The BioZyme offices will be closed Thursday, November 26 and Friday, November 27 for Thanksgiving. We hope you and your family have a great holiday filled with family and food! We will resume our normal hours Monday, November 30.
The terms appreciation and recognition might seem interchangeable. Everyone likes to feel appreciated, and most enjoy recognition for their efforts. Although these words are both important to the productivity and morale at the workplace, they have vastly different meanings. Let’s explore.
Recognition is the act of giving positive feedback based on results or performance. Recognition can be formal in the way of an award, a bonus, promotion or raise. It can also be informal in the way of a thank you – either verbal or a handwritten note. Regardless of the method, recognition is meaningful as long it is timely and genuine. It can also be motivational and exciting since most all people like to have a pat on the back for good work.
Like most good things, recognition has its challenges. Recognition is based on results, so it is conditional. Next, it is based on what has already happened, so it is in the past tense – old news. Recognition is often scarce since it comes from the top down. The leaders in a business are often reluctant to hand out too much recognition, because if everyone is receiving it, it then loses its value. And finally, too much recognition is never going to happen in the form of bonuses or raises because in the end, money doesn’t buy happiness.
According on one Harvard Business Review article 1 , “While recognition that includes monetary compensation can be great, researchers from the London School of Economics found that financial incentives can actually backfire when it comes to motivating employees. According to an analysis of 51 experiments, ‘these incentives may reduce an employee’s natural inclination to complete a task and derive pleasure from doing so.’”
Conversely, appreciation is about acknowledging a person’s natural value, not their achievements. It’s their worth as a colleague and a human being. Simply put, recognition honors what people do; appreciation honors who people are.
Even highly motivated, wonderfully talented people fail from time to time. Some things are simply out of their control. That doesn’t mean we can’t appreciate their God-given talents, the efforts they put forth to a project, the camaraderie they bring to team or an endless list of other attributes they offer. That is why it is so vital to show appreciation on a more regular basis than it is to hand out recognition so freely.
“And when we show appreciation to our colleagues, customers, managers, and partners, we’re more likely to build trust and connect,” according the HBR article.
Here are few simple ways to show others your appreciation.
Listen. Now more than ever this is so important, and it is so simple. Put down your phone or tablet, turn away from your computer and just focus and listen to them. During this time of isolation and lockdown, some people have not been able to share their thoughts, so take the time to listen and be present.
Tell people what you value about them. This should be genuine and proactive. Don’t wait to pay a compliment until you need something, or someone has done a favor for you. Make it a habit to share one positive thing with one person a day, and you will start to see how the attitudes around you will lift and change for the better.
Check-in. Once again, it might be hard to see everyone you’re accustomed to seeing, but you can check in with a phone call, text or personal note. As Teddy Roosevelt said, “People don’t care how much you know until they know how much you care.” Show that you care by checking in, regardless if it is with a colleague, customer, employee, relative or friend. Everyone has 10 minutes to spare and the person you are checking in on will feel more appreciated than you will know.
One employee appreciation survey revealed that 53% of people said feeling more appreciation from their boss would help them stay longer at their company, that is why it is important for supervisors to show appreciation for others, not just peers.
Appreciation and recognition. They are both important when we are in the business of working with people. Showing appreciation should become part of our daily routine. Find at least three people to show appreciation for during your day; make their day better and it will make you feel better too. Save recognition for those who go the extra mile. Make sure it is timely and well received. Giving recognition when it is earned will make a big difference.
– Source: https://hbr.org/2019/11/why-employees-need-both-recognition-andappreciation?autocomplete=true
The chill in the air is a gentle reminder that field work will soon come to an end, and it would typically be time to kick off producer meetings. Depending on your location, local or state mandates and the willingness of people to gather, might determine the plan you take this fall and winter for the traditional producer meetings and customer open houses.
