Author: salbers

Letter from Lisa

Some might say that I am extreme for caring about developing leaders. However, at BioZyme®, leadership development is just another part of the “care that comes full circle.” It doesn’t matter if it is your local 4-H club, fraternity, sports team or a Fortune 500 company, if you don’t have properly trained leaders in the driver’s seat, you will ultimately fail. 

“Leaders aren’t born, they are made. And they are made just like anything else—through hard work.” — Vince Lombardi 

Some argue that leaders are born. I don’t agree. One person might be born with more natural leadership tendencies than another, but leadership traits are developed and refined over time. That’s why two of our four values tie directly to leadership development: outreach and inspiration. 

You might ask how being inspired builds leaders? It is proven that individuals who score higher on their inspiration scale accomplish more than others and have a stronger drive to master their work. They are naturally more motivated, confident and creative. At BioZyme, we strive to have a culture full of highly inspired people. 

The other value – Outreach – is one we have invested countless resources in, and we are excited to continue this mission. Since 2008, BioZyme has supported young people by sponsoring and providing an educational theme at numerous junior national shows held each summer. BioZyme launched the Live It, Love It, Lead It initiative as a part of this effort in 2016. 

The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry. The theory is that these already hard-working youth are developing the leadership traits that are cherished by BioZyme – a bias for action, a passion for continuous improvement and a belief in care that comes full circle. If we pointed out those traits and helped them intentionally focus on them, we would be growing leaders that BioZyme could 1) recruit as future employees or 2) prepare as leaders for our industry. It was always Bob’s dream to have one of these young junior exhibitors and Sure Champ® customers make it to the Oval Office someday. 

The program continues inside BioZyme as we develop our intentional leadership development program. We know that we have some of the best employees in the business, but we must continue to grow them into leaders. We want them to lead BioZyme. And we want them to represent BioZyme and lead other industry organizations effectively. 

At BioZyme, we believe building effective leaders is best accomplished by focusing on nine competencies. These competencies fit into the three categories, Live It, Love It, Lead It. 

The Live It competencies are all ones that an effective leader must live each and every day. 

• Care that comes full circle 

• Effective communication 

• Self-awareness 

The Love It competencies are things that are hard, but the leader knows they must love to do them and share that passion throughout their team. 

• Structure, systems & processes 

• Innovation & improvement 

• Results-balance 

The Lead It competencies must be intentionally part of the leader’s inner core, ensuring they happen to keep the organization passionate and sustainable. 

• Drives action 

• Quality decisions 

• Inspired accountability 

Leadership is growth, and growth doesn’t happen overnight. Watch for more about the Live It, Love It, Lead It program and how we are growing leaders through our Sure Champ outreach efforts and Building Effective Leaders internally. 

I challenge each dealer to think about their leadership skills and how they can grow and develop them. 

Summer Events Are Great Outreach Opportunities

By now, you probably know that outreach is one of BioZyme’s four values, along with research, innovation and inspiration. Although outreach is continual, with the summer shows, events and leadership events that are focused on youth in livestock projects, now is a great time to prepare for approaching outreach opportunities. 

So, how can you get involved? As dealers, you have so many great opportunities to reach the youth in your community at a local level. However, you don’t have to stop at just the community or county levels. There are great chances to take action at the state and national levels, too. 

The obvious and probably easiest way to get involved with youth in livestock and horse projects is to sponsor shows and events in your community. Seeing the Sure Champ® or Vitalize® banners with your dealership name is a great way to build awareness. If you are sponsoring these events, be present, wear a shirt or cap that identifies you and have products available to sell that would be most useful at a show, such as gels and liquids. 

Colorado dealer Riley Faris with Rockin’ R Show Feeds & Supplies, LLC, sponsors a jackpot show each June for cattle, lamb and goat exhibitors. She wants to give the youth an added chance to exhibit their animals, make memories and learn more about Sure Champ. 

Tyson Basore with Basore Cattle in Missouri is also passionate about the young people in his community. He typically purchases livestock through the premium auction at the county fair, as a way to support the youth. He also sponsors his son’s baseball team, The HEAT. 

