Author: salbers

Fuel Your Reproductive Success with VitaFerm®

Buyers want options. With that in mind, BioZyme® is excited to announce its newest line within the VitaFerm® brand – VitaFerm® ReproMaxx®, designed to Maxximize Reproductive Success.  

VitaFerm ReproMaxx products provide high vitamin and mineral fortification and research-proven components to take reproductive success to the MAXX.  

ReproMaxx

• Contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility.  
• Includes verified, research-proven levels of Zinpro organic zinc, copper and manganese.
• Maximizes reproductive success of the herd while supporting colostrum quality and bull soundness and fertility.  

“At our Dealer Retreat, we talked about the Olympic mindset. Competitiveness and hopefulness, two qualities of Olympians, can be broken into three themes; having a killer instinct, being intense and being a fierce competitor,” said Chris Cassady, Ph.D., BioZyme Director of Beef Technical Sales said. “Developing a new top of the line reproductive mineral has been a two-year process because we are competitive, and we are hopeful that the producer will always see value in what we offer.”   

  

VitaFerm ReproMaxx is part of the Zinpro Verified program and contains research-proven inclusion levels of organic manganese, copper and zinc. The product was developed in conjunction with Zinpro. 

Moving to Good–Better–Best

Adding ReproMaxx to the VitaFerm brand allows BioZyme to offer three choices of breeding minerals to cow-calf producers. As we know from studying the Good-Better-Best model, which is used across a multitude of industries, customers like to have choices. Think about your options at the fuel pump, when purchasing insurance or even airline tickets. The price-conscious consumer wants the basic product that will get the job done with no bells and whistles – good. A good product will often attract new customers to your brand.   

  

The next product is better than good. It offers some added value at a slightly higher cost. People who are willing to pay for that value will buy this product. Think of the middle tier of about any product. It’s often what customers choose; they don’t want the cheapest offering, but they don’t need premium either.   

  

Finally, some customers desire more features. They only want the best version, and cost is not an issue because they are willing to pay for the premium and understand the value of the product.  Some customers equate price with quality. Although you offer a quality product at a lower cost, they think that if it is higher dollar, it is higher quality, and that is what they want. As we all know, that’s not necessarily correct. While it’s never going to hurt your bottom line to let them buy the “best” marketed option, you have room to communicate and potentially build trust if you steer them toward something more affordable that is potentially more appropriate to their needs. 

  

Decades of research, recently summarized by the Harvard Business Review, proves that the Good-Better-Best model works. With new product offerings, ONE and ReproMaxx, BioZyme now offers Good-Better-Best breeding minerals, so you and your customers can benefit.  

Good: VitaFerm® ONE

Provide one solution to conveniently and consistently promote cattle performance in all seasons.  

This is an easy-to-implement solution for all seasons that contains Amaferm and the Zinpro organic copper and zinc. This is a good mineral to target customers who have heard of VitaFerm and Amaferm and are looking for an introduction to the brand. We also think it’s a great option for folks that don’t need all the bells and whistles of the next two product lines because their breeding operation is more simplistic and doesn’t demand it.  

Better: VitaFerm® Concept•Aid®

Promotes effective, easy breeding when fed at least 60 days pre-calving through 60 days post-breeding. Our tried-and-true line of breeding mineral contains Amaferm, organic copper, zinc and manganese as well as higher levels of vitamin and mineral fortification than ONE. 

You will likely have many customers stay at this level or get several new customers who have heard of Concept•Aid or Amaferm and want a quality breeding mineral. It’s a great option for producers that are using some reproductive technologies, such as AI and ET. Customers often tend to shop at the mid-range level. It is comfortable for them, as it isn’t the basic, and it also isn’t “premium.” That’s okay. As long as you are providing a product and service that they are comfortable with, and they become repeat customers, that is the goal. Who knows? They could reach a point where they do move up to the best! 

Best: VitaFerm® ReproMaxx®

Provides maximum performance within intensive reproductive systems. ReproMaxx contains Amaferm, research proven and verified levels of Zinpro organic copper, zinc and manganese as well as even higher levels of vitamin and mineral fortification as compared to Concept•Aid.  

Your target audience when marketing ReproMaxx should be those who use advanced reproductive technologies extensively. There will be room for some new customers within this line, and you will likely move a few of your “better” customers up to this level.   