Regardless of your situation, it is important to share information with your customers. Educating them on the newest products and services you are offering, talking about what is coming down the pipe as nutritional needs of the herd or flock shift and networking are often the highlights of a producer meeting. However, a producer meeting is also a time to introduce any promotions that you’re offering, and the gatherings offer a chance for you to take orders on a product after a talk when that product is fresh in the producers’ minds.
Holiday open houses are another opportunity to show appreciation toward your customers and other community members. These typically feature some type of food and drink with a small token of thanks. Just as 2020 has looked different since March, both producer meetings and open houses might have to take on a new look this fall and winter.
While some people have no qualms about gathering, some are playing it safe. Furthermore, some state and local governments are regulating the amount of people who can gather, have put social distancing practices in place and still require face coverings. Before you do plan an event, be sure you know what is required of you.
However, if you are looking at alternative ways to share information, network and show appreciation, those do exist. Think about inviting small groups of like-minded customers to the local café for breakfast to talk about a new mineral program. This still offers the camaraderie and a chance to get some face-to-face interaction without a huge group.
Pick up the tab and offer a limited-time promotion that might get them into your dealership to place an order.
Offer an online meeting for those who want to learn what’s new at your dealership. Zoom, Google Meets or Facebook Live are efficient ways to reach your customers and potential customers and interact with them at the same time. Even if you do an in-person meeting, it is still good to offer a virtual component for those who maybe can’t make it or don’t want to attend the live event. To learn more about using video for these events, be sure to check out last month’s VISION, or check out the Online Dealer Center.
Perhaps you want to show appreciation to some key customers while still letting them know what is happening. Send them a gift box with an FAQ sheet. Include your famous peanut brittle that they would typically stop by the shop to pick up, some hot cocoa mix and a mug with your logo on it. Determine what you normally spend on a full meal or holiday promotions and use that budget to still show your customers some type of appreciation during the end of the year.
Meetings and open houses don’t look like they did a year ago. But your business is growing. Keep the camaraderie up, continue to nurture those relationships and show appreciation. Take action. Your customers will notice.
Customers have a choice. From everything to the brand of pickup they drive to the soda they drink, to the color of tractor they prefer to the mineral they feed their livestock, those choices are part of thread that weaves each human together. Some choices are passed down through the generations; Grandpa had a green combine, so I will have a green one too. Some are influenced by peers, and some are merely personal preferences.
However, in world that is full of choices with more products being developed each day, creating loyal customers is more important now than ever. Building brand loyalty doesn’t just start with a high-quality product, but that product must be backed by a reputable company and customer service that is second to none.
According to Jay Baer, marketing expert, author and presenter, 54% of consumers have purchased from a new company since the start of the COVID-19 pandemic. And, a surprising 89% of those consumers will stay with their new provider.
“Market share shifts in time of uncertainty,” he explained. “Brands are built in bad times, not just in good times.”
Don’t let your market share shift. Keep your customers loyal to you, your brand and your business. To keep their loyalty and boost your business, Baer suggests three simple steps.
- Reconfigure your products and services.
First, you need to realize that we are living in a fast-paced world. Change happens fast and if we don’t adapt, we are going to be left behind. Perhaps your store needs to extend its hours, offer different services or introduce new products to assist your customers with whatever they are dealing with. Projects that used to take 36 months are now being accomplished in 36 days.
Think about some of the products that BioZyme has introduced this summer to its customers: the VitaFerm® Conserve™ line was introduced during a time when producers needed an economical way to get Amaferm into their animals’ diets. Sure Champ® Joint Juice was introduced because our sister company, Cogent Solutions Group already had the MHB3® technology, and we felt it was important to share it with the show livestock world.
If you aren’t creating better products or amping up your services, someone else will. And making those products available online is crucial. Baer said that as of Oct. 5, 2020, America will surpass all of 2019 e-commerce revenue, and that is without any holiday shopping spurts.
- Retrain your team.