Think Outside the Box

This is the second year that Basore has sponsored the local baseball team and equipped them with jerseys with the familiar HEAT technology logo. Not only does this get some further brand recognition out there, but he is promoting a product that many of his customers use. And those customers’ kids are on that ball field. 

In an area rich with livestock producers, not everyone will participate in the county fair, but Basore knows that some prefer the ball diamond to the show ring. He was looking for a way to use the logo in a way last summer and still market the product that is popular in fescue country. It’s a win-win. 

“Our industry is primarily made up of the older generation. We have to keep the young people involved and interested in agriculture to show them it can be a rewarding industry, too,” said long-time BioZyme dealer. 

Other Ways to Get Involved

Being a premium sale supporter or show sponsor are great ways to get involved, but there are other opportunities to engage with youth.

Provide Education

Sometimes just providing some basic knowledge about their animals’ feed and care is a great place to start. Regardless of whether you are a store or on-farm dealer, make sure you are well-informed about our products and the benefits they provide. Request sell sheets from the SAMM Center or complete the Master Dealer Program to become the most familiar with the product lines. 

You can provide education in a few different ways, depending on your own comfort level and experiences. Offer to set up a Sure Champ Camp where you and others talk about feeding, fitting and showing the various species. Depending on your demographics, this could be a county or multi-county event. Some tubes of gel are inexpensive door prizes and a good gateway product to gain a new customer. 

Faris, who is more accustomed to livestock, recently stepped out of her comfort zone, and recently set up a Vitalize educational table at the statewide 4-H horse clinic in Pueblo County. She was stocked with brochures and literature as well as products and prepared to talk to potential customers about the benefits of the Vitalize products. 

“I was surprised by the number of people who had never heard of Vitalize, but it was fun to visit with them about the product line and the benefits that Amaferm offers. I gained several new customers and sent out a whole box of Vitalize gel the following Monday to someone I met there,” Faris said. 

Volunteer

Faris is passionate about the youth livestock program, an area that enriched her life as a young person. She works in the livestock office at the Colorado State Fair, which is in her hometown and helps her ASM Jenette Masarie with the BioZyme booth when she can. 

“It’s important to give back because growing up, I received a lot of help and support from others outside of 4-H. We have to help the industry grow and increase the interest in agriculture, so it is not lost,” she said. 

Rely on BioZyme® to Help

Whether you decide to provide back numbers for a state breed show with the Sure Champ logo, conduct a fitting and feeding clinic or simply hang a sponsorship sign at the state fair, we know that action opportunities will help you grow your business. 

Be sure to utilize the SAMM Center, submit a timely marketing request and talk to your ASM. BioZyme has several resources available to you. 

ASMs see many different promotional and marketing opportunities in their travels across their territories. Likewise, the Marketing Team has created many different projects, and they can give you some great advice if you have an idea, but are just not quite sure how to implement it. 

Creating outreach opportunities build relationships and build brand awareness. When you do these things, you take actions that will grow your business.

CHANGES COMING IN JUNE

DURAFERM® NAMES RE-ORDERED FOR CONSISTENCY

The names in the DuraFerm® product lines have been reordered to give the brand some consistency and to put the species (either sheep or goat) closer to the product line. New inventory will carry the following product names:

• DuraFerm® Concept•Aid® Goat
• DuraFerm® Concept•Aid® Goat Protein Tub – 50lb
• DuraFerm® Concept•Aid® Sheep
• DuraFerm® Concept•Aid® Sheep Protein Tub – 125lb
• DuraFerm® Concept•Aid® HEAT® Sheep
• DuraFerm® ONE Sheep

LOOK FOR NEW ITEMS IN SAMM CENTER

New items listed below have been added to the SAMM Center, which is accessible via the Online Dealer Center. Need access? Contact Jen Miller at jenmiller@biozymeinc.com or (816) 596-8785.

