Ask the VIPs: What Is Your Best Advice To Keep Your Business Viable?

As we kick off a new year and a new decade, we spoke to some of the VIP dealers who have kept their businesses relevant and growing. We asked for their best advice, and they willingly shared some of their top tips on tactics they have used to keep their business relevant.

Tyson Basore, Basore Cattle Company, Deepwater, Missouri

“One thing we try to do is keep ourselves out there in front of the customer. We give a lot of hats and shirts to customers and potential customers to keep our name out there. We also hit up a lot of local bull sales and other events in the community where our customers are so we can have that face-to-face interaction. We’ve used social media through Facebook quite a bit and have also run radio ads.”

Jackie Coltrane, Coal Valley Feeds, Cherokee, Kansas

“There’s only one way to stay relevant. People don’t stay with a product; they stay with a face. The way we maintain stability is by gaining our customers’ trust and through customer relations. If they trust you, they will contact you when they have a challenge, and they will trust the advice you give them.”

Keith Micke, K Triangle Feed, Glendo, Wyoming

“I try to stay involved and like Britney Creamer once said, I’m a walking billboard. I never leave home without a VitaFerm jacket, cap or gloves. And I always have gloves to pass out when the weather is cold. But the biggest thing I do is make time for my customers and potential customers. The other day I was out with new customers and asked if I could see their cows. They were tickled pink. They said they had never had any type of salesman ask to see their cattle. In addition to making time to spend one-on-one, being seen at the county fairs in my area is important, and I always have a booth at the state fair. I run short spots on my son’s football and basketball games’ broadcasts. Ashley Fitzsimmons has helped me with a flyer in the Wyoming Livestock Journal for a few months, and I have recently started using Promoboxx on Facebook. Word of mouth is still important, and if I see a long-time customer around someone who is interested in the product, I’ll ask how they like their mineral. Hearing positive reviews from a current customer is a great way to build trust around here.”

Mark Rohr, Proven Sires Services, Hays, Kansas

“Proven Sires Services’ success in growing our business relies primarily on customer relations. Our customers depend on us and VitaFerm ® to make the right choices for their operations. If the right choices are made, and the product is successful in their programs, then PSS and VitaFerm are successful in gaining the trust of those customers. These success stories then attribute to the growth of PSS by word of mouth, in and beyond the community. All of this, however, could not have been accomplished if it hadn’t been for a great product and a BioZyme® team to back up the product and its dealers.”

Hunter Morris, Twin Rivers Vet Supply, DeKalb, Texas

“Getting out there and hustling. Seeing what the customers’ problems are and how you can help solve those problems with a great product and great customer service. Without customers, there’s no business.”

According to these five dealers, building strong customer relationships is the key to staying relevant and prospering in their businesses. Stay in front of your customers, learn the best way to engage with them, and offer some swag in the form of shirts, caps, jackets and gloves to stay top of mind, too. Communicate with them – use radio, social media and get out and interact with them at industry and community events. Staying relevant is vital to your growth this year and in the years to come.

Dealer Spotlight: Heritage Farm Supply

BioZyme Dealer Puts Focus on Future

With a name like Heritage Farm Supply, you’d think the business has a focus on its past, its heritage. However, just the opposite is true.

The Weaverville, N.C., farm and feed store is dedicated to helping its customers thrive and survive and ensuring there is a future in agriculture for today’s young people as well.

Store co-owner and manager Anna English said that Heritage Farm Supply first became a BioZyme® dealer because it was looking for a premium product to offer its customers. She had heard about BioZyme and its product lines, did some research, and decided their products were the right fit for her customer base. Then, once her own family started using the products, sales really started to take off.

“We use the product ourselves, so it is easy to sell the customer on a product we believe in. The biggest selling point for us is using it in our own operation, and it is easier to sell products when you use them and believe in them,” English said.

She and her family run about 100 mama cows and have started using embryo transfer and A.I. extensively. She said the VitaFerm® line has helped them achieve their goals with their cow herd, and in return, she has started reaching out to other purebred producers in the area.

English uses the assistance of her Area Sales Manager Justin O’Flaherty to help share the BioZyme message, including hosting producer meetings for cow-calf producers. She said that since the BioZyme lines are rather new to her area, the producers are willing to come learn and ask questions about them.

Another audience she is working with that will have a major impact on the future of agriculture and the future of Heritage Farm Supply is the youth in her area. English said that urban sprawl is taking over and moving toward them, away from Asheville; and it is important to continue educating youth about agriculture and its impact.

