CHANGES COMING IN MARCH

VITAFERM® ONE LAUNCHES MINERAL BLOCK

With the excitement of VitaFerm® ONE released last month, we are even more excited to launch the VitaFerm ONE mineral block. This 35-pound pressed vitamin and mineral block for beef cattle designed to promote cattle performance year-round will be on the March price list and is now in the Product Center.

It meets or exceeds nutrient requirements throughout the production cycle in an easy-to-use pressed block, helping to meet our sustainability goals. The mineral block is the first of several additions to the VitaFerm ONE family that we’ll be introducing this spring.

VITALIZE® BLAZIN’ UPDATES CASE QUANTITY

Starting in March, cases of 32 oz. Vitalize® Blazin’ will now come in 12 per case instead of 6. This increases consistency and efficiency across 32 oz products.

BioZyme’s Guide: How to Market a Product

At BioZyme®, we provide you a vast array of products to sell to your customers. We know that you likely have other products and services to sell as well. However, once you have the products and services, they must be marketed, so your customers know what you have available. We don’t want to leave you in the dark. 

That’s why our team felt it was vitally important to provide you with this comprehensive guide on how to market a product. We’ll look at a lot of different tips and tools that will help you sell your products and grow your business! 

The best way to market a product depends on various factors. You have to consider the target audience, the nature of the product, the budget, and the overall marketing goals. 

However, there are some general strategies that can be effective in marketing products. Here are 10 tips on how to market a product. 

10 Useful Tips on How to Market a Product 

1. Know Your Target Audience 

The first step in how to market a product: know who you’re marketing to. Understanding your target audience is crucial for effective marketing. For instance, if you are in a highly concentrated cow-calf area with horses and dogs, you would be more likely to stock up and promote VitaFerm® and Vitalize® products. 

There probably isn’t much demand for Backyard Boost® for backyard chickens in big ranch country. Knowing your target audience is the first key to success when marketing any product. 

2. Develop a Strong Brand Identity 

Establish a clear and compelling brand identity that resonates with your target audience. This includes creating a memorable brand name, logo, tagline and visual elements that reflect your brand’s values and personality. 

Luckily for you, at BioZyme, we have created the brand identity for our products, and we have marketing collateral like ads, logos and other campaign materials ready for your use.  

Maybe you need to brand your store or dealership? You can work with our in-house marketing team to help you with that, too! Submit a marketing request in the Online Dealer Center and we can help you create a logo or any marketing piece you might be looking for. 

3. Create Compelling Content 

Develop high-quality, engaging content that showcases the features, benefits and unique selling points of your products. This can include product descriptions, images, videos, blog posts, social media posts and customer testimonials. 

Now, this is easier said than done. After all, it’s one thing to know how to market a product, and another thing entirely to produce quality marketing materials. But, knowing your audience and knowing your brand gives you a leg up. 

Have you signed up for Promoboxx? We have ready to use social campaigns loaded into Promoboxx for your use each quarter. We also have several of our logos and other content ready to use on the Online Dealer Center. 

4. Utilize Multiple Channels 

Just like one size doesn’t fit all with a mineral program, the same can be said for marketing channels. While I might still appreciate reading an ad in a print ad in a publication, another generation might enjoy social media or even hearing an ad on the radio while out feeding cattle. 

Take advantage of various marketing channels to reach your target audience effectively. This may include digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer partnerships, as well as traditional channels such as print advertising, television, radio, and direct mail. 

5. Optimize for Mobile 

With the increasing use of smartphones and tablets, it’s essential to optimize your marketing efforts for mobile devices. Ensure that your website, emails, ads and other digital content are mobile-friendly and provide a seamless user experience across different devices. 

6.  Engage with Your Audience 

Foster meaningful connections with your audience by actively engaging with them on social media, responding to comments and messages, soliciting feedback and encouraging user-generated content. Building a community around your brand can help strengthen customer loyalty and advocacy. 

No one likes to hear silence on the other end of their posts. By engaging and interacting with your audience, it makes your brand appear more human. In the end, people buy from other people, not robots. If your brand seems more engaging and humanized, your customers will appreciate that and potentially turn into repeat buyers. 

7. Offer Promotions and Discounts 

Entice customers with special promotions, discounts, coupons and loyalty programs to incentivize purchases and encourage repeat business. Limited time offers and exclusive deals can create a sense of urgency and drive sales when it comes to how to market a product. 

Check with your ASM to discover how BioZyme can partner with you on promotions. Do you need a postcard, or a stuffer insert for your monthly billing statement. Remember, we are here to help you! We want your messaging to stay consistent and on-brand, so please reach out to our team! 

8. Monitor and Measure Results 

Regularly monitor the performance of your marketing campaigns and track key metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI). Use this data to evaluate the effectiveness of your strategies and adjust as needed. 

Perhaps your Instagram traffic isn’t performing as well as you’d like. Maybe it’s time to shift gears and move those efforts to another platform. If your Facebook traffic is generating results, and getting customers into the store, maybe that is the channel you should focus more attention and resources on. 

9. Build Relationships with Influencers and Partners 

Collaborate with influencers, bloggers, industry experts and complementary brands to expand your reach and gain credibility within your target market. Influencer partnerships and co-marketing initiatives can help increase brand awareness and reach new customers. 

In other words, people like to buy from their peers. Is there someone in your community that excels in their particular area? Do they use products you market? Leverage that to your advantage. Perhaps there is a show livestock exhibitor who just won the State Fair feeding Sure Champ® products. Ask them to share testimonials on your website, or even speak at a producer meeting about their results and the benefits they have used. The same example can be used for any of the BioZyme family of brands. 

