Author: salbers

CHANGES COMING IN MAY

FREIGHT & SHIPPING ADVANCEMENTS

Due to the extremely diligent work of our Purchasing & Logistics Team, BioZyme is currently exploring several new shipping opportunities. Most notably, our Small Pack shipping is transitioning to UPS from FedEx. This will equate to MUCH lower shipping costs on your orders. 

VITALIZE® BEST SELLER NOW SELLS IN CASE SIZE OF 3

Vitalize® best seller, Equine Vitamin and Mineral Supplement, is now available in a 12 lb bag and

will be sold in cases of 3, instead of 4, to make shipping more cost effective. View the Product Center page for pricing, minimum order quantity information and spec sheets.

OFFICES CLOSED MEMORIAL DAY

The BioZyme, Inc. offices and plant locations will be closed Monday, May 26, in observance of Memorial Day. Normal business hours and orders shipping out will resume Tuesday, May 27. We hope you have a fun and safe Memorial Day weekend with friends and family.

CHANGES COMING IN APRIL

VITALIZE® ALIMEND® LABEL UPDATE

Vitalize® Alimend® gallon and half gallon labels have been updated to a new, full wrap-around design. This will be a rolling update as inventory of the previous design is depleted. Click to view new product images for the gallon and half gallon size.

SAVE THE DATE FOR SURE CHAMP’S 40th BIRTHDAY

This summer, Sure Champ® celebrates 40 years of building champions. Be on the lookout for updates around the celebration via Dealer Center, emails, and the BioZyme Dealer Facebook page.

Want to participate in the festivities? Please send any “vintage” Sure Champ photos to hkeck@biozymeinc.com to be included in what’s to come!

VITAFERM® ONE HEAT® CTC ADDED TO PRICE LIST

This formula will be available to purchase beginning in April. To learn more about the item, visit the Product Center.

VITAFERM® HEAT TRANSITIONS INTO ONE, CONCEPT•AID, and REPROMAXX PRODUCT LINES

VitaFerm® HEAT® is now incorporated as the HEAT technology into VitaFerm ONE, Concept•Aid and ReproMaxx. We are excited to introduce several new products as a result of this change.

• VitaFerm® ONE HEAT® Mineral Tub

• VitaFerm® ONE HEAT® with ClariFly®

• VitaFerm® ReproMaxx™ HEAT®

NEW VITAFERM® TUB WITH CLARIFLY NOW AVAILABLE

Beginning March 1, VitaFerm® Concept•Aid® Protein Tub with ClariFly® will be available to order, the first ever tub with ClariFly to hit the BioZyme price list!

VITALIZE® BEST SELLER NOW AVAILABLE IN NEW SIZES

Vitalize® best seller, Equine Vitamin and Mineral Supplement is now available in a 12 lb bag and will be sold in cases of 4. View the Product Center page for pricing, minimum order quantity information and spec sheets.

CHANGES COMING IN MARCH

VITAFERM® SURE START GEL NOW AVAILABLE

VitaFerm® Sure Start Gel supports calves’ immune function and overall health during the critical post-birth period was successfully launched last month.

Learn more in the Product Center, view the on-demand Master Dealer video or access sell sheets in the SAMM Center.

VITAFERM® HEAT TRANSITIONS INTO ONE, CONCEPT•AID and REPROMAXX PRODUCT LINES

VitaFerm® HEAT® has been discontinued and the HEAT technology will now be incorporated into VitaFerm ONE, Concept•Aid and ReproMaxx. We are excited to introduce several new products as a result of this change.

• VitaFerm® ONE HEAT® Mineral Tub

• VitaFerm® ONE HEAT® with ClariFly®

• VitaFerm® ReproMaxx™ HEAT®

NEW VITAFERM® TUB WITH CLARIFLY® NOW AVAILABLE

Beginning March 1, VitaFerm® Concept•Aid® Protein Tub with ClariFly® will be available to order, the first ever tub with ClariFly to hit the BioZyme price list!

VITALIZE® BEST SELLER NOW AVAILABLE IN NEW SIZES

Vitalize® best seller, Equine Vitamin and Mineral Supplement is now available in a 12 lb bag and will be sold in cases of 4. View the Product Center page for pricing, minimum order quantity information and spec sheets.