Once you have stocked new products or created new services, it is time to retrain your team on the way to present your goods and services. No longer can we do things the way we’ve always done them. BioZyme has strived to make sure we have provided updated training information for our dealers with each product launch. Be sure to visit the Online Dealer Center for all of the latest literature and updated Master Dealer trainings.
As with any change, it is time to reeducate your customers and potential customers. Make sure they know what you are offering and what makes it unique to your company, especially if there happens to be a competing product or service in the area. What makes you unique? What sets you apart? Why should these customers stay loyal to you?
One of the great ways to educate the consumer and share your message is with a FAQ list. Think of any question that might be asked and present the answer before it is asked. End users will appreciate your foresight.
“How you handle your business over the next six months will have a massive impact on the success of your business for the next six years,” Baer concludes.
Build your customer loyalty today. Be innovative, provide outstanding customer service and happy customers will be your biggest promoters. Build customer loyalty today and watch your business grow.
Gratitude means “the quality of being thankful; readiness to show appreciation for and to return kindness.” Being thankful has many positive effects, according to science. It opens the doors to more relationships, improves both your mental and physical health, reduces your ‘fight-or-flight’ reactions, helps you sleep better and increases your self-esteem. All these are obviously worth making sure that we remember to be grateful.
Granted with this month’s holiday, Thanksgiving, it should not be difficult to remember to have gratitude; however, in the middle of a pandemic it may not seem so easy. But at BioZyme®, we have much to be thankful for: you, our amazing team that works so hard every day, our products that take their jobs very seriously, the dedicated animals we have the honor to feed and a country where we can take advantage of the many opportunities if we choose to do so.
Taking advantage of opportunity is something we should do under all auspices, but for sure under the auspices of gratitude. What is the best way to do that?
Being consistent is one of the most sure-fire ways to continually grow a successful business. Even the best businesses will fail without a dedication to consistency. It’s a long journey to get from where you are to where you want to be, and the only way to do it properly is to never drop the ball.
What customers needed a year ago may not be what they need today. A business needs to be agile and innovative to take full advantage of the opportunities enough that they grow.
Customers today are more demanding than ever. Creating value for clients requires more than sitting at your desk and waiting. You’ve got to go to them and say we’ve come up with a new idea, and this is how it’s going to help you. And yes, even during COVID we need to go to them somehow.
Achieve Operational Excellence
Operational excellence manifests itself through performance across revenue, cost and risk. It focuses on meeting customer expectation through the continuous improvement of the operational processes and the culture of the organization.
Find a Game-Changer
Social media has been a real game-changer in our marketing efforts. Use all the game-changing opportunities you can find.
Build a Legacy
Every business should be a good corporate citizen to maximize opportunity. Think “care that comes full circle.”
Know your Industry
You must understand what is going on, not just in your own business, but also in your industry. Knowing what is harming or helping your customers and determining how your business will respond to those factors may constitute at least some of its competitive advantage.
Thank you for all you do for our Company and our industry! Happy Thanksgiving.
- The BioZyme® offices will be closed November 26-27, 2020 in observance of Thanksgiving. BioZyme will resume normal business hours on November 30, 2020.
- Sure Champ® Joint Juice is now available in half gallon and gallon sizes. Our 3-month sales projection for this new product was hit in just 3 days!!! Sure Champ Joint Juice is a joint product for show livestock powered by MHB3® Hyaluronan, the most highly researched and proven hyaluronic acid available. It is carefully crafted to naturally support, promote and enhance joint and soft tissue health.
- Cogent Solutions Group has launched Baxyl®GI – the first human product that contains Amaferm®! BaxylGI is a liquid product formulated for maximum absorption, gastric support, and stomach comfort – containing two of the most research-proven, proprietary ingredients on the market: Amaferm & MHB3 Hyaluronan. For more information or to order, contact Courtney Keller at (859) 259-0300.
