be able to sell it to people. We’ve always used the product here on the farm, so we know what works best for people.

If they are in the embryo world, we try to direct people to Concept•Aid® products. Even our commercial cattle producers, will use the Concept•Aid 8/S or the Concept•Aid tub,” Jeff said.

Perhaps the thing that differentiates Jeff and assists him in helping others is the relationship that his family has had with local veterinarian Brian Cowdrey. According to Jeff, Dr. Cowdrey’s parents used the VitaFerm products and now he uses them too. And when a client has a challenge that can be fixed with the help of a nutrition product, the vet sends his client Jeff’s way, which Jeff says makes for a unique situation.

“If the customer will be obedient and do what the veterinarian recommends, we get a lot of business from Dr. Cowdrey. Word of mouth from the vet drives a lot of my business. About four to five years ago we had an outbreak of anaplasmosis here in the county, and word of mouth and VitaFerm offering CTC and IGR became a very popular product around here,” he said.

But that isn’t the only relationship that has helped Jeff grow his business. He said he’s been able to market the VitaFerm Gain Smart® Stocker and Vita Charge® Stress Tubs to the Buckeye Valley Beef Cooperative. The group of local, younger beef producing families are working to raise beef for the consumer to buy from the farm or through local retail outlets, with the knowledge that this beef is locally sourced and has never been treated for sickness. This group of progressive cattle producers has used the Gain Smart Stocker to help ensure the cattle they are feeding for their ultimate customers put on healthy, efficient pounds and meet their strict criteria. He said they use the Stress Tubs at weaning.

As an on-farm dealer, Jeff says he is always available to help his customers. He does chuckle that his wife suggests he set some office hours, but he says he’s here to help. For instance, he has an old truck that he’ll leave a bag or two of mineral in if someone is in the area at a kid or grandkid’s ball game and wants to pick it up. He even tells about a customer who drove out of his way to get 20 bags because Jeff had the product he wanted on hand.

“I won’t turn down a customer. I will help someone out. People are busy, but you can gain a lot of business by being flexible,” Jeff said.

He shares a story from last Christmas. Since he’s also an Umbarger dealer, he has the chance to sell Weaver show supplies. Somebody had ordered a show box for Christmas gift. He offered to wrap and deliver to the customer’s front porch on Christmas Eve when that family was at another Christmas celebration. The customer was overjoyed by the service Jeff provided. He said by providing that type of service, he sees the potential of a return customer for show feed or breeding mineral in the long-term.

One of the most valuable lessons Jeff learned from his dad, and one he shares is to always be willing to find out the answer to a question when you don’t know the answer.

“Always be truthful and honest to your customer, and they will always come back to you. If you don’t know the answer, be willing to say you don’t know but you will find out. That goes a long way for you.”

Jeff Cluxton & Sons is a dealer that shows care that comes full circle while differentiating his business through long-time user experience and outstanding customer service. He’s sharing the knowledge from his dad with his customers in Western Ohio. Thanks for being a great dealer, Jeff!

Dealer Spotlight: A To Z Vet Supply

An Innovator In E-Commerce

Online shopping; some say it is a double-edged sword, but it is here to stay. It is an efficient way to purchase the supplies a person needs and wants without fighting crowds and pushy salespeople. Others contend that it takes away from local businesses. However, one BioZyme® dealer, who is an innovator in e-commerce, has found his niche in the online retail business while educating his consumers.

Chris Mallon, owner and manager of A to Z Vet Supply (www.atozvetsupply.com) in Dresden, Tennessee, was one of the first pet supply sellers to have an online business, back in 2003, when the internet was still the “wild, wild west.” Although the transition from a catalog to a website didn’t happen over night and not without trial and error, his company has grown, experienced some website changes; and he’s excited to launch a fresh designed, custom website in the very near future.

“We look at our business differently. I’m not a widget-seller. I’m an educator. I travel around the country and speak at conventions and educational seminars [for dog breeders]. The backbone of our business is dog breeding. We work with dog breeders to educate them on a sciencebasis just like BioZyme does, on nutrition and vaccinating and worming and all these things they need to bring healthy puppies to market and what happens beyond,” Mallon said. “Puppies grow up in a breeder’s environment and then they leave to go to a new household or go to a pet store to be sold. That’s a whole new environment and that just shuts down their system. Of course, the Amaferm® in the Vitalize® Dog Recovery Gel is a great thing to send along with that puppy to keep its system intact and even if it stresses, there’s no impact on its digestive tract and it won’t have diarrhea, etc., etc… So, we educate people on these things.”