Find & Utilize Collaborators 

Also, when setting up a producer meeting, work with complementary company. Perhaps you are planning a meeting prior to breeding season to promote VitaFerm® Concept•Aid®. 

Partner with a local semen company to put on the dinner and meeting. Both companies share the common goal of helping others succeed with breeding success. Doesn’t it also make sense to share customer lists and resources to share costs? 

10. Provide Excellent Customer Service 

Deliver exceptional customer service and support throughout the entire customer journey. Respond promptly to inquiries and resolve issues quickly and effectively to build trust and loyalty with your customers. 

Customer service sells. Our customers what to know that you know about the products. They want service. They want you to help carry a few bags of mineral out to their truck. They would like you to open on Saturday mornings. Little things add up to make a big difference when it comes down how to market a product. 

BioZyme can Help You Market Products 

As we mentioned earlier in this blog, the BioZyme Marketing Team offers a variety of marketing pieces to its dealers to help market products. Let’s discuss these pieces in more detail. 

Readily Available Marketing Materials 

A variety of marketing materials including signage, shelf danglers, aisle violators, counter mat inserts, brochures and more are available from the SAMM Center. These are available in quantities for your use at your dealership, trade show or meeting. In a time crunch? Printable files of most items are also available online. 

Customized Marketing Materials 

Are you looking for something more customized? Perhaps you are hosting a producer meeting and need invitations, or you would like a sign for your store. BioZyme can also help with these projects. 

Submit a marketing request in the Online Dealer Center, at least three weeks prior to when you need your project or talk to your ASM. Please allow a little more time for items that require mailing like postcards or invitations that have specific dates, as bulk mail does take longer to go through the mail system. 

First Things First 

Remember, you can’t sell what you don’t have. It is important to keep inventory on hand of the products that your customers need and want that have seasonal demand. It is always wise to review sales from the same time the previous year, to be sure you have in stock what you sold last year and even the year prior. 

What does that mean going into spring? 

Springtime Products for Cattle 

It’s breeding season, fly season and HEAT season! It’s time to stock up on VitaFerm® Concept•Aid®, any products with ClariFly®, garlic and HEAT®

Now would also be a great time to stock up on the new VitaFerm ONE, a solution for all seasons. 

Stock up for Chick Days 

In many parts of the country, Chick Days are happening. Be sure to stock up on Backyard Boost products for your customers bringing home chicks. 

Additionally, with spring, the migration of songbirds is happening. Be sure to include the Backyard Boost Songbird Balls for the bird watchers in your area. 

Stock up for Spring, Summer Shows 

It’s not too early to start thinking about how to market a product for spring and summer livestock shows. Make sure to stock up on the complete line of mineral, gels and liquid in the Sure Champ® line to help your show livestock customers #PreptoWin!  

Don’t forget to be fully stocked with Gain Smart®, Vitalize® and DuraFerm® as well. You know your customers the best, and you know what they want and when they want it. 

By implementing a combination of these strategies and continually refining your approach based on feedback and insights, you can develop effective marketing campaigns. That way, you can drive awareness, engagement and product sales! 

Letters from Lisa

At BioZyme®, values are a critical component of our identity, decision-making processes and overall success. The BioZyme values have helped us create a positive and purpose-driven work environment for over 60 years. For many of these 60 years, BioZyme had three values. These included Research, Innovation and Outreach or Giving Back.

Why these values? Because they are who we areand why we exist. The value of Research ensures our products have an undeniable impact on the animals our customers work so hard to produce and love. Innovation encourages creativity, risk-taking and learning. Giving back is a value of high importance because we believe we have a responsibility to contribute to the well being of the broader community. These three values have served BioZyme well for a very long time.

There is a push and pull relationship between staying true to your values and allowing yourself to change and progress. After all, one of our values is innovation, which is often synonymous with some type of change. Growth, at any level, requires change. When an entity grows, it must change. Think of children as they progress through the stages of infant, toddler, teenager, adult – or a calf from newborn to weaning.

So, how do you change but stay true to your values?

The answer, we’ve found, is a one-degree change. The one-degree change feels slight; after all, it is just one tiny little degree. Yet, a one-degree change can be extremely powerful. As an example, prior to fancy avionics, pilots, especially in the military, were often taught about the 1-to-60 rule. Basically, it means that a one-degree off-set will put you off one mile from your intended destination at 60 miles from start. Traveling 600 miles? You’ll be 10 miles from where you thought. Small changes (good or bad) can make a big difference in outcomes.

So, in 2024, BioZyme’s commitment remains deeply rooted in our values, as well as to growth. Growth of our business, growth of our dealers, growth of our outreach. This growth will require many one-degree changes. We are excited to present these to you, our dealers, throughout the year as we whole heartedly believe they will also contribute to your growth.

A few of our own examples to illustrate the concept:

– The integration of Vita Charge products into Sure Champ and VitaFerm that began in January. This is one-degree change (only the brand name/look of the product) that we believe is already having an impact. We launched the “new look” at National Western Stock Show in Denver with great feedback and many comments about folks being excited to get their hands on the VitaFerm Cattle Drench.

– The launch of VitaFerm ONE in February. To say this is just a ONE-degree change (pun intended) feels a bit odd to those of us that have worked extensively on it for nearly a year, but all in all it is just a small change to open a BIG door of opportunity to have a product to position as a year-round mineral. And that’s what one-degree changes are all about.