- Special Until Christmas: Starting November 15, 2020, the Vitalize Horse Treats will be packaged in a Christmas gift bag, making them a perfect stocking stuffer for your customers’ four-legged friends.
- The Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT have been upgraded to a new and improved formula that now includes a temperature tolerant probiotic to work synergistically with Amaferm® to replenish and stimulate gut bacteria.
- At BioZyme we take great pride in our manufacturing facility and the products we produce. As with any manufacturing facility, maintenance occurs all the time and from time to time repair projects are needed. When you experience growth and a desire for continuous quality improvement, more intensive upgrades need to occur. It is in that vein that we share the news that BioZyme will be undertaking a significant plant improvement project. The project will run from November 16, 2020 through December 4, 2020.
- In October, the shrink wrap used to wrap pallets during manufacturing was changed from clear to orange. This was done to lessen freight issues with the companies repalletizing our product without permission.
- On August 1, 2020 BioZyme® implemented a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. In order to purchase small pack products, you must acknowledge receipt of the policy. Click Here to fill out the Acknowledgement Form.
- The MAP column on the big pack products (page 1 of the price list) has been renamed Sugg Retail as it is how it is referred to in the Dealer Agreement as the price at which a Dealer is to use to resell BioZyme products.
- Kori McLaughlin has joined BioZyme as our new Area Sales Manager for Iowa.
- Kelley Weber has joined BioZyme as our new Plant Maintenance/Operations Specialist.
- Maddie Dollar will be transitioning from the Organizational Development Intern to an Organizational Development Coordinator.
CHANGES COMING IN DECEMBER 2020
- The BioZyme® offices will be closed December 25, 2020 in observance of Christmas. BioZyme will resume normal business hours on December 28, 2020.
- The BioZyme® offices will be closed January 1, 2021 in observance of New Year’s Day. BioZyme will resume normal business hours on January 4, 2021.
- Starting December 1, 2020, Vita Charge® HydraBoost™ will be available as a ready to use formula in a 2.5 gallon jug.
- Stay tuned for our soon to be launched Backyard Chicken products. The timing on these is great as Lebanon, MO Cackle Hatchery owner Nancy Smith describing the spike in her business since COVID-19 says, “We’ve never seen anything like this, and I have been here since 1964.”
CHANGES COMING IN JANUARY 2021
- On January 1, 2021 we will be changing from Altosid (1-fly claim) to Clarify (4-fly claim) in all of our IGR products. The registration process of the new ingredient requires product name changes to two products:
- VitaFerm® Concept•Aid® 5/S IGR will now be VitaFerm® Concept•Aid® 5/S with Clarifly®
- VitaFerm® HEAT® IGR will now be VitaFerm® HEAT® with Clarifly®
- To prepare for this transition, we will not be manufacturing IGR products in December 2020 or January 2021 but will have product on the floor on a first come, first served basis.
- VitaFerm® Concept•Aid® 5/S IGR will now be VitaFerm® Concept•Aid® 5/S with Clarifly®
- On January 1, 2021, VitaFerm® Cattleman’s Blend™ AUREO 3G and VitaFerm® Cattleman’s Blend™ AUREO 3G IGR will be discontinued due to declining sales.
Valley Vet Supply is a name recognizable to many in the livestock and equine business as a go-to for their animal health and nutrition supplies. And rightfully so. A pair of veterinarians recognized the need of its customers and created the mail-order retailer for veterinary supplies in the small north central Kansas town of Marysville in 1985. In 1999, their online store, www.valleyvet.com went live, making them one of the early adapters of e-commerce, and today, they sell livestock, equine and pet products from coast-to-coast, including BioZyme® small pack products.
Keeping at the forefront of their customers has always been a priority for Valley Vet and is one reason they have adapted so well to technology. Although this nationally recognized company has a massive web and social media presence, personal service has always been a priority, explains Kori Simmons, Director of Marketing. She said that the veterinarians, Drs. Ray Shultz and Arnold Nagely, still come to work daily, and are available to answer customer phone calls, something they both enjoy.
