Dealer Spotlight: Maryville Vet Clinic

Vets Provide Year-Round Nutrition Plan

Care that comes full circle is more than a motto. It’s the way we live, taking care of the livestock and animals that take care of us – livestock that provide a livelihood and protein products to feed the world and companion animals that provide joy and friendships to many. An ideal candidate for a BioZyme® dealer is a veterinarian – they are providing care to animals in multiple ways – both preventative care to keep the animals healthy and restorative care when an animal needs healed.

Maryville Vet Clinic, LLC, Maryville, Missouri, has been a BioZyme dealer since the 1980s. Dr. David Frueh and his original veterinary partner were dealers, and when Dr. Frueh became a single-vet practice, he liked the products so well, he continued to sell them. Today, all three veterinarians within the practice, Dr. Frueh, Dr. Patrick O’Connell and Dr. Gina Stoll, like the benefits of the products and recommend them to their clients.

“Here, we try the product first. We never want our customers to be the guinea pig. So, if there’s a new product or a different product we feed it to our own cattle. Dr. Frueh has seen how products like the Concept•Aid® has increased conception rates and how the condition of his cows has benefitted from the mineral. He’s a believer in the product. Once you see how the product works, it really sells itself,” said Stacy Liebhart, Office Manager of the Clinic.

Liebhart said that 90% of their practice is large animals, and a majority of those clients are cattle producers. Therefore, they have formulated a nutrition program they recommend their customers stay on throughout the year to maximize their herds’ health. Their program includes the VitaFerm® HEAT® mineral.

From January through about March or April, during the bulk of calving, customers are recommended to feed VitaFerm Concept•Aid® 10; then during grass tetany season, they advise switching to VitaFerm Concept•Aid Mag/S. During the hottest months of the year, which can vary from May or June to September or November, it’s HEAT season, and that is when they sell and advise their customers to use VitaFerm HEAT. Once the temperatures consistently cool down, they put their cows back on the regular VitaFerm Concept•Aid.

Just like with any new product, Liebhart said the doctors tried the HEAT line when it was introduced. She said they were conservative with their first order of HEAT mineral to feed their own cows, but it didn’t take them long to see the benefits and wanted to get more to offer their clients right away.

“It only took one pallet of mineral and they were like wow this stuff works, and now that’s all we recommend during the summer months. So just like all products we had to make sure it worked before we recommended it to our customers,” she said.

Liebhart said their dealership is unique as their main source of income isn’t from supplement sales; however, those sales have made the animals that the doctors take care healthier and more productive over time.

She also recommends for every dealership, regardless of its situation to stay current on all the BioZyme products, which she says is her responsibility. She often recommends the products that she knows will work well to the doctors during various seasons because she is the one who makes the time to keep up on all the training. For instance, during calving she often recommends Vita Charge® Clench Gel to accompany treatments for scours or Vita Charge Gel when a calf is has digestive issues or Vita Charge Drench at weaning.

From preventative health care to making an animal feel its best, veterinarians are busy people. They work on animals big and small, and they make great BioZyme dealers, providing that care that comes full circle. Thanks for being fantastic dealers, Maryville Vet Clinic!

Effective Action: No Reason for Summer Slump

Alan Jackson might have claimed “there ain’t no cure for the summertime blues,” but that is probably because the VitaFerm® HEAT® mineral didn’t yet exist when he sang that number one hit back in 1994. With ingredients like Capsaicin, Amaferm® and garlic, the HEAT package found in many BioZyme products is the perfect solution to your company’s and your customers’ summertime blues.

The full line of HEAT products will help your customers’ animals thrive during the summer temperatures and while grazing on fescue. With the Amaferm advantage and Capsaicin, both research-proven to lower body temperature, which can improve conception rates by maintaining pregnancy, HEAT is an ideal supplement for both cows and ewes during the summer months. The included garlic helps deter insects. In addition, the HEAT package is available in Gain Smart® Stocker HEAT. It is also readily accessible for show livestock of all species during the summer months in products like Sure Champ® Extreme, Vita Charge® Climate Control Gel and the Vita Charge® Stress Tub with HEAT.