“As rocky as agriculture is right now, it is important for us to know there is a future out there, that people are getting educated in what agriculture is and what we do as an industry. If we can get kids involved, at least they will be an advocate for agriculture in the future,” she said.

Because the future is so important to English and Heritage Farm Supply, they support several youth livestock shows in the area. Since English and her family also show livestock, that was an easy outlet for them to get involved with the kids showing livestock. They are also involved in the FFA program at the local high school and do a lot with its alumni program so they can support the kids through agriculture in as many ways as possible.

Selling a premium product and supporting superior youth are both tasks that English takes to heart. She encourages new dealers and those considering selling BioZyme products not to get hung up on the price. “Don’t let the price stand in your way. It can be kind of a sticker shock, but it is a premium product and your customers will use it. The price is what sets it apart,” she said.

When you’re advocating for the future and promoting a product that helps animals succeed in life, you’re doing great things. Thanks, Anna English for displaying “care that comes full circle.”

Dealer Spotlight: Gillespie Farms

Nathan Gillespie was looking for a more convenient source of the BioZyme® products to use on his family’s operation, Gillespie Farms. His brother suggested that he become a dealer so the products they had relied on for their farm would be right outside their back door. With a little convincing and after visiting with his Area Sales Manager at the time, Nathan decided to become a dealer, and in the three years since, he has grown his business substantially each year. He is also teaching his 16-year-old son, Morgan, about the business. The high school sophomore helps his dad with the warehouse when he can and has learned about the products at the same time.

Although Nathan says that he doesn’t spend many advertising dollars, he attributes his growth as a dealer to two key areas – a familiarity of the products from using them on his family’s farm and using the resources that BioZyme offers him.

“We try to use everything we sell in some aspect. It helps being able to talk about the products, especially the VitaFerm® Gain Smart® lines and the Vita Charge® Stress Tubs,” Nathan said. “We’ve had some tough sales to some people around here, trying to convince them that certain products work, if you give them more than 60 days. That’s been a challenge. People feed their mineral for 60 or 90 days while they get their cows bred, and then we don’t ever see them again until the next year when it’s time to breed again. I don’t know how it works for them, but it doesn’t work for us. That’s been the biggest challenge, convincing people they need to stick the course to see the true results.”

The Gillespie family has experience with most of the product lines, except Vitalize®, as they don’t have horses. However, they run purebred Hereford cows, and Nathan’s dad backgrounds calves. Nathan and his brother feed out freezer beef. He also raises Boer goats – both show wethers and commercial does.

In addition to believing in the products, which helps him spread the word to others in the area, Nathan is an advocate for the programs and services that the company offers its dealer network. He credits his relationship with his Area Salas Manager Ty McGuire for some of his new sales growth.

“Ty has taken me into some areas where I didn’t know many people and introduced me to some new customers. We can make sales calls together, which helps. We communicate 3-4 times a week, either by text or phone call. He is always available and willing to help out,” Nathan said.

The ties to his ASM have helped him meet people, but other programs have helped Nathan build his product knowledge. He completed the Master Dealer Training Program this spring and said that has helped him learn more in-depth about each product line, and how each might help specific customers with their needs. He also conducts producer meetings to introduce other producers in the area to the products, with the goal of starting more targeted meetings, perhaps one for feeders and one more focused on the cow-calf producer.

“Take time to know your customers,” Nathan advises. “Find out what their needs are and then suggest the right products for them so they will get the biggest bang for their bucks.”

Nathan Gillespie became a dealer to fulfill his needs of having a product he relies on readily available to him. In the meantime, he’s been helping others in his area meet their needs too. With continual growth, Nathan understands thinking like his customers and using all the resources available to him.

Dealer Spotlight: Foxfire Feed, LLC

Balancing their Business is a Labor of Love

When you can whole-heartedly see the results of a product and can believe in that product and the company that makes it, it is easy to say “yes” to becoming a dealer, even if it means balancing that with full-time careers and a herd of cattle.

That’s exactly what the mother-daughter duo at Foxfire Feed LLC, Pinetown, N.C., has done, but they wouldn’t have it any other way. Mother, Sandra Boyd, works as a secretary for their 5,000-acre row crop farming operation; her oldest daughter, Melinda, is an agronomist, and her youngest daughter and resident-showman, Madison, is away at school at Oklahoma State University. Together, they all work to promote and market feed and mineral and manage the cow herd.

