The BioZyme offices will be closed Thursday, November 26 and Friday, November 27 for Thanksgiving. We hope you and your family have a great holiday filled with family and food! We will resume our normal hours Monday, November 30.
The terms appreciation and recognition might seem interchangeable. Everyone likes to feel appreciated, and most enjoy recognition for their efforts. Although these words are both important to the productivity and morale at the workplace, they have vastly different meanings. Let’s explore.
Recognition is the act of giving positive feedback based on results or performance. Recognition can be formal in the way of an award, a bonus, promotion or raise. It can also be informal in the way of a thank you – either verbal or a handwritten note. Regardless of the method, recognition is meaningful as long it is timely and genuine. It can also be motivational and exciting since most all people like to have a pat on the back for good work.
Like most good things, recognition has its challenges. Recognition is based on results, so it is conditional. Next, it is based on what has already happened, so it is in the past tense – old news. Recognition is often scarce since it comes from the top down. The leaders in a business are often reluctant to hand out too much recognition, because if everyone is receiving it, it then loses its value. And finally, too much recognition is never going to happen in the form of bonuses or raises because in the end, money doesn’t buy happiness.
According on one Harvard Business Review article 1 , “While recognition that includes monetary compensation can be great, researchers from the London School of Economics found that financial incentives can actually backfire when it comes to motivating employees. According to an analysis of 51 experiments, ‘these incentives may reduce an employee’s natural inclination to complete a task and derive pleasure from doing so.’”
Conversely, appreciation is about acknowledging a person’s natural value, not their achievements. It’s their worth as a colleague and a human being. Simply put, recognition honors what people do; appreciation honors who people are.
Even highly motivated, wonderfully talented people fail from time to time. Some things are simply out of their control. That doesn’t mean we can’t appreciate their God-given talents, the efforts they put forth to a project, the camaraderie they bring to team or an endless list of other attributes they offer. That is why it is so vital to show appreciation on a more regular basis than it is to hand out recognition so freely.
“And when we show appreciation to our colleagues, customers, managers, and partners, we’re more likely to build trust and connect,” according the HBR article.
Here are few simple ways to show others your appreciation.
Listen. Now more than ever this is so important, and it is so simple. Put down your phone or tablet, turn away from your computer and just focus and listen to them. During this time of isolation and lockdown, some people have not been able to share their thoughts, so take the time to listen and be present.
Tell people what you value about them. This should be genuine and proactive. Don’t wait to pay a compliment until you need something, or someone has done a favor for you. Make it a habit to share one positive thing with one person a day, and you will start to see how the attitudes around you will lift and change for the better.
Check-in. Once again, it might be hard to see everyone you’re accustomed to seeing, but you can check in with a phone call, text or personal note. As Teddy Roosevelt said, “People don’t care how much you know until they know how much you care.” Show that you care by checking in, regardless if it is with a colleague, customer, employee, relative or friend. Everyone has 10 minutes to spare and the person you are checking in on will feel more appreciated than you will know.
One employee appreciation survey revealed that 53% of people said feeling more appreciation from their boss would help them stay longer at their company, that is why it is important for supervisors to show appreciation for others, not just peers.
Appreciation and recognition. They are both important when we are in the business of working with people. Showing appreciation should become part of our daily routine. Find at least three people to show appreciation for during your day; make their day better and it will make you feel better too. Save recognition for those who go the extra mile. Make sure it is timely and well received. Giving recognition when it is earned will make a big difference.
– Source: https://hbr.org/2019/11/why-employees-need-both-recognition-andappreciation?autocomplete=true
The chill in the air is a gentle reminder that field work will soon come to an end, and it would typically be time to kick off producer meetings. Depending on your location, local or state mandates and the willingness of people to gather, might determine the plan you take this fall and winter for the traditional producer meetings and customer open houses.
Regardless of your situation, it is important to share information with your customers. Educating them on the newest products and services you are offering, talking about what is coming down the pipe as nutritional needs of the herd or flock shift and networking are often the highlights of a producer meeting. However, a producer meeting is also a time to introduce any promotions that you’re offering, and the gatherings offer a chance for you to take orders on a product after a talk when that product is fresh in the producers’ minds.
Holiday open houses are another opportunity to show appreciation toward your customers and other community members. These typically feature some type of food and drink with a small token of thanks. Just as 2020 has looked different since March, both producer meetings and open houses might have to take on a new look this fall and winter.
While some people have no qualms about gathering, some are playing it safe. Furthermore, some state and local governments are regulating the amount of people who can gather, have put social distancing practices in place and still require face coverings. Before you do plan an event, be sure you know what is required of you.
However, if you are looking at alternative ways to share information, network and show appreciation, those do exist. Think about inviting small groups of like-minded customers to the local café for breakfast to talk about a new mineral program. This still offers the camaraderie and a chance to get some face-to-face interaction without a huge group.
Pick up the tab and offer a limited-time promotion that might get them into your dealership to place an order.