  

Cassady suggests identifying bull-focused producers in your area and inviting them to a meeting or discussion about their top challenges – soundness and fertility. This is a great opportunity to introduce them to VitaFerm ReproMaxx.  

Talking Points for YOU

We want you to be comfortable talking about the Good-Better-Best lines of VitaFerm nutrition. Here are a few talking points for your dealership.  

  • The main difference between ONE, Concept•Aid and ReproMaxx is the intensity of nutrition. ONE provides great nutrition, Concept•Aid provides better nutrition, and ReproMaxx provides the best nutrition.  
  • ReproMaxx contains less copper, but more zinc than Concept•Aid. The reduced level of copper is due to the high percentage of highly available organic copper found in ReproMaxx. Animals also store copper more efficiently than zinc. 
  • The increased level of organic zinc found in ReproMaxx provides research-proven support for hoof health and colostrum quality. Compared to copper, zinc is more transient in the system. It’s not stored as well as and there’s a much greater demand for zinc utilization, especially in growth and reproduction.  
  • All three VitaFerm product lines (ONE, Concept•Aid and ReproMaxx) are suitable for cow-calf operations. Depending on the goals and needs of your operation, you can select the VitaFerm mineral you need to fuel your reproductive success.  

Stock up on VitaFerm Today!

There is no time like the present to get your inventory in order. Order your VitaFerm for your dealership today, and remember, the VitaFerm ReproMaxx is now available in the Dealer Center. Be sure to have this in stock, because as we know, customers do like options. 

CHANGES COMING IN AUGUST

BIOZYME LAUNCHES VITAFERM® REPROMAXX®

In an effort to continuously offer our customers the best reproductive minerals on the market, BioZyme launches VitaFerm ReproMaxx this month. ReproMaxx products provide high vitamin and mineral fortification and research-proven, verified levels of Zinpro® Availa® organic trace minerals to take reproductive success to the MAXX.

Learn more about ReproMaxx in the Online Dealer Center or by watching the Webinar presented by Dr. Chris Cassady. View the webinar HERE.

VITALIZE® UPDATES

To better align with its purpose and usage, Vitalize Free Choice will now be known as Vitalize Equine Vitamin & Mineral Supplement. Using the same great formula this highly-fortified, loose vitamin and mineral supplement is designed for horses as a daily top dress or free choice supplement to support nutritional and digestive health. The name change reflects the ability of the product to be fed various ways, either free choice or top dressed on feed.

The Vitalize Equine Vitamin & Mineral Supplement, Protein Pellet and 40 lb Digest More Plus will also be transitioned into a new style of poly bag later this month. Look for this rolling change as current inventory is depleted.

WATCH FOR UPDATED MATERIAL IN SAMM CENTER

The Marketing Team is working diligently to provide dealers with the most current information. In order to keep the materials relevant, some pieces have been converted to digital only – allowing you to download and print on demand. Other literature, like the DuraFerm® brochure, has been updated, and is available for your request. Be sure to look to the SAMM Center for all your Signage, Apparel & Marketing Material needs.

BACKYARD BOOST® SONGBIRD BALL FEEDERS NOW HAVE UPCs

At the request of some of our Animal Health customers, the Songbird Ball feeders now have an UPC number associated with them for more efficient inventory control. Look for this number in the Product Center as you manage your SKUs.

Why Should you Prioritize High Protein Cattle Feed?

Every BioZyme® dealer is different. What one on-farm dealer in North Dakota makes a priority might be totally different than the storefront in Florida. However, you all share more in common than you might think. Every single dealer puts the customer first, and that is care that comes full circle. With fall around the corner, it is time to start thinking about getting high protein cattle feed in stock. 

Be Prepared; Fall is Coming

You are probably selling products with the HEAT® technology and fly control faster than we can say AO-Biotics® Amaferm®. And that is a good thing, for now. However, time moves quickly, and before you know, fall will be here, as the temperature shifts, so will the needs of the beef cow herd. 

We want you to be prepared so you can best serve your customers. If you have protein supplements on hand when your customers are ready, they won’t have to go to another product or another dealer. They will be pleased that you have thought ahead and put their concerns at the top of your mind. 

So, start now to plan your fall protein orders and stock up on high protein cattle feed and supplements. 

Why Worry about Protein in the Fall?

