June 2024 - BioZyme Online Dealer Center

BioZyme® Dealers Recognized for Outstanding 2023 Achievements

BioZyme^® dealers were honored for their sales and action during the 2023 business year at the 2024 BioZyme Dealer Retreat. “The Best of BioZyme” was June 4-6 in Saint Joseph, Missouri, home to the leading global fermentation company that relies on nearly 2,000 dealers in its network from coast to coast.

Alan Lee, Vice President of Domestic Business, recognized the dealers for their accomplishments. Top dealers in each line of the BioZyme family of brands received a personalized belt buckle with a complementary display rack.

Award winners for 2023 include:

Top Overall Dealer
• First Place: Stockmen’s Feed Bunk, Inc. – Texas
• Second Place: High Hill Supplements – Texas

Top Action Dealer
• First Place: Boyce Feed & Grain – Texas
• Second Place: K Triangle Feed – Wyoming

Overall Rookie Dealer
• Tina Graham – Wyoming

Top VitaFerm^® Dealer
• First Place: Basore Cattle – Missouri
• Second Place: K Triangle Feed – Wyoming

Top Gain Smart^® Dealer
• First Place: Twin Rivers Nutrition – Texas
• Second Place: LaMoure Feed & Seed – North Dakota

Top Vitalize^® Dealer
• First Place: FarmVet.com, Inc. – Tennessee
• Second Place: Kentucky Buying Coop – Kentucky

Top Sure Champ^® Dealer
• First Place: Sullivan Supply – Iowa
• Second Place: Producers Coop – Texas

Top DuraFerm^® Dealer
• First Place: Heritage Cooperative – Ohio
• Second Place: Stillwater Milling Agri Center –
Oklahoma

Top Backyard Boost^® Dealer
• First Place: Shawnee Milling/Shawnee Feed Center – Oklahoma
• Second Place: Boyce Feed & Grain – Texas

Live It, Love It, Lead It Awards

New in 2024, BioZyme President and CEO Lisa Norton presented 13 Live It, Love It, Lead It Awards to dealers who exemplified leadership and passion for their businesses.

“Leadership is intentional. It is a trait you must work on every day,” Norton said just before recognizing the dealers.

Live It, Love It, Lead It is part of a leadership development program that Norton is launching and growing within BioZyme. The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry, through the employees, dealers and the Sure Champ® brand.

The inaugural Live It. Love It, Lead It Award Winners include:

• Basore Cattle – Missouri
• Boyce Feed & Grain Corp – Texas
• Crusty’s Feed Store – Nebraska
• Darlington Feed, LLC – Wisconsin
• DS Farm Supply – Tennessee
• Falling Timber Farm – Missouri
• Tina Graham – Wyoming
• Hallstead Farms – Kentucky
• Osage Elevator – Iowa
• Performance Feeds – Kentucky
• Reiss Seed Inc. – Kansas
• Route 51 Feed & Supply – Illinois
• WM Feeds – South Dakota

BioZyme relies on its extensive dealer network to help provide care that comes full circle to its customers and their animals across the country. We are proud of the dealers for their efforts and appreciate them for taking time to attend the Annual Dealer Retreat to learn, network and strengthen the business acumen.

To find a dealer near you, visit our dealer locator.

Letter from Lisa

Some might say that I am extreme for caring about developing leaders. However, at BioZyme^®, leadership development is just another part of the “care that comes full circle.” It doesn’t matter if it is your local 4-H club, fraternity, sports team or a Fortune 500 company, if you don’t have properly trained leaders in the driver’s seat, you will ultimately fail.

“Leaders aren’t born, they are made. And they are made just like anything else—through hard work.” — Vince Lombardi

Some argue that leaders are born. I don’t agree. One person might be born with more natural leadership tendencies than another, but leadership traits are developed and refined over time. That’s why two of our four values tie directly to leadership development: outreach and inspiration.

You might ask how being inspired builds leaders? It is proven that individuals who score higher on their inspiration scale accomplish more than others and have a stronger drive to master their work. They are naturally more motivated, confident and creative. At BioZyme, we strive to have a culture full of highly inspired people.

The other value – Outreach – is one we have invested countless resources in, and we are excited to continue this mission. Since 2008, BioZyme has supported young people by sponsoring and providing an educational theme at numerous junior national shows held each summer. BioZyme launched the Live It, Love It, Lead It initiative as a part of this effort in 2016.

The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry. The theory is that these already hard-working youth are developing the leadership traits that are cherished by BioZyme – a bias for action, a passion for continuous improvement and a belief in care that comes full circle. If we pointed out those traits and helped them intentionally focus on them, we would be growing leaders that BioZyme could 1) recruit as future employees or 2) prepare as leaders for our industry. It was always Bob’s dream to have one of these young junior exhibitors and Sure Champ^® customers make it to the Oval Office someday.

The program continues inside BioZyme as we develop our intentional leadership development program. We know that we have some of the best employees in the business, but we must continue to grow them into leaders. We want them to lead BioZyme. And we want them to represent BioZyme and lead other industry organizations effectively.

At BioZyme, we believe building effective leaders is best accomplished by focusing on nine competencies. These competencies fit into the three categories, Live It, Love It, Lead It.

The Live It competencies are all ones that an effective leader must live each and every day.

• Care that comes full circle

• Effective communication

• Self-awareness

The Love It competencies are things that are hard, but the leader knows they must love to do them and share that passion throughout their team.

• Structure, systems & processes

• Innovation & improvement

• Results-balance

The Lead It competencies must be intentionally part of the leader’s inner core, ensuring they happen to keep the organization passionate and sustainable.