If you know us very well, you know we aren’t going to stop there. The excitement we have for some of the one-degree changes we are developing for this year is extensive. The opportunities have never felt bigger. And for that we are very thankful.

CHANGES COMING IN FEBRUARY

VITAFERM® ONE LAUNCHES THIS MONTH
We are excited to release VitaFerm® ONE, a new line of cattle mineral products, this month. VitaFerm ONE offers one solution for all seasons. Watch for more information about VitaFerm ONE in the Online Dealer Center, Dealer Facebook group and in your email. Details about the product offering are recorded and posted in the BioZyme Dealers Facebook group.

Product information can be found in the Product Center.

BIOZYME® UPDATES DRENCH GUNS
Due to continually increased sales of drench and drench guns at BioZyme, we have been able to provide a better price on drench guns. The guns will be black instead of blue. They will be available for sale at the new price beginning in February.

VITA CHARGE® TECHNOLOGY MOVES TO VITAFERM®,
SURE CHAMP®

In January, we announced the transition of Vita Charge products to the VitaFerm® and Sure Champ® brands. Although the products might have new names and labels, they are not necessarily new to the BioZyme family of brands. BioZyme is repositioning the Vita Charge products into either VitaFerm or Sure Champ to continue to provide undeniable impact to our customers.

The change comes after months of market and sales research, in an attempt to help increase efficiencies across all brands. All products will continue to be marketed “with the Vita Charge technology,” a fast-acting proprietary blend of ingredients that support animals during, before and after times of stress. All products will continue to have the same great formulas that customers have come to know and trust.

The production cattle products like Stress Tubs and 5L Cattle Drench will be marketed under the VitaFerm label.

All gels, Liquid Boost® and the 32 oz. Cattle Drench will be marketed under the Sure Champ label. Traditional Vita Charge Gel is being renamed Sure Champ Appetite Plus® with Vita Charge Technology, to better describe its function.

This will be a rolling change, but we expect all products to be updated and sold with their new labels by the first week of February.

BioZyme® Offers Sheep and Goat Products for All Reproductive Phases 

When BioZyme® says it cares for all animals and the impact they make in the food chains, it sincerely means it. Care that comes full circle is at the heart of BioZyme and how we express our philosophy that everything impacts everything in a connective circularity. 

That is why we knew it was important to create DuraFerm®. DuraFerm is a line of nutritional supplements for sheep and goats that supports optimal digestion and nutrition for maximized performance at every stage of production. 

DuraFerm is Research Proven

The DuraFerm line offers three products specifically for sheep and two for goats. Each of these products contain: 

• High levels of vitamin E for reproductive tract repair.
• Organic trace minerals to support embryo production and conception.
AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility. 

Amaferm is research-proven with more than 111 published and/or presented research studies proving its increase in digestibility and ultimately its undeniable impact on the animal. In sheep and goats, Amaferm charts an increased gain through more feed efficiency. It also adds more pounds of milk to the lactating females. For more information on the research, visit our BioZyme Research Center

Additionally, the DuraFerm products are manufactured under the highest quality standards in our plant in Saint Joseph, Missouri. In 2023, we enhanced awareness of our food safety and safe, accurate product production processes through education. All of our operations, quality and laboratory employees have successfully completed PCQI training, and all regulatory personnel are FAMI-QS trained and certified. 

DuraFerm Products for Sheep

The three products exclusively made for sheep are all part of the Concept•Aid® line. They help strengthen your stock while increasing the overall lamb crop percentage. 

DuraFerm® Sheep Concept•Aid®

DuraFerm Sheep Concept•Aid is a free-choice vitamin and mineral supplement for sheep designed to support reproductive success. As the flagship product, it contains Amaferm, increased levels of vitamin E and organic trace minerals. Available in a 50-pound bag, this mineral is ideal to feed year-round to your flock. However, it is designed to be fed 30 days pre-lambing through 30 days post-breeding. 

DuraFerm® Sheep Concept•Aid® HEAT

DuraFerm Sheep Concept•Aid HEAT is a free-choice vitamin and mineral supplement for sheep designed to support reproductive success when temperatures are 70 degrees and hotter. This supplement will help keep ewes bred during summer’s hottest months, during the peak breeding season. It also comes in a 50-pound bag. 

DuraFerm® Sheep Concept•Aid® Protein Tub

The DuraFerm Sheep Concept•Aid Protein Tub is a protein tub with vitamins and minerals for sheep designed to support reproductive success. The 125-pound tub is fortified with 16% natural protein. It is ideal for those females in late gestation and lactation. They meet all the requirements for energy and protein, so you don’t have the added worry of ketosis or pregnancy toxemia. 

DuraFerm Products Made for Goats

BioZyme realizes that the nutrient requirements for goats and sheep are slightly different. That is why the Missouri-based company also makes two supplements specifically for goats. 

DuraFerm® Goat Concept•Aid®

DuraFerm Goat Concept•Aid is a free-choice vitamin and mineral supplement for goats designed to support reproductive success. Available in a 50-pound bag, this vitamin and mineral supplement is designed to be fed 30 days pre-kidding through 30-days post-breeding for optimal success. Due to its combination of organic trace minerals, vitamins and Amaferm, it is an ideal mineral for your herd year-round. 

DuraFerm® Goat Concept•Aid® Protein Tub 

The DuraFerm Goat Concept•Aid Protein Tub is a protein tub with vitamins and minerals for goats designed to support reproductive success. It contains the Concept•Aid goat mineral package along with 20% natural protein. It comes in a 50-pound, easy-to-handle tub. 