Often times, the results that others see with their BioZyme® products will help sell them to others. Like this testimonial from Steve Olson in New York:

“I’ve seen some great results since starting to use the BioZyme® products. The product I really like is the VitaFerm HEAT mineral. When Jack [Oattes] told me about the product with chili powder and garlic in it, I’m half-Italian, so I knew it would help repel insects. The HEAT definitely helps with fly control. I can go out and see my cows in the pasture and tell which ones are eating it based on the lack of flies on them compared to the cows that haven’t eaten it that are bunched up and have flies landing on them.”

Or this one from Carter Ward in Missouri:

“Prior to using Sure Champ® EXTREME, we exclusively used Climate Control Paste (transitioned to Vita Charge® Climate Control Gel July 2019) on our cattle to keep them cool through the summer. While at Hereford Junior Nationals, I got a bucket of Extreme to try out. I put our Angus cattle on it just prior to the Junior Nationals a week later and saw a HUGE difference before even leaving for the show. Despite the heat, our cattle were eating more, consuming more water and even their hair coat really came on in the last few days. We were huge advocates for Climate Control Paste and now even fans of Extreme. It’s a new staple in our feeding program.”

However, if you are looking for other ways to help promote the HEAT package to your customers, the Marketing Team is always prepared to help you. One very effective way to promote products seasonally is through the mailers that BioZyme sends each quarter. In Q2, the mailer will have a HEAT message to remind your customers to prepare for summer stressors and contact you for your mineral needs.

The quarterly mailer program is available to all dealers. You can simply opt-in by contacting Ashley Fitzsimmons, Regional Marketing Coordinator, and providing her with your most current customer mailing list. The deadline for the Q2 HEAT postcard is 5 p.m., CST on Friday, May 7. Fitzsimmons reminds dealers that there is no limit to the number of times you update your mailing list, and there is no limit to the number of quarters a dealer participates in the mailer program.

Other ways that you can promote HEAT products to your current and potential customers is with Promoboxx. The Marketing Team will have a plethora of campaign material on Promoboxx that you can add to your own social platforms, saving you the time of creating content. Of course, if you are looking for a unique advertisement, billboard or mailer, the Marketing Team has the creative talents to help you. Contact your ASM for more details.

With a little bit of marketing effort and some word-of-mouth success stories, the HEAT line up of products can help take away your summertime blues and get you over that summer slump!

Making a Premium Product with the Same Amaferm® Advantage

Progress. We define progress “to grow or develop, advance,” and at BioZyme®, we work daily to progress in the products that we offer to the animals that we serve. That’s why you’ll likely notice a change in the feed-through pesticide that we are including in our cattle products. Instead of the traditional Altosid IGR that has been in the BioZyme brands, you will now notice ClariFly® is now included in several of our product names.

ClariFly is now found in the following products: VitaFerm® HEAT® with ClariFly®, VitaFerm® Concept•Aid® 5/S with ClariFly®, VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly® and VitaFerm® Concept•Aid® 5/S CTC 3G with ClariFly®, Products with ClariFly are labeled for limited for sale in specific states.

ClariFly is a four-fly larvicide that prevents house flies, stable flies, face flies and horn flies from developing in and emerging from the manure of treated cattle. ClariFly interrupts the lifecycle of the fly through the active ingredient Diflubenzuron that inhibits the synthesis of chitin, according to Casey White, Director of Product Development at Central Life Sciences.

“Chitin is a major component of the exoskeleton of an insect, and as an insect grows and will molt, it will have to reform their exoskeleton. One component is that they deposit chitin to be able to form that exoskeleton. Without a properly formed exoskeleton, that insect immature or not fully mature, will die,” he explained.

