Trends come and trends go. But one action that will always be trendy is to have a marketing plan in place as you roll into a new year. The BioZyme® Marketing Team recently attended the virtual Brand Manage Camp to freshen up their skills and learn how to better increase market share while helping dealers market their product lines.
In the final presentation of the three-day seminar, Michael Brenner, CEO of the Marketing Insider Group and best-selling author, reminded everyone that marketing has two key purposes: to create leads and to generate a return on investment (ROI). He said the best ways to accomplish marketing are through story telling and reaching for emotion.
The team at BioZyme is always here to help its dealers with their marketing. The Marketing Team offers a variety of services from print and radio advertising, social media, email marketing, custom in-store displays, custom signage and other custom designed pieces.
“I encourage each dealer to take a look at what we offer, have a conversation with their ASM and decide what works best for them. Each business differs based on brands, target audience, geographic location and time of year, so make sure you’re not just marketing to say you’re marketing, but that you’re doing what’s most beneficial to your goals and customers that you serve or desire to serve. Meet your customers where they are,” said Ashley Fitzsimmons, BioZyme Regional Marketing Manager.
Brenner offered three trends he predicts will continue to be popular for businesses to use in their marketing approach as we enter 2021. Explore how those trends will synergize with what the Marketing Team offers.
- Build your Business Case
Be sure when you create marketing materials you are creating content that your customers want and need. Use key words to help get engagement, reach the customers you are looking to get to come into your business and retain those customers. One way that BioZyme can help you with the content that will resonate with your customers is by engaging on Promoboxx or sharing national marketing content from the BioZyme brands on social media that are most applicable to your business.
- Increase Traffic and Conversions with more Regularity
The adage out of sight, out of mind is key in marketing. If you are not making regular impressions with your customers, they might just forget that you exist. In an effort to engage with dealers as part of our “care that comes full circle,” Fitzsimmons created an easy opt-in quarterly mailer program in 2019. This is a simple and effective action for dealers to help prospect for new and retain current customers by staying in from of them on a regular basis.
“Each quarter our marketing team will create a timely mailer that we can customize with your dealership information. We will send this out to your customer/prospect lists. All you have to do is opt in! Each quarter dealers get an email blast two weeks before the next mailer goes out asking them to opt in. Dealers may also opt in one time for the whole year beginning in the first quarter,” Fitzsimmons explained.
The quarterly mailers are available to all dealers. The only thing BioZyme needs from you is your complete mailing list, which you can update as many times as you need throughout the year. This is a fantastic way to get a concise message to your customers and potential customers on a regular basis. All you need to do is opt in; send your mailing list to Fitzsimmons, and the mailers will be printed and sent for you.
- You Must Answer Customer Questions
Customers rely on their nutrition suppliers to answer a multitude of questions. You are their resource. Regardless if it is a question they pose on your social media or a question they ask over the phone or in person, be sure to provide them a timely and accurate answer. No one likes waiting for an answer, and if they wait too long, they might take their business elsewhere. Not sure of the answer? Let them know that you are doing a little research and will be glad to get them an answer as soon as you can.
Marketing is never going to go out of style. As long as you have a product or service to sell, you will need a way to present those goods and services to your customers and prospective customers. Stay in the know with their needs, stay in front of them, and provide solutions to their answers.