• VitaFerm T-shirt (new color and design)
• Vitalize Lip Balm (new shape and flavor)
• DuraFerm ONE Sheep Stuffer

PRICE LIST UPDATES

Due to some recent changes at BioZyme, the monthly price list is not currently available as an Excel document. To view available price lists, visit the Online Dealer Center.

CHANGES COMING IN MAY

BIOZYME® DISCONTINUES CATTLEMAN’S BLEND

Due to an overwhelmingly positive response to VitaFerm® ONE, Cattleman’s Blend will be discontinued once the current inventory is depleted. We encourage you to suggest the VitaFerm ONE line to your customers.

ONE contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility, and meets or exceeds nutrient requirements throughout the production cycle. It is formulated with research-proven organic copper and zinc for enhanced bioavailability.

DURAFERM® ONE SHEEP LAUNCHED

DuraFerm® ONE Sheep was introduced last month. DuraFerm ONE Sheep is a free choice vitamin and mineral supplement designed to promote performance year-round. Visit the Online Dealer Center for more information or to place an order.

UPDATES TO MASTER DEALER PROGRAM

The BioZyme® Master Dealer Program requirements for 2024 have been updated. In addition to completing the online training courses found in the Online Dealer Center, you must carry 4 of the 6 BioZyme family of brands within the last 12 months (extended from 6 months). This aligns with extended shelf life and seasonal products. To learn more about the program and how it can benefit your dealership, click the Training tab in Dealer Center.

CHANGES COMING IN APRIL

DURAFERM® ONE SHEEP LAUNCHED

DuraFerm® ONE Sheep will be available for order starting April 1, 2024. DuraFerm ONE Sheep is a free choice vitamin and mineral supplement designed to promote performance year-round. Visit the Online Dealer Center for more information or to place an order.

FOUR NEW VITAFERM® FORMULAS ADDED

Mid-March four new VitaFerm formulas were added to the product offering.
These include

– VitaFerm ONE CTC 3G
– VitaFerm ONE HEAT
– VitaFerm ONE HEAT CTC 3G with ClariFly®
– VitaFerm Concept•Aid® 5/S HEAT CTC 3G

Visit the Online Dealer Center for more information or to place an order.

BIOZYME® DISCONTINUES CATTLEMAN’S BLEND

Due to an overwhelmingly positive response to VitaFerm® ONE, Cattleman’s Blend will be discontinued once the current inventory is depleted. We encourage you to suggest the VitaFerm ONE line to your customers.

ONE contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility and meets or exceeds nutrient requirements throughout the production cycle. It is formulated with research-proven organic copper and zinc for
enhanced bioavailability.

UPDATES TO MASTER DEALER PROGRAM

The BioZyme® Master Dealer Program requirements have been updated for 2024. In addition to completing the online training courses found in the Online Dealer Center, you must carry 4 of the 6 BioZyme family of brands within the last 12 months (extended from 6 months). This aligns with extended shelf life and seasonal products. To learn more about the program and how it can benefit your dealership, click the Training tab in Dealer Center.

Meeting Customer Expectations is Vital to Your Success 

Customers are the lifeblood of every company. Yours. Ours. Every single company out there relies on satisfied, loyal customers who do business with us not just once, but repeatedly. We value knowing what our customers want—it empowers us to provide them with the best possible experiences.  

That is one of the reasons we conduct a dealer survey each year. So we can better serve our customers, dealers like you. But do you know what YOUR customers expect?  

Last year, our brand managers posted a brief customer expectation survey on our social media pages of 4 of BioZyme’s family of brands: VitaFerm®, Vitalize®, DuraFerm® and Sure Champ®. The customer’s expectations are discussed below. While we might think that delivery or even loading products into customers’ vehicles is the most important service we can provide, your customers have told us otherwise. 

Why do Customer Expectations Matter? 

“Know what your customers want most and what your company does best. Focus on where those two meet.” — Kevin Stirtz, author of More Loyal Customers, speaker and trainer 

Meeting customer expectations is crucial to the livelihood of a company for several reasons. Let’s look at each of these reasons and why they should matter to your individual businesses.  