The primary benefit of the ClariFly compared to the Altosid is the fourfly versus the one-fly claim for the two products. Altosid was labeled to protect only against horn flies and their larvae. White said it is not economically feasible to increase the dosage of Altosid to obtain a claim to control the other pest fly species. ClariFly includes added claims against face flies, stable files and house flies.

White explained that different fly species become pests in different management scenarios. Horn flies and face flies are typically bigger nuisances in the pasture because they seek out fresh, undisturbed manure piles to lay and hatch eggs in. Conversely, house and stable flies are peskier in confinement areas like pens, corrals or barns, where manure build up exists and wet organic matter like feed or hay is available to lay eggs in and hatch.

Feeding a supplement with ClariFly is very similar to feeding Altosid, from a timing approach, as you want to prevent the larvae from developing. White suggests the 30/30 approach to feeding the supplements with Clarifly. Start feeding the supplement in the spring 30 days before your last hard freeze before the temperatures warm up to the mid-60s. Continue to feed ClariFly all summer long and 30 days past the first freeze in the fall. Feeding to that end point in the fall will actually help with fly control in the spring of the following year.

Adding ClariFly to the VitaFerm HEAT and VitaFerm Concept•Aid 5/S HEAT makes two of our products even better for producers, eliminating even more stressors. Provide your customers the best vitamin and mineral supplements available this summer. Provide them with the HEAT package and ClariFly to take away their summer stress!

Position Concept•Aid as a Mineral Program Not Just a Product

When it comes to nutrition, you don’t want your customers to cut any corners. Sure, everyone is trying to cut costs and reduce their inputs, but a quality nutrition program is an investment in health, and healthy animals lead to increased conception rates, more pounds of gain and more dollars at sale time.

Maximizing nutrition within the herd will maximize your customers’ bottom line. That is why it is important for you to market VitaFerm® Concept•Aid® as a program, not just a breeding time mineral.

You already know the benefits that Concept•Aid offers in addition to Amaferm®, which impacts intakes, feed digestibility and nutrient absorption for optimum health and performance:

  • 2.5X NRC for quicker impact
  • High levels of Vitamin E for reproductive tract repair
  • Organic trace minerals for more stability and higher bioavailability.

With nutritional advantages like those and a variety of formulas to meet a multitude of management styles and feed resources, it only makes sense to encourage VitaFerm Concept•Aid be part of a year-round mineral program.

Enter VitaFerm Concept•Aid 5/S HEAT® and VitaFerm Concept•Aid 5/S HEAT® with ClariFly®. Now, cattle producers can get the same high-quality mineral package they have come to know and expect during breeding season during the heat of the summer. There is no more trying to “guess” when they should switch from Concept•Aid to HEAT, especially for those breeding for spring calving herds.

“I was so excited when they came out with VitaFerm® Concept•Aid® 5/S HEAT® because for us in the upper Midwest, you wanted to feed Concept•Aid and get your cows bred back up, so you couldn’t feed the HEAT mineral. It was like tugging strings, which one was going to be better for you? So, by being able to have the two in one, it really helped us out up here because we breed our cows in the heat in the summer. It is a very beneficial product. Concept•Aid 5/S is our staple mineral. I was pretty excited about the 5/S with the HEAT. We spent most of the summer months on the 5/S HEAT. You’re still going to have some flies, but it does reduce them drastically. It helps keep the cows spread out more and grazing more,” said Justin Maus, Maus Angus Ranch, North Dakota.

As Maus said, the primary advantages of the VitaFerm Concept•Aid 5/S HEAT and the new product with ClariFly is that producers will be confident that they are getting the best vitamins and minerals for their herds as a critical production time and still benefitting from the HEAT package. The new VitaFerm Concept•Aid 5/S HEAT with ClariFly should keep even more flies away from the cattle, with a four-fly claim, and keep those cattle more comfortable than ever before.

Take your marketing mindset from a product to a program. With the variety of Concept•Aid formulas including those with HEAT, your producers will be glad that they don’t have to make choices anymore when it comes to a summer grazing mineral. Sell them the mineral that helps get their cows bred, keeps them bred and keeps them cool while out in the summer heat. Then, watch your business grow.

