Do you remember the tale of the tortoise and the hare? To summarize, the hare had a lot of enthusiasm, but he didn’t take advantage of that enthusiasm. The tortoise, a little slower paced, knew he was at a disadvantage; however, he kept moving forward, and he WON THE RACE…Action wins.
This fable offers a valuable lesson even in the modern business world. Any action you take will help your business succeed. That is one reason BioZyme® created the Action Awards Program. We want to encourage dealers to take action – marketing, promotion, education – so their businesses will grow. Not only are dealers rewarded with their own sales growth and profits, but BioZyme also rewards them through the various items they can earn with their Action Awards points.
“We know that when dealers participate in our programs, whether it is an educational program like the Master Dealer Program or a marketing program like sending out the quarterly postcard, it helps their business grow. They are getting more information to share with their customers, and they are giving their company added recognition. Action equals growth. That is important to BioZyme,” said Jennifer Miller, Outreach Sales & Support Senior Manager.
Opportunities for Action – BioZyme offers several opportunities for dealers to take action to grow their businesses. With dedicated teams in sales, business development, outreach support and marketing, there are a multitude of ways for dealers to participate in programs that BioZyme offers. Dealers who participated in Promoboxx (an easy-to- use social media platform) grew on average 139.99%. Other marketing action opportunities include in-store displays, sending out a mailer or newsletter, print or radio advertising and helping an ASM at a trade show or educational event.
Dealers can act by gathering and submitting hay samples for a customer. They can host a producer meeting, offering a form of education and promotion about the products and their business. They can participate in the Master Dealer program, increasing their knowledge about the BioZyme brands. And they can participate in an after-hours training on any topic with a member of the Outreach Team.
Rewards for Action – By enrolling in the Action Awards Program, dealers are rewarded for their actions, not only by growing their business; but BioZyme offers points for each action taken. Once points are accumulated, they can be redeemed for items that range from promotional swag like shirts and caps to items to help grow your business further like hay probes and iPads.
Caleb Day of Cordell Farm & Ranch Store in Kaufman, Texas, said he appreciates the Action Awards points, and redeems them for wearables to give back to his customers.
“If they buy a certain number of bags of your product, they get a cap, if they buy more, they get a jacket. It incentivizes them. They might buy one more bag to get a cap or sweatshirt. And they appreciate getting something extra when they buy the product they already like,” Day said.
Miller reminds the dealers that points can be rewarded for any action. Contact her or your ASM if you do something a little different that isn’t listed, and she will make sure you are credited.
“We want your business to grow, and we want you to succeed. Take action, get your business name out there. We will gladly give you some points if you are doing the work to improve your business,” she said.
Take the action. Earn the points. Grow your business.