BioZyme Makes other Complementary Products 

In addition to targeted sheep and goat products, the BioZyme family of brands includes products for all species. In the Sure Champ® line, there are products with the Vita Charge® Technology that offer an undeniable impact to your herd and flock. 

The Vita Charge Technology contains a unique blend of ingredients to help support animal health before, during and after a stress response. Here’s how you can incorporate Sure Champ products into your feed room for sheep and goat products. 

Sure Champ® Liquid Boost® 

Sure Champ Liquid Boost is a liquid for all livestock designed to provide immediate support to the animal’s digestive and immune systems. Available in two sizes, this fruit-flavored liquid helps drive the intake of feed and water. It contains Amaferm, to increase digestibility. It also contains MOS (mannan oligosaccharide), to help normalize gut microflora and support the immune system. 

Sure Champ® Appetite Plus® 

Sure Champ Appetite Plus, formerly known as Vita Charge Gel, is a gel for all livestock designed to provide immediate support to the animal’s digestive and immune system. It comes in a 60- and 300-mL tube, ideal for all sizes and situations. It contains Amaferm and MOS and is ideal for boosting appetite and water intake. 

Sure Champ® Clench Gel

Sure Champ Clench Gel is a gel for all livestock. It supports normal digestive function during occasional diarrhea/scours. Formerly Vita Charge Clench Gel, it comes in a 30-mL tube and contains Amaferm and MOS but also includes electrolytes to support rehydration. Clench is ideal to have in the barn during lambing and kidding to help with scours. 

Sure Champ® Climate Control Gel

Sure Champ® Climate Control Gel is a gel for all livestock. It supports digestive health and recovery when temperatures are above 70 degrees. Formerly Vita Charge Climate Control Gel, this product contains Amaferm and MOS. It also includes HEAT technology, a combination of essential oils, to support animals when heat is a challenge. This gel is a must-have for those hotter climates and the summer months to help maintain temperatures and promote feed and water intake. 

The above products all contain the Vita Charge Technology. Every product with Vita Charge Technology contains an exact amount of B vitamins, vitamin E, potassium, zinc, MOS and Amaferm. In addition, we include a precise salt-to-sugar ratio in our products to boost water retention and hydration levels. 

Customers Trust DuraFerm  

Time after time, customers turn to BioZyme products. We hear from folks across the country, who love sharing the results they see when they feed DuraFerm sheep and goat products to their animals. Here’s what a few of them have to say. 

In Arkansas. . . 

“I was not having great results in the last couple of years with the flushes in our program, and that’s the main reason I wanted to try DuraFerm®. I put all of my recips and flush does on DuraFerm about 60 days ahead of time, and my flushes have gone from 20-40% so far this year to 60-80%, so I am tickled to death and very happy with those numbers. By far the biggest goal I had was to see if I could improve the number of embryos we get on a flush and the number of embryos to stick, and that’s where I have definitely seen some improvements in my program with DuraFerm being one of the new additions in my program this year.” – Scott Hoyle, DVM 

In Oklahoma. . . 

“I am a big believer in the Amaferm advantage, seeing big time results how well our sheep utilize their feed much better. We take our breeding program very seriously. The use of DuraFerm Sheep Concept•Aid Protein Tubs being out with our ewes nearly year-round is important. Since adding these tubs to our program, the ewes have had a more steady and consistent appetite along with maintaining good body condition.” – Chad Charmasson 

In Virginia. . . 

“We have been using BioZyme products and specifically DuraFerm Sheep Concept•Aid for over three years now. Our conception rates, the health of our flock and the health of our lambs continue to get better. We breed with some of the largest in the state on our A.I. program, and our rates have never been below 75% and as high as 90%, with our live cover being 100% on the first attempt. With a small flock, having this type of success is crucial as every ewe or lamb is a huge part of our success. I would recommend the Concept•Aid to any producer out there.” – Andy Wills 

BioZyme Strives to Help Every Animal

Not only does BioZyme make sheep and goat products, but the BioZyme family of brands includes products for cattle, horses, pigs, dogs and cats. All products are backed by years of research and include one of our proprietary products, either AO-Biotics Amaferm, for digestive health, or MHB3®, for joint health. 

MHB3 Hyaluronan is a proprietary hyaluronic acid ingredient that has been scientifically proven as bioavailable, absorbable, efficacious and safe. It confers greater and more consistent results than any other product on the market for both short- and long-term care. MHB3 has been awarded eight U.S. patents. 

Get Sheep and Goat Products Today

BioZyme’s sheep and goat products, along with the entire BioZyme family of brands, are sold through the BioZyme dealer network. You can find a dealer close to you. 

Perhaps you like the convenience of online shopping. You can also purchase products online. 

Interested in becoming a BioZyme dealer? We are always looking for those passionate about helping people and animals. Complete our dealer application today. 

A Day in the Life of BioZyme® Employee Jennifer Miller 

This month, we got to know a little bit about a big-hearted lady – Jen Miller. She has two decades of experience in customer support, making her an invaluable team member.  

Jen has worked in several roles at BioZyme, but she shines when helping others, especially our dealers.  

Outside of the office, Jen is a wife, mom, grandma and outstanding lady who likes to have fun.  

Let’s learn a little more about a day in her life at BioZyme

Title: Dealer Recruitment and Retention Manager 

Number of Years at BioZyme: 6 years 

Describe a typical day in your job:  

Work on all dealer applications that come via BioZymeinc.com. I contact the interested potential customers and go over a few questions to let them know what our goal is for dealers to ensure they are the right type of dealer for BioZyme. 