Letters From Lisa – April 2021

Don’t let Summer Stress You or Your Business

Just because some beef producers think that green grass means less need for supplementation (this is totally not true), doesn’t mean your business needs to slow down in the summer. Here are some ideas to make the summer work for you instead of against you.

Find other ways to bring in revenue
Your sales don’t have to grind to a complete halt during the off-season. Diversify your business offerings and see if you can sell related or complementary products and services. Determine the other needs of your customers and find ways to fulfill them even when your main business isn’t in season. May I note that most horse owners love to supplement their “pet” all year long, so please consider the Vitalize® brand. We’ve been through this diversification drill in these letters before; note, I won’t give up on helping us all remember to do this.

Build your community
Social media gives you tons of opportunities to connect with people all year, so keep your blog and social accounts active. Keep publishing blog posts and posting updates on all of the channels your customers follow. Use your downtime to come up with great content that can educate your customers. Doing so helps you build authority, strengthens your community and ensures that people will remember you when it comes time to do business again in the fall.

Reach out to the media
Publications usually plan their articles months in advance, so if you want to land a magazine feature just in time for the peak season, you’ll have to reach out NOW.

Attend networking and educational events
Use the slow months to broaden your knowledge and network. Virtual conferences and even local business events can help you gain new partnerships and skills that you can use in your business, so don’t pass up the chance to attend them.

Get feedback
The off-season could be the perfect time to get feedback and reviews from your customers. Consider getting in touch with people who purchased from you and ask them what they thought of your products.

Business may be seasonal, but your commitment to it shouldn’t be. Put these tips into action and find ways to thrive. I find summer to be one of the most inspiring times of year. It’s a great time to allow yourself to create things you might not normally create—or make progress in directions you wouldn’t otherwise prioritize. For me, summer has always been about picking goals that are less directly correlated with professional success, and more about self. It’s my way of maintaining some sort of connection to that child-like feeling of “summer vacation.”

Dealer Spotlight: National Roper Supply and Shawnee Milling

Equine Enthusiasts Share Passion for Products

This month we shine the spotlight on two individuals who represent themselves and their respective dealerships as outstanding ambassadors for the Vitalize® line. Later in March, you will have the opportunity to hear from these men as they share their passion for the Vitalize products, how they position the products to their customers and some of the benefits their customers like too.

James Smith has been involved in agriculture his entire life, starting from a very young age. He grew up in Washington state, Oklahoma and Texas, where he graduated from high school.

Horses have always been a part of his life, and he started roping calves and team roping when he was 15. He learned to shoe horses as a way to pay his rodeo entry fees and to help finance his way through college. He graduated from Oklahoma State University in 1984 with a bachelor’s in Agriculture. He was a member of the OSU rodeo team and was the team captain his senior year.

After graduation, he began his start in the feed business, working as a salesman in central Oklahoma for ACCO Feeds, selling equine, swine, cow-calf and stocker feed; however, his emphasis was working with dealers and the dairy industry. He started his career with Shawnee Milling in 1994 as territory manager, covering Oklahoma and the Texas panhandle and still sells dairy, cow-calf, stocker and equine nutritional products.

Horses remain a passion for James. His wife Dawn’s parents are heavily involved in the Quarter horse breeding business with Belle Mere Farm in Norman, Oklahoma, standing great stallions like Easy Jet, Bully Bullion, Mr. Eye Opener, Marthas Six Moon and many more. They often breed as many as 1,200 mares a year.

James and Dawn live in Dibble, Oklahoma, where he still sells feed and enjoys team roping. He says he has three of the best horses he has ever ridden. They also own a commercial cow-calf operation, using Angus, SimAngus and Hereford Bulls. Their family includes two grown and married daughters, one granddaughter and one more on the way.

Jason Brooks is the Vice President of Marketing for the National Roper Supply, headquartered in Decatur, Texas. A Texas native, Jason attended Texas Tech University where he received his Master’s of Business Administration and bachelor’s in Finance and Business Economics.

