Appreciation vs. Recognition and Why People Need Both

The terms appreciation and recognition might seem interchangeable. Everyone likes to feel appreciated, and most enjoy recognition for their efforts. Although these words are both important to the productivity and morale at the workplace, they have vastly different meanings. Let’s explore.

Recognition is the act of giving positive feedback based on results or performance. Recognition can be formal in the way of an award, a bonus, promotion or raise. It can also be informal in the way of a thank you – either verbal or a handwritten note. Regardless of the method, recognition is meaningful as long it is timely and genuine. It can also be motivational and exciting since most all people like to have a pat on the back for good work.

Like most good things, recognition has its challenges. Recognition is based on results, so it is conditional. Next, it is based on what has already happened, so it is in the past tense – old news. Recognition is often scarce since it comes from the top down. The leaders in a business are often reluctant to hand out too much recognition, because if everyone is receiving it, it then loses its value. And finally, too much recognition is never going to happen in the form of bonuses or raises because in the end, money doesn’t buy happiness.

According on one Harvard Business Review article 1 , “While recognition that includes monetary compensation can be great, researchers from the London School of Economics found that financial incentives can actually backfire when it comes to motivating employees. According to an analysis of 51 experiments, ‘these incentives may reduce an employee’s natural inclination to complete a task and derive pleasure from doing so.’”

Conversely, appreciation is about acknowledging a person’s natural value, not their achievements. It’s their worth as a colleague and a human being. Simply put, recognition honors what people do; appreciation honors who people are.

Even highly motivated, wonderfully talented people fail from time to time. Some things are simply out of their control. That doesn’t mean we can’t appreciate their God-given talents, the efforts they put forth to a project, the camaraderie they bring to team or an endless list of other attributes they offer. That is why it is so vital to show appreciation on a more regular basis than it is to hand out recognition so freely.

“And when we show appreciation to our colleagues, customers, managers, and partners, we’re more likely to build trust and connect,” according the HBR article.

Here are few simple ways to show others your appreciation.

Listen. Now more than ever this is so important, and it is so simple. Put down your phone or tablet, turn away from your computer and just focus and listen to them. During this time of isolation and lockdown, some people have not been able to share their thoughts, so take the time to listen and be present.

Tell people what you value about them. This should be genuine and proactive. Don’t wait to pay a compliment until you need something, or someone has done a favor for you. Make it a habit to share one positive thing with one person a day, and you will start to see how the attitudes around you will lift and change for the better.

Check-in. Once again, it might be hard to see everyone you’re accustomed to seeing, but you can check in with a phone call, text or personal note. As Teddy Roosevelt said, “People don’t care how much you know until they know how much you care.” Show that you care by checking in, regardless if it is with a colleague, customer, employee, relative or friend. Everyone has 10 minutes to spare and the person you are checking in on will feel more appreciated than you will know.

One employee appreciation survey revealed that 53% of people said feeling more appreciation from their boss would help them stay longer at their company, that is why it is important for supervisors to show appreciation for others, not just peers.

Appreciation and recognition. They are both important when we are in the business of working with people. Showing appreciation should become part of our daily routine. Find at least three people to show appreciation for during your day; make their day better and it will make you feel better too. Save recognition for those who go the extra mile. Make sure it is timely and well received. Giving recognition when it is earned will make a big difference.

– Source: https://hbr.org/2019/11/why-employees-need-both-recognition-andappreciation?autocomplete=true

Put a Different Twist on Producer Meetings and Customer Opens Houses

The chill in the air is a gentle reminder that field work will soon come to an end, and it would typically be time to kick off producer meetings. Depending on your location, local or state mandates and the willingness of people to gather, might determine the plan you take this fall and winter for the traditional producer meetings and customer open houses.

Regardless of your situation, it is important to share information with your customers. Educating them on the newest products and services you are offering, talking about what is coming down the pipe as nutritional needs of the herd or flock shift and networking are often the highlights of a producer meeting. However, a producer meeting is also a time to introduce any promotions that you’re offering, and the gatherings offer a chance for you to take orders on a product after a talk when that product is fresh in the producers’ minds.