“We just do this on the side, on the weekends, in the afternoons, whenever we get a chance, It’s a fun ‘little hobby’,” Melinda chuckles.

Their little hobby of being BioZyme® dealers started about four years ago. They are dealers for Roy Umbarger & Sons Show Feed and had been purchasing the Sure Champ® products from Umbarger for their own use and having great results with them. Once they started using the products, they were eager to start selling the products. The rest is, as they say, history.

“That worked out really well for us, and now we are selling more than we ever imagined! We just really trusted the products that we purchased, and we wanted to share them with everyone in our area. We first were using the Vita Charge® Cattle Drench and the Sure Champ Cattle.” Melinda said.

She adds that the products speak for themselves, and their success combined with that of their customers has been the best marketing tool that Foxfire Feed has used. She said when they travel to shows, people will often ask them what they do to keep their cattle looking so good.

“We don’t tell them all of our secrets, but we do tell them about the BioZyme products. The Sure Champ keeps them on feed, the green cattle drench, Vita Charge, is really a miracle worker when they do go off feed or are in stressful situations. We use the drench before every show, and we use Vita Charge Climate Control before every show because the heat and humidity are really big factors here in Eastern North Carolina. People notice our livestock and our customers’ livestock. They like what they see, and they buy it from us,” Melinda said.

Not only are they involved in showing their own livestock, but the Boyd family also provides sponsorship to some of the shows in the state. Melinda said the show industry is rapidly growing in Eastern North Carolina. Providing sponsorship to some of the shows not only puts the Foxfire Feed name out there, but it lets their customers know that they believe in them, as much as they believe in the products that the Boyds sell.

She does suggest that anyone that is interested in being a dealer should use the products first, as it helped her family have a greater understanding of how and why they work. However, if that isn’t always possible, she said the resources that BioZyme offers the dealers make being a dealer easy, especially with a busy schedule.

She said the Master Dealer Training Program is great at further explaining products, and the entire staff has been willing to help their dealership during their busy times. Their ASM Justin O’Flaherty always is willing to help them when they have a question.

“The whole company is very helpful if we need something. And with the time management that we have to figure out, it is a juggling act for all of us, that’s for sure,” Melinda said.

Being an outstanding BioZyme dealer is one thing that the Boyds of Foxfire Feed have definitely figured out. They give back to those who trust and use their products and rely on the many resources offered to the dealer network. They are passionate about the products and excited to share them with others. They truly are dealers that exemplify “care that comes full circle.”

Dealer Spotlight: K Triangle Feed

Personal Experiences Lead to Protein Promotion

When a dealer has walked a mile, or 20, in his customer’s shoes it makes it clear to understand the trials and opportunities they face each day. Master and VIP Dealer Keith Micke, Glendo, Wyo., knows what it’s like to try to survive in the cattle business and have Mother Nature against you. He is making strides to help his customers stay profitable while providing high-quality nutrition to their herd.

“I ranched at one time, and I have always been one to get the biggest bang for my buck and save money where I could, and my customers are the same way,” Micke said. “If they are having a bad year, I might have a bad year. I am trying to help them get the best possible product for their money.”

Sufficient protein is always a concern going into the fall and winter months, and BioZyme® offers several options to supplement protein in the cattle diets. However, in a year where some ranchers have too much rain and some are suffering from drought, Micke is trying to make sure his customers also get the most for their dollar, especially in a time when calf prices are depressed. Therefore, he is turning his focus on marketing the VitaFerm® Concept•Aid® Protein Meal.

Micke said he typically offers a slight discount on a protein product for about six weeks each fall; and this year, making the choice to focus on the Protein Meal seemed logical after hearing from his customers. The product contains 20% protein, Concept•Aid and the Amaferm® advantage, while being conveniently packaged in 50-pound bags, which he said is easier for older ranchers and lady ranchers to handle than the 200-pound tubs.

Micke said promoting and selling the Protein Meal is two-fold. The Protein Meal offers an affordable value; however, it does require a feeder. He said if his customers order a mass quantity of the Protein Meal, yet to be determined, he will provide a VitaFerm mineral feeder for them.

“The mineral feeders will pay for themselves over time. They are big, and have the VitaFerm label right on them, so each time they are out in the pasture, the producers see ‘VitaFerm’ and think about the value they are receiving when they put mineral out,” Micke said.