Jason started working at NRS in 2007 as the Head of the NRS Buying Team before moving into his role as VP of Marketing.

Growing up, his family ran a purebred cow-calf operation in Texas where he developed his passion not only for the cattle industry but the equine industry as well. While at Texas Tech, Jason trained saddle horses and team roped; to this day he is currently still a competitive team roper.

Jason and his family reside in Krum, Texas, where they are actively involved in all aspects of the animal agricultural industry. He is a proud stock show dad and thinks there is no better place to raise his family than on the back of a horse and in the showring.

Be sure to tune in, March 18 to learn more about Jason and James, their enthusiasm for the equine industry and how they market and position the Vitalize products to their customers. We are blessed to have industry professionals that use and understand the products that work as dealers in our network, providing care that comes full circle.

Different Brand Name, Same Amaferm® Advantage

We’ve encouraged diversification because it does work.

Amaferm® is the key component that sets our products apart from other nutrition products and is found across all product lines The Amaferm advantage has been proven across all species. Are you trying to increase your conception rates or shorten your calving window? Amaferm in the VitaFerm works. Have a flock of ewes that you want to breed, have them carry those lambs to term and then once the lambs are born, make sure those lambs have more vigor? The Amaferm in the DuraFerm® works. Are you trying to keep high-dollar show animals on feed and water through times of stress? Amaferm in Sure Champ and Vita Charge works. How about giving your high-performance horses a good gut feeling? Amaferm in the Vitalize works!

In addition to the research that Amaferm has been a part of, livestock producers and horse and dog enthusiasts provide countless testimonials to our staff that prove that Amaferm is working – doing what it says it will do, in every animal across species. That’s diversification, and that is why it is important that our customers know that we offer products that fit the need across all animal species, especially if they are already familiar with the Amaferm advantage in one product line.

Vitalize® ambassador and 2019 world-champion tie-down roper Haven Meged, Miles City, Montana, and his family are a perfect example. The Meged family’s relationship with BioZyme ® began when their son, Haven, started using Vitalize and saw results.

Haven gives his horses Vitalize Alimend® twice a day to help ensure they maintain a good gut feeling to help keep them healthy and performing while he’s traveling up and down the road.

“These two-lanes roads are rough. The Vitalize® Alimend® is going to help keep my horses’ guts feeling good because when we are traveling day in and day out, getting in and out of the trailer, that is the hardest part on the horse. When they are in the trailer that is when they get ulcers the worst. I want my horses to stay slick and shiny and feeling their best. That is my number one priority out here; making sure my horses look good and feel good. If they don’t feel good, they aren’t going to perform to their best. It’s all about making them feel good,” he said.

After witnessing Haven’s experience with Vitalize and having known about the VitaFerm® brand for a while, his dad, Bart decided to try the VitaFerm mineral on his cow herd.

Bart has seen great results with his herd, feeding both VitaFerm Concept•Aid® and Conserve™.

“Bart said that he is glad that he had the nudge from his son, as he has heard and known of the quality of Amaferm and VitaFerm as being the best,” said John Tucker, Large Beef Account Specialist.

It is common for the younger generation to get the older generation involved in a new product line. That is often the case with the Sure Champ® line. Once young exhibitors use the Sure Champ or Vita Charge® products on their show livestock, regardless of species, it is easy to open up a conversation with their parents about the product lines that exist. This could be VitaFerm for the cow herd, DuraFerm for the flock or Vitalize for the horses.

Diversification is everywhere! And it is your success story just waiting to be written.

BioZyme Helps Dealers Achieve Success with Marketing Campaigns

Success doesn’t happen overnight. Success is a collaborative effort that takes time, effort, some failures along the way and an army of people working toward a common goal. Our goal is to help you position and market the products that we make so we all succeed.