Mallon said education is vital to what he does. Once he or his staff has educated a consumer on a product or how to use a product, the sale is secondary. When a consumer understands the product, the sale isn’t as challenging to make. And once they start using a product they trust that works, they don’t turn back. Then, they start telling their friends who tell their friends and referrals come pouring in. He said that is how he’s used the Vitalize Dog Recovery Gel and Vita Charge® Liquid Boost to grow his business during the past two years.

“I’ve got people hooked on those products. I gave a great educational seminar, so they try the products. Once they implement them, there’s no reason for them to think about it again because they keep coming back and are like, ‘wow, this really works!’”

As a pioneer in animal supply e-commerce, Mallon offers three tips to set yourself apart in online retail.

  1. Educate your consumer. The only way Mallon said you will set yourself apart from your competitor is to provide education. Without a consumer being able to hold and “experience” the product, they need to feel connected to it. That might be with a testimonial blog or video, but make sure to offer more than a product picture, description and price. He said when people do visit his website, he hopes they call the 800-number, but if they do not, the information they need to know more about the product and make a buying decision is available directly on the website.
  2. Invest in a website. “Websites are the cheapest salesperson you will ever invest in and the more money you put into that salesperson, the better off you’ll be because that website is working 24/7, seven days a week for your initial cash outlay.” Make sure your website is user friendly, on a reliable platform and contains the items that you carry in your store, if you have a storefront.
  3. Prepare for the future. Mallon said that by 2025, its predicted 90% of all online orders will be submitted via cell phone – not a desktop computer or tablet, so when you do decide to join the world of e-commerce, make sure your website can be pushed through on a cell phone.

In addition to its website, A to Z Vet Supply is also found on social platforms like Facebook and Instagram. Mallon said he uses those tools to help draw people in to find his website. Although he uses the Promoboxx content on the Facebook page, he said his typical content is funny dog videos that people will watch, then they see his website, visit that and perhaps call him with a question. Another valuable tool he recommends is Google Analytics, a free resource to track and reports website traffic.

Yes, online shopping is here to stay. A to Z Vet Supply has proven itself an innovator in the digital information and retail space. Chris Mallon uses his skills and knowledge to educate before the sale, being a true champion of “care that comes full circle.”

Dealer Spotlight: 4 UP Livestock LLC

Dealer Relies on Word of Mouth to Build Business

Word of mouth marketing is likely one of the original marketing strategies; yet it is one that 4 UP Livestock LLC still relies on for its success today. Although this dealer is somewhat new to the BioZyme® family, Kirstie and Brian Wachholtz are not new to building relationships in the business world. The couple, from southeast Wyoming, raise cattle and Brabant Belgian horses. Their BioZyme relationship story begins with a stud horse that didn’t handle hauling so well last year. That’s where VIP and Master Dealer Keith Micke encouraged them to try the Vitalize® Equine Recovery Paste (now Vitalize Equine Recovery Gel). The rest as they say, is history.

“We went to the Wyoming Equine Extravaganza last year and took some of our Brabant Belgian studs, and one of them was not acclimating very well. Keith brought over a tube of recovery paste, because it was still paste at the time, and said ‘Hey, I guarantee you need to do this. He’ll drink, he’ll settle down, he’ll be good.’ In half-anhour that horse was acting like he was at home,” Kirstie said.

On the way home, Kirstie and Brian swung by Keith’s, loaded up on products for their cattle and more Recovery Paste, and soon after became a sub-dealer for K Triangle Feed since Keith didn’t have anyone in that part of the state. They have capitalized on their own positive experiences with the VitaFerm® and Vitalize products in addition to their relationships from their off-farm jobs to promote and sell the products. Kirstie is a licensed practitioner for pulsed electromagnetic field (PEMF) therapy for horses and livestock. Brian is a farrier. Both work with clients in several Western states and travel to livestock and horse shows and rodeos, and while they are traveling can share the messages of the BioZyme products.

“With what I do, I was having a hard time finding a good solid electrolyte paste, where I felt that the cells got to metabolize. What I do is dubbed “cellular exercise” and with the therapy that I offer, when those cells get that exercise, you need something to feed that mitochondria, so I started incorporating the Recovery Gel into any diet where they have issues. Or, even if a horse has an injury, I have started incorporating it. I sell it at every show I go to from Nevada to Texas, it has traveled everywhere,” Kirstie said.