He said since he has started keeping the mineral feeders in stock, they have become great sellers. When people see them, they want to try them, and they have great results. He has heard from producers who use them with bulls. They don’t tip over and keep the mineral protected from wind and rain. And, perhaps most importantly, they don’t blow around like the empty tubs.

“The Protein Meal is a hell of a product. It’s not new, but it’s one that producers need to think about when trying to save some money this fall,” Micke said.

He will start marketing the Protein Meal with a mailing that the Marketing Team helped him develop and will launch his promotion at his producer meetings in mid-September. He suggests always working with the ASMs, who are insightful and can help with ideas.

Experience is the best teacher, and having fed the Protein Meal in 2012, when coming through a drought, helped Micke understand the value of the product. To offer a product that helps producers succeed, and helps dealers stay profitable is a great example of care that comes full circle.

Dealer Spotlight: Wilde Angus

When Wilde Angus Ranch started using VitaFerm® and Vita Charge® products on their registered Angus herd in northwest Minnesota, the partner-owners were excited about the added performance and results they saw in their herd, and knew they needed to explore the opportunity to become dealers.

“If we are going to use the product, there is an immediate benefit to becoming a dealer, but more importantly, I thought I could help people. That is the core of what we do anyway. We try to help people improve their herd health and genetics in their cow herd, so it was a natural fit for us,” said Don Abarr, Wilde Angus Ranch.

Abarr is not a high-pressure salesman, and primarily talks to his personal contacts in the livestock business. However, when he shares his own successes with the products, others listen.

“When we began using the mineral, we could tell that the cattle were immediately off to a great start. Of the 170 bulls on feed, only 6 of them did not gain at least three pounds per day. The rest were 3.80. A huge number of those calves were up over four pounds, so they just really excelled in performance,” Abarr said of his own personal experiences. “It’s one of the reasons it helps me sell the products, too. I tell them this is what it’s done for me, and they say, ‘Holy cats. Can I do that?’ Here’s how you do it!”

He already has Vita Charge Cattle Drench on hand for fall weaning, and the Drench is one of his favorite products to share with customers and potential customers. He’s had great success marketing VitaFerm Concept•Aid® and VitaFerm HEAT® mineral and said he enjoys finding out what a producer’s needs are then matching them to a product.

“We had a customer referral come in, who lives in an area low in phosphorus, but we did leg work to be sure that that Concept•Aid 5/S would be sufficient. We were able to save the customer money while providing them with a nutrition packet that isn’t overkill,” Abarr said, believing that meeting producer needs like this will help grow his business.

Wilde Angus will host its first-ever producer meeting in August at the ranch. In addition to providing education on nutritional needs and the BioZyme® products, the meeting will be in conjunction with a BQA certification.

“I’m excited to be a dealer and look forward to helping people. I don’t have all the answers, and when we don’t have the answers, we reach out to the resources at BioZyme and find them, follow up and come back with something we know to be accurate, instead of winging it and guessing,” Abarr said.

Helping others, providing service and sharing results are what makes Don Abarr an outstanding advocate for the BioZyme brands.

Dealer Spotlight: Fayette AG

Fayette AG uses Tools to Provide Care that Comes Full Circle

When it comes to decoding the mystery of growth, one progressive dealer who addressed the store dealers shared his answer at the recent Dealer Retreat. Use the tools provided, educate your customers and provide top-quality customer service.

Mike Renfroe, Fayette AG Center, Fayette, Ala., said they are a feed mill that opted to add BioZyme® products to its vast mix of mineral products, after he reconnected with an old rodeo acquaintance Rowdy Pope, now an Area Sales Manager for BioZyme. Renfroe thought if he could sell two or three tons that first year, he’d be doing well.

“Rowdy convinced us to host a producer meeting that first year. We had 85 people show up and by the end of year one, we had sold 160 tons of product,” Renfroe said.

Renfroe said after a first year with phenomenal sales and support from the BioZyme staff, he realized what set BioZyme apart from other nutrition companies besides its premium product, was the support it offered its dealers.

“BioZyme is one of the best at finding answers for its dealers and their customers,” he said. “The people are always there to help us and if they don’t know the answer right away, they will find an answer for us.”

In addition to hosting producer meetings and having a presence at some of his customer-hosted field days, Fayette AG also takes advantage of other programs available to dealers. Renfroe has worked with the BioZyme marketing team to produce radio advertisements and has also completed the Master Dealer Training Program, to help him become more knowledgeable about the products.

