Products that Help #PreptoWin in the Ring and in Life

Care that Comes Full Circle at BioZyme® extends far beyond just the care for our animals – it extends to the care takers, too. Sure Champ® is a brand that strives to provide quality products for show livestock while extending a branch of outreach to the young people who care for the livestock, who hold the future of our industry in their hands!

Sure Champ® is a line of livestock show supplements that proactively work to assist with the challenges created by the show environment. Sure Champ uses only the highest quality components and proprietary ingredients proven to generate high-yielding results.

Sure Champ for your CATTLE:

Sure Champ Cattle, Sure Champ Extreme with Climate Control

Sure Champ for your Small Species:

Sure Champ Spark, Sure Champ Extreme with Climate Control

Sure Champ Leadership Team Scholarship

The Sure Champ Leadership Team Scholarship program strives to reward young livestock enthusiasts looking to sharpen and expand their leadership skills. Each year we award 10, $500 scholarships to people wishing to attend a breed association leadership conference of their choice. This year, we partnered with the Hereford, Angus, Simmental and Maine Anjou Associations.

This year’s team has representation from 10 different states and all four breeds!

Sure Champ Developmental Resources

The summer is a time of great opportunity for youth involved in agriculture when it comes to job opportunities and internships. Sure Champ serves as a hub for useful resources to help students achieve the outcomes they desire.

Summer Show Tour

We always love to hit the road every summer and show our support for the junior breed associations Junior National Shows. It is great to engage and connect with Junior customers both new and old! This summer you can find us at:

• The Exposition

• Maine/Chi Junior Nationals

• Simmental Junior Nationals

• Hereford Junior Nationals

• Steer Show Junior Nationals

AND we will have the help of a summer intern – another way Sure Champ strives to provide professional opportunities to our youth!

Protect and Recover on the Road with Vita Charge and Prep to Win with Sure Champ!

Vita Charge:

A new year means a new winter show season. Although some of our old favorite stock shows have been cancelled, both on the national and state levels, it seems for each one that is cancelled, at least one new show is planned. Stock show exhibitors are passionate. They are resilient, and the animals they haul need to be resilient to change too. With products from Vita Charge®, those animals will be sure to make the haul and be prepared for any show in any climate at any time.

Vita Charge is a fast-acting, multi-specie livestock supplement for use during stressful times like hauling, changing environments and the added stress of competition, when livestock need protection or assistance in recovery. The Vita Charge line offers versatility in many forms, including liquid, gels and a tub, making application easy depending on what is best for your animal.

Regardless if you are hauling your animal 30 miles to a jackpot or 13 hours to a big-name stock show, you want your animal to look and feel its best. Keep it eating, drinking and performing with the Amaferm® advantage found in Vita Charge products.

Sure Champ:

The Combination of Sure Champ® and Vita Charge in your show barn and on the road is a winning combination to keep your animals healthy and performing. Sure Champ is line a of livestock show supplements that proactively work to assist with the challenges created by the show environment.

Products like Sure Champ Extreme are vital during the heat of the summer, but keep in mind that Sure Champ Extreme is also effective during the extreme cold temperatures, too. And, don’t forget about the new Sure Champ Joint Juice, powered by MHB3® Hyaluronan, the most highly researched and proven hyaluronic acid available. Joint Juice is carefully crafted to naturally support, promote and enhance joint and soft tissue health.

Protect and Recover with Vita Charge®

Although many shows have been postponed or canceled due to the pandemic this year, livestock still experience stress at home. It is important to reduce their stress and keep them feeling their best all the time, whether you are hauling them every week or keeping them in the barn.

To help mitigate stress, be sure to recommend the Vita Charge line of products. Perhaps the most versatile line, Vita Charge with the Amaferm® advantage is a fast-acting multi-specie supplement that help when livestock need protection or assistance in recovery.