UPDATES MADE TO DEALER REWARDS PROGRAM

We have made updates to the Dealer Rewards Program, most notably, the timetable for redeeming points. Now, all points must be turned in and redeemed for prizes by December 31 of the current year. Questions about the program? Need to turn in points? Contact Jennifer Miller.

DEALER SPOTLIGHT: CENTRAL VALLEY AG

Central Valley Ag Encompasses Care that Comes Full Circle

When it comes to helping its customers, Central Valley Ag takes care that comes full circle to heart. With multiple locations across Nebraska, Iowa and Kansas, this farmer-owned coop goes to great lengths to ensure its customers have the BioZyme® product knowledge they need to succeed.

Marketing initiatives include a website, social media platforms, podcasts and annual producer meetings. Central Valley Ag works tirelessly to market VitaFerm®, Vitalize®, Sure Champ® and DuraFerm® products to its customers. However, it is also a big believer—and user—of AO-Biotics® Amaferm®. You can find Amaferm in Central Valley Ag’s own products.

Merlin Schlote, Central Valley Ag Feed Sales Manager, sees a definite advantage in incorporating Amaferm into their Power Line feeds. Future plans include adding AO Biotics® EQE into their Power Flock layer feed, too. Schlote said their CVA Power feeds are made at their plants in Ainsworth and Duncan, Nebraska.

“The primary advantage of incorporating Amaferm into our product lines is the 17% improvement in feed efficiency that our customers see when penciling out the cost per ton of cake,” Schlote said. “Amaferm is a tool that differentiates itself, which really helps us, as one of the only cake manufacturers who adds it to their cow cake.”

As calving season approaches, Schlote adds that most producers are using up their lower quality hay this time of year and saving their higherquality hay for calving and lactation – when the cows’ nutritional needs are greater.

“The Amaferm breaking down the fiber in the roughage is a big advantage for our customers. We’re glad we offer it to our producers to help them get the most from their forage,” Schlote said.

In addition to offering Amaferm in various forms, Central Valley Ag works with their ASM, Kevin Glaubius, to conduct an annual producer meeting. They take action through the Dealer Center and the BioZyme Dealer Facebook group.

Thank you, Central Valley Ag, for believing in our products, sharing their value with your customers and providing care that comes full circle!

SALES STRATEGIES FOR SUCCESS

Building upon our best sellers from 2025, we have a number of up-and-coming products in our diversification brands. Our sales and marketing teams are equipped to help you position these products to customers with literature, product knowledge and sales strategies. Let’s explore some of these up-and-coming products and some sales strategies to help boost their sales.

Sales Strategy for Success:

Door Opener / Seasonal Promotion

DuraFerm® ONE Sheep

DuraFerm ONE Sheep is a free-choice vitamin and mineral supplement that promotes performance year-round. The product was introduced in the spring of 2024. It meets or exceeds nutrient requirements throughout the production cycle and is formulated with research-proven organic zinc for enhanced bioavailability. DuraFerm ONE Sheep is an excellent option for commercial sheep producers or show sheep breeders leveraging more advanced reproductive technologies during periods of reduced nutritional requirements, when they are not breeding or lambing.

Sales Strategy for Success:

Cross-Sell / Bundle with Other Vitalize Products

Vitalize® Horse Treats

Vitalize Horse Treats are a low-sugar, prebiotic treat for horses. This two-pound bag that is simple to take with you on the road is an easy, healthy snack for equine enthusiasts. Carrot and beetroot make for a tasty treat without artificial flavors. The resealable bag keeps treats fresh, while the unique compressed shape won’t crumble in pockets. Watch for updates to our Vitalize Horse Treats in 2025! This makes a great add-on product while cross-selling or bundling with other Vitalize products.

Sales Strategy for Success:

Cross-Sell / Bundle with Other Sure Champ Products

Sure Champ® Cattle Drench

Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green liquid, formerly known as Vita Charge Cattle Drench, was rebranded early in 2024. It includes Amaferm, MOS and enzymes to generate a rapid digestive response. Once show cattle exhibitors see the impacts of Cattle Drench on appetite and hydration, they will be repeat customers. This is a great product to cross-sell with Sure Champ Cattle or Extreme with ClariFly®. Or, you can bundle it with the trio of Sure Champ gels for a quick response show package.