Customer Satisfaction & Loyalty

Satisfied customers are more likely to remain loyal to a company and continue doing business with them. By consistently meeting or exceeding customer expectations, companies can build trust, strengthen relationships and foster long-term loyalty, leading to repeat purchases and positive word-of-mouth referrals. 

Over 90% of consumers think that a positive customer service experience makes them more likely to buy again. Read that again. Over 90% of consumers say that a positive experience will make them a repeat customer. That is a very big deal, especially when you consider acquiring a new customer can cost 5 to 7 times more than retaining an old one. 

Competitive Advantage

In today’s competitive marketplace, companies must differentiate themselves from competitors to attract and retain customers. Meeting customer expectations effectively can serve as a competitive advantage, distinguishing a company’s products or services from alternatives and positioning it as a preferred choice among consumers. 

Brand Reputation & Image

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” — Jeff Bezos, Founder and CEO of Amazon 

A company’s reputation and image are closely linked to its ability to meet customer expectations. Positive experiences with a brand can enhance its reputation, while negative experiences can damage it. Building a reputation for reliability, quality and customer satisfaction can enhance brand equity and attract new customers. 

Revenue Growth & Profitability 

Satisfied customers are more likely to make repeat purchases, spend more per transaction and recommend the company to others. Repeat customers spend on average 67% more than first-time customers.  

Therefore, meeting customer expectations can lead to increased sales, revenue growth and profitability over time, as customers continue to choose and support the brand. 

Reduced Churn & Customer Retention Costs

Acquiring new customers is typically more costly than retaining existing ones. By meeting customer expectations and delivering value consistently, companies can reduce customer churn rates and retention costs associated with acquiring new customers to replace lost business. 

Remember, it can cost 5 to 7 times more to acquire a new customer than retaining an existing customer. Although new customers are needed to grow, it is foolish to not retain those you already have, and many new customers can be the result of current customer referrals. 

Innovation & Product Development 

Understanding and meeting customer expectations can provide valuable insights for innovation and product development. By listening to customer feedback, identifying emerging trends and anticipating evolving needs and preferences, companies can innovate and introduce new products or features that resonate with their target audience.  

At BioZyme, this is exactly how we have decided what products to develop and launch most recently. We listen to our customers’ needs and develop products that help alleviate their biggest challenges. 

Regulatory Compliance & Risk Management 

Meeting customer expectations often involves ensuring compliance with industry regulations, standards and ethical practices. By adhering to legal and ethical guidelines and addressing potential risks and vulnerabilities, companies can mitigate legal, financial and reputational risks associated with non-compliance or misconduct. 

Employee Satisfaction & Engagement 

Employees play a crucial role in delivering exceptional customer experiences. When employees feel empowered, motivated and supported by the company to meet customer expectations, they are more likely to be engaged, productive and committed to delivering high-quality service. 

By prioritizing customer-centricity and consistently delivering value to customers, companies can thrive in a dynamic and competitive business environment. 

BioZyme Customer Expectations 

As mentioned earlier, we conducted surveys on our online platforms to find out what our consumers’ expectations are. Results from the4 brands polled were resoundingly the same.  

First, customers want businesses to keep a good inventory. Second, they want dealers to provide information about the products. Overall, the third most important thing, although it ranks fourth among the equine enthusiasts, is that customers expect dealers to be able to make product recommendations.  

Let’s explore each of these top 3 customer expectations, why they are important and the actions you can take to help meet the expectations and grow your business. 

Keep a Good Inventory 

Keeping a good inventory starts with a good inventory management system. You need to know what kind and how much inventory you sell each year. And then, you need to stock that inventory accordingly.  

A customer can’t buy what you don’t have. For example, it’s chick season, so every dealer out there should have Backyard Boost® on hand, especially if you sell baby chicks. The temperatures are also warming, which means you need to have products with HEAT® technology in stock.  