  • Vita Charge® Stress Tub – 200 lb. or 50 lb. tub – A cooked tub for beef cattle that supports digestive health and promotes feed and water intake during times of stress and recovery. The Stress Tubs contain MOS to trap and expel pathogens, limiting their ability to do harm. 50-lb. tubs are convenient to take to shows to ensure cattle are staying on feed and water while traveling and showing. Also available with HEAT to combat heat stress at temperatures of 70 degrees and above.
  • Vita Charge® Liquid Boost® – 2.5 gallon or 32 oz. bottle – A liquid supplement for animals of all species that supports digestive health and promotes feed and water intake during times of stress and recovery. Can be administered via a medicator, mixed with water, used as a drench or top-dressed on feed. Its palatable flavor helps create consistency in taste for any water source.
  • Vita Charge® Gel – 300 mL or 80 mL tube – A gel for all species of livestock that supports digestive health and promotes feed and water intake during times of stress and recovery. This convenient, rapid-response product is formulated to help livestock recover quickly and does not interfere with antibiotics.
  • Vita Charge® Climate Control Gel – 80 mL tube – A gel for all species of livestock formulated to help overcome the challenges of both changes in environment and extreme temperatures by helping maintain the animal’s normal body temperature. Contains Capsaicin which is research-proven to help animals maintain normal body temperature.
  • Vita Charge® Clench Gel – 30 mL tube – A gel for all species of livestock ideal for use during diarrhea and scours treatments to support recovery, hydration and nutrient absorption. It is an all-natural oral treatment that provides livestock with ingredients that help to increase nutrient absorption to promote a normal, healthy stool and can be used during competition with no withdrawal period.

Check out all of the testimonials we have available to share with your customers now: https://surechamp.com/cattle-testimonials/https://surechamp.com/cattle-testimonials/

Prep To Win With Sure Champ EVERY. DAY.

By now, your customers should have their summer show projects, and with schools transitioning to remote learning in mid-March, there’s no doubt many lessons were taught and learned in the barn throughout the month of April. Make sure those livestock projects keep healthy and stay on feed and water with the added nutrition from Sure Champ®.

Sure Champ is a line a of livestock show supplements that proactively work to assist with the challenges created by the show environment. But they also are effective while at home preparing for the shows. Sure Champ uses only the highest quality components and proprietary ingredients proven to generate high-yielding results. All Sure Champ products include Amaferm®, shown to impact intake, digestibility and absorption. Amaferm is research-proven to increase water and feed intake. In addition, research shows that Amaferm decreases body temperature in heat-stressed animals.

Including Sure Champ in your livestock’s diets every day will help them stay healthy, stay growing and help you achieve your goals in the show ring. Check out these great Sure Champ products:

  • Sure Champ® Cattle – 50 lb. bag – A pelleted, daily vitamin and mineral supplement for show cattle that can be top-dressed or mixed in a ration to improve digestive health, stimulate appetite and optimize health. Sure Champ Cattle contains organic zinc, copper and manganese and the maximum allowable level of selenium, as well as vitamins A, D and E along with niacin and B-12 for added growth, bloom and health.
  • Sure Champ® Ration Builder – 50 lb. bag – A 32% protein pelleted base mix, fully fortified with vitamins and minerals and the Amaferm ® advantage. Intended to use to build complete feeds for cattle creep, growing and finishing rations by adjusting inclusion rates.
  • Sure Champ® Extreme – 50 lb. bag or 25 lb. bucket – Formulated for all livestock species. A pelleted, daily supplement for show livestock that can be top-dressed or mixed in the ration to promote appetite and digestive health. Includes ingredients designed to help support animals during extreme temperatures and support hoof and coat care. Also contains garlic, considered a natural insect repellent, biotin and zinc for hoof and coat care.
  • Sure Champ® Spark® – 25 lb. bucket – A pelleted, concentrated daily supplement with Amaferm and MOS for show livestock that can be top-dressed or mixed in the ration to drive appetite to higher levels and improve digestive health. Also contains biotin and zinc to promote healthy skin, hair and hooves.

Check out all of the testimonials we have available to share with your customers now: https://surechamp.com/cattle-testimonials/https://surechamp.com/cattle-testimonials/

Show Your Customers Why They Need Sure Champ Every. Day

When it comes to raising a livestock project from start to finish, every day counts. From the moment your customers bring their projects home, their livestock depend on them to provide superior nutrition that drives appetite and health, and in turn, your customers expect their animals to gain and perform at the highest level. Feeding Sure Champ from the start and consistently can keep livestock on feed and gaining at their full potential despite the challenges of the show environment, providing your customers peace of mind that EVERY DAY will be their animal’s best day.

Helpful Tools:

Sure Champ® and Vita Charge® Positioning Tools

WHEN TO USE IT:

Sure Champ EVERY. DAY: Just like a human that takes his or her daily vitamins and supplements to stay healthy, your livestock need the same daily care. Sure Champ products proactively work to assist with the challenges created by the show environment. All Sure Champ products contain Amaferm® a precision-based prebiotic designed to enhance digestibility by amplifying nutrient supply for maximum performance.

Vita Charge During Stress: Show animals are under constant stress, and it is almost certain their digestive system will be compromised, or they will go off feed at some point in their lives. Being armed and ready with Vita Charge is an excellent way to combat those stressful times and ensure your livestock are back on feed fast.