However, with the number of clients that Valley Vet serves and the diversity of their products, it has adapted its marketing program to include more information through video on its social media platforms. Simmons said this has proven to be a successful way to partner with its vendors and reach its customers.
“Do not underestimate the power of video. In today’s day and age, people are less apt to read and more apt to watch a 30-second video – short, quick and to the point. It’s better to have five 30-second videos that are broken up than to have a five-minute video,” Simmons said.
Simmons said their marketing team realized the power of video compared to a typical post when they were analyzing engagement. So, they started using more video with simple giveaways and sweepstakes by partnering with some of their vendors. However, with COVID-19, the realization that their customers were looking for information, helped them transition their video content, and they saw an even greater boost in their customer engagement.
Prior to COVID, Simmons said their vendors and partners would come in to train the Valley Vet call center and marketing teams to ensure everyone was saying the right things to end-users. Once that came to a halt, they realized the need to continue to get their messages out to their customers, so they started producing Facebook Live sessions with their vendors.
“We started partnering with our vendors, and what we started doing was less of an infomercial and more of an educational focus. With a product focus versus topic focus that fills in with some product information, the engagement was night and day different. Since COVID, our engagement is up about 50%, and really and truly the only thing that has changed is our video engagement,” Simmons said.
Valley Vet typically has between 50 to 100 people watch each Live video, with a growing number of those being a regular following. She said it is not unusual for them to have 30,000 views after the Live is over. They have had great success keeping a regular time and day for their Facebook Lives, Tuesday and Thursday at 3:30 p.m. This helps them measure and compare engagement by keeping a consistent time and cadence.
Simmons recommends getting all speakers online about 30 minutes before your Facebook Live to test sound, lighting and background. Make sure that the background isn’t distracting; you might need to clean your office or go to a room with fewer windows if it is too bright. Make sure you have a speaker with a good personality, and one that can answer the questions that are asked. And make sure you have a person to monitor questions, even after the Live program.
“Make sure to actively monitor customer questions. Put yourself out there to answer questions. Make sure it happens,” Simmons reminds.
Although Valley Vet sometimes does prerecord and edit videos to post, the engagement on their live videos is just too good. Simmons said their engagement is usually quadruple on a live video what it is on a prerecorded video that they put on social media. She advises keeping prerecorded videos for product focus on your website, but to keep them short and to make sure they are updated as any changes are made.
Regardless the size of your business, you can make a big impression with Facebook Live and prerecorded videos. Follow the advice that Simmons offers to grow your customer engagement. Video is a tool that is here to stay!
At BioZyme we take great pride in our manufacturing facility and the products we produce. As with any manufacturing facility, maintenance occurs all the time and from time to time repair projects are needed. When you experience growth and a desire for continuous quality improvement, more intensive upgrades need to occur. It is in that vein that we share the news that BioZyme will be undertaking a significant plant improvement project.
The project will run from November 16, 2020 through December 4, 2020.
What does this mean for you?
- Amaferm and Amaferm Liquid will be available during this down time through BioZyme and our Key Partners – Consumers Supply Distributing and Nutra Blend.
- All page 2 Price List products (Vita Charge & Vitalize brands) will be available during this down time as normal.
- Due to receiving bin replacements, mixing upgrades and limited warehouse space BioZyme will have limited capacity of page 1 Price List products (VitaFerm, Gain Smart, DuraFerm, etc.) in our St. Joseph manufacturing plant; HOWEVER, we have worked closely to have sufficient inventory of all of these stock items throughout this time with our distribution partners. These include:
- Consumers Supply Distributing at 800-383-6927
- Roy Umbarger & Sons at 317-422-5195
- BWI Companies at 903-838-8561
- Eldon C. Stutsman Inc. at 319-679-2281
We have and will continue to work hard to meet your needs in every way that we can. Please feel free to contact your BioZyme representative, with any questions about this time.