Your cattle customers, and more specifically their cattle, often need added protein in the fall for several reasons. Forage quality decreases, they are preparing for winter, and their nutritional needs increase. Let’s examine each of these a little more in-depth as you consider why you should stock high protein cattle feed and supplements.  

Decline in Forage Quality

Unfortunately, all good things must come to an end, and that is true for summer. As the growing season ends, the nutritional quality of pasture forage typically declines. The protein content in grasses and other forages decreases, forcing supplemental protein to meet cattle’s dietary requirements. 

Increased Nutritional Demands

During the fall, many cattle enter stages that significantly increase their nutritional needs, particularly for protein either late gestation or early lactation. Adequate protein is crucial for fetal development, milk production and overall health. It is vital to ensure your herd has high protein cattle feed or supplements during these phases.  

Preparation for Winter

Providing additional protein helps cattle build and maintain body condition before the harsher winter months. Adequate body condition is essential for maintaining health and productivity during the winter, when nutritional challenges can be more severe. 

Growing in Young Livestock

Young, growing cattle require higher protein levels to support their growth and development. Fall supplementation ensures they continue to grow efficiently and stay healthy as they transition to winter feeding programs. 

The Importance of Protein Supplements for Cattle

Protein is essential for cattle for several key reasons. 

Growth & Development

Proteins are fundamental building blocks for muscle, skin, hair and other tissues. They support the overall growth and development of young cattle, ensuring they reach their full size and potential. Because protein is vitally important to growth and development, it is important that calves in the growing phase receive adequate protein. 

Milk Production

Protein is crucial for lactating cows producing high-quality milk. Adequate protein levels in the diet help maintain milk yield and composition, particularly the protein content of the milk itself. Supplementing with extra protein during lactation helps to ensure your cows produce an adequate milk supply. The calf also receives that extra protein through the milk supply.  

Protein is important for reproductive health. Adequate protein levels improve fertility rates, support healthy pregnancies and contribute to the overall reproductive efficiency of the herd. 

Immune Function

Protein plays a critical role in maintaining and boosting the immune system. Adequate protein intake helps cattle resist diseases and recover more quickly from illnesses. 

Repair & Maintenance

Protein is necessary for the repair and maintenance of body tissues. Protein helps in the healing of wounds and the regeneration of damaged tissues, ensuring cattle remain healthy and productive. 

Enzyme & Hormone Production

Many enzymes and hormones, which regulate various physiological processes, are proteins or are derived from amino acids, the building blocks of proteins. These are crucial for digestion, metabolism and overall bodily functions. 

Energy Source

While carbohydrates and fats are the primary energy sources, proteins can also be used for energy, particularly in situations where other energy sources are inadequate. 

Feed Efficiency

Proper protein nutrition improves feed efficiency, meaning cattle can convert feed into body mass or milk more effectively. This is economically beneficial for cattle producers. 

VitaFerm Protein Options

In total, VitaFerm offers 5 options of protein supplements for cattle, between both the tubs and loose mineral forms. All contain Amaferm, the prebiotic research-proven to enhance digestibility. 

Let’s learn more about their similarities and differences: 

VitaFerm® Conserve® Protein Meal

VitaFerm® Conserve® Protein Meal 

VitaFerm Conserve Protein Meal, a free-choice vitamin and mineral supplement with protein for beef cattle designed to support herd health and performance while conserving cost. 

• Includes 20% natural protein. 

• Features a complete, but economical vitamin and mineral package. 

VitaFerm® Concept•Aid® Protein Tub

VitaFerm Concept•Aid® Protein Tub, a premium protein tub with vitamins and minerals for beef cattle on grass pasture designed to support reproductive success on low protein forage. 

• Includes 20% natural protein along with organic copper, iodine and zinc for maximum bioavailability, innate immunity and hoof health. 

• High levels of Vitamin E support reproductive tract repair and milk quality. 

VitaFerm® 30-13% Protein Tub

VitaFerm 30-13% Protein Tub, a protein tub for beef cattle with urea and natural protein designed to support herd health and performance while conserving cost. 

• Includes 30% urea protein with no more than 13% equivalent crude protein from non-protein nitrogen. 

• Features a complete, but economical vitamin and mineral package. 

VitaFerm® Conserve® Protein Tub

VitaFerm Conserve Protein Tub, a natural protein tub for beef cattle designed to support herd health and performance while conserving cost. 