• Drives action

• Quality decisions

• Inspired accountability

Leadership is growth, and growth doesn’t happen overnight. Watch for more about the Live It, Love It, Lead It program and how we are growing leaders through our Sure Champ outreach efforts and Building Effective Leaders internally.

I challenge each dealer to think about their leadership skills and how they can grow and develop them.

Summer Events Are Great Outreach Opportunities

By now, you probably know that outreach is one of BioZyme’s four values, along with research, innovation and inspiration. Although outreach is continual, with the summer shows, events and leadership events that are focused on youth in livestock projects, now is a great time to prepare for approaching outreach opportunities.

So, how can you get involved? As dealers, you have so many great opportunities to reach the youth in your community at a local level. However, you don’t have to stop at just the community or county levels. There are great chances to take action at the state and national levels, too.

The obvious and probably easiest way to get involved with youth in livestock and horse projects is to sponsor shows and events in your community. Seeing the Sure Champ^® or Vitalize^® banners with your dealership name is a great way to build awareness. If you are sponsoring these events, be present, wear a shirt or cap that identifies you and have products available to sell that would be most useful at a show, such as gels and liquids.

Colorado dealer Riley Faris with Rockin’ R Show Feeds & Supplies, LLC, sponsors a jackpot show each June for cattle, lamb and goat exhibitors. She wants to give the youth an added chance to exhibit their animals, make memories and learn more about Sure Champ.

Tyson Basore with Basore Cattle in Missouri is also passionate about the young people in his community. He typically purchases livestock through the premium auction at the county fair, as a way to support the youth. He also sponsors his son’s baseball team, The HEAT.

Think Outside the Box

This is the second year that Basore has sponsored the local baseball team and equipped them with jerseys with the familiar HEAT technology logo. Not only does this get some further brand recognition out there, but he is promoting a product that many of his customers use. And those customers’ kids are on that ball field.

In an area rich with livestock producers, not everyone will participate in the county fair, but Basore knows that some prefer the ball diamond to the show ring. He was looking for a way to use the logo in a way last summer and still market the product that is popular in fescue country. It’s a win-win.

“Our industry is primarily made up of the older generation. We have to keep the young people involved and interested in agriculture to show them it can be a rewarding industry, too,” said long-time BioZyme dealer.

Other Ways to Get Involved

Being a premium sale supporter or show sponsor are great ways to get involved, but there are other opportunities to engage with youth.

Provide Education

Sometimes just providing some basic knowledge about their animals’ feed and care is a great place to start. Regardless of whether you are a store or on-farm dealer, make sure you are well-informed about our products and the benefits they provide. Request sell sheets from the SAMM Center or complete the Master Dealer Program to become the most familiar with the product lines.

You can provide education in a few different ways, depending on your own comfort level and experiences. Offer to set up a Sure Champ Camp where you and others talk about feeding, fitting and showing the various species. Depending on your demographics, this could be a county or multi-county event. Some tubes of gel are inexpensive door prizes and a good gateway product to gain a new customer.

Faris, who is more accustomed to livestock, recently stepped out of her comfort zone, and recently set up a Vitalize educational table at the statewide 4-H horse clinic in Pueblo County. She was stocked with brochures and literature as well as products and prepared to talk to potential customers about the benefits of the Vitalize products.

“I was surprised by the number of people who had never heard of Vitalize, but it was fun to visit with them about the product line and the benefits that Amaferm offers. I gained several new customers and sent out a whole box of Vitalize gel the following Monday to someone I met there,” Faris said.

Volunteer

Faris is passionate about the youth livestock program, an area that enriched her life as a young person. She works in the livestock office at the Colorado State Fair, which is in her hometown and helps her ASM Jenette Masarie with the BioZyme booth when she can.

“It’s important to give back because growing up, I received a lot of help and support from others outside of 4-H. We have to help the industry grow and increase the interest in agriculture, so it is not lost,” she said.

Rely on BioZyme^® to Help

Whether you decide to provide back numbers for a state breed show with the Sure Champ logo, conduct a fitting and feeding clinic or simply hang a sponsorship sign at the state fair, we know that action opportunities will help you grow your business.

Be sure to utilize the SAMM Center, submit a timely marketing request and talk to your ASM. BioZyme has several resources available to you.

ASMs see many different promotional and marketing opportunities in their travels across their territories. Likewise, the Marketing Team has created many different projects, and they can give you some great advice if you have an idea, but are just not quite sure how to implement it.

Creating outreach opportunities build relationships and build brand awareness. When you do these things, you take actions that will grow your business.

CHANGES COMING IN JUNE

DURAFERM® NAMES RE-ORDERED FOR CONSISTENCY

The names in the DuraFerm® product lines have been reordered to give the brand some consistency and to put the species (either sheep or goat) closer to the product line. New inventory will carry the following product names:

• DuraFerm® Concept•Aid® Goat
• DuraFerm® Concept•Aid® Goat Protein Tub – 50lb
• DuraFerm® Concept•Aid® Sheep
• DuraFerm® Concept•Aid® Sheep Protein Tub – 125lb
• DuraFerm® Concept•Aid® HEAT® Sheep
• DuraFerm® ONE Sheep

LOOK FOR NEW ITEMS IN SAMM CENTER

New items listed below have been added to the SAMM Center, which is accessible via the Online Dealer Center. Need access? Contact Jen Miller at jenmiller@biozymeinc.com or (816) 596-8785.

• VitaFerm T-shirt (new color and design)
• Vitalize Lip Balm (new shape and flavor)
• DuraFerm ONE Sheep Stuffer

PRICE LIST UPDATES

Due to some recent changes at BioZyme, the monthly price list is not currently available as an Excel document. To view available price lists, visit the Online Dealer Center.