She adds that the prebiotics in the products work to assist the animals that she and her husband are helping since a healthy gut means reduced inflammation in the body. However, without a loyal and growing customer base, they wouldn’t have people to sell their goods and services to.

“Relationships are huge because in the cattle industry and the horse industry that’s still a large, large part of building clientele; it’s about actual relationships. You can’t sell a product if you don’t have a relationship because relationships of any sort create trust. Based on that trust, people will try a product or try a service they might not have tried in the first place,” she said.

Kirstie said one of her biggest customer success stories come from the Vitalize Alimend®. She had a client who was spending a lot of money to treat ulcers for her barrel horse. She started using the Vitalize Alimend, and she hasn’t had a problem since. She wasn’t winning anything and is now typically in the top three with the help of a horse with a healthy gut, thanks to Alimend.

She credits that success and others with the relationships she and Brian have built with their tried and true marketing method.

“It comes down to word of mouth. All of my husband’s and my clientele has been based off of word of mouth. We’ve never got a customer off Facebook. We’ve never got a client by our name coming up in a Google search. It’s been one person asking ‘Who’s your farrier? I need one.’ Or ‘Do you know someone who does holistic healing?’,” she said.

Ask the VIPs: What Is Your Best Advice To Keep Your Business Viable?

As we kick off a new year and a new decade, we spoke to some of the VIP dealers who have kept their businesses relevant and growing. We asked for their best advice, and they willingly shared some of their top tips on tactics they have used to keep their business relevant.

Tyson Basore, Basore Cattle Company, Deepwater, Missouri

“One thing we try to do is keep ourselves out there in front of the customer. We give a lot of hats and shirts to customers and potential customers to keep our name out there. We also hit up a lot of local bull sales and other events in the community where our customers are so we can have that face-to-face interaction. We’ve used social media through Facebook quite a bit and have also run radio ads.”

Jackie Coltrane, Coal Valley Feeds, Cherokee, Kansas

“There’s only one way to stay relevant. People don’t stay with a product; they stay with a face. The way we maintain stability is by gaining our customers’ trust and through customer relations. If they trust you, they will contact you when they have a challenge, and they will trust the advice you give them.”

Keith Micke, K Triangle Feed, Glendo, Wyoming

“I try to stay involved and like Britney Creamer once said, I’m a walking billboard. I never leave home without a VitaFerm jacket, cap or gloves. And I always have gloves to pass out when the weather is cold. But the biggest thing I do is make time for my customers and potential customers. The other day I was out with new customers and asked if I could see their cows. They were tickled pink. They said they had never had any type of salesman ask to see their cattle. In addition to making time to spend one-on-one, being seen at the county fairs in my area is important, and I always have a booth at the state fair. I run short spots on my son’s football and basketball games’ broadcasts. Ashley Fitzsimmons has helped me with a flyer in the Wyoming Livestock Journal for a few months, and I have recently started using Promoboxx on Facebook. Word of mouth is still important, and if I see a long-time customer around someone who is interested in the product, I’ll ask how they like their mineral. Hearing positive reviews from a current customer is a great way to build trust around here.”

Mark Rohr, Proven Sires Services, Hays, Kansas

“Proven Sires Services’ success in growing our business relies primarily on customer relations. Our customers depend on us and VitaFerm ® to make the right choices for their operations. If the right choices are made, and the product is successful in their programs, then PSS and VitaFerm are successful in gaining the trust of those customers. These success stories then attribute to the growth of PSS by word of mouth, in and beyond the community. All of this, however, could not have been accomplished if it hadn’t been for a great product and a BioZyme® team to back up the product and its dealers.”

Hunter Morris, Twin Rivers Vet Supply, DeKalb, Texas

“Getting out there and hustling. Seeing what the customers’ problems are and how you can help solve those problems with a great product and great customer service. Without customers, there’s no business.”

According to these five dealers, building strong customer relationships is the key to staying relevant and prospering in their businesses. Stay in front of your customers, learn the best way to engage with them, and offer some swag in the form of shirts, caps, jackets and gloves to stay top of mind, too. Communicate with them – use radio, social media and get out and interact with them at industry and community events. Staying relevant is vital to your growth this year and in the years to come.