“The Master Dealer Program was one of the better things I did to help grow my business,” Renfroe said.

The support and care that comes full circle from the BioZyme staff has created a significant shift in the way he does business and the products he sells. Renfroe said that he started with just a small section of his warehouse with the BioZyme products, but now those products get a bulk of the space and the other supplement brands get just a corner. Much of that is due to the services provided and the communication and support he receives. He said once he places an order with the “other brands” he never hears from them again, yet with BioZyme, he has phone calls and emails and follow-up from his ASM and the Outreach Support Center, something he greatly appreciates.

And those services BioZyme provides that he can pass down to his customers like feed testing and ration balancing, speak volumes and make a difference to his end-users. Vista Farms Managers Scott and Sarah McElfresh said services like pulling forage samples and receiving complete forage analyses are some of the great services they appreciate that Fayette AG offers through BioZyme. Scott said when he took the completed analyses to his Extension service to help him determine rations, they too were impressed with the complete information, making it more efficient to determine what Vista Farms needed to add to their nutrition program.

“The customer service like that Mike and BioZyme provides is what made us go all in,” Scott said.

And that service is care that comes full circle – from the tools and customer support that the company offers Renfroe and Fayette AG and the outstanding service and products he can provide his customers so they can produce a quality product for the consumer.

Dealer Spotlight: Field Farms

BioZyme® dealer Mitch Field at Field Farms shares his own personal success stories with the products to gain the trust and business of potential customers. He and his family had positive experiences with the VitaFerm® products on their Angus operation in Erhard, Minn., but the closest dealer to him was 100 miles away, so Field decided to become a dealer. He started sharing his success stories, has conducted producer meetings and has taken his message to social media, all while watching his business grow during the past two years.

“The biggest challenge for me has been getting people on a strict mineral program. But I’m working to get them feeding it all year, so it is better for their cows too, and some of them are starting to come around,” Field said.

In an area where farming is the dominant profession and most producers have less than 50 head, Field said getting them on a year-round program has been a battle. However, when they see the benefits of the Amaferm advantage, they are starting to realize the importance of providing excellent nutrition to their herd all year.

Field said he promotes the mineral program by seasons and production cycle. When he and his family only had to treat one sick calf out of 150 at weaning after using Vita Charge® Drench and Stress Tubs, that definitely grew his customer base. He has his producer meetings in the fall just prior to weaning to sell the benefits of the Vita Charge program. He also notes with the humidity and the number of lakes they have in their area, the VitaFerm HEAT® mineral has been easy to sell.

“With where we live in Minnesota, we run into a lot of fly issues in the summer, so I tell people about the HEAT mineral. Once they try it, they really like it, and they don’t have to worry about pinkeye issues either,” Field said.

Though his own experiences have helped him educate producers in his area about the benefits of a high-quality mineral program, he’s also gone a step further, and shares some of his experiences on social media. He shares his personal experiences on Twitter and said that he’s had a few other cattle producers reach out to him about mineral programs. He was able to refer them to BioZyme dealers in their area, and at least one purchased product.

“I always have people ask certain things. Since I’ve had good luck with the product, I share personal experiences with my followers,” Field said.

Educating others on the value of the mineral program is key; however, the biggest benefit to becoming a dealer is the personal network that Field has made. He said he has made connections with people in his own area he didn’t even know raised livestock and made valuable friendships with other BioZyme dealers and staff that he looks forward to talking with on a regular basis.

“I’ve made some good friends along the way. I talk to Keith Micke (Dealer in Wyoming) about once a month and Rowdy Pope (ASM in Florida) about once a week.”

For Field, it’s more than a mineral program. Being a dealer has allowed him to share his experiences, help others help their herds and cultivate friendships and connections along the way. That’s care that comes full circle.

Dealer Spotlight: Associated Feed

Associated Feed Develops Next Generation of Livestock Enthusiasts

Imagine taking one day away from your dealership or store front to teach upwards of 1,000 people the basics about feeding and showing livestock. You’ve just enriched 1,000 lives with information and potentially created an interest to continue pursuing a career in the livestock field, but you’ve also come into contact with a lot of potential customers.

Associated Feed & Supply, Turlock, Calif., has hosted at least 12 all-day, totally-free Associated Feed Junior Livestock Camps each October for young livestock exhibitors, the parents, 4-H leaders and FFA advisors in Central California. The day-long camp that focuses on evaluation and selection, nutrition and feeding, fitting and showing of beef, sheep, goats and hogs, is conducted at Modesto Junior College.