Holiday open houses are another opportunity to show appreciation toward your customers and other community members. These typically feature some type of food and drink with a small token of thanks. Just as 2020 has looked different since March, both producer meetings and open houses might have to take on a new look this fall and winter.

While some people have no qualms about gathering, some are playing it safe. Furthermore, some state and local governments are regulating the amount of people who can gather, have put social distancing practices in place and still require face coverings. Before you do plan an event, be sure you know what is required of you.

However, if you are looking at alternative ways to share information, network and show appreciation, those do exist. Think about inviting small groups of like-minded customers to the local café for breakfast to talk about a new mineral program. This still offers the camaraderie and a chance to get some face-to-face interaction without a huge group.

Pick up the tab and offer a limited-time promotion that might get them into your dealership to place an order.

Offer an online meeting for those who want to learn what’s new at your dealership. Zoom, Google Meets or Facebook Live are efficient ways to reach your customers and potential customers and interact with them at the same time. Even if you do an in-person meeting, it is still good to offer a virtual component for those who maybe can’t make it or don’t want to attend the live event. To learn more about using video for these events, be sure to check out last month’s VISION, or check out the Online Dealer Center.

Perhaps you want to show appreciation to some key customers while still letting them know what is happening. Send them a gift box with an FAQ sheet. Include your famous peanut brittle that they would typically stop by the shop to pick up, some hot cocoa mix and a mug with your logo on it. Determine what you normally spend on a full meal or holiday promotions and use that budget to still show your customers some type of appreciation during the end of the year.

Meetings and open houses don’t look like they did a year ago. But your business is growing. Keep the camaraderie up, continue to nurture those relationships and show appreciation. Take action. Your customers will notice.

Boost Customer Loyalty and Build Business

Customers have a choice. From everything to the brand of pickup they drive to the soda they drink, to the color of tractor they prefer to the mineral they feed their livestock, those choices are part of thread that weaves each human together. Some choices are passed down through the generations; Grandpa had a green combine, so I will have a green one too. Some are influenced by peers, and some are merely personal preferences.

However, in world that is full of choices with more products being developed each day, creating loyal customers is more important now than ever. Building brand loyalty doesn’t just start with a high-quality product, but that product must be backed by a reputable company and customer service that is second to none.

According to Jay Baer, marketing expert, author and presenter, 54% of consumers have purchased from a new company since the start of the COVID-19 pandemic. And, a surprising 89% of those consumers will stay with their new provider.

“Market share shifts in time of uncertainty,” he explained. “Brands are built in bad times, not just in good times.”

Don’t let your market share shift. Keep your customers loyal to you, your brand and your business. To keep their loyalty and boost your business, Baer suggests three simple steps.

  1. Reconfigure your products and services.

First, you need to realize that we are living in a fast-paced world. Change happens fast and if we don’t adapt, we are going to be left behind. Perhaps your store needs to extend its hours, offer different services or introduce new products to assist your customers with whatever they are dealing with. Projects that used to take 36 months are now being accomplished in 36 days.

Think about some of the products that BioZyme has introduced this summer to its customers: the VitaFerm® Conserve™ line was introduced during a time when producers needed an economical way to get Amaferm into their animals’ diets. Sure Champ® Joint Juice was introduced because our sister company, Cogent Solutions Group already had the MHB3® technology, and we felt it was important to share it with the show livestock world.

If you aren’t creating better products or amping up your services, someone else will. And making those products available online is crucial. Baer said that as of Oct. 5, 2020, America will surpass all of 2019 e-commerce revenue, and that is without any holiday shopping spurts.

  1. Retrain your team.

Once you have stocked new products or created new services, it is time to retrain your team on the way to present your goods and services. No longer can we do things the way we’ve always done them. BioZyme has strived to make sure we have provided updated training information for our dealers with each product launch. Be sure to visit the Online Dealer Center for all of the latest literature and updated Master Dealer trainings.

