Building upon our best sellers from 2025, we have a number of up-and-coming products in our diversification brands. Our sales and marketing teams are equipped to help you position these products to customers with literature, product knowledge and sales strategies. Let’s explore some of these up-and-coming products and some sales strategies to help boost their sales.
Sales Strategy for Success:
Door Opener / Seasonal Promotion
DuraFerm® ONE Sheep
DuraFerm ONE Sheep is a free-choice vitamin and mineral supplement that promotes performance year-round. The product was introduced in the spring of 2024. It meets or exceeds nutrient requirements throughout the production cycle and is formulated with research-proven organic zinc for enhanced bioavailability. DuraFerm ONE Sheep is an excellent option for commercial sheep producers or show sheep breeders leveraging more advanced reproductive technologies during periods of reduced nutritional requirements, when they are not breeding or lambing.
Sales Strategy for Success:
Cross-Sell / Bundle with Other Vitalize Products
Vitalize® Horse Treats
Vitalize Horse Treats are a low-sugar, prebiotic treat for horses. This two-pound bag that is simple to take with you on the road is an easy, healthy snack for equine enthusiasts. Carrot and beetroot make for a tasty treat without artificial flavors. The resealable bag keeps treats fresh, while the unique compressed shape won’t crumble in pockets. Watch for updates to our Vitalize Horse Treats in 2025! This makes a great add-on product while cross-selling or bundling with other Vitalize products.
Sales Strategy for Success:
Cross-Sell / Bundle with Other Sure Champ Products
Sure Champ® Cattle Drench
Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green liquid, formerly known as Vita Charge Cattle Drench, was rebranded early in 2024. It includes Amaferm, MOS and enzymes to generate a rapid digestive response. Once show cattle exhibitors see the impacts of Cattle Drench on appetite and hydration, they will be repeat customers. This is a great product to cross-sell with Sure Champ Cattle or Extreme with ClariFly®. Or, you can bundle it with the trio of Sure Champ gels for a quick response show package.
Sales Strategy for Success:
Cross-Sell / Bundle with Backyard Boost Defense
Backyard Boost® Daily Essentials
Backyard Boost Daily Essentials is a pelleted protein supplement for poultry designed to maximize digestibility and egg production. The 2.5 lb. bag is a great way to introduce backyard chicken enthusiasts to the product, which includes both AOBiotics Amaferm and EQE, giving birds both digestive health and enhanced egg quality. The smaller-sized bag is ideal to bundle or cross-sell with Backyard Boost Defense.