Make a checklist of every product BioZyme sells, and make sure to have what you need and will sell in the store or in the warehouse. Know what you have and keep regular track of your inventory so you can replace stock that sells. 

Provide Information About the Products 

Information is power. With a diverse product offering, it can get confusing for producers or pet owners to decide which of the many products out there is best for them. That is why you are expected to be able to answer question about the products in the store. 

BioZyme offers the Master Dealer Program to all of its dealers so they can become better informed about its family of brands. Each of the 4 online chapters provides valuable information about each brand’s product offering. The program also includes general marketing and sales information that can apply to any business. 

“Our customers relay a lot of information to the public, and it is important that we provide them with the most updated information possible. We are so extremely proud of all the dealers who have completed the Master Dealer Program to take their dealership to the next level,” said Samantha Albers, Brand Administrator – Dealer and Backyard Boost. 

Make Product Recommendations 

Third, customers want dealers to be able to make product recommendations. That means that 1) you must know the products, 2) have the products in stock and 3) understand your customer and his or her challenges or opportunities.  

Making product recommendations are a great way to close the sale, but without information about the products to share or products to sell, you likely will fall short. 

BioZyme Resources 

At BioZyme we have created tools for you to help make product recommendations if you are not feeling 100% sure about the customer’s needs or wants. 

First, you can always contact your Area Sales Manager (ASM), if you are unsure about a product to recommend.  

Second, provide your customers with some of our educational and promotional materials so they can do their own research. 

Third, refer them to the online tools we have created, like the Concept•Aid® Navigator or Vitalize® Product Quiz. These handy tools allow the customer to determine more about their needs and match them to 1 or more of our many products.  

Don’t forget making product recommendations is also a great opportunity to cross-sell. So, if it is weaning time, you’ll want to recommend Gain Smart® mineral, but also you will want to recommend VitaFerm® Cattle Drench and a VitaFerm® Stress Tub, too.  

If you are selling show supplements, be sure to always suggest some of the gels or Sure Champ® Liquid Boost®. These are quick sells, and customers don’t always know they need them until they encounter a challenge with their animals. 

What Did Horse Customers Expect? 

The third highest customer expectation for those who took the Vitalize survey was that they appreciate when delivery is provided. Let’s face it. This is a great convenience, that likely saves the customer money and time. 

They also don’t have to try to load heavy feed bags into their cart or vehicle. But most importantly to them, the time they save not going to pick up their supplies is time well spent. It’s easy to see why this is so high on their customer expectation list. 

BioZyme Wants to Help You Succeed 

We certainly hope this insight into customer expectations is helpful to you as you take your business to the next level. We are here to assist you along the way to grow your business and we want to help you: 

• Stock and Manage Inventory
• Stay Knowledgeable about BioZyme Products
• Make Product Recommendations

The more you know, the more you will grow! 

Watch the Online Dealer Center for more tools this spring, updates to the Master Dealer Program and feel free to provide feedback to your ASM, the Dealer Action Team or the Sales Coordinators anytime you need help. 

CHANGES COMING IN MARCH

VITAFERM® ONE LAUNCHES MINERAL BLOCK

With the excitement of VitaFerm® ONE released last month, we are even more excited to launch the VitaFerm ONE mineral block. This 35-pound pressed vitamin and mineral block for beef cattle designed to promote cattle performance year-round will be on the March price list and is now in the Product Center.

It meets or exceeds nutrient requirements throughout the production cycle in an easy-to-use pressed block, helping to meet our sustainability goals. The mineral block is the first of several additions to the VitaFerm ONE family that we’ll be introducing this spring.

VITALIZE® BLAZIN’ UPDATES CASE QUANTITY

Starting in March, cases of 32 oz. Vitalize® Blazin’ will now come in 12 per case instead of 6. This increases consistency and efficiency across 32 oz products.

BioZyme’s Guide: How to Market a Product

At BioZyme®, we provide you a vast array of products to sell to your customers. We know that you likely have other products and services to sell as well. However, once you have the products and services, they must be marketed, so your customers know what you have available. We don’t want to leave you in the dark. 