  1. Reeducate.

As with any change, it is time to reeducate your customers and potential customers. Make sure they know what you are offering and what makes it unique to your company, especially if there happens to be a competing product or service in the area. What makes you unique? What sets you apart? Why should these customers stay loyal to you?

One of the great ways to educate the consumer and share your message is with a FAQ list. Think of any question that might be asked and present the answer before it is asked. End users will appreciate your foresight.

“How you handle your business over the next six months will have a massive impact on the success of your business for the next six years,” Baer concludes.

Build your customer loyalty today. Be innovative, provide outstanding customer service and happy customers will be your biggest promoters. Build customer loyalty today and watch your business grow.

Effective Action – Videos Are A Multi-Use Resource

Think back to the classic sitcom, The Jetsons. Back in the 1960s, 70s and 80s, when the stars of this animated show, George and Jane Jetson, talked through video to their boss and best gal pal, respectively. At that point in time, nobody could fathom that someday we would use a similar technology to talk to fellow employees, family and even customers.

Enter 2020. Even though technology like Facetime, Zoom, Microsoft Teams and other visual technologies have been in existence, lockdowns and quarantines have forced us to use these technologies more than ever. Perhaps George Jetson and his boy Elroy were forward thinkers for their times.

Today, BioZyme® Inc. offers video technology in numerous ways as a resource to its employees, dealers and end-users. Videos are an efficient means of marketing and promoting to a variety of audiences. They are also an effective way to train people in various audiences at numerous venues. Let’s explore.

Training

The dealer network is the lifeblood of our organization. We also know that not all our dealers sell exclusively BioZyme products. That is why it is vital to us to provide the best sales training and product information we can. We achieve this through the Master Dealer Training Program, an online, video-based training program. This pre-recorded series of training videos is an effective way to train multiple dealers at their convenience.

Log in through the Online Dealer Center to have your employees complete the Master Dealer Training. Unique login credentials can be created for each employee so he or she can complete the training and receive credit. Knowledge is power, and knowledge gained through the use of video is even more powerful.

Education

Videos are a great way to educate producers and end-users. According to an article on Forbes.com, 65% of Americans are visual learners, meaning that the graphics and information that accompany the text and voice recordings on videos help people retain the information better than just reading or hearing it alone.

We have used Facebook Live and Zoom meetings with our dealers this spring to introduce products, explain their purpose and share their benefits. The advantages of these face-to-face video meetings is that the audience can have their questions answered while the program is in live mode, and it gives both the presenter and the target audience the sense of interaction even though multiple states and time zones could potentially be represented.

For the Sure Champ® brand, there are a variety of educational videos online under the “Resource” tab. These videos make great teaching aids for new or beginning pig and cattle exhibitors and cover an array of topics. Remember, sales are often built on relationships and offering valuable resources like these videos are just one of the resources you’ll be remembered for.

Marketing

You can’t sell what you don’t market. What better way to market a product than with videos that show results? Words and pictures are nice in printed pieces, but with more businesses turning to an online presence, the use of video simply offers more punch to the message you are trying to convey. Video tells a story, it offers personality, and when created correctly will help build trust with your audience. On several of the product pages of the website, under the “Media” tab, you can find various videos that will help market the products. Some of these are customer testimonials. Some of clips of the American Rancher files that share great testimonials within them, and some are product videos that can also be found under the “Product” tab.

Most all of the BioZyme products have a brief overview of their benefits and uses on the the BioZyme website under “Product” tab on their respective pages. These 60- to 90-second spots highlight each product in a clear, concise manner that is easy to follow. They are easy to download to use on your own website or social media platform. In addition, the product videos are also located under the “Media” tab, and make a great marketing tool. All of these videos can be shared and used to your own website or platform.

Promoboxx also has plenty of videos for dealers to use in their online marketing efforts. The product videos as well as a video testimonial are available for dealers to post on their social media and are located in the assets folder.

