What a pleasure it was to host BioZyme®’s highest achieving dealers – in dollars, action and growth – at the recent Dealer Retreat in St. Joseph, Missouri. The Olympic theme lent itself to conversations about what it takes to “get to the podium” in sports, life and business.
The podium (bronze, silver and gold) can also be symbolic of a popular selling model in many businesses called “Good, Better, Best.” The Good, Better, Best model has revolutionized consumer choices by offering a tiered selection that caters to a wide range of preferences and budgets. At its core, this model provides customers with options that vary in features, quality and price points, ensuring there’s something suitable for every individual.
The “Good” tier typically offers essential functionalities at an affordable price, appealing to budget-conscious consumers without compromising on basic needs. Moving up to “Better,” customers find enhanced features and improved performance, striking a balance between affordability and enhanced capabilities. Finally, the “Best” tier represents topof- the-line quality, boasting cutting-edge technology, superior craftsmanship and premium materials for those seeking the ultimate in performance and luxury.
This tiered approach not only simplifies decision-making but also empowers customers to make informed choices based on their specific needs and desires. Start looking and you will notice this model being used in various industries, from gas at fuel stations, to cable TV, to airline tickets and car washes because the customer is empowered to select which tier best caters to their needs.
At BioZyme, we are very anxious to announce a “Good, Better, Best” approach coming soon to the VitaFerm® line. During Dealer Retreat we officially unveiled the newest VitaFerm product, ReproMaxx®. ReproMaxx features all the premium benefits your customers need to take reproductive success to the MAXX. Born out of an environment with high cattle prices and cutting-edge research, ReproMaxx is designed to provide research-proven technologies such as AO-Biotics® Amaferm® and Zinpro® Performance Minerals®. In fact, we are proud to announce that, through collaboration with Zinpro, ReproMaxx will be one of the few beef cattle minerals on the market to carry the Zinpro Verified seal.
ReproMaxx will be positioned as the “best” VitaFerm breeding mineral to fuel reproductive success, but it may not be for every customer. Concept-Aid® is still king, and it will be positioned as the “better” breeding mineral. Newcomer VitaFerm ONE will be positioned as the “good” breeding mineral.
We are excited about this Good, Better, Best approach. We hope you are, too.