• Includes 20% natural protein. 

• Features a complete, but economical vitamin and mineral package. 

VitaFerm® Concept•Aid® Protein Meal

VitaFerm® Concept•Aid® Protein Meal, a premium free-choice 2% phosphorus vitamin and mineral supplement with protein for beef cattle on grass pasture designed to support reproductive success on low protein forage. 

• Includes 20% natural protein and organic copper, iodine and zinc for maximum bioavailability, innate immunity and hoof health. 

• High levels of vitamin E support reproductive tract repair and milk quality. 

Regardless of the protein supplement you choose, it is just important to be sure that your herd receives the added protein it needs when it needs it most. 

“Providing cattle with a proper supplement that contains adequate minerals is important, as it serves as an insurance policy for seasonal fluctuations in forage quality and can keep cattle from becoming deficient or imbalanced in energy, protein or mineral status,” said Chris Cassady, Ph.D., Director of Beef Technical Sales for BioZyme. 

Save Dollars with Loose Mineral

BioZyme offers two loose supplements with a combination of essential minerals, Amaferm and natural protein in a granular form for beef cattle.  

In a loose formulation, salt is added to control intake. Producers don’t sacrifice any nutrition if they do offer loose mineral instead of tubs. Many of the same high-quality ingredients are used along with less expensive protein sources in the loose mixes, but since molasses is not in the mix, there is added cost savings. 

Another cost savings comes with the packaging. The bag that the loose mineral comes in costs less than 50 cents. A tub adds about $6-7 additional cost to the product; that is money spent that your cows are not consuming. 

For every pallet of tubs purchased, you could purchase a new ground mineral feeder to feed the loose mineral. 

BioZyme Products are Research Proven

Amaferm® is the key additive in all VitaFerm products. It has more than 111 published and/or presented research studies proving its increase in digestibility and, ultimately, its impact on the animal.    

Providing a high-quality trace mineral and vitamin supplementation like VitaFerm Concept•Aid is research-proven to improve reproductive efficiency. For example, our reproductive success report shows that VitaFerm Concept•Aid has proven itself as an industry leader in fertility support. Its ability to improve pregnancy rates, calving percentages, and weaning weights is unmatched by other brand products.    

“Research proves that cattle fed Amaferm synthesize 100 more grams of microbial protein each day. That’s enough protein equivalent to a pound of supplemented soybean meal available for the cow or heifer. This additional protein generated from Amaferm in a year-round supplemental program can help producers reduce their need for additional protein by up to 40% annually. That is a huge continuous savings on feed costs,” Cassady said.  

Get Your High Protein Cattle Feed & Supplements Today

We hope we have convinced you that it is time to start thinking about stocking up on your high protein cattle feed and supplements. Be prepared so when fall comes, your customers are not waiting on you to get the products they need and want for their cattle. 

In addition to the VitaFerm protein supplements, BioZyme also has some protein and VitaFerm mineral literature you might find helpful to have in stock to share with your customers. A protein product guide shows and describes all the products for cattle producers, their benefits and approximate cost per day. 

The other handy resource for this time of year is a seasonal product guide. This one-sheet guide suggests which BioZyme products a producer should feed at which time of year. 

You can request both of these guides and more through the SAMM Center by logging in through the Online Dealer Center. 

Prepare for the fall nutritional needs of your customers now. Fall will be here before we know it — so don’t be left unprepared. Stock up now on high protein cattle feed and supplements. You’ll be glad you did! 

CHANGES COMING IN JULY

HOLIDAY HOURS

In observance of Independence Day, BioZyme will be closed Thursday, July 4 and Friday, July 5. We will resume normal business operations Monday, July 8, at 8:00am CST. Please enjoy this time with your family and friends.

BIOZYME® ANNOUNCES PARTNERSHIP WITH ZINPRO®

BioZyme is committed to continuous improvement and quality. As research and knowledge progress within the industry, our team of Ph.D. nutritionists are constantly evaluating ingredients that will drive performance and care that comes full circle. Recently, with high cattle values, an additional emphasis has been placed on shifting toward as many research-proven technologies as possible to maximize return on investment for producers.