As long as customers continue to carry a smart phone or tablet and have a screen available in the palm of their hand, video will continue to be an effective education, marketing and training tool. George and Jane Jetson were ahead of their time. And we can use the technology they previewed all those decades ago to make our businesses more effective.

How To Use Videos Effectively In Business

Everyone likes to have a choice. Even in the world of digital marketing and social media, you as a business operator have choices, but one thing is clear as we enter the final quarter of 2020, video should be included in your marketing plan. Videos put a face in front of your audience, building trust and credibility, and videos encourage social share, which increases your company’s exposure.

BioZyme primarily uses two forms of videos on its social channels to reach its audience, depending on the goal, a prerecorded video or a Facebook Live. Both formats are fairly simple to produce and post to your social platforms. BioZyme marketing experts, Jessie Judge, Marketing Brand Coordinator, and Ashley Fitzsimmons, Regional Marketing Coordinator, share insight on how dealers can use video to help grow their businesses.

What are the advantages of a Facebook Live session?

Fitzsimmons: Facebook Live is great for those bits of information that are exciting, catchy and you really want to get people’s attention quickly! Live’s are great for the initial announcement of something new coming to your business, a promotion that’s happening in a certain timeframe or a quick in-person interview with someone on an event that just happened (i.e. winners at livestock shows, quick hit with a customer that just sold well on Superior or someone gearing up for their bull sale and has seen amazing results on your products). The benefit of live videos is the ability to capture true emotion, reaction and excitement of what you’re telling your customers.

Judge: You can’t deny that if you see a “LIVE VIDEO” advertisement, you are naturally more intrigued to want to check it out and watch it. Facebook Live videos provide you with the ability to see all the names of your followers jumping on to watch and see the sheer number of participants logging on to your view your video in live time. Another benefit of live video is the ability to directly address questions from the consumer and engage with the audience as comments and questions come in on the live feed. From an analytics standpoint, the Facebook algorithm also re-generates the live videos more often on followers’ timelines.

What advice do you have for a Facebook Live?

Judge: Plan an outline a day or so in advance. Don’t wait until 15 minutes before you go live to jot down points you want to mention. Identify your goal and key talking points that need to be discussed, organize them in a way that makes sense to deliver and practice a few times, so when the nerves set in you will be prepared to stay on target. Also, think of some potential questions you might get so you have the information cued up in your mind and can answer incoming questions quickly and clearly. Take a deep breath and loosen up as you get started! Once the Live begins, announce you will wait for a few more to jump in and encourage those watching to interact – such as “Let us know you’re watching by sending us a message in the comments or waving!” or encourage them to ask questions during the Live video. Engaging with simple conversations reduces the level of awkwardness at the start while you are waiting for more to join.

When would you use a prerecorded video?

Fitzsimmons: Prerecorded videos provide that extra level of professionalism that comes with the ability to do a couple takes, edit out any pieces that aren’t completely on message. These videos are great for more in-depth product information and training, customer testimonials and any content that you’d like to use more than once. These let viewers in on more than just the immediate and exciting and learn more about the whole picture, the story or the detailed selling points of your business, your product or your own personal story.

What kind of equipment is needed to make my videos?

Fitzsimmons: A cell phone or laptop computer is all you need for a Facebook Live. Again, these aren’t supposed to look like “in the studio” professional shot videos. The true selling factor and nature of these videos is the authenticity of the feel! Honestly, for prerecorded videos a cell phone or computer can work just as well, the investment would just be the editing software and time learning.

Judge: For pre-recorded videos, there is a bit more flexibility in regard to what you would like to use depending on how you intend to utilize the video. If it is a video being posted to social media, then a cell phone or laptop is great – maybe get a small microphone to plug into your phone or computer port to amplify sound quality, but this is not necessary. If you are looking to post a pre-recorded video to a website or other digital outlets, a camera and microphone may help create a higher quality video that matches the quality of a website; however, it is not necessary to have a professional camera and mic for a video posted digitally. It is really up to you and the goals you have or what look you are going for.