That’s why our team felt it was vitally important to provide you with this comprehensive guide on how to market a product. We’ll look at a lot of different tips and tools that will help you sell your products and grow your business! 

The best way to market a product depends on various factors. You have to consider the target audience, the nature of the product, the budget, and the overall marketing goals. 

However, there are some general strategies that can be effective in marketing products. Here are 10 tips on how to market a product. 

10 Useful Tips on How to Market a Product 

1. Know Your Target Audience 

The first step in how to market a product: know who you’re marketing to. Understanding your target audience is crucial for effective marketing. For instance, if you are in a highly concentrated cow-calf area with horses and dogs, you would be more likely to stock up and promote VitaFerm® and Vitalize® products. 

There probably isn’t much demand for Backyard Boost® for backyard chickens in big ranch country. Knowing your target audience is the first key to success when marketing any product. 

2. Develop a Strong Brand Identity 

Establish a clear and compelling brand identity that resonates with your target audience. This includes creating a memorable brand name, logo, tagline and visual elements that reflect your brand’s values and personality. 

Luckily for you, at BioZyme, we have created the brand identity for our products, and we have marketing collateral like ads, logos and other campaign materials ready for your use.  

Maybe you need to brand your store or dealership? You can work with our in-house marketing team to help you with that, too! Submit a marketing request in the Online Dealer Center and we can help you create a logo or any marketing piece you might be looking for. 

3. Create Compelling Content 

Develop high-quality, engaging content that showcases the features, benefits and unique selling points of your products. This can include product descriptions, images, videos, blog posts, social media posts and customer testimonials. 

Now, this is easier said than done. After all, it’s one thing to know how to market a product, and another thing entirely to produce quality marketing materials. But, knowing your audience and knowing your brand gives you a leg up. 

Have you signed up for Promoboxx? We have ready to use social campaigns loaded into Promoboxx for your use each quarter. We also have several of our logos and other content ready to use on the Online Dealer Center. 

4. Utilize Multiple Channels 

Just like one size doesn’t fit all with a mineral program, the same can be said for marketing channels. While I might still appreciate reading an ad in a print ad in a publication, another generation might enjoy social media or even hearing an ad on the radio while out feeding cattle. 

Take advantage of various marketing channels to reach your target audience effectively. This may include digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer partnerships, as well as traditional channels such as print advertising, television, radio, and direct mail. 

5. Optimize for Mobile 

With the increasing use of smartphones and tablets, it’s essential to optimize your marketing efforts for mobile devices. Ensure that your website, emails, ads and other digital content are mobile-friendly and provide a seamless user experience across different devices. 

6.  Engage with Your Audience 

Foster meaningful connections with your audience by actively engaging with them on social media, responding to comments and messages, soliciting feedback and encouraging user-generated content. Building a community around your brand can help strengthen customer loyalty and advocacy. 

No one likes to hear silence on the other end of their posts. By engaging and interacting with your audience, it makes your brand appear more human. In the end, people buy from other people, not robots. If your brand seems more engaging and humanized, your customers will appreciate that and potentially turn into repeat buyers. 

7. Offer Promotions and Discounts 

Entice customers with special promotions, discounts, coupons and loyalty programs to incentivize purchases and encourage repeat business. Limited time offers and exclusive deals can create a sense of urgency and drive sales when it comes to how to market a product. 

Check with your ASM to discover how BioZyme can partner with you on promotions. Do you need a postcard, or a stuffer insert for your monthly billing statement. Remember, we are here to help you! We want your messaging to stay consistent and on-brand, so please reach out to our team! 

8. Monitor and Measure Results 

Regularly monitor the performance of your marketing campaigns and track key metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI). Use this data to evaluate the effectiveness of your strategies and adjust as needed. 

Perhaps your Instagram traffic isn’t performing as well as you’d like. Maybe it’s time to shift gears and move those efforts to another platform. If your Facebook traffic is generating results, and getting customers into the store, maybe that is the channel you should focus more attention and resources on. 