Look for updates to the organic trace minerals in all BioZyme minerals, pellets and tubs beginning July 1 and in all ClariFly® products (except those with CTC) beginning January 1, 2025 (due to EPA registration). This will be a rolling change as inventory is depleted. To learn more about the benefits of Zinpro Performance Minerals®, tune into our webinar July 18 at 3pm Central Standard Time. Watch your email for a link to join!

TEMPORARY BAG CHANGES

Due to some ongoing supply chain issues, a limited number of VitaFerm® HEAT® products have been shipped in white BioZyme branded bags. A limited number of VitaFerm® ONE products have been shipped in white bags with full size front design stickers. We expect to rectify this issue in the coming weeks. Thank you for your understanding.

UPDATES TO MASTER DEALER PROGRAM

The DuraFerm® ONE®️ Sheep Master Dealer On Demand Training is now available in the Online Dealer Center. Take the time to familiarize yourself with this ONE mineral solution for all seasons.

Letter from Lisa

What a pleasure it was to host BioZyme®’s highest achieving dealers – in dollars, action and growth – at the recent Dealer Retreat in St. Joseph, Missouri. The Olympic theme lent itself to conversations about what it takes to “get to the podium” in sports, life and business.

The podium (bronze, silver and gold) can also be symbolic of a popular selling model in many businesses called “Good, Better, Best.” The Good, Better, Best model has revolutionized consumer choices by offering a tiered selection that caters to a wide range of preferences and budgets. At its core, this model provides customers with options that vary in features, quality and price points, ensuring there’s something suitable for every individual.

The “Good” tier typically offers essential functionalities at an affordable price, appealing to budget-conscious consumers without compromising on basic needs. Moving up to “Better,” customers find enhanced features and improved performance, striking a balance between affordability and enhanced capabilities. Finally, the “Best” tier represents topof- the-line quality, boasting cutting-edge technology, superior craftsmanship and premium materials for those seeking the ultimate in performance and luxury.

This tiered approach not only simplifies decision-making but also empowers customers to make informed choices based on their specific needs and desires. Start looking and you will notice this model being used in various industries, from gas at fuel stations, to cable TV, to airline tickets and car washes because the customer is empowered to select which tier best caters to their needs.

At BioZyme, we are very anxious to announce a “Good, Better, Best” approach coming soon to the VitaFerm® line. During Dealer Retreat we officially unveiled the newest VitaFerm product, ReproMaxx®. ReproMaxx features all the premium benefits your customers need to take reproductive success to the MAXX. Born out of an environment with high cattle prices and cutting-edge research, ReproMaxx is designed to provide research-proven technologies such as AO-Biotics® Amaferm® and Zinpro® Performance Minerals®. In fact, we are proud to announce that, through collaboration with Zinpro, ReproMaxx will be one of the few beef cattle minerals on the market to carry the Zinpro Verified seal.

ReproMaxx will be positioned as the “best” VitaFerm breeding mineral to fuel reproductive success, but it may not be for every customer. Concept-Aid® is still king, and it will be positioned as the “better” breeding mineral. Newcomer VitaFerm ONE will be positioned as the “good” breeding mineral.

We are excited about this Good, Better, Best approach. We hope you are, too.

BioZyme® Dealers Recognized for Outstanding 2023 Achievements

BioZyme® dealers were honored for their sales and action during the 2023 business year at the 2024 BioZyme Dealer Retreat. “The Best of BioZyme” was June 4-6 in Saint Joseph, Missouri, home to the leading global fermentation company that relies on nearly 2,000 dealers in its network from coast to coast. 

Alan Lee, Vice President of Domestic Business, recognized the dealers for their accomplishments. Top dealers in each line of the BioZyme family of brands received a personalized belt buckle with a complementary display rack. 

Award winners for 2023 include:  

Top Overall Dealer 
• First Place: Stockmen’s Feed Bunk, Inc. – Texas
• Second Place: High Hill Supplements – Texas  

Top Action Dealer
• First Place: Boyce Feed & Grain – Texas
• Second Place: K Triangle Feed – Wyoming 

Overall Rookie Dealer
• Tina Graham – Wyoming

Top VitaFerm® Dealer
• First Place: Basore Cattle – Missouri
• Second Place: K Triangle Feed – Wyoming

Top Gain Smart® Dealer 
• First Place: Twin Rivers Nutrition – Texas
• Second Place: LaMoure Feed & Seed – North Dakota