Both Fitzsimmons and Judge agree that a Facebook Live shouldn’t last more than three minutes. A pre-recorded video should run 3 to 5 minutes.

Most everyone has a smart phone, tablet or laptop. So, start creating those videos. Make a plan. Find your spokesperson, and watch your social engagement grow!

Why Is Video Vital To Your Success Right Now?

Every day it seems like an increasing number of “in-person” events are being cancelled or transitioned to virtual. Conferences and field days are now virtual, local sporting events (if your kids or grandkids even get to play) are limiting attendance to two spectators per player, and even regular meetings like the PTO and County Commissioners are meeting online.

It’s a challenge to have the same personal interaction you once had with customers and potential customers, but you can still get your face and voice out there and make a personal connection with video.

“In a time when everything is cancelled, postponed and interaction is limited, video outlets give you the best opportunity to communicate with your customers in a way that still feels engaging and face-to-face,” said Jessie Judge, BioZyme® Inc. Marketing Brand Coordinator. “Additionally, in 2020 there is an influx in the total number of people who are passing time on their computers and phones, and thus in the case of video, this may be setting you up to reach even more customers with your digital efforts!”

Not only are more people on their phones and tablets, but video is effective because like personal relationships, seeing a face, helps build trust. According to an inc.com article, the area in the human brain called the fusiform face area solely recognizes faces, and facial recognition leads to trust.

“Nielsen’s Trust in Advertising reports rank recommendations from someone we know, or feel like we know, as the most trusted. Producing in-house video content lets your audience get to know you in a dynamic way. Ongoing content not only allows for experimentation, it enables you to build trust, even when you can’t be there in person,” according to the inc.com article 1.

Ashley Fitzsimmons, BioZyme’s Regional Marketing Coordinator, works with the ASMs and the dealers to make sure their messages are timely and synergistic with the national advertising program. She agrees that video is important and here to stay.

“It’s a digital world, and video is king, again, especially during all that 2020 has thrown at us. Video gives the ability to reach our customers where they are on their phones and convey a message that takes minimal input effort on their side. Watching is easier than reading,” she said.

This summer, BioZyme offered more digital messages than ever before – hosting a three-night mini-series Facebook Live, “How to #Preptowin in a Pandemic,” conducting a youth leadership and development conference, Sure Champ® Advanced Leadership Event (SCALE), hosting two virtual producer meetings in the spring and making numerous new product announcements using Facebook Live. All of these events had tremendous success and allowed for face-to-face interaction through the use of video.

“Any successful tactic is successful because of the planning that takes place ahead of time. With all the virtual, video and digital events we created or hosted this summer, it was key that our team identified the right timing to launch these efforts and develop the content that our customers wanted or needed to hear from speakers that could convey the message best. The team planning and effort on everyone’s part helped us to deliver successful video and virtual campaigns that gave us a lot of digital traction and face time with our customers,” Judge said.

Judge and Fitzsimmons agree that it isn’t always easy to measure if your digital video presence was effective, but if you start with a goal in mind, that will help you measure your video’s effectiveness.

“Social media has trained us that quantity is what’s important. But in all actuality the quality of views is way more important. Now, you can’t sell a product or service if people aren’t viewing your content; but, I think we need to keep in mind with all digital media that the true effectiveness should be measured on cost of transaction versus number who took action,” Fitzsimmons said.

Judge agrees and said that organic involvement with your followers is vital. “The more key customers you can get to share your content, the more reach you will have and the better you can get your message out there. When customers share your video, you can see who is sharing it and if they are commenting, which goes hand in hand with Ashley’s comment about quality of views and engagement.”

Nothing will ever replace the warmth of a smile or the grasp of a firm handshake. However, with today’s technology, video allows us to be in multiple places with multiple people and still have “face-to-face” interaction. Video is here to stay. Incorporate it into your marketing strategy and watch your business grow.