Protein is a powerful nutrient for your animal’s digestive system and rumen to function properly. However, spending money on protein supplementation may not always be the best investment for a producer to make. They need to know when to supplement protein and how much to provide to make it a wise investment in their operation.
Protein is essential within the diet of a ruminant to supply the ammonia needed for microbial growth and to provide the amino acids needed for absorption from the small intestine. A protein deficiency can limit microbial activity, microbial protein synthesis and rate of digestion. In turn, these can impact feed and energy intake. Furthermore, if an animal receives insufficient amounts of protein, meat and milk production can be dramatically reduced.
Follow these three helpful tips to ensure proper protein supplementation.
- Identify Protein Needs.
Requirements for protein vary throughout the year and depend on the animal’s stage of production. A cow’s protein requirements will vary from about 9% to 12%, while a ewe’s protein requirements range from 7% to 15%, depending on where she is in the production cycle. Requirements are lowest post-weaning to late gestation and continue to increase as the female gets closer to parturition and lactation. Protein requirements are highest immediately post-calving and post-lambing due to the increase in protein demanded for lactation.
- Identify What is in Your Customers’ Feed.
You know the stages of production when additional protein is required, but do you know how much protein to supplement with? Before your customers start a supplementation program, they need to know exactly what their animals are already consuming. Protein can come from pasture, stored forages and grain. By understanding the nutrient profile of the available feedstuffs, they can better identify what supplements they need in their feeding program to meet nutrient requirements and optimize animal performance. BioZyme® Inc. offers forage testing and ration balancing, free to its customers, to help them gain a better understanding of what they are missing in their livestock diets. If you are interested in participating, please contact your Area Sales Manager.
- Identify the Protein Supplement that Best Fits their Scenario.
Producers have options when it comes to choosing the protein that will work best with their management practices. BioZyme offers its protein supplements in a tub or meal form to cater to differing management scenarios, allowing for maximum convenience along with improved animal performance. In addition to the added protein, the Amaferm® found in BioZyme products increases the rate of digestion, allowing animals to meet their nutrient requirements faster and on less feed. Increased forage digestion provides for greater microbial growth and production of microbial protein to provide the animal with more protein for growth, lactation and reproduction. Furthermore, with Amaferm in the diet, they will effectively reduce the need to supplement large amounts of protein because they are making more of the protein in the forage available to the animals.
AVAILABLE PROTEIN PRODUCTS:
- VITAFERM® CONCEPT•AID® PROTEIN TUB, 200-lb. tub: A combination of Concept•Aid breeding mineral and 20% natural protein in a cooked tub. Specifically designed for reproductive success when fed 60 days pre-calving through 60 days post-breeding. Especially beneficial in A.I. and E.T. breeding programs. Includes natural protein for when forage quality is low.
- VITAFERM® CONCEPT•AID® PROTEIN MEAL, 50-lb. bag: A combination of Concept•Aid breeding mineral and 20% natural protein in loose form. Specifically designed for reproductive success when fed 60 days pre-calving through 60 days post-breeding. Especially beneficial in A.I. and E.T. breeding programs. Includes natural protein for when forage quality is low.
- VITAFERM® 30-13% PROTEIN TUB™, 200-lb. tub: A 30% protein cooked tub for beef cattle on forage. Includes no more than 13% equivalent crude protein from non-protein nitrogen allowing for a higher protein level in a low feeding rate. Contains organic copper for maximum bioavailability to support the animal’s immunity.
- VITAFERM® CONSERVE™ PROTEIN TUB, 200-lb. tub: An economical vitamin and mineral supplement that supports the health and condition of the whole herd. Includes the Amaferm advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance and contains protein for when forage quality is low.