Offer an online meeting for those who want to learn what’s new at your dealership. Zoom, Google Meets or Facebook Live are efficient ways to reach your customers and potential customers and interact with them at the same time. Even if you do an in-person meeting, it is still good to offer a virtual component for those who maybe can’t make it or don’t want to attend the live event. To learn more about using video for these events, be sure to check out last month’s VISION, or check out the Online Dealer Center.
Perhaps you want to show appreciation to some key customers while still letting them know what is happening. Send them a gift box with an FAQ sheet. Include your famous peanut brittle that they would typically stop by the shop to pick up, some hot cocoa mix and a mug with your logo on it. Determine what you normally spend on a full meal or holiday promotions and use that budget to still show your customers some type of appreciation during the end of the year.
Meetings and open houses don’t look like they did a year ago. But your business is growing. Keep the camaraderie up, continue to nurture those relationships and show appreciation. Take action. Your customers will notice.
Customers have a choice. From everything to the brand of pickup they drive to the soda they drink, to the color of tractor they prefer to the mineral they feed their livestock, those choices are part of thread that weaves each human together. Some choices are passed down through the generations; Grandpa had a green combine, so I will have a green one too. Some are influenced by peers, and some are merely personal preferences.
However, in world that is full of choices with more products being developed each day, creating loyal customers is more important now than ever. Building brand loyalty doesn’t just start with a high-quality product, but that product must be backed by a reputable company and customer service that is second to none.
According to Jay Baer, marketing expert, author and presenter, 54% of consumers have purchased from a new company since the start of the COVID-19 pandemic. And, a surprising 89% of those consumers will stay with their new provider.
“Market share shifts in time of uncertainty,” he explained. “Brands are built in bad times, not just in good times.”
Don’t let your market share shift. Keep your customers loyal to you, your brand and your business. To keep their loyalty and boost your business, Baer suggests three simple steps.
- Reconfigure your products and services.
First, you need to realize that we are living in a fast-paced world. Change happens fast and if we don’t adapt, we are going to be left behind. Perhaps your store needs to extend its hours, offer different services or introduce new products to assist your customers with whatever they are dealing with. Projects that used to take 36 months are now being accomplished in 36 days.
Think about some of the products that BioZyme has introduced this summer to its customers: the VitaFerm® Conserve™ line was introduced during a time when producers needed an economical way to get Amaferm into their animals’ diets. Sure Champ® Joint Juice was introduced because our sister company, Cogent Solutions Group already had the MHB3® technology, and we felt it was important to share it with the show livestock world.
If you aren’t creating better products or amping up your services, someone else will. And making those products available online is crucial. Baer said that as of Oct. 5, 2020, America will surpass all of 2019 e-commerce revenue, and that is without any holiday shopping spurts.
- Retrain your team.
Once you have stocked new products or created new services, it is time to retrain your team on the way to present your goods and services. No longer can we do things the way we’ve always done them. BioZyme has strived to make sure we have provided updated training information for our dealers with each product launch. Be sure to visit the Online Dealer Center for all of the latest literature and updated Master Dealer trainings.
As with any change, it is time to reeducate your customers and potential customers. Make sure they know what you are offering and what makes it unique to your company, especially if there happens to be a competing product or service in the area. What makes you unique? What sets you apart? Why should these customers stay loyal to you?
One of the great ways to educate the consumer and share your message is with a FAQ list. Think of any question that might be asked and present the answer before it is asked. End users will appreciate your foresight.
“How you handle your business over the next six months will have a massive impact on the success of your business for the next six years,” Baer concludes.
Build your customer loyalty today. Be innovative, provide outstanding customer service and happy customers will be your biggest promoters. Build customer loyalty today and watch your business grow.
Gratitude means “the quality of being thankful; readiness to show appreciation for and to return kindness.” Being thankful has many positive effects, according to science. It opens the doors to more relationships, improves both your mental and physical health, reduces your ‘fight-or-flight’ reactions, helps you sleep better and increases your self-esteem. All these are obviously worth making sure that we remember to be grateful.
Granted with this month’s holiday, Thanksgiving, it should not be difficult to remember to have gratitude; however, in the middle of a pandemic it may not seem so easy. But at BioZyme®, we have much to be thankful for: you, our amazing team that works so hard every day, our products that take their jobs very seriously, the dedicated animals we have the honor to feed and a country where we can take advantage of the many opportunities if we choose to do so.
Taking advantage of opportunity is something we should do under all auspices, but for sure under the auspices of gratitude. What is the best way to do that?
Being consistent is one of the most sure-fire ways to continually grow a successful business. Even the best businesses will fail without a dedication to consistency. It’s a long journey to get from where you are to where you want to be, and the only way to do it properly is to never drop the ball.
What customers needed a year ago may not be what they need today. A business needs to be agile and innovative to take full advantage of the opportunities enough that they grow.