Source: 1 – https://www.inc.com/entrepreneurs-organization/why-in-house-videocontent-is-critical-in-new-normal.html?cid=search

Break Into the Market with a Conservative Price Point

The cattle market isn’t painting a pretty picture right now. Markets, environmental challenges and a pandemic are making producers reevaluate their spending. Producers are pinching pennies, but the one area we don’t want them to sacrifice is the health of their herd. That’s why BioZyme® created the VitaFerm® Conserve™ line of mineral products.

VitaFerm Conserve was created as an economical vitamin and mineral supplement for beef cattle that supports the health and condition of the whole herd. This supplement is the ideal way for your customers’ cattle to receive the nutrients they need along with the Amaferm® advantage.

“I encourage my dealers to position the VitaFerm Conserve as a price-point mineral or a way to get their foot in the door with a new customer,” said Brett Tostenson, Area Sales Manager for South Dakota and Eastern North Dakota. “In my area, producers want to know their per head per day cost, and with roughly 11 cents per cow per day to feed Conserve with Amaferm in it, it is easy to market that.”

Tostenson said he’s been marketing and seeing his dealers sell quite a bit of the VitaFerm Conserve Garlic. He encourages that formula, especially for new customers because they see results fast.

“People want a quick reaction. Within a week to 10 days, the producers can see the garlic is helping control flies in their herd all while getting some baseline nutrients,” he said.

With a price point comparable to other nutrition programs, he is encouraged by the reaction he and his dealers have seen since the product’s launch. He sees the potential for selling even more once temperatures cool and end-users stop using the VitaFerm HEAT® mineral and before they move into their premium mineral option ofVitaFerm Concept•Aid®.

“For about 120 days or so, between HEAT season and late spring calving, ranchers will be able to feed the Conserve mineral. They can cut their supplement costs while still having their cows on a good plane of nutrition,” Tostenson said.

He also said he’s seen some new, younger customers order multiple pallets of Conserve because they realize the value of a good nutrition program but have to watch their expenses. He hopes these customers will see the value of Amaferm in the mineral, and when calving time comes, ask their dealer about a premium product.

Finally, Tostenson suggests that dealers use their own knowledge of their existing customer base to determine the right customers to position VitaFerm Conserve to. He said most seedstock producers are hooked on the Concept•Aid and HEAT program, so marketing the Conserve line to commercial producers and new customers is often a good step. Building on current relationships and knowing your customers’ needs is key because at the end of the day, “people want to buy from people,” he said.

Saving money during uncertain times is often the key to survival. Position the VitaFerm Conserve as a way for your customers to conserve spending without sacrificing health and performance in their herd. Help your customers save some money and watch your business grow.

3 Steps to Effectively Market Conserve

BioZyme® rolled out several new products this spring in an effort to help you help your customers. VitaFerm® Conserve™ was developed as a way to keep your customers’ cattle healthy and performing at a competitive price point. We’ve launched the product. You’ve got the customers who are looking to save money, so it’s time to spread the word on this great new product.

Ashley Fitzsimmons, BioZyme Regional Marketing Coordinator, offers some timely advice to dealers.

1. Get the word out to all your customers.

If your customers aren’t aware of a new product, they are not going to buy it. And with the cost savings that VitaFerm Conserve offers during these economic times, they need to know specifically about this product. Do you advertise on your local radio station or with the local newspaper? Do you have a social media platform you use to connect to your customers?

“Let our marketing team help you with the resources we currently have available: sell sheets and literature, both digital and printed; or let us help you come up with a custom mailer, print ad, radio spot or social post. However, your audience likes to be communicated with, get in that space about the benefits of this product,” Fitzsimmons said.

2. Put together a target list and go after those individuals.

Everyone has customers that understand and know they want the Amaferm® advantage. But maybe they just haven’t made that buying decision yet, or price is currently keeping them out of that space. This is the mineral option for them; they just need you to tell them about it. Make that target list and give them a call or go visit them with your ASM. Make those sales calls and use Conserve to get in the door to their business!