Dealer Spotlight: Heritage Farm Supply

BioZyme Dealer Puts Focus on Future

With a name like Heritage Farm Supply, you’d think the business has a focus on its past, its heritage. However, just the opposite is true.

The Weaverville, N.C., farm and feed store is dedicated to helping its customers thrive and survive and ensuring there is a future in agriculture for today’s young people as well.

Store co-owner and manager Anna English said that Heritage Farm Supply first became a BioZyme® dealer because it was looking for a premium product to offer its customers. She had heard about BioZyme and its product lines, did some research, and decided their products were the right fit for her customer base. Then, once her own family started using the products, sales really started to take off.

“We use the product ourselves, so it is easy to sell the customer on a product we believe in. The biggest selling point for us is using it in our own operation, and it is easier to sell products when you use them and believe in them,” English said.

She and her family run about 100 mama cows and have started using embryo transfer and A.I. extensively. She said the VitaFerm® line has helped them achieve their goals with their cow herd, and in return, she has started reaching out to other purebred producers in the area.

English uses the assistance of her Area Sales Manager Justin O’Flaherty to help share the BioZyme message, including hosting producer meetings for cow-calf producers. She said that since the BioZyme lines are rather new to her area, the producers are willing to come learn and ask questions about them.

Another audience she is working with that will have a major impact on the future of agriculture and the future of Heritage Farm Supply is the youth in her area. English said that urban sprawl is taking over and moving toward them, away from Asheville; and it is important to continue educating youth about agriculture and its impact.

“As rocky as agriculture is right now, it is important for us to know there is a future out there, that people are getting educated in what agriculture is and what we do as an industry. If we can get kids involved, at least they will be an advocate for agriculture in the future,” she said.

Because the future is so important to English and Heritage Farm Supply, they support several youth livestock shows in the area. Since English and her family also show livestock, that was an easy outlet for them to get involved with the kids showing livestock. They are also involved in the FFA program at the local high school and do a lot with its alumni program so they can support the kids through agriculture in as many ways as possible.

Selling a premium product and supporting superior youth are both tasks that English takes to heart. She encourages new dealers and those considering selling BioZyme products not to get hung up on the price. “Don’t let the price stand in your way. It can be kind of a sticker shock, but it is a premium product and your customers will use it. The price is what sets it apart,” she said.

When you’re advocating for the future and promoting a product that helps animals succeed in life, you’re doing great things. Thanks, Anna English for displaying “care that comes full circle.”

Dealer Spotlight: Gillespie Farms

Nathan Gillespie was looking for a more convenient source of the BioZyme® products to use on his family’s operation, Gillespie Farms. His brother suggested that he become a dealer so the products they had relied on for their farm would be right outside their back door. With a little convincing and after visiting with his Area Sales Manager at the time, Nathan decided to become a dealer, and in the three years since, he has grown his business substantially each year. He is also teaching his 16-year-old son, Morgan, about the business. The high school sophomore helps his dad with the warehouse when he can and has learned about the products at the same time.

Although Nathan says that he doesn’t spend many advertising dollars, he attributes his growth as a dealer to two key areas – a familiarity of the products from using them on his family’s farm and using the resources that BioZyme offers him.

“We try to use everything we sell in some aspect. It helps being able to talk about the products, especially the VitaFerm® Gain Smart® lines and the Vita Charge® Stress Tubs,” Nathan said. “We’ve had some tough sales to some people around here, trying to convince them that certain products work, if you give them more than 60 days. That’s been a challenge. People feed their mineral for 60 or 90 days while they get their cows bred, and then we don’t ever see them again until the next year when it’s time to breed again. I don’t know how it works for them, but it doesn’t work for us. That’s been the biggest challenge, convincing people they need to stick the course to see the true results.”

The Gillespie family has experience with most of the product lines, except Vitalize®, as they don’t have horses. However, they run purebred Hereford cows, and Nathan’s dad backgrounds calves. Nathan and his brother feed out freezer beef. He also raises Boer goats – both show wethers and commercial does.

In addition to believing in the products, which helps him spread the word to others in the area, Nathan is an advocate for the programs and services that the company offers its dealer network. He credits his relationship with his Area Salas Manager Ty McGuire for some of his new sales growth.

“Ty has taken me into some areas where I didn’t know many people and introduced me to some new customers. We can make sales calls together, which helps. We communicate 3-4 times a week, either by text or phone call. He is always available and willing to help out,” Nathan said.