Top Vitalize® Dealer
• First Place: FarmVet.com, Inc. – Tennessee
• Second Place: Kentucky Buying Coop – Kentucky

Top Sure Champ® Dealer
• First Place: Sullivan Supply – Iowa
• Second Place: Producers Coop – Texas

Top DuraFerm® Dealer
• First Place: Heritage Cooperative – Ohio
• Second Place: Stillwater Milling Agri Center –
Oklahoma

Top Backyard Boost® Dealer
• First Place: Shawnee Milling/Shawnee Feed Center – Oklahoma
• Second Place: Boyce Feed & Grain – Texas

Basore Cattle
K Triangle Feed
LaMoure Feed & Seed
Sullivan Supply
Stillwater Milling Agri Center
Twin Rivers Nutrition
Tina Graham



Live It, Love It, Lead It Awards  

New in 2024, BioZyme President and CEO Lisa Norton presented 13 Live It, Love It, Lead It Awards to dealers who exemplified leadership and passion for their businesses.  

“Leadership is intentional. It is a trait you must work on every day,” Norton said just before recognizing the dealers. 

Live It, Love It, Lead It is part of a leadership development program that Norton is launching and growing within BioZyme. The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry, through the employees, dealers and the Sure Champ® brand. 

The inaugural Live It. Love It, Lead It Award Winners include:  

• Basore Cattle – Missouri 
• Boyce Feed & Grain Corp – Texas  
• Crusty’s Feed Store – Nebraska 
• Darlington Feed, LLC – Wisconsin 
• DS Farm Supply – Tennessee 
• Falling Timber Farm – Missouri 
• Tina Graham – Wyoming  
• Hallstead Farms – Kentucky 
• Osage Elevator – Iowa 
• Performance Feeds – Kentucky 
• Reiss Seed Inc. – Kansas  
• Route 51 Feed & Supply – Illinois  
• WM Feeds – South Dakota 

BioZyme relies on its extensive dealer network to help provide care that comes full circle to its customers and their animals across the country. We are proud of the dealers for their efforts and appreciate them for taking time to attend the Annual Dealer Retreat to learn, network and strengthen the business acumen. 

To find a dealer near you, visit our dealer locator. 

Basore Cattle
Crusty’s Feed Store
Darlington Feed, LLC
DS Farm Supply
Reiss Seed Inc.
Route 51 Feed & Supply
Tina Graham

Letter from Lisa

Some might say that I am extreme for caring about developing leaders. However, at BioZyme®, leadership development is just another part of the “care that comes full circle.” It doesn’t matter if it is your local 4-H club, fraternity, sports team or a Fortune 500 company, if you don’t have properly trained leaders in the driver’s seat, you will ultimately fail. 

“Leaders aren’t born, they are made. And they are made just like anything else—through hard work.” — Vince Lombardi 

Some argue that leaders are born. I don’t agree. One person might be born with more natural leadership tendencies than another, but leadership traits are developed and refined over time. That’s why two of our four values tie directly to leadership development: outreach and inspiration. 

You might ask how being inspired builds leaders? It is proven that individuals who score higher on their inspiration scale accomplish more than others and have a stronger drive to master their work. They are naturally more motivated, confident and creative. At BioZyme, we strive to have a culture full of highly inspired people. 

The other value – Outreach – is one we have invested countless resources in, and we are excited to continue this mission. Since 2008, BioZyme has supported young people by sponsoring and providing an educational theme at numerous junior national shows held each summer. BioZyme launched the Live It, Love It, Lead It initiative as a part of this effort in 2016. 

The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry. The theory is that these already hard-working youth are developing the leadership traits that are cherished by BioZyme – a bias for action, a passion for continuous improvement and a belief in care that comes full circle. If we pointed out those traits and helped them intentionally focus on them, we would be growing leaders that BioZyme could 1) recruit as future employees or 2) prepare as leaders for our industry. It was always Bob’s dream to have one of these young junior exhibitors and Sure Champ® customers make it to the Oval Office someday. 

The program continues inside BioZyme as we develop our intentional leadership development program. We know that we have some of the best employees in the business, but we must continue to grow them into leaders. We want them to lead BioZyme. And we want them to represent BioZyme and lead other industry organizations effectively. 