Use during: Receiving • Hauling • Sickness • Showing

GETTING STARTED GUIDES:

  • Take advantage of our amazing resources to help your new feeders get started. There is a guide for each specie, and they have tons of helpful information including:
    • Nutrition & Feeding Tips
    • Equipment Needs
    • Educational Resources.

These helpful guides can be found on the Sure Champ website at www.surechamp.com and then clicking on the individual specie silhouettes on the homepage.

MORE HELPFUL TOOLS:

We have many other great resources for to provide to your show livestock customers to help them learn more about the Sure Champ + Vita Charge products and how to be successful with their show project.

  • Prep to Win Videos How-to videos that will help your customers “prep to win” in the ring with their cattle and pig show projects.
  • Join our community of over 100,000 followers to get the latest education and product information.

Vita Charge® Offers Solution for Stress Relief at Home and on the Road

In a day and age that caters to individuals on numerous levels, it can be a challenge to find something that satisfies the needs of many. But, for people caring for and hauling show livestock, they only need to look to one supplement line to make sure their animals’ digestive system is kept in check and the animals stay on feed and water.

Vita Charge® is a multi-species livestock supplement that provides a powerful dose of vitamins, B vitamins, MOS and the Amaferm® advantage for those stressful times when livestock need protection or assistance in recovery. Amaferm is a precision prebiotic designed to enhance digestibility by amplifying the nutrient supply within for maximum performance. MOS traps bad bacteria limiting their ability to do harm.

Because Vita Charge comes in different forms, it is easy to use in a variety of situations and for every specie. Vita Charge is available in a gel, liquid and tub form. Vita Charge® Gel and Vita Charge Liquid Boost® are both great supplements to give your new show projects whenever you bring them home. Liquid Boost can be mixed in the water, added to a medicator, top-dressed on feed or used as a drench.

Trey Miller, TKM Livestock in Amanda, Ohio, buys and sells numerous lambs throughout the year. He knows that keeping their digestive system healthy is the key to keeping them performing. He is a firm believer in the Vita Charge products and administers 5-10 mL of Vita Charge Gel to new lambs as soon as they get them to their new homes, just to get them started on the right foot.

Not only are the products ideal to use when acclimating livestock to their new environments, both Liquid Boost and Vita Charge Gel are very portable and make great companions on the show road to make sure livestock stay on feed and water during times of stress.

“We always use the Vita Charge when we are hauling to a show. It helps our goats stay on feed and keeps them feeling good while we are at the show,” said Nebraska-based goat exhibitor Sheldon Johnsen.

Often times, people will start on the Vita Charge products a few days before they leave for the show, to help eliminate any stress associated with travel. It is recommended to use the Vita Charge products during the duration of the show.

“We use the Vita Charge Paste (now Vita Charge Gel) on our cattle the day before we leave for a show, the entire time we are at the show and the day we get home,” said Mitch Rohr, Elbert, Colo. “It keeps our cattle drinking when we travel, and they just consume their feed and water better when we are on the show road.”

The third option is the Vita Charge Stress Tub, designed specifically for cattle. The tubs are a convenient way to make sure your calves get their daily dose of Vita Charge, keeping them on feed and water, without extra handling. They come in two sizes, 200 and 50 pounds, making the 50-pound tub convenient enough to haul to shows and keep in front of your calves either in the stalls or in tie-outs.

“Our family truly believes in having Vita Charge stress tubs in our pens and while traveling at all times. The tubs mixed with Sure Champ® Climate Control have helped keep the stress off our cattle immensely during the hot days and long hauls,” said Taylor Goering, McPherson, Kan., who travels to numerous shows throughout the year.

Finding a product that is adaptable across multiple species, is easy to use and will help your livestock recover from times of stress, keeping their digestive health in check, sounds like the impossible. But with products from Vita Charge, you can accomplish great things with your animals both at home and on the show road.

How to Handle your Show Stock in Summer Heat

Summer heat can be tough on show livestock – or any livestock for that matter. Heat stress causes increased respiration rate, suppressed appetite, fatigue and dehydration, all signs of a lowered immune response. When we think about these traits and the way they impact production, it becomes very evident that the strenuous expectations we put on show livestock to perform at the highest level and look exceptional while doing so clearly becomes a challenge.

We typically think about heat stress in extreme temperatures; however, the reality is that anytime the temperature exceeds 70 degrees livestock are adversely affected. It is imperative to follow best practices and implement some simple, but important steps to ensure fewer setbacks due to heat stress and in turn, experience greater success with our show livestock projects.