I also work with the Action Team to ensure we are working on our goals and helping our new and existing customers meet their goals, not only by sales but also by action! This team is part of the Retention side- Yes, we do need new dealers to grow, but we also must help our existing customers with everything we have to help them grow as well. We focus on the tools we offer outside of sales to ensure they have all the help they need to be successful. 

We are working on a process for the recruitment side of this job. Our goal is to build a pipeline of leads to be able to convert into new customers. This is a big task, but I am super excited, as this is key to helping BioZyme grow in the future! 

What is the most interesting thing you have ever done at BioZyme?  

I was able to help get everything set up for our International Partners Meeting in 2019, which was hosted in St Joseph, Mo. It was very interesting getting to meet all the different nationalities and learn how they position Amaferm® and what a huge impact it makes! 

What has been one of the biggest challenges? 

Getting the dealers to buy-in to Dealer Center and use the tools we offer to take actions to help grow their business. But I believe in 2024 we will see a change in our dealers’ mindset on this with the Action Team helping to make awareness of what all we offer from Dealer Center, Marketing, Message Board and all the other great tools we offer.  

Why is care that comes full circle important to what you do? 

I believe what the Action Team and I do on a daily basis by working with our dealers to ensure their success not only through sales but through the great tools we offer is definitely “Care That Comes Full Circle!” I do not know too many companies that offer a great tool like the Dealer Center that just doesn’t focus on Sales but on Marketing, Training, Product Knowledge and so much more. We take care of our customers on every level! 

What is something you enjoy doing outside of the office? 

Well, I have a few: 

  1. Seeing my beautiful grandbabies. 
  1. Going on adventures with family and friends! 
  1. Watching all the birds eat the Songbird Balls! I go through about 2 packs of songbird balls every 3 days! It is becoming an expensive hobby, lol! 

Thank you, Jen, for your heart and compassion for others. We are glad to have you as part of the BioZyme family!  

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Leadership Team Reflects on 2023 — Looks Forward to 2024

“No man will make a great business who wants to do it all himself, or to get all the credit of doing it.” Those are the words of American industrialist and philanthropist Andrew Carnegie. Carnegie eloquently described, before his time, the Leadership Team, that is guiding BioZyme® Inc., in 2023 and beyond.

Although each company faces challenges, the BioZyme Leadership Team leads each individual team to pivot those challenges into opportunities on a regular basis. Let’s look back at 2023, and review some of the big wins, according to our leaders.

PRESIDENT & CEO
LISA NORTON

Defining wins in 2023 is subjective and depends on individual experiences, goals and perspectives. However, from my seat on the bus, I would define 2023 wins by reflecting on the following.

Personal Achievements: If you accomplish significant personal goals, 2023 was a win. With the use of the Culture Index (work traits analytics) in almost every facet of our business, I think we have had a win here. People understand themselves better so they can work with others to accomplish personal achievements.

Relationships: If you build strong and meaningful relationships it makes for an incredible win. This for sure happened in 2023; we had more meetings and offers to be partners with our vendors, customers and potential customers than we have ever had in the history of the company. Just to name a few, our bagging supplier, our phosphorus supplier, Zinpro, Furst-McNess and Trait Bio.

Health and Well-Being: BioZyme continues to be in a strong financial position. That is always a win in a forprofit business.

Positive Change: Getting our corporate governance and board of directors in place was a huge win in 2023. We now have a dynamic, experienced board of directors who represent all the opportunities and challenges BioZyme faces – industry, science, use of funds and historical perspective.

Happiness: Thanks to all our team members (YOU), most days we experienced and supported each other’s happiness which made the atmosphere at BioZyme happy. For me, that is always a win. Sure, we all make mistakes occasionally, but in totality I think we did a great job in 2023 at being happy, despite a lot of stress from capital projects and slow sales.

Learning and Growth: If you learn, grow and develop new skills or knowledge during a year, it is a huge win. I saw lots of this going on in 2023. Some learning was intentional (all manufacturing team becoming PCQI) and much came from the experiences of each day. In any case, it is a win.

Overcoming Challenges: Successfully overcoming challenges, adversity or obstacles is always a win as it demonstrates resilience and personal growth. In my opinion, we have done a lot of this over the last two years. We have done it by sticking together, not giving up and looking forward instead of backward. Ultimately, what makes a win in a company is a whole bunch of personal wins throughout each individual team member’s work. I think we had a lot of that in 2023, and for that I am very grateful!

DIRECTOR OF INTERNATIONAL BUSINESS DEVELOPMENT
VOLKER ALTENBOKUM

This was a very busy, but successful year. Our focus was the launching effort for AO Biotics® EQE. The product is now already actively sold in eight different countries, and we are continuously registering it in more countries. Validation studies were done with many egg producers in different countries, and our research is confirmed constantly.

Another focus was the signing of distribution agreements in interesting countries that have a good potential for our portfolio. We appointed new distribution partners for the GCC countries, Egypt and Slovenia. Continuous training of Product Managers and Salespeople of our distribution partners was a very important part of our work. This is the base for continued growth we are expecting for 2024 and beyond.

DIRECTOR OF ANIMAL HEALTH & COGENT
KEN FORD

One of our biggest achievements from a marketing perspective has been positioning the BioZyme family of brands from a silo of individual brands to a family this year. This lets our customers know that we offer multiple products across species and that we can help more than just one kind of animal at a time.

We have also been building new teams and introducing new people to BioZyme, while overall getting better at knowledge transfer. We can never stop learning and growing, and this knowledge we learned in 2023 will help take us further in 2024.