When it comes to the Vitalize® equine line, we’ve spent time diversifying our efforts, both in the audiences we reach and the methods that we use to reach them. Vitalize is such a unique product because it can be used by such a variety of end-users: hobby riders, professional athletes in the English discipline and in rodeo and by those who use their horses for work like ranchers. We’ve partnered with relevant ambassadors across all disciplines to help promote the benefits of Vitalize and the #goodgutfeeling, regardless of if it is jumping, trying to be a tenth of a second faster around a barrel pattern or even keeping your horses fresh and healthy when on the open range.

During the recent National Finals Rodeo, the BioZyme team branched out to do more than ever before to get the Vitalize name in front of the rodeo audience. For the second year, two Vitalize ambassadors competed in the finals – barrel racer, Emily Miller-Beisel and 2019 world-champion tie-down roper Haven Meged. Much of the Vitalize social media content was focused on these two rodeo athletes.

In addition, a Vitalize television commercial aired every other night during the performance on the two channels that televised the NFR. On the Cowboy Channel and RFD websites and mobile apps during December, Vitalize had three banner ads, a feature story with a special pop up as one of the rotations highlighting our story on the website and mobile app, and a 10-second commercial spot on the Cowboy Channel official NFR Experience page and app.

We ran a sponsored carousel ad on Team Roping Journal social pages during the second week of the NFR. BioZyme participated in the NFR Blitz with National Roper Supply and did some doorbuster giveaways during the two weeks of the NFR, and also conducted numerous in-store displays and promos with dealers.

What does this mean to you?

With every advertisement commercial and story, there is a place for the viewer to click on the website and ultimately “find a dealer.” That is our goal. According to Hayley Keck, Marketing Brand Coordinator, in the month of December 2020, www.vitalizeeq.com had the most visitors in its history. 12,861 unique users in 14,396 total sessions visited the website, when the site typically get 4,000 to 6,000 visitors per month!

In addition to web traffic, social media sites were also busier than normal during December. Between the NFR promotions like “Greatness is in your Horse” and the ambassador stocking stuffer giveaways, social media proved to be another fantastic way to spread the Vitalize message in a timely manner. It also helps when you can show videos of Miller-Beisel and Meged winning rounds at the NFR wearing brand patches.

Once the potential customers find a dealer – you – we know that our marketing has been successful. Will all 12,000 plus reach out to a dealer? No. But some will. Will they reach out at once? No. But they will remember that they visited a website about a good gut feeling next time their horse is colicky or isn’t feeling its best. Will Emily’s and Haven’s rodeo friends ask them about how they keep their horses healthy hauling them all over the country? Yes, they will, and both the cowboy and cowgirl are believers in Vitalize Alimend and Vitalize Recovery Gel.

Success. It comes one day at a time. One collaboration at a time and one marketing strategy at a time.

Opening the Conversation to Diversification

In her letter this month, Lisa challenged every dealer to diversify to ensure their success. Sure, that might sound easy. And guess what? It is going to be easier than you think!

At BioZyme®, we offer a variety of supplement lines to cover a multitude of species from cattle, sheep and goats to swine, poultry and companion animals of horses, dogs and cats. Chances are that a majority of your customers own more than just one of those species. A recent statistic shows that 53% of American households own a dog. That’s more than half of your customers. Have you approached half of your customers about the Vitalize® canine line yet?

Perhaps the easiest way to open the conversation about a new product line to an already existing customer is to talk about something you are both familiar with – Amaferm®. For instance, if you have a cow-calf producer, who is feeding the VitaFerm® Concept•Aid® mineral, they probably understand one of the primary benefits is Amaferm, and how it works in their herd’s diet. But now you find out they also have four or five horses. Wouldn’t it be great to get them on Amaferm too?

“Multiple product lines open up more opportunity that can lead to additional sales. We have to get comfortable with having those conversations even if they aren’t in our wheelhouse. One thing that we are all comfortable with, or should be, is Amaferm and that is really what our products are about. That should be the very first thing that we are talking about when discussing our products. If we understand how Amaferm works, the rest of the conversation will take care of itself. In addition, the Vitalize products are designed to make the dealer more money than some of our other brands,” said Justin O’Flaherty, Area Sales Manager for the Carolinas, Tennessee and Virgina.