Be proactive. Watch the weather and make wise decisions. It is a lot harder to bring down livestock’s body temperature once they are hot than it is to manage it before it rises.

Manage your facility to make sure it is comfortable for your animals. Be sure your animals can get to shade. Whether your facility at home has fans, misters, or even an elaborate cooler, controlling airflow is crucial. Keeping bedding wet down and misting water in the air will also help cool the air that fans push through your facility.

Modify your feeding program to accommodate cooler periods. Just like humans, livestock don’t want to eat when it is extremely hot. Feed earlier in the mornings so they have a chance to eat and be moved into the barn before it gets hot. Also pay attention to the location of their water supply. Smaller troughs provide more water flow and result in cooler water. Make sure lines that serve as water sources are not exposed to sun and heat resulting in the water in the lines to get extremely hot.

Rinse animals with cool water to help drop their core temperature. When rinsing, focus on cooling their underline and head as it will help cool them faster. Don’t just get them wet but allow cool water to run over them a while to help drop their body temperature. In extreme heat, rinse multiple times daily.

Plan ahead. It doesn’t take long for livestock to feel the impact of heat stress when they are removed from the comforts of a temperature-controlled environment. It is essential to think about this prior to leaving for a show. For cattle that have been kept in a cooler it is very important to raise the temperature of the cooler a week to 10 days ahead, every day slowly increasing the thermostat to help them acclimate. Taking them straight from a cooler to a hot show will cause extreme stress which will ruin your opportunity for success.

Use Supplements. Sure Champ® has developed products to help your animals regulate their body temperatures, naturally. Sure Champ Extreme with Climate Control is a daily top-dress supplement that is formulated for cattle, hogs, sheep and goats and designed to help eliminate heat stress in the animals due to increased temperatures, high humidity or extreme shifts in temperatures or climate. In addition to Amaferm®, a natural prebiotic that helps maximize the nutritional value of feed, it contains plant extracts that support the animal’s ability to maintain normal body temperatures. Extreme also contains garlic, a natural insect repellent.

Vita Charge® Climate Control Gel helps all show livestock species handle heat stress by lowering the animal’s body temperature in a safe, fast and natural way. We suggest starting the gel a week to 10 days before a show and keeping livestock on the gel through the show to keep them more relaxed, cool and comfortable, resulting in better appetite and higher energy levels allowing them to look their best on show day.

Strategically plan when you haul to shows. Hauling at night is the most ideal to help reduce the time they will be exposed to the heat of a trailer. Make sure you have adjusted ventilation on trailer to allow for adequate air flow while traveling.

Once you arrive to the show it’s critical to maintain the same schedule of caring for your stock. Continue to feed early and maintain body temperature by keeping animals rinsed regularly and under fans. Heat stress can be a challenge at shows but can be turned into an advantage for those who prepare properly. Stay positive, stay cool and prep to win!

Why Appetite Is Important To Your Livestock

Management is key to your success with show animals. But management refers to more than just skin and hair care or having the latest and greatest in equipment and products. The heart of good management starts with a sound nutrition program and feeding your animals correctly to maximize their look.

“If your animal’s appetite is out of whack, they won’t gain as efficiently as their genetics would lead you to believe they should,” said Britney Creamer, BioZyme® Inc., Area Sales Manager. “This will result in not only lower average daily gains than you desire, but a dull look to their hair and skin, dull look to their eyes and even a more lethargic acting animal.”

Appetite goes beyond your animal cleaning up at the feeder; it is the core to your animal’s success. At Sure Champ, BioZyme’s show livestock brand, we say this about show animals, “if they aren’t eating, you aren’t winning.” There is a lot of truth to that, as livestock, regardless of species, need to get a proper amount of feed and water to maximize performance – growth, soundness, muscling, and have the proper show ring “look.”

One of the best ways to keep your show animals eating and drinking is to start with a sound nutrition program that focuses on a fortified feed and keeps their gut health in check. Most nationally-branded show feed lines do a great job providing quality, fortified feed options. Additionally, there are many additives out there for every enhancement possible – muscle growth, soundness, hair quality, leanness, freshness – however, if their gut isn’t working properly and absorbing nutrients, and/or they aren’t eating, none of those other additives really matter. Another important part of their diet is to keep it consistent, and not change their feed or add something new to it each day.

“We need to focus on the fact that if an animal’s gut isn’t working properly feeding all the additional additives is just like rolling down the window on the interstate and throwing money out! In order for feed and additives to do as they are designed to do, the gut of your animal must have the ability to digest and absorb those products and feeds effectively. One way to insure this is happening is by adding Amaferm® through a product such as Sure Champ® Cattle or Sure Champ Spark®,” Creamer said.