3. Just stock it.

That might sound pretty basic, but you can’t sell what you don’t have. Fitzsimmons suggests that with this product packing the added punch of that recognizable and reputable VitaFerm logo on the side and then also being an economical option, it’s going to sell if it’s on your floor.

“Set it right next to your other VitaFerm products and this mineral will do half the marketing and selling for you.”

Communicate. Use your BioZyme Marketing Team and ASM. Keep the VitaFerm Conserve in stock. Follow these three simple steps to help you help your customers and their herds stay healthy.

Keep Nutrition Program in the Herd

Care that comes full circle is the BioZyme® company motto, and those are the words that our staff and employees live by every day. One of the best ways we can offer care to the livestock that our customers raise is to make sure those animals are receiving the daily nutrition they need to survive and thrive now and in years to come.

Nutrition is vital to a herd’s success. VitaFerm® Conserve™ was formulated as an economical vitamin and mineral supplement for beef cattle that supports the health and condition of the whole herd. Though many producers might think cutting their mineral program is one way to save money during uncertain times, cutting a mineral program can negatively impact the herd now and in the future.

Eliminating a mineral program can have detrimental effects, including decreased reproduction efficiency, decreased utilization of forages and an increase in potential health challenges. Cutting out mineral can potentially lead to poor conception rates, more open cows and an extended calving window. It can also lead to poor pasture management and performance. Additionally, vaccines often lose their effectiveness without the assistance of a mineral program.

“We are excited to offer VitaFerm Conserve to our customers who want to conserve costs without giving up the benefits of a balanced and fortified mineral package along with the Amaferm® advantage, 365 days out of the year,” said Jack Oattes, BioZyme Regional Business Manager.

VitaFerm Conserve is a way to provide an adequate nutrition program to the herd when reproductive success is not the key focus. Although it doesn’t contain the organic trace minerals and the additional nutrients, it is a balanced vitamin and mineral program that contains adequate nutrients to maintain the herd. In addition to the vitamin and mineral package, Conserve contains Amaferm. Amaferm is a precision prebiotic that impacts intake, digestion and absorption of available feedstuffs, ensuring the most energy from your feed and forage. The balanced nutrients combined with the Amaferm helps keep your cattle healthy, performing and gaining.

Getting Amaferm into your cattle’s diets is one of the best ways you can care for them. Although many producers have researched and heard about Amaferm, some of them considered the extra-fortification of premium mineral programs with Amaferm out of their price range.

“VitaFerm Conserve was purposefully crafted with the producer in mind as an economical line of vitamin and mineral supplements for the beef cattle herd that complements our existing products during the times of year when reproduction isn’t the primary focus,” Oattes said.

All animals deserve a mineral program. An adequate nutrition source like the VitaFerm Conserve will help support overall herd health and immune function while improving reproductive efficiency. In addition, vitamin and mineral programs help bolster growth and performance and mitigate side effects of mineral deficiencies.

If producers go without mineral, they are losing out on health improvements, performance improvements & reproductive improvements. Keep your customers’ herds healthy and thriving with a program that supplies sufficient nutrients and Amaferm.

Vita Charge for Stress Relief

Vita Charge® is the ideal product for stress relief. And when do livestock feel the most stress? When they undergo abrupt changes to their routines. Think weaning. Think shipping/receiving. Think all aspects of showing them.

West Texas Area Sales Manager Sam Silvers said promoting the Vita Charge line to his dealers and customers comes to him with ease due to the type of people he typically is around, even when not on the sales road.

“With a background in show livestock, I am around those people quite a bit and they see the importance of keeping their animals on feed and water in all situations. The Vita Charge products do that, and they work quickly. I’m also around several people who run stockers and their challenges come up in general conversation. It’s easy to suggest a product from the Vita Charge line,” Silvers said.

One of the best customers and dealers Silvers has found in his area are veterinarians. He said they understand the need to get those animals that have been stressed and treated back on the road to recovery as quick as possible and that boost from the Vita Charge helps.

Click here to see what our customers have to say about these products and more.