9. Build Relationships with Influencers and Partners 

Collaborate with influencers, bloggers, industry experts and complementary brands to expand your reach and gain credibility within your target market. Influencer partnerships and co-marketing initiatives can help increase brand awareness and reach new customers. 

In other words, people like to buy from their peers. Is there someone in your community that excels in their particular area? Do they use products you market? Leverage that to your advantage. Perhaps there is a show livestock exhibitor who just won the State Fair feeding Sure Champ® products. Ask them to share testimonials on your website, or even speak at a producer meeting about their results and the benefits they have used. The same example can be used for any of the BioZyme family of brands. 

Find & Utilize Collaborators 

Also, when setting up a producer meeting, work with complementary company. Perhaps you are planning a meeting prior to breeding season to promote VitaFerm® Concept•Aid®. 

Partner with a local semen company to put on the dinner and meeting. Both companies share the common goal of helping others succeed with breeding success. Doesn’t it also make sense to share customer lists and resources to share costs? 

10. Provide Excellent Customer Service 

Deliver exceptional customer service and support throughout the entire customer journey. Respond promptly to inquiries and resolve issues quickly and effectively to build trust and loyalty with your customers. 

Customer service sells. Our customers what to know that you know about the products. They want service. They want you to help carry a few bags of mineral out to their truck. They would like you to open on Saturday mornings. Little things add up to make a big difference when it comes down how to market a product. 

BioZyme can Help You Market Products 

As we mentioned earlier in this blog, the BioZyme Marketing Team offers a variety of marketing pieces to its dealers to help market products. Let’s discuss these pieces in more detail. 

Readily Available Marketing Materials 

A variety of marketing materials including signage, shelf danglers, aisle violators, counter mat inserts, brochures and more are available from the SAMM Center. These are available in quantities for your use at your dealership, trade show or meeting. In a time crunch? Printable files of most items are also available online. 

Customized Marketing Materials 

Are you looking for something more customized? Perhaps you are hosting a producer meeting and need invitations, or you would like a sign for your store. BioZyme can also help with these projects. 

Submit a marketing request in the Online Dealer Center, at least three weeks prior to when you need your project or talk to your ASM. Please allow a little more time for items that require mailing like postcards or invitations that have specific dates, as bulk mail does take longer to go through the mail system. 

First Things First 

Remember, you can’t sell what you don’t have. It is important to keep inventory on hand of the products that your customers need and want that have seasonal demand. It is always wise to review sales from the same time the previous year, to be sure you have in stock what you sold last year and even the year prior. 

What does that mean going into spring? 

Springtime Products for Cattle 

It’s breeding season, fly season and HEAT season! It’s time to stock up on VitaFerm® Concept•Aid®, any products with ClariFly®, garlic and HEAT®. 

Now would also be a great time to stock up on the new VitaFerm ONE, a solution for all seasons. 

Stock up for Chick Days 

In many parts of the country, Chick Days are happening. Be sure to stock up on Backyard Boost products for your customers bringing home chicks. 

Additionally, with spring, the migration of songbirds is happening. Be sure to include the Backyard Boost Songbird Balls for the bird watchers in your area. 

Stock up for Spring, Summer Shows 

It’s not too early to start thinking about how to market a product for spring and summer livestock shows. Make sure to stock up on the complete line of mineral, gels and liquid in the Sure Champ® line to help your show livestock customers #PreptoWin!  

Don’t forget to be fully stocked with Gain Smart®, Vitalize® and DuraFerm® as well. You know your customers the best, and you know what they want and when they want it. 

By implementing a combination of these strategies and continually refining your approach based on feedback and insights, you can develop effective marketing campaigns. That way, you can drive awareness, engagement and product sales! 

Letters from Lisa

At BioZyme®, values are a critical component of our identity, decision-making processes and overall success. The BioZyme values have helped us create a positive and purpose-driven work environment for over 60 years. For many of these 60 years, BioZyme had three values. These included Research, Innovation and Outreach or Giving Back.