- DURAFERM® CONCEPT•AID® SHEEP PROTEIN TUB, 125-lb. tub: A breeding mineral with 16% natural protein in a cooked tub for sheep specifically designed to target cycling, embryo production and conception when fed 30 days prior to lambing through breeding. Especially beneficial in A.I. and E.T. breeding programs.
- VITALIZE® EQUINE PROTEIN PELLET – 40 LB. BAG: A pelleted, natural protein supplement fully fortified with vitamins, minerals, organic trace minerals for horses who are not receiving additional grain or are receiving very low quality forage.
Think back to the classic sitcom, The Jetsons. Back in the 1960s, 70s and 80s, when the stars of this animated show, George and Jane Jetson, talked through video to their boss and best gal pal, respectively. At that point in time, nobody could fathom that someday we would use a similar technology to talk to fellow employees, family and even customers.
Enter 2020. Even though technology like Facetime, Zoom, Microsoft Teams and other visual technologies have been in existence, lockdowns and quarantines have forced us to use these technologies more than ever. Perhaps George Jetson and his boy Elroy were forward thinkers for their times.
Today, BioZyme® Inc. offers video technology in numerous ways as a resource to its employees, dealers and end-users. Videos are an efficient means of marketing and promoting to a variety of audiences. They are also an effective way to train people in various audiences at numerous venues. Let’s explore.
The dealer network is the lifeblood of our organization. We also know that not all our dealers sell exclusively BioZyme products. That is why it is vital to us to provide the best sales training and product information we can. We achieve this through the Master Dealer Training Program, an online, video-based training program. This pre-recorded series of training videos is an effective way to train multiple dealers at their convenience.
Log in through the Online Dealer Center to have your employees complete the Master Dealer Training. Unique login credentials can be created for each employee so he or she can complete the training and receive credit. Knowledge is power, and knowledge gained through the use of video is even more powerful.
Videos are a great way to educate producers and end-users. According to an article on Forbes.com, 65% of Americans are visual learners, meaning that the graphics and information that accompany the text and voice recordings on videos help people retain the information better than just reading or hearing it alone.
We have used Facebook Live and Zoom meetings with our dealers this spring to introduce products, explain their purpose and share their benefits. The advantages of these face-to-face video meetings is that the audience can have their questions answered while the program is in live mode, and it gives both the presenter and the target audience the sense of interaction even though multiple states and time zones could potentially be represented.
For the Sure Champ® brand, there are a variety of educational videos online under the “Resource” tab. These videos make great teaching aids for new or beginning pig and cattle exhibitors and cover an array of topics. Remember, sales are often built on relationships and offering valuable resources like these videos are just one of the resources you’ll be remembered for.
You can’t sell what you don’t market. What better way to market a product than with videos that show results? Words and pictures are nice in printed pieces, but with more businesses turning to an online presence, the use of video simply offers more punch to the message you are trying to convey. Video tells a story, it offers personality, and when created correctly will help build trust with your audience. On several of the product pages of the website, under the “Media” tab, you can find various videos that will help market the products. Some of these are customer testimonials. Some of clips of the American Rancher files that share great testimonials within them, and some are product videos that can also be found under the “Product” tab.
Most all of the BioZyme products have a brief overview of their benefits and uses on the the BioZyme website under “Product” tab on their respective pages. These 60- to 90-second spots highlight each product in a clear, concise manner that is easy to follow. They are easy to download to use on your own website or social media platform. In addition, the product videos are also located under the “Media” tab, and make a great marketing tool. All of these videos can be shared and used to your own website or platform.
Promoboxx also has plenty of videos for dealers to use in their online marketing efforts. The product videos as well as a video testimonial are available for dealers to post on their social media and are located in the assets folder.
As long as customers continue to carry a smart phone or tablet and have a screen available in the palm of their hand, video will continue to be an effective education, marketing and training tool. George and Jane Jetson were ahead of their time. And we can use the technology they previewed all those decades ago to make our businesses more effective.