The sales and marketing teams stepped up their retail merchandising and display activation. Thanks to you, the dealers, we now have more signage and presence each quarter, and this will continue into the next year.

In Animal Health, we continue to support our distributors and have eight additional salespeople working in the field servicing wholesale partners as they promote our products to the retail channel. In addition, Ali Brunner has transferred from ASM to Animal Health Sales Manager.

We have heard from our partners through the surveys and through that feedback the team is working to identify gaps in our product range so that we are able to introduce new products in 2024.

On the human health side, we were excited to focus complete attention on Baxyl® and HyaGlo® with the transition of all equine and companion animal products from Cogent to the Vitalize® line. We rebranded Baxyl and have built a new team while developing a new web-based platform for these products.

DIRECTOR OF QUALITY & REGULATORY
JILL VANOVER

This year, the quality and regulatory teams worked diligently to show just how WOWING BioZyme can be as we strive to live and breathe quality and compliance each day. Some of our 2023 wins are highlighted below.

BioZyme rocked our 2023 quality certification audits:
• Stockyards FAMI-QS – 99%
• Stockyards Safe Feed, Safe Food – 100%
• Easton FAMI-QS – 100%
• Cogent GMP – 100%
• Surprise EPA inspection at Stockyards – no findings
• Surprise FDA audit at Stockyards – no findings
• Surprise Eurofins FAMI-QS audit at Stockyards and Easton – no findings

We increased awareness of food safety and safe, accurate product through education:
• PCQI training for all of operations, quality, laboratory employees
• FAMI-QS training for regulatory personnel

We updated and implemented a more robust sampling and testing plan for finished products and raw materials:
• Updated Amaferm testing plan
• Implemented EQE testing plan
• Implemented Amaferm ECO testing plan
• Implemented a test-and-hold program for all international orders
• Created and implemented a sampling calendar for communication on testing needs and deadlines

We prioritized and expanded the scope of laboratory testing, monitoring, and documentation:
• In-house copper testing with one-day turnaround
• In-house non-protein nitrogen
• In-house acid insoluble ash
• In-house liquid fiber analysis
• Increased aseptic technique in Microbiology lab
• Implemented in-process environmental monitoring
• Implemented daily sterility checks for every AO batch
• Generated SOPs for Analytical and Microbiology labs

As we close out the year, we look back on all we’ve learned and the new relationships that have been solidified. I am especially thankful to be part of a work family where colleagues support and encourage each other and excellence is expected. I am most grateful that despite all the challenges we faced in 2023, our team has stayed the course and is fully dedicated to a bigger and brighter 2024!

DIRECTOR OF RESEARCH & INNOVATION
IGNACIO IPHARRAGUERRE

In the dynamic landscape of 2023, BioZyme’s Research & Innovation battalion experienced a pivotal year defined by strategic initiatives and groundbreaking accomplishments. Noteworthy was the company’s significant investment in state-of-the-art fermentation and drying technologies, laying a robust foundation for advancements in biotechnology.

This dedication also manifested in the expansion of our research portfolio, exemplifying our commitment to staying at the forefront of scientific innovation. Our team successfully devised and implemented a strategic innovation system finely attuned to both business development objectives and the evolving needs of our diverse customer base.

A highlight of the year was the team’s instrumental role in fortifying the AO-Biotics® brand, achieved through the strategic launch of a specialized postbiotic tailored for laying hens. This targeted product not only bolstered our market presence but also showcased our dedication to addressing specific challenges within the poultry industry.

Moreover, BioZyme actively contributed to advancing scientific knowledge in the field of postbiotics, with research findings garnering recognition from esteemed peers, including the International Scientific Association for Probiotics and Prebiotics (ISAPP). These accolades underscore our commitment to scientific excellence and further solidify our standing as industry leaders.

Importantly, the team continued to deepen its understanding of the impact of Amaferm, BioZyme’s flagship additive, demonstrating an unwavering commitment to excellence in animal nutrition. Efforts to expand our additive portfolio reflect a forward-thinking approach, aimed at addressing major challenges in animal nutrition and health. This comprehensive approach to innovation, coupled with a steadfast dedication to scientific inquiry, positions BioZyme as a trailblazer in the field, ensuring sustained growth and impact in the years to come.

Top Growth Products in 2023

It’s hard to know where you should go, without reviewing where you’ve been. We thought it would be fun to review some of our top selling products for 2023 year-to-date, compared to the same time last year.

These products are fast growing, and by keeping them stocked on your shelves and in your warehouse, you might just see a difference in your sales.

Backyard Boost® Defense – 8 oz

This was by far the top growth product, experiencing nearly a 151% growth, year over year. This liquid supplement for poultry designed to support digestion and a healthy immune response is also a high-margin product. It can be marketed during chick days and beyond as it provides nutrients needed in times of stress and promotes water intake and hydration. Several dealers actually use it to turn their water green during chick days and have signage that encourages customers to “Ask me about the Green Water.”

Gain Smart® Wheat – 50 lb bag

This somewhat seasonal and regional product charted a 92% growth in sales. A free-choice vitamin and mineral supplement for stocker cattle designed to maximize efficient gain on wheat or small grain pasture. Gain Smart Wheat provides nutritional support for a healthy immune system. It contains Amaferm, organic copper, iodine and zinc for maximum bioavailability and hoof health.