Sales Strategy for Success:

Cross-Sell / Bundle with Backyard Boost Defense

Backyard Boost® Daily Essentials

Backyard Boost Daily Essentials is a pelleted protein supplement for poultry designed to maximize digestibility and egg production. The 2.5 lb. bag is a great way to introduce backyard chicken enthusiasts to the product, which includes both AOBiotics Amaferm and EQE, giving birds both digestive health and enhanced egg quality. The smaller-sized bag is ideal to bundle or cross-sell with Backyard Boost Defense.

GET SOCIAL: YOUR NEW DEALER CENTER SOCIAL MEDIA TOOLBOX

Social media marketing plays a huge role in a business’s digital marketing efforts. Promoting products, key benefits, value-added testimonials and other related content can help a business or organization increase awareness, foot traffic and ultimately sales.

Along with several other updates and changes with the new year, BioZyme® has developed the new BioZyme Social Media Toolbox platform. Our team is excited to launch this new resource in Dealer Center.

We noticed Promoboxx wasn’t serving all our dealers the way we wanted it to. That’s why we decided to, when our subscription expired, not renew and instead focus our efforts on providing a seamless service that better met your needs while still providing the valuable, branded marketing and social media content you’ve come to count on.

You can find the new Social Media Toolbox in the Dealer Center, under the Marketing tab across the main header. From there, dealers can select which brand they want to retrieve content from and then choose what specific or general posts they want to post to their social media pages. By simply saving the image and copying the text of the caption, the post is ready to use on any social platform for your dealership.

Wondering if there are still rewards for utilizing social media content? Yes, there are! You will still earn Action Award Points for your engagement!

Look for the Dealer Center On Demand training to learn more about this new tool and how to use it!

Start engaging on social media for your business by using the Social Media Toolbox now.

LETTER FROM LISA

As we enter 2025, we’re thrilled to share a glimpse of what’s ahead. This year promises exciting advancements, innovations and experiences tailored to enhance your journey with us.

Here’s what you can expect:

  1. Expanded Offerings: We’re introducing new products and services to meet your evolving needs and preferences.
  2. Enhanced Technology: With cutting-edge upgrades, we aim to make your interactions and those of your customers smoother, faster and more personalized.
  3. Exclusive Experiences: Look forward to events, special promotions and rewards that celebrate your efforts and loyalty. We couldn’t do what we do without you.
  4. Stronger Connections: We’re committed to improving how we communicate and support you every step of the way.

Stay tuned for updates and announcements—we’re excited to make 2025 a remarkable year together!

Your journey is probably not much different than the one BioZyme® tries to go on. Growth is a huge part of how we travel. Following are some easy steps we should all focus on to take our growth to the next level.

1. Do Your Research: When you’re looking into how to grow your business, you need to do market research. This is true no matter what your goals are. Research not only lets you better understand your existing customers but also your potential customers. It’s important to gain insight into your target market and know its needs. That way, you can see how your business can grow and change to meet those needs.

Don’t forget to research your competitors, too. Knowing what their strengths and weaknesses are can help drive your decisions on how to appropriately scale your operations.

2. Build a Sales Funnel: Your sales funnel can help take business to the next level. Think of a sales funnel as a customer’s journey. When they enter your business or visit your website, they’re at the top of the funnel. When they buy something or sign up for a service, they’ve successfully gone through the funnel. You should try to find ways to move people through the funnel to make a sale. This can include offering a discount, getting their contact information or sending them updates on your business.

3. Increase Customer Retention: It’s not enough to just get new customers for your business. You also need to keep your existing customers coming back. When you increase customer retention, you’re building customer loyalty, which can increase sales.

Considering it costs five times as much to get a new customer than it does to keep a current one, focusing on retaining customers means your business won’t spend money on something that isn’t a guaranteed investment.

You can increase your customer retention by:

• Prioritizing customer service: If you don’t treat your customers right, they won’t want to support your business. Ensuring you address their concerns and give them the best experience possible shows you value them as customers.