The ties to his ASM have helped him meet people, but other programs have helped Nathan build his product knowledge. He completed the Master Dealer Training Program this spring and said that has helped him learn more in-depth about each product line, and how each might help specific customers with their needs. He also conducts producer meetings to introduce other producers in the area to the products, with the goal of starting more targeted meetings, perhaps one for feeders and one more focused on the cow-calf producer.

“Take time to know your customers,” Nathan advises. “Find out what their needs are and then suggest the right products for them so they will get the biggest bang for their bucks.”

Nathan Gillespie became a dealer to fulfill his needs of having a product he relies on readily available to him. In the meantime, he’s been helping others in his area meet their needs too. With continual growth, Nathan understands thinking like his customers and using all the resources available to him.

Dealer Spotlight: Foxfire Feed, LLC

Balancing their Business is a Labor of Love

When you can whole-heartedly see the results of a product and can believe in that product and the company that makes it, it is easy to say “yes” to becoming a dealer, even if it means balancing that with full-time careers and a herd of cattle.

That’s exactly what the mother-daughter duo at Foxfire Feed LLC, Pinetown, N.C., has done, but they wouldn’t have it any other way. Mother, Sandra Boyd, works as a secretary for their 5,000-acre row crop farming operation; her oldest daughter, Melinda, is an agronomist, and her youngest daughter and resident-showman, Madison, is away at school at Oklahoma State University. Together, they all work to promote and market feed and mineral and manage the cow herd.

“We just do this on the side, on the weekends, in the afternoons, whenever we get a chance, It’s a fun ‘little hobby’,” Melinda chuckles.

Their little hobby of being BioZyme® dealers started about four years ago. They are dealers for Roy Umbarger & Sons Show Feed and had been purchasing the Sure Champ® products from Umbarger for their own use and having great results with them. Once they started using the products, they were eager to start selling the products. The rest is, as they say, history.

“That worked out really well for us, and now we are selling more than we ever imagined! We just really trusted the products that we purchased, and we wanted to share them with everyone in our area. We first were using the Vita Charge® Cattle Drench and the Sure Champ Cattle.” Melinda said.

She adds that the products speak for themselves, and their success combined with that of their customers has been the best marketing tool that Foxfire Feed has used. She said when they travel to shows, people will often ask them what they do to keep their cattle looking so good.

“We don’t tell them all of our secrets, but we do tell them about the BioZyme products. The Sure Champ keeps them on feed, the green cattle drench, Vita Charge, is really a miracle worker when they do go off feed or are in stressful situations. We use the drench before every show, and we use Vita Charge Climate Control before every show because the heat and humidity are really big factors here in Eastern North Carolina. People notice our livestock and our customers’ livestock. They like what they see, and they buy it from us,” Melinda said.

Not only are they involved in showing their own livestock, but the Boyd family also provides sponsorship to some of the shows in the state. Melinda said the show industry is rapidly growing in Eastern North Carolina. Providing sponsorship to some of the shows not only puts the Foxfire Feed name out there, but it lets their customers know that they believe in them, as much as they believe in the products that the Boyds sell.

She does suggest that anyone that is interested in being a dealer should use the products first, as it helped her family have a greater understanding of how and why they work. However, if that isn’t always possible, she said the resources that BioZyme offers the dealers make being a dealer easy, especially with a busy schedule.

She said the Master Dealer Training Program is great at further explaining products, and the entire staff has been willing to help their dealership during their busy times. Their ASM Justin O’Flaherty always is willing to help them when they have a question.

“The whole company is very helpful if we need something. And with the time management that we have to figure out, it is a juggling act for all of us, that’s for sure,” Melinda said.

Being an outstanding BioZyme dealer is one thing that the Boyds of Foxfire Feed have definitely figured out. They give back to those who trust and use their products and rely on the many resources offered to the dealer network. They are passionate about the products and excited to share them with others. They truly are dealers that exemplify “care that comes full circle.”

Dealer Spotlight: K Triangle Feed

Personal Experiences Lead to Protein Promotion

When a dealer has walked a mile, or 20, in his customer’s shoes it makes it clear to understand the trials and opportunities they face each day. Master and VIP Dealer Keith Micke, Glendo, Wyo., knows what it’s like to try to survive in the cattle business and have Mother Nature against you. He is making strides to help his customers stay profitable while providing high-quality nutrition to their herd.