Vitalize® Blazin – 32 oz

This liquid product for horses is designed to support normal recovery from heat stress and exertion. This quick response product grew in sales 66%. It promotes cellular hydration and water retention. In addition to Amaferm, it includes antioxidants to reduce damaging free radicals caused by exertion and heat.

Sure Champ® Joint Juice – 64 oz bottle

Posting a 68% sales growth, is this multi-specie liquid product for livestock designed to support joint health utilizing patented technology. Joint Juice supports sustainable soundness and mobility while it lubricates joints. It contains MHB3®, a patented high molecular weight hyaluronic acid.

VitaFerm Conserve® CTC 3G – 50 lb bag

This VitaFerm product also charted a 67% growth. It’s a vitamin and mineral supplement for beef cattle with CTC designed to support herd health and performance while conserving cost. It features a complete, but economical vitamin and mineral package and contains CTC for control of anaplasmosis.

DuraFerm Goat Concept•Aid® – 50 lb bag

In the small ruminant line, this product grew by 39%. This free-choice vitamin and mineral supplement for goats is designed to support reproductive success. It supports embryo production and conception using organic trace minerals, while high levels of vitamin E assist in reproductive tract repair.

Vita Charge® Clench Gel – 30 mL

This rapid-response product grew in sales by 22%. Clench is a gel for all livestock designed to support normal digestive function during occasional diarrhea/scours. It contains MOS to help normalize gut microflora and support the immune system and electrolytes to support rehydration. It also has Amaferm, to enhance digestibility. Like all Vita Charge and Sure Champ products, it can be used on show livestock without testing and doesn’t interfere with antibiotics.

As you can see with a range in growth across product lines from 22% to 151%, the BioZyme family of brands truly does offer something for every customer. We recommend stocking some of these high-margin, more popular products to make sure that your sales continue to grow into 2024 and beyond.

Marketing materials or signage are now available in the SAMM Center (Signage, Apparel, Marketing Materials) in the Online Dealer Center. These branded materials, in one location, make your marketing even easier than ever.

Letters from Lisa

What Did 2023 Mean to Me? 

As we enter a new year, I always like to reflect on the past. 2023 was a year of recovery in many ways. To be honest, for me, 2022 went by without any real intention, but more so I was merely trying to make it from one day to the next. Grief is a funny thing; it sneaks up on you and doesn’t really care what you need or where you are trying to go. 

I was quite happy and relieved when I made it to 2023, hoping things would at least start moving week to week, not only day to day. And as He always does, God delivered. BioZyme has taken advantage of this time and accomplished many items that will have a significant impact on our very bright future. They include: 

  1. Tripling our fermentation and downstream capacity and ensuring that capacity allows for the most complex and impactful fermentation possible. This will ensure we can continue using fermentation and the knowledge we receive from it to develop passionate solutions for undeniable impact. 
  1. Restructuring the company governance to have a dynamic, experienced board of directors that represents all the opportunities and challenges BioZyme faces – industry, science, use of funds and historical perspective. 
  1. Expanding the manufacturing and sales teams so we have the mental and physical recourses to not be reactive but proactive and working to be amazingly predictive. 
  1. Getting our market channels better defined so we can help animals through all of our abilities, including nutrition, health, additive technologies and manufacturing expertise.  This has resulted in two new divisions: animal health and toll manufacturing (pelleting, minerals, fermentation/DSP, liquids and gels) both of which have a very bright future. 
  1. Expanding our operation to have an equine-safe line. This separate line allows us to manufacture in a 100% safe environment from a horse’s perspective. This also allowed all our manufacturing, outside of the tubs, to be in-house. This accomplished goal is one we have had for a few years. 
  1. Always looking ahead with intention, to ensure we don’t miss a chance to grow as humans in providing care that comes full circle in all that we do. 

In 2024, we’ll set our sights up high,  

With dreams as vast as the endless sky.  

The future opportunities, we can’t deny,  

A world of success will be nigh. 

In every heart, a burning desire, 

To reach higher, to aspire.  

In this year, we won’t tire,  

For hard work is what we require. 

We’ll innovate, create and explore,  

To open new pathways and unlock the door.  

Challenges faced, we’ll conquer and more, 

The future’s success, we’ll surely implore. 

With diligence, hard work, and funation,  

We’ll build a cool but thankful foundation.  

In 2024, a global celebration,  

Of progress, growth and realization. 

In our strategies, willingness to change and graphic arts,  

We’ll make our mark, playing our parts.  

While innovation will set us apart,  

Always working toward a brighter future and a fresh start. 

So let us march into this year, with hope and purpose, without fear.  

In 2024, success will be clear. 

Innovating Animal Health: The Journey Beyond Nutrition

If you know much about BioZyme®, chances are you might have heard of Larry Ehlert. Ehlert, a former feed salesman founded BioZyme in the 1950s across the street from the Saint Joseph, Missouri Stockyards. He subsequently purchased a patent and marketing rights to an unheard-of direct fed microbial produced from a fungus called Aspergillus oryzae, the basis of Amaferm, or what today we call AO-Biotics® Amaferm.

Ehlert was a visionary. He started producing and selling supplements with Amaferm in them, one of the first was VitaFerm®, which still exists today. But he knew producers didn’t know about direct fed microbials and wanted to get them exposed to the emerging technology. He knew the best way to educate cattle producers about Amaferm was through the animal health sector. Who did they trust for advice in the 1970s? Their veterinarians.

“Larry’s instinct was to work with vets because they understood the stress that livestock endured at specific time periods of life. If Larry could bring Amaferm to the animal health business through veterinarians, their clients could see how fast it works in times of stress, and Larry would have the buy-in of the vet. Then, the producers might better understand what Amaferm could do in a mineral program,” explained Kevin Glaubius, long-time BioZyme employee and Area Sales Manager in Nebraska.