At BioZyme, we believe building effective leaders is best accomplished by focusing on nine competencies. These competencies fit into the three categories, Live It, Love It, Lead It. 

The Live It competencies are all ones that an effective leader must live each and every day. 

• Care that comes full circle 

• Effective communication 

• Self-awareness 

The Love It competencies are things that are hard, but the leader knows they must love to do them and share that passion throughout their team. 

• Structure, systems & processes 

• Innovation & improvement 

• Results-balance 

The Lead It competencies must be intentionally part of the leader’s inner core, ensuring they happen to keep the organization passionate and sustainable. 

• Drives action 

• Quality decisions 

• Inspired accountability 

Leadership is growth, and growth doesn’t happen overnight. Watch for more about the Live It, Love It, Lead It program and how we are growing leaders through our Sure Champ outreach efforts and Building Effective Leaders internally. 

I challenge each dealer to think about their leadership skills and how they can grow and develop them. 

Summer Events Are Great Outreach Opportunities

By now, you probably know that outreach is one of BioZyme’s four values, along with research, innovation and inspiration. Although outreach is continual, with the summer shows, events and leadership events that are focused on youth in livestock projects, now is a great time to prepare for approaching outreach opportunities. 

So, how can you get involved? As dealers, you have so many great opportunities to reach the youth in your community at a local level. However, you don’t have to stop at just the community or county levels. There are great chances to take action at the state and national levels, too. 

The obvious and probably easiest way to get involved with youth in livestock and horse projects is to sponsor shows and events in your community. Seeing the Sure Champ® or Vitalize® banners with your dealership name is a great way to build awareness. If you are sponsoring these events, be present, wear a shirt or cap that identifies you and have products available to sell that would be most useful at a show, such as gels and liquids. 

Colorado dealer Riley Faris with Rockin’ R Show Feeds & Supplies, LLC, sponsors a jackpot show each June for cattle, lamb and goat exhibitors. She wants to give the youth an added chance to exhibit their animals, make memories and learn more about Sure Champ. 

Tyson Basore with Basore Cattle in Missouri is also passionate about the young people in his community. He typically purchases livestock through the premium auction at the county fair, as a way to support the youth. He also sponsors his son’s baseball team, The HEAT. 

Think Outside the Box

This is the second year that Basore has sponsored the local baseball team and equipped them with jerseys with the familiar HEAT technology logo. Not only does this get some further brand recognition out there, but he is promoting a product that many of his customers use. And those customers’ kids are on that ball field. 

In an area rich with livestock producers, not everyone will participate in the county fair, but Basore knows that some prefer the ball diamond to the show ring. He was looking for a way to use the logo in a way last summer and still market the product that is popular in fescue country. It’s a win-win. 

“Our industry is primarily made up of the older generation. We have to keep the young people involved and interested in agriculture to show them it can be a rewarding industry, too,” said long-time BioZyme dealer. 

Other Ways to Get Involved

Being a premium sale supporter or show sponsor are great ways to get involved, but there are other opportunities to engage with youth.

Provide Education

Sometimes just providing some basic knowledge about their animals’ feed and care is a great place to start. Regardless of whether you are a store or on-farm dealer, make sure you are well-informed about our products and the benefits they provide. Request sell sheets from the SAMM Center or complete the Master Dealer Program to become the most familiar with the product lines. 

You can provide education in a few different ways, depending on your own comfort level and experiences. Offer to set up a Sure Champ Camp where you and others talk about feeding, fitting and showing the various species. Depending on your demographics, this could be a county or multi-county event. Some tubes of gel are inexpensive door prizes and a good gateway product to gain a new customer. 

Faris, who is more accustomed to livestock, recently stepped out of her comfort zone, and recently set up a Vitalize educational table at the statewide 4-H horse clinic in Pueblo County. She was stocked with brochures and literature as well as products and prepared to talk to potential customers about the benefits of the Vitalize products. 

“I was surprised by the number of people who had never heard of Vitalize, but it was fun to visit with them about the product line and the benefits that Amaferm offers. I gained several new customers and sent out a whole box of Vitalize gel the following Monday to someone I met there,” Faris said. 

Volunteer

Faris is passionate about the youth livestock program, an area that enriched her life as a young person. She works in the livestock office at the Colorado State Fair, which is in her hometown and helps her ASM Jenette Masarie with the BioZyme booth when she can. