Shelly Peterson of Peterson Feed & Farm knows the value of the BioZyme® products. She has experienced the benefits of Amaferm® and the performance that pays through feeding VitaFerm® products to her family’s cattle herd. And she says that makes talking about the products even easier.
“We really value the products we use and have seen a difference in our herd,” she said. “It makes it easier to sell the products when we can talk about how well the products work.”
Talking about the products and their effectiveness is how Shelly sells them to her customers. After completing all five chapters of the Master Dealer Program, she has extensive product knowledge, which she says is essential when promoting a new product to a potential customer.
“If I understand the products and can fully explain them, a new customer is more likely to give them a shot. They don’t have time to read every label and sign; they want you to tell them about a product and how it works,” Shelly said. “Better yet, if possible, give them a free sample – a tube of gel, something small – and let them see how they work. They will likely return as a customer.”
That giving spirit is what has helped Shelly, who has been a dealer since 2017, grow her business. She considers Peterson Feed & Farm, located at Bonne Terre, Missouri, a “mom & pop” store, and she willingly supports the local 4-H program and other local organizations.
Currently, she is hosting chicken poop bingo on her social media as a 50-50 fundraiser for the local high school’s graduating class. How does this work? Participants can buy a square or multiple squares on the bingo card for $20 during a set duration of time. Then, on the announced date, the chicken will put its dropping on the card. The “lucky” winner gets half the monetary proceeds, and the graduating class gets the other half during this fun in-store fundraiser.
Shelly said helping out the community is important because if her business helps others, they may think about her when they need something. That’s a great example of care that comes full circle.
She said what she appreciates most about BioZyme is its diversity of products and how it creates products that provide a solution. She cited the Sure Champ® Clench gel as an example, saying that it is an excellent scour solution accessible to everyone.
“BioZyme makes great products. You might pay a little more upfront, but the additional cost will save you money somewhere in the long run,” Shelly said.
Her advice for beginning dealers is to start small and carry some products from each line. She encourages dealers to carry products for every species because they all work so well. Once you know your customer base and the products that sell, start expanding to get more inventory.
We appreciate Peterson Feed & Farm’s willingness to diversify and help others. That’s care that comes full circle.