Why these values? Because they are who we areand why we exist. The value of Research ensures our products have an undeniable impact on the animals our customers work so hard to produce and love. Innovation encourages creativity, risk-taking and learning. Giving back is a value of high importance because we believe we have a responsibility to contribute to the well being of the broader community. These three values have served BioZyme well for a very long time.

There is a push and pull relationship between staying true to your values and allowing yourself to change and progress. After all, one of our values is innovation, which is often synonymous with some type of change. Growth, at any level, requires change. When an entity grows, it must change. Think of children as they progress through the stages of infant, toddler, teenager, adult – or a calf from newborn to weaning.

So, how do you change but stay true to your values?

The answer, we’ve found, is a one-degree change. The one-degree change feels slight; after all, it is just one tiny little degree. Yet, a one-degree change can be extremely powerful. As an example, prior to fancy avionics, pilots, especially in the military, were often taught about the 1-to-60 rule. Basically, it means that a one-degree off-set will put you off one mile from your intended destination at 60 miles from start. Traveling 600 miles? You’ll be 10 miles from where you thought. Small changes (good or bad) can make a big difference in outcomes.

So, in 2024, BioZyme’s commitment remains deeply rooted in our values, as well as to growth. Growth of our business, growth of our dealers, growth of our outreach. This growth will require many one-degree changes. We are excited to present these to you, our dealers, throughout the year as we whole heartedly believe they will also contribute to your growth.

A few of our own examples to illustrate the concept:

– The integration of Vita Charge products into Sure Champ and VitaFerm that began in January. This is one-degree change (only the brand name/look of the product) that we believe is already having an impact. We launched the “new look” at National Western Stock Show in Denver with great feedback and many comments about folks being excited to get their hands on the VitaFerm Cattle Drench.

– The launch of VitaFerm ONE in February. To say this is just a ONE-degree change (pun intended) feels a bit odd to those of us that have worked extensively on it for nearly a year, but all in all it is just a small change to open a BIG door of opportunity to have a product to position as a year-round mineral. And that’s what one-degree changes are all about.

If you know us very well, you know we aren’t going to stop there. The excitement we have for some of the one-degree changes we are developing for this year is extensive. The opportunities have never felt bigger. And for that we are very thankful.

CHANGES COMING IN FEBRUARY

VITAFERM® ONE LAUNCHES THIS MONTH
We are excited to release VitaFerm® ONE, a new line of cattle mineral products, this month. VitaFerm ONE offers one solution for all seasons. Watch for more information about VitaFerm ONE in the Online Dealer Center, Dealer Facebook group and in your email. Details about the product offering are recorded and posted in the BioZyme Dealers Facebook group.

Product information can be found in the Product Center.

BIOZYME® UPDATES DRENCH GUNS
Due to continually increased sales of drench and drench guns at BioZyme, we have been able to provide a better price on drench guns. The guns will be black instead of blue. They will be available for sale at the new price beginning in February.

VITA CHARGE® TECHNOLOGY MOVES TO VITAFERM®,
SURE CHAMP®
In January, we announced the transition of Vita Charge products to the VitaFerm® and Sure Champ® brands. Although the products might have new names and labels, they are not necessarily new to the BioZyme family of brands. BioZyme is repositioning the Vita Charge products into either VitaFerm or Sure Champ to continue to provide undeniable impact to our customers.

The change comes after months of market and sales research, in an attempt to help increase efficiencies across all brands. All products will continue to be marketed “with the Vita Charge technology,” a fast-acting proprietary blend of ingredients that support animals during, before and after times of stress. All products will continue to have the same great formulas that customers have come to know and trust.

The production cattle products like Stress Tubs and 5L Cattle Drench will be marketed under the VitaFerm label.

All gels, Liquid Boost® and the 32 oz. Cattle Drench will be marketed under the Sure Champ label. Traditional Vita Charge Gel is being renamed Sure Champ Appetite Plus® with Vita Charge Technology, to better describe its function.

This will be a rolling change, but we expect all products to be updated and sold with their new labels by the first week of February.