TINA GRAHAM RELIES ON PAST EXPERIENCES TO GROW BUSINESS
“My goal was to grow my business 10%. Right now, I’m about three times that amount from where I started with just my barn for storage. That’s with no storefront,” said Tina Graham, BioZyme® dealer from Rozet, Wyoming.
Tina was named the first-ever Rookie Dealer of the Year at this year’s BioZyme Dealer Retreat. She was also one of the elite recipients of the inaugural Live It, Love It, Lead It awards. These 13 dealers exemplified leadership and passion within their businesses by making gains in four key focus areas – action, engagement, growth and sales.
Getting Started
Tina has an extensive background in ranching and horsemanship. About five years ago, during yet another drought in eastern Wyoming, she sought a cattle mineral to help with the heat. That’s when she discovered the VitaFerm® HEAT® mineral.
A former schoolmate of hers, Cheri Irvin, was her “closest” dealer – a mere 80 miles away. Although she was discouraged from becoming a dealer herself due to the proximity of her ranch to Cheri and the big country in between, Tina loved the products. Toward the end of 2022, Cheri no longer wanted to sell supplements, and she offered Tina the chance to take over her dealership.
Today, Tina covers about a 100-mile radius in northeast Wyoming into the southern portion of Montana to get her customers the BioZyme products they love. She sells primarily VitaFerm and Vitalize®, with some DuraFerm® and Sure Champ® added to the mix. One customer shared this on Tina’s Facebook page, tagging both Tina and VitaFerm: “Making a change to our mineral program looks to be a good thing. Our mommas are keeping up with milk production letting calves respectively grow and gain where they should be or more, and the coats on the whole herd look like black silk! I’m looking forward to seeing how our breed ups go this fall! Tina has went over the top keeping us supplied with mineral and the right kind of mineral for every changing season, wavering grazing grasses and weather conditions.”
Tina uses her ranching and equine experiences to suggest a mineral program to her customers. She contacts them as the seasons and production cycles change to make sure they have what they need readily accessible.
“I help them transition to the next season, and they seem to appreciate getting those text messages. We have mineral available at several price levels so we can fit in at all budget levels,” Tina said.
Jenette Masarie, ASM for Colorado, Utah and Wyoming, describes Tina as hardworking and determined.
“She wants the best for all of her customers and knows truly how our program can positively impact your operation, as she uses a variety of products on her family ranch. I’m excited to see her future growth,” Jenette said.
Tina is the primary salesperson, marketer and bookkeeper of the BioZyme business. However, she appreciates everyone in her family for their support. Her son helps unload orders. Her dad offers to make deliveries, and her daughter assists with social marketing.
“I’m very blessed with a family who supports what I do.”
Selling the cattle and horse products came easy for Tina, who uses Promoboxx and makes her own posts on Facebook using pictures she takes when making deliveries or putting out products. She said social media is one way to keep her overhead costs down and has a large reach amongst her customer base.
Final Advice
She might be a new BioZyme dealer, but Tina has embraced care that comes full circle.
“Keep it simple. Listen to your customers’ needs,” she advises others.
We like that advice, Tina, and we appreciate your efforts to share the care that comes full circle!
