Professional development is a great way to empower your employees to grow in their skills and knowledge. Most licensed professionals from teachers to attorneys to medical personnel require continuing education hours on a regular basis. At BioZyme® , we’ve provided you and your staff with the tools needed to stay current on product information and knowledge as well as sales and customer service skills through the Master Dealer Training Program.
The Master Dealer Training Program was introduced at the 2017 Dealer Retreat as a way to increase knowledge and productivity within a dealership. It provides online training tools to all employees to learn more about all product lines, so they are armed with the information they need to talk to potential customers. In 2018, an advanced level of the Master Dealer Program was available to those who had completed Year 1. The second tier provides product updates and also focuses on marketing and selling techniques.
“In the beginning, the Master Dealer Training was just taken by one person per dealership, but we’ve made it so multiple people per dealership can participate,” said Trent Gabler, BioZyme® Inc. Sales Coach. “The end-users really see those counter people as experts, so I emphasize that everyone in a dealership who works with customers complete the Master Dealer Training, so they know the product features and benefits.”
Because it is important to the company that all employees understand the products and their benefits when they are talking to customers and potential customers, every individual who successfully completes the training is rewarded. Once a dealership completes the first year of training, that dealership receives Master Dealer designation on the online dealer locator (the most visited page on the website) as well as special store signage indicating they are Master Dealers. Individual employees receive a special Master Dealer jacket from BioZyme. Once a year has passed, the dealership is eligible for the second level of training that focuses more on marketing and selling techniques. Rewards are also sent after the second phase is successfully passed.
The training program is available online through the Online Dealer Center. A series of training modules allow employees to watch a short video presentation and then take a quiz about what they have just learned. If you do have multiple employees that want to complete the training, you should contact your Area Sales Manager or the Outreach Support Center at (816) 344-5769 to secure multiple login credentials.
Knowledge is power. In a world where customers have many options, make sure to empower your staff with information they need to be effective in product promotion and sales. Take charge and take part in the Master Dealer Training Program. It’s just one of many tools BioZyme offers its dealers to help them reach success in their business.