Customers today are more demanding than ever. Creating value for clients requires more than sitting at your desk and waiting. You’ve got to go to them and say we’ve come up with a new idea, and this is how it’s going to help you. And yes, even during COVID we need to go to them somehow.
Achieve Operational Excellence
Operational excellence manifests itself through performance across revenue, cost and risk. It focuses on meeting customer expectation through the continuous improvement of the operational processes and the culture of the organization.
Find a Game-Changer
Social media has been a real game-changer in our marketing efforts. Use all the game-changing opportunities you can find.
Build a Legacy
Every business should be a good corporate citizen to maximize opportunity. Think “care that comes full circle.”
Know your Industry
You must understand what is going on, not just in your own business, but also in your industry. Knowing what is harming or helping your customers and determining how your business will respond to those factors may constitute at least some of its competitive advantage.
Thank you for all you do for our Company and our industry! Happy Thanksgiving.
- The BioZyme® offices will be closed November 26-27, 2020 in observance of Thanksgiving. BioZyme will resume normal business hours on November 30, 2020.
- Sure Champ® Joint Juice is now available in half gallon and gallon sizes. Our 3-month sales projection for this new product was hit in just 3 days!!! Sure Champ Joint Juice is a joint product for show livestock powered by MHB3® Hyaluronan, the most highly researched and proven hyaluronic acid available. It is carefully crafted to naturally support, promote and enhance joint and soft tissue health.
- Cogent Solutions Group has launched Baxyl®GI – the first human product that contains Amaferm®! BaxylGI is a liquid product formulated for maximum absorption, gastric support, and stomach comfort – containing two of the most research-proven, proprietary ingredients on the market: Amaferm & MHB3 Hyaluronan. For more information or to order, contact Courtney Keller at (859) 259-0300.
- Special Until Christmas: Starting November 15, 2020, the Vitalize Horse Treats will be packaged in a Christmas gift bag, making them a perfect stocking stuffer for your customers’ four-legged friends.
- The Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT have been upgraded to a new and improved formula that now includes a temperature tolerant probiotic to work synergistically with Amaferm® to replenish and stimulate gut bacteria.
- At BioZyme we take great pride in our manufacturing facility and the products we produce. As with any manufacturing facility, maintenance occurs all the time and from time to time repair projects are needed. When you experience growth and a desire for continuous quality improvement, more intensive upgrades need to occur. It is in that vein that we share the news that BioZyme will be undertaking a significant plant improvement project. The project will run from November 16, 2020 through December 4, 2020.
- In October, the shrink wrap used to wrap pallets during manufacturing was changed from clear to orange. This was done to lessen freight issues with the companies repalletizing our product without permission.
- On August 1, 2020 BioZyme® implemented a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. In order to purchase small pack products, you must acknowledge receipt of the policy. Click Here to fill out the Acknowledgement Form.
- The MAP column on the big pack products (page 1 of the price list) has been renamed Sugg Retail as it is how it is referred to in the Dealer Agreement as the price at which a Dealer is to use to resell BioZyme products.
- Kori McLaughlin has joined BioZyme as our new Area Sales Manager for Iowa.
- Kelley Weber has joined BioZyme as our new Plant Maintenance/Operations Specialist.
- Maddie Dollar will be transitioning from the Organizational Development Intern to an Organizational Development Coordinator.
CHANGES COMING IN DECEMBER 2020
- The BioZyme® offices will be closed December 25, 2020 in observance of Christmas. BioZyme will resume normal business hours on December 28, 2020.
- The BioZyme® offices will be closed January 1, 2021 in observance of New Year’s Day. BioZyme will resume normal business hours on January 4, 2021.
- Starting December 1, 2020, Vita Charge® HydraBoost™ will be available as a ready to use formula in a 2.5 gallon jug.
- Stay tuned for our soon to be launched Backyard Chicken products. The timing on these is great as Lebanon, MO Cackle Hatchery owner Nancy Smith describing the spike in her business since COVID-19 says, “We’ve never seen anything like this, and I have been here since 1964.”
CHANGES COMING IN JANUARY 2021
- On January 1, 2021 we will be changing from Altosid (1-fly claim) to Clarify (4-fly claim) in all of our IGR products. The registration process of the new ingredient requires product name changes to two products:
- VitaFerm® Concept•Aid® 5/S IGR will now be VitaFerm® Concept•Aid® 5/S with Clarifly®
- VitaFerm® HEAT® IGR will now be VitaFerm® HEAT® with Clarifly®
- To prepare for this transition, we will not be manufacturing IGR products in December 2020 or January 2021 but will have product on the floor on a first come, first served basis.
- VitaFerm® Concept•Aid® 5/S IGR will now be VitaFerm® Concept•Aid® 5/S with Clarifly®
- On January 1, 2021, VitaFerm® Cattleman’s Blend™ AUREO 3G and VitaFerm® Cattleman’s Blend™ AUREO 3G IGR will be discontinued due to declining sales.