Chris Kyle, ASM for Arkansas and Louisiana, agrees that once people are hooked Amaferm in a product like VitaFerm, it should be easier to open the conversation on another line of product that BioZyme offers.

“Ask them if they liked the products on their other animals (cattle, sheep, goat) then they might be interested in what Amaferm could do for their horses also,” Kyle suggests.

O’Flaherty said another way to open up a conversation about the Vitalize line with someone who feeds another product line is to offer a sample, like the Vitalize Equine Recovery Gel. This quick-response, product could be a great conversation starter that leads to a long-term diverse customer who now orders Vitalize in addition to his or her VitaFerm each month, and it offers a great ROI.

Next, ask specific questions about your customer’s horse’s current nutritional needs and what feed they are feeding.

“This can usually open up a dialogue about what each specific horse’s needs are and/or if they feel they are buying hay constantly, the Vitalize® Digest More® Plus pellets can help them cut back a little on that,” O’Flaherty said.

Her last piece of advice was to keep the process simple and relevant.

“Dip your toe into the discipline that is most prevalent where your dealership is located. It doesn’t make sense to try to target dressage riders if you have an arena down the road that has nightly ropings. Just don’t overcomplicate it and don’t be afraid to ask for help,” she encourages.

Kyle agrees that keeping things simple is the best step for product diversification and sales success.

“Our products work, they will see it, and they will be glad that you, the dealer recommended the product. You just need to believe, and you will look like a pro for recommending them,” he said.

Start the conversation. Ask questions. Recommend a new line. Diversify, and watch your business grow.

Letters From Lisa – March 2021

Diversification is important for long-term success

In business, diversification means branching out into other product categories or industries. While this strategy does present some risks, diversification is often viewed as a safety net against downturns in a single industry or a way to grow your business by improving its sales and increasing its clientele.

If successful, diversification has many benefits, which is why it is considered essential for the growth of every business. There are a variety of ways in which you can diversify your products. These ways can include the following methods.

Expansion
An example of expansion could be a company that produces fashionable children’s shoes and diversifies its business to incorporate children’s toys. The two products have nothing in common, but as long as they are both in demand by the same consumer market, the company is sure to earn more sales.

Ancillary Services
To grow a business through diversification, companies often add additional services to existing products. For instance, a car manufacturing company can offer car maintenance and repairs. The concept of goods and services alongside one another can help create steady revenue. In our industry, the service we offer is hay testing to help properly determine the protein level that needs to be supplemented based on where the herd is in the stages of production.

Brand Extension
A brand extension also becomes easier with the help of diversification. Famous brands and established businesses can extend the range of products to gain more customers. Brand expansion is often quite profitable if the same standard and quality of the goods are maintained because brands usually have many loyal customers who will buy every product they introduce into the market. If you sell VitaFerm® Concept•Aid® mineral, then brand extension is easy with the tubs and with Cattleman’s Blend™ or Conserve™ in times of lower nutritional needs.

Addition of a New Line
Some businesses prefer to diversify by adding new lines. These lines may bring in a different type of customer or the same customer for another reason. The Backyard Boost™ line fits the bill by bringing in most all of the public. Apparently, when times are tough, people want chickens. Chick sales go up during stock market downturns and in presidential election years.

The Vita Charge® line also fits. Vita Charge addresses specific challenges, and usually during a challenge people are more likely to spend money so having all of the products in this line readily available provides significant diversification.

Many of your customers likely own multiple species. If they have cattle, they probably have horses. If they have horses, they could also have dogs. Have you thought about how you can introduce Vitalize® to these customers? Read further into this issue for more ideas.

Just Do It
Considering the number of ways in which diversification can be used to expand and grow a business, it becomes clear that every booming business must eventually opt for diversification to survive and prosper.