“I ranched at one time, and I have always been one to get the biggest bang for my buck and save money where I could, and my customers are the same way,” Micke said. “If they are having a bad year, I might have a bad year. I am trying to help them get the best possible product for their money.”

Sufficient protein is always a concern going into the fall and winter months, and BioZyme® offers several options to supplement protein in the cattle diets. However, in a year where some ranchers have too much rain and some are suffering from drought, Micke is trying to make sure his customers also get the most for their dollar, especially in a time when calf prices are depressed. Therefore, he is turning his focus on marketing the VitaFerm® Concept•Aid® Protein Meal.

Micke said he typically offers a slight discount on a protein product for about six weeks each fall; and this year, making the choice to focus on the Protein Meal seemed logical after hearing from his customers. The product contains 20% protein, Concept•Aid and the Amaferm® advantage, while being conveniently packaged in 50-pound bags, which he said is easier for older ranchers and lady ranchers to handle than the 200-pound tubs.

Micke said promoting and selling the Protein Meal is two-fold. The Protein Meal offers an affordable value; however, it does require a feeder. He said if his customers order a mass quantity of the Protein Meal, yet to be determined, he will provide a VitaFerm mineral feeder for them.

“The mineral feeders will pay for themselves over time. They are big, and have the VitaFerm label right on them, so each time they are out in the pasture, the producers see ‘VitaFerm’ and think about the value they are receiving when they put mineral out,” Micke said.

He said since he has started keeping the mineral feeders in stock, they have become great sellers. When people see them, they want to try them, and they have great results. He has heard from producers who use them with bulls. They don’t tip over and keep the mineral protected from wind and rain. And, perhaps most importantly, they don’t blow around like the empty tubs.

“The Protein Meal is a hell of a product. It’s not new, but it’s one that producers need to think about when trying to save some money this fall,” Micke said.

He will start marketing the Protein Meal with a mailing that the Marketing Team helped him develop and will launch his promotion at his producer meetings in mid-September. He suggests always working with the ASMs, who are insightful and can help with ideas.

Experience is the best teacher, and having fed the Protein Meal in 2012, when coming through a drought, helped Micke understand the value of the product. To offer a product that helps producers succeed, and helps dealers stay profitable is a great example of care that comes full circle.

Dealer Spotlight: Wilde Angus

When Wilde Angus Ranch started using VitaFerm® and Vita Charge® products on their registered Angus herd in northwest Minnesota, the partner-owners were excited about the added performance and results they saw in their herd, and knew they needed to explore the opportunity to become dealers.

“If we are going to use the product, there is an immediate benefit to becoming a dealer, but more importantly, I thought I could help people. That is the core of what we do anyway. We try to help people improve their herd health and genetics in their cow herd, so it was a natural fit for us,” said Don Abarr, Wilde Angus Ranch.

Abarr is not a high-pressure salesman, and primarily talks to his personal contacts in the livestock business. However, when he shares his own successes with the products, others listen.

“When we began using the mineral, we could tell that the cattle were immediately off to a great start. Of the 170 bulls on feed, only 6 of them did not gain at least three pounds per day. The rest were 3.80. A huge number of those calves were up over four pounds, so they just really excelled in performance,” Abarr said of his own personal experiences. “It’s one of the reasons it helps me sell the products, too. I tell them this is what it’s done for me, and they say, ‘Holy cats. Can I do that?’ Here’s how you do it!”

He already has Vita Charge Cattle Drench on hand for fall weaning, and the Drench is one of his favorite products to share with customers and potential customers. He’s had great success marketing VitaFerm Concept•Aid® and VitaFerm HEAT® mineral and said he enjoys finding out what a producer’s needs are then matching them to a product.

“We had a customer referral come in, who lives in an area low in phosphorus, but we did leg work to be sure that that Concept•Aid 5/S would be sufficient. We were able to save the customer money while providing them with a nutrition packet that isn’t overkill,” Abarr said, believing that meeting producer needs like this will help grow his business.

Wilde Angus will host its first-ever producer meeting in August at the ranch. In addition to providing education on nutritional needs and the BioZyme® products, the meeting will be in conjunction with a BQA certification.

“I’m excited to be a dealer and look forward to helping people. I don’t have all the answers, and when we don’t have the answers, we reach out to the resources at BioZyme and find them, follow up and come back with something we know to be accurate, instead of winging it and guessing,” Abarr said.

Helping others, providing service and sharing results are what makes Don Abarr an outstanding advocate for the BioZyme brands.