Sure Champ Cattle includes Amaferm, a natural prebiotic designed to maximize the nutritional value of feed. It is research-proven to increase water and feed intake, both in grain and forage-based diets. In addition, research shows that Amaferm decreases body temperature in heat-stressed animals. Sure Champ Cattle is a pelleted, daily vitamin and mineral supplement that can be top-dressed or mixed into any feed ration.

Another product available and ideal for small species including sheep, goats and pigs is Sure Champ Spark. Spark is a pelleted, daily supplement that will enhance the nutritional value of your feed ration by increasing absorption and keeping the animal healthy. In addition to Amaferm, it includes MOS to trap bad bacteria, limiting their ability to do harm to digestive health and intake.

“These Sure Champ products work to keep your animal healthy, and a healthy animal is one that won’t shy away from the feed bunk, water trough or bucket,” Creamer said.

Manage, Reduce Stress in Show Stock with Proper Nutrition

Stress is one of the biggest culprits our animals face. In typical production agriculture, we wean our livestock from their mamas and transition them to a feeding program. We poke and prod our animals as part of a vaccination program, and we sometimes totally change their environment while expecting them to gain weight and muscle or reproduce under those stressful situations.

Combine the above mentioned stressors with daily exercise and hair and skin conditioning while hauling animals to a weekly show, and all that stress is likely to equal an animal that goes off feed, looks and acts dehydrated and doesn’t always act or look show ring ready.

Nutritional capabilities play a huge role in keeping your animals healthy and reducing the stress in their lives. It is vital to not overlook your animals’ nutritional needs because a lot of their stress symptoms are triggered in their gut. A healthy gut will help your animal stay healthy and also plays a role in keeping their immune system strong and functioning.

Another challenge that show animals encounter is looking the part of a show animal once they hit the show ring. Since muscle is 70-percent water, and so many animals shrink up or lose their fill when they are hauled, it is so important to keep them hydrated when they go to the show. That is where Amaferm® plays a big role in boosting the animal’s appetite while increasing their desire to drink.

Blaine Rodgers, Show Livestock Business Development & Field Support, offers suggestions on reducing stress in show livestock while using BioZyme® products.

Sure Champ® and Sure Champ® Spark
These products are available for all species and should be included in the animal diet daily. They both will help boost appetite, making sure the animal is eating and gaining.

Vita Charge® Liquid Boost®
Rodgers suggests introducing this into your animals’ water 2-5 days prior to leaving for a show, and then continuing to include it in their water while at the show. Liquid Boost has a flavoring to it the animals like, and will often mask the chlorine taste of city water that is found at most fairgrounds. Rodgers also said it is a good way to teach your animals to drink out of a bucket before you go to a show since most animals are used to a water tank or trough, or pigs would be accustomed to a watering system. Introducing the water bucket to them at home is just one more way to reduce stress once you’ve arrived at the show.

Vita Charge Gel
Since it is so important for your animals to have a good show ring appearance, the Vita Charge Gel is another way to add Amaferm to their diets and help boost the animal’s desire to eat and drink. Rodgers said that the more water animals drink, the more their metabolism will increase, encouraging their appetites. The water also adds to their muscle shape and overall mass, giving the appearance exhibitors are looking for in the show ring.

Vita Charge Climate Control Gel
This Gel contains Capsaicin, which naturally lowers body heat. This product will be extra helpful for those animals used to a climate-controlled barn that might have to haul a long distance or that will be housed in a non-climate controlled facility for a week, like at a junior nationals. Rodgers suggests giving this daily just prior to and while at a show.

Getting the Word Out
As the summer show season approaches, it is good for dealers and their staff to brush up on the information about the products designed specifically for show animals. Make a display of the products close to the cash register to help strike up a conversation and help make a sale.

It is important to remind your customers how each of the products work together, and that some products are designed for daily use while others are used to combat extra stress at the shows. Perhaps you want to offer a promotion where you couple the products; buy so much Sure Champ and get a discount on a tube of Climate Control or Vita Charge Gel.

Finally, if your younger customers show primarily at the local shows, you might want to work with the BioZyme Marketing Team to create a post card to send to your customers promoting that our products are the safe way to increase appetites and maximize gains.

From the time your animals hit the ground from their mothers’ womb, they start experiencing stress. But as a show animal, you can help alleviate some of that unnecessary stress by making sure their nutritional needs are met. The Amaferm advantage is a great way to maximize the nutritional value of their feed, while keeping them healthy.