• Using a customer relations management (CRM) system: CRM systems help your business manage relationships with existing and potential customers. They help you maintain customer information and identify sales opportunities. One of the biggest benefits is that the data gets stored in one place, so you and other employees who need it can access it.

• Creating a customer loyalty program: These programs reward existing customers for supporting your business. They can also help you attract new customers or get back those who left your business. Nobody wants to miss out on rewards.

• Launching an email campaign: Using an email campaign can help ensure your business stays on top of customers’ minds. It’s also a great way to move existing and potential customers through your sales funnel.

• Engaging with customers on social media: Your customers may reach out to your business on social media with a question or to share feedback, pain points or complaints. You should always try to respond positively, even if you don’t love what they’re saying. Taking the time to respond and engage with them shows you value their thoughts and take their concerns seriously.

4. Diversify Your Product or Service Offerings: It can be hard to change. Harder still to follow through on change once you start. This is especially true in business. You’ve had success selling your main product or service to customers. After all, it’s what gotten you to this point. But no business grows bigger or sells more by only selling the same thing to the same people. One of the easiest ways to grow and grow your customer base is offering new products or services. You can do this by:

• Identifying opportunities for new products or services: Do market research to see if there’s something new you can offer your customers to buy.

• Finding different ways to offer your existing products – this includes subscriptions or bundles.

If you’re looking for practical examples of growth from diversification, look no further than Moment. The company’s initial products included lenses for smartphones to improve photography. Now, the company has expanded its offerings to include apps and accessories to use with its lenses.

5. Measure What Works and Refine as You Go: While there are a variety of strategies you can use to grow a small business, it’s important you measure what’s working. For example, if you create a customer loyalty program and find it’s not improving customer retention, you may need to change your strategy.

Growing a business means you’ll have to take calculated risks. Regularly monitoring your progress and making updates are key to having success.

Thank you for being an essential part of our journey to get there.

BioZyme® Launches VitaFerm® Sure Start Gel

BioZyme’s mission is to provide an undeniable positive impact on the health and wellness of the animals it serves. Therefore, BioZyme and its staff continually research and create products to help animals and maximize efficiencies for producers. With our mission and commitment to care that comes full circle in mind, we are excited to introduce VitaFerm® Sure Start Gel.   

VitaFerm Sure Start Gel is specifically formulated to support newborn calves’ immune function and overall health during the critical post-birth period.  

“Getting calves off to the best start possible is paramount for their long-term health and ultimately your profitability. While a year-round VitaFerm program can improve colostrum quality, Sure Start Gel uses our new Broad-Shield technology to give an additional boost of immunity,” said Chris Cassady, Ph.D., BioZyme Director of Beef Technical Sales.   

Benefits of VitaFerm Sure Start Gel

The new VitaFerm Sure Start Gel offers several benefits to give your newborns a sure start. Like all VitaFerm products contains AO-Biotics® Amaferm®, a research-proven prebiotic to support digestibility by stimulating beneficial microbes. Furthermore, this innovative gel:  

• Delivers IgY antibodies derived from Salmonella, E. coli, bovine rotavirus, bovine coronavirus, and Clostridium and MOS for broad support of the immune system.  

• Provides nutritional support to maximize calf vigor.   

“VitaFerm Sure Start Gel is research-proven to enhance the efficacy of the antibodies the cow naturally passes to her calf, giving your calves every chance to develop their immune system and capitalize on healthy, efficient performance,” Cassady said.   

This single-dose product comes in a 30 mL tube and should be administered after the calf has had colostrum. For best results, it is recommended to be given within the first 24 hours of birth. It can be repeated daily as needed. The bright orange color allows for distinct recognition of administration.  

How to Position Sure Start Gel

At BioZyme, we want you to succeed in your efforts to market and sell new products. We know that producers are in the heart of calving season, and this is a great time to stock up and promote the new VitaFerm Sure Start Gel. 

Remember, we want the calf to get its colostrum first, but this is a great product for the first 24 hours of life. It protects from pathogens entering the system and protects from stressors that partition nutrients that we want the calves to receive. It also promotes successful immune function, calf vigor and the establishment of the microbiome.  