“Livestock and agriculture are dying industries, and we feel it is our job to help these kids learn more about their projects to where we not only we can help educate them to have a successful project, but also spark their interest in ag to continue their involvement in agriculture,” said Nick Warntjes, Associated Feed’s Northern California Sales Rep who manages the Camp. “We want to make sure the kids, parents, 4-H leaders and FFA advisors have the tools and resources they need for a successful livestock project. Selling feed is a secondary bonus.”

Warntjes said they invite highly reputable industry leaders from all parts of the United States to teach about each species, one of the things he believes is such a big draw for the attendees each year. He said in the last Camp, between 500-600 people were pre-registered, but 800-1,000 people actually showed up. The reason they ask for preregistration is to ensure every youth leaves Camp with a unique t-shirt.

“Every kid gets a free Camp t-shirt. It is pretty amazing how much that t-shirt means to the kids. I see those t-shirts at county fairs and worn all over the place the next year,” Warntjes said.

And because the California Camp has been so successful, typically drawing youth from California, Nevada, Idaho and Washington, Associated Feeds expanded its efforts and offered a similar Camp in Oregon this past February. Warntjes said that first-time event drew 300 participants from Oregon, Washington, Idaho and Northern California, stating one family even drove 10 hours to attend.

“I truly appreciate the support of Chris Benevedes, my boss at Associated Feeds. He approves and supports these camps. He’s been very generous in continuing to allow us to expand this event and allow us to put it on,” Warntjes said.

Finding high-quality speakers that are respected within the industry are what draws so many people to the Camps. Warntjes asks each year how many young people have previously attended and estimates 30-40% are repeat attendees.

“It’s about bringing knowledgeable people in front of the kids where they can learn something and ask any questions they have.”

Associated Feeds knows the importance of developing the future generations and they give back one day each October to do just that. They get involved, provide the resources and create a spark of excitement in livestock enthusiasts.

Dealer Spotlight: Gatlin Feed

Sells Service and a Whole Lot More

At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. But their real specialty is making people’s lives easier.

“I’m in the service business. Everybody wants their life to be easier and that is what we try to do. We don’t promote anything I haven’t used. If I don’t think it works, I would never sell it,” said Jeff Gatlin, owner of Gatlin Feed based in Boque Chitto, Miss.

Jeff has been providing service and selling feed to his customers for more than 40 years. His dad, Charles, started the family business when he started mixing his feed for his cattle, looking for a consistent product that worked year-after-year. His neighbors noticed the higher-performing, healthier looking cattle, and the elder Gatlin was now in the feed business.

Jeff purchased his dad’s share of the business about 15-20 years ago, and just a few years ago started adding Amaferm® into a feed he was giving some cattle he was backgrounding. He noticed a marked difference in efficiency and growth and became a BioZyme® dealer soon after, continuing to add Amaferm into some of the cattle and wildlife feeds his mill makes as well as selling the other supplements to his customers.

Gatlin markets a deer ration with Amaferm to several breeders in the South. He said the conception rates on their does have increased considerably, and the overall health of the deer has improved since including Amaferm in the feed. At the Whitetails of Louisiana breeders’ show the past two years, customers on Gatlin’s deer feed have taken four of the top five awards in antlers and deer size.

“Those awards have helped improve our sales. We are competing against the Purinas and Nutrenas, and it’s pretty neat being a Tier 2 distributor manufacturing our own feed. It’s pretty neat when your product does as well or better,” Jeff said.

In addition to the cattle and deer feed, Jeff also has a growing market for the Vitalize® High Performance mineral. He has several race tracks and breeders in south Louisiana that have been pleased with the product, and he continues to grow within the equine market.

“I’m a visionary, and I see way out sometimes. And I’m real adamant about growth. I feel like if you’re standing still, you’re going backwards,” Jeff said. “I’m a hustler and whatever that takes to get the work done, I’ll do it. If it means loading up mineral on a Sunday afternoon to make a delivery, I’ll do it, even if it means driving 250-300 miles. Usually I find that will turn into additional business. Ten times out of ten, it does.”

When Jeff makes his Sunday afternoon deliveries, he usually will call ahead to see what products besides mineral the customer might need. If a producer needs mineral, they might also need fencing supplies, a feeder or some other farm equipment that Jeff can sell them. And when he delivers it on a Sunday, he’s providing service and making their lives easier.