After establishing a mineral program, BioZyme later began introducing animal health or small pack products that helped manage the side effects of stress in situations like weaning, hauling, processing, illness, diet changes or environmental changes. These products were originally sold as powders and boluses made for all species and formed the basis for BioZyme’s Vita Charge® Technology.

“Vets didn’t always have the time or space to sell 50-pound bags of mineral. But they could recommend these smaller products that worked fast and helped build immunity or got calves to the bunk or water tank faster,” Glaubius said.

The Evolution of Vita Charge Technology

With Ehlert’s foresight, the Vita Charge products of the 1970s grew and evolved. Livestock and pet enthusiasts appreciated the rapid response of these products, and Vita Charge increased in popularity. As time and technology evolved, so did the product offering.

Powders and boluses transitioned to pastes, liquids and tubs. The pastes eventually evolved to easier to use water-based gels in 2018 when BioZyme purchased Cogent Solutions Group in Lexington, Kentucky.

This proved to be a pivotal point in the evolution of all Vita Charge products. Cogent, a trailblazer in the research, development and production of liquid and gel products in the human and equine industries, brought a wealth of manufacturing knowledge to BioZyme.

With the purchase of Cogent, BioZyme could now make all Vita Charge products, with the exception of tubs, “in house,” utilizing cutting edge technology and automation.

What is the Vita Charge Technology?

According to Ignacio Ipharraguerre, Ph.D., Director of Research and Innovation, the primary focus in developing the Vita Charge Technology was to rapidly safeguard the gut from potential harm. The gut serves various vital functions, including a crucial role in maintaining animals in optimal health and well-being.

“Unfortunately, the inner layer of the gut, known as the mucosa, undergoes rapid renewal, rendering it highly susceptible to the impacts of stressful events. Simply put, any type of stress, even psychological stress, affects the gut mucosa, diminishing its protective barrier function. This protective function is crucial to prevent harmful inflammation and preserve the animal’s ability to digest and absorb nutrients,” he said.

The gut can become dysfunctional within minutes following exposure to stressful situations such as transportation, vaccination or negative interactions with other animals or caregivers. Although these adverse effects may be brief, they undoubtedly create a gateway for significant issues to arise. Consequently, Ipharraguerre and his team worked to create a rapid and effective solution to safeguard animal performance, health and overall well-being during and after stressful periods.

“This foundational work, which extended over several years, involved in-depth research and analysis to understand the intricate ways in which Amaferm and MOS interact with biological processes. The result is a comprehensive understanding of their synergistic effects, ensuring that Vita Charge is not just a product of development but a culmination of years of dedicated investigation and knowledge-building,” Ipharraguerre explains.

Stress also tends to deplete certain nutrients more than others. This is largely due to the “fight or flight” response prioritizing the support of the heart, lungs and muscles. During this physiological survival mode, the digestive process also ceases to be of high priority. The body will either immediately try to get rid of any undigested food (causing diarrhea) or will simply slow down.

The Vita Charge Technology is comprised of a unique blend of ingredients to help support animal health before, during or after the stress response. Every product with Vita Charge Technology contains an exact amount of B vitamins, vitamin E, potassium, zinc, MOS and Amaferm. In addition, a precisely defined salt to sugar ratio was developed and incorporated into the technology to support hydration. This combination provides undeniable impact to livestock under stress, embodying BioZyme’s overall purpose to provide “care that comes full circle.”

Vita Charge Technology in 2024 and Beyond

Although Ehlert had the foresight to position BioZyme as an animal health company nearly half a century ago, BioZyme has long been known for the many nutritional supplements found within the BioZyme family of brands. Brands like VitaFerm®, Sure Champ®, DuraFerm®, Gain Smart® and Vitalize® are becoming more familiar with livestock producers and equine enthusiasts.

In 2024, BioZyme will integrate the Vita Charge products into two of BioZyme’s more popular brand lines. The production cattle products like Stress Tubs and five-liter Cattle Drench will be marketed under the VitaFerm label. All gels, Liquid Boost® and the 32-ounce Cattle Drench will be marketed under the Sure Champ label.

“Both of the Sure Champ and VitaFerm names are really well-known brands within our industry. We feel that this transition will be a simple one with some good education, and perhaps less confusion with an extra brand,” said Lori Lawrence, Senior Manager of Commercial Marketing. “We have spent months working on this project, and we know we will continue to provide an undeniable impact to the livestock industry with our Vita Charge Technology, now found in our customer’s favorite BioZyme brands.”

All formulas will remain the same, only brand names will be slightly different, but the products will be marketed “with Vita Charge Technology” to help eliminate any confusion. For example, Liquid Boost will become Sure Champ Liquid Boost with Vita Charge technology. Same formula, same great results.

One product name will change. The Vita Charge Gel will become Sure Champ Appetite Plus®, indicating more of its direct impact to the animal.

Glaubius encourages livestock producers who haven’t used the products to find a dealer near them and try the products with Vita Charge Technology. He reminds users that the unique formulas work to support animals against a broad spectrum of unintended side effects from stress, something we often cannot control.

“The carefully crafted combination of Amaferm, MOS, B vitamins and other ingredients by BioZyme’s team of research scientists and nutritionists have been proven time and time again to help animals before, during and after stressful situations,” Glaubius said.

To learn more about the full range of products, visit VitaFerm or Sure Champ.

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