Watch the SAMM Center for a Sell Sheet soon. We’ll also post a training to the Online Training Center about VitaFerm Sure Start. 

Just the Beginning

As part of our care that comes full circle, we want to give every calf a chance for a successful life. A healthy calf pays us back with a long, productive healthy life or a high-performing optimal pay weight. You only get one shot for a good start, make it a Sure Start!  

Get your VitaFerm Sure Start Today

VitaFerm Sure Start Gel is now available for you to order.   

The 30 mL tubes come in a case of 12. See the February price list for more information. 

CHANGES COMING IN FEBRUARY

BIOZYME® LAUNCHES VITAFERM® SURE START GEL

VitaFerm® Sure Start Gel launches this month. This neonatal gel supports calves’ immune function and overall health during the critical post-birth period.

Sure Start Gel contains AO-Biotics® Amaferm®, a prebiotic research proven to support digestibility by stimulating beneficial microbes. It delivers IgY antibodies derived from Salmonella, E. coli, bovine rotavirus, bovine coronavirus, and Clostridium. It also includes MOS for broad support of the immune system.

HYDRABOOST RTU DISCONTINUED

Due to decreased demand, HydraBoost RTU has been discontinued. HydraBoost Concentrate will still be available via special order.

VITALIZE® PELLET & MINERAL FLAVORING ENHANCED

Under our commitment to continuous improvement, we recently implemented flavor enhancements to the Vitalize Equine Protein Pellet, Vitalize Equine High Performance, Vitalize Equine Digest More Plus and Vitalize Equine Vitamin and Mineral Supplement. You may notice an increased flavor profile in these products.

LABEL UPDATES MADE IN VITAFERM® LINE

To comply with all state and federal regulations, all VitaFerm labels that contain CTC or medication have been updated from Feeding Directions to include “Mixing and Feeding Directions.” These new labels will be implemented as soon as new products are produced. We also added a caution statement to the Gain Smart® Balancer RU1600.

CHANGES COMING IN JANUARY

VITALIZE® PELLET & MINERAL FLAVORING ENHANCED

Under our commitment to continuous improvement, we recently considered flavor enhancements to the Vitalize Equine Protein Pellet, Vitalize Equine High Performance, Vitalize Equine Digest More Plus and Vitalize Equine Vitamin and Mineral Supplement. After thorough palatability testing of each formula, enhancements were implemented for the above products. You may notice an increased flavor profile in these products beginning in January.

SOCIAL MEDIA PLATFORM UPDATE IN 2025

In December, we ceased using Promoboxx as our social media platform provider. Our team has been working diligently and will roll out our own Social Media Toolbox in the Dealer Center this month, providing you the collateral you need to share social media posts that align with BioZyme’s national campaigns. Watch the Dealer Center and the BioZyme Dealers Facebook Group for more information and updates.

LABEL UPDATES MADE IN VITAFERM® LINE

To comply with all state and federal regulations, all VitaFerm labels that contain CTC or medication have been updated from Feeding Directions to include “Mixing and Feeding Directions.” These new labels will be implemented as soon as new products are produced. We also added a caution statement to the Gain Smart® Balancer RU1600.

VITAFERM® HEAT® TRANSITIONS TO TECHNOLOGY

To streamline the VitaFerm brands, we will shift HEAT into a technology and away from its own product line. This will make it more efficient for dealers to market the Good, Better, Best model with three primary lines: VitaFerm ONE, VitaFerm Concept•Aid® and VitaFerm ReproMaxx™.

Don’t worry! Products with the HEAT technology will still be in our lineup. Much like we did with Vita Charge in early 2024, we are simply moving HEAT to a technology. For example, VitaFerm HEAT customers can make an easy transition to VitaFerm ONE HEAT. We will also be adding some new products with HEAT technology to our offering during Q1 of 2025. Watch for more dealer communications as we make these transitions.  

IT’S TIME TO REDEEM DEALER REWARD POINTS

Now is the time to redeem your Dealer Reward Points. You can redeem those in the Online Dealer Center for caps, shirts, jackets, gloves and more! These items make great employee or customer appreciation gifts, just in time for the holidays. All Dealer Reward Points for 2024 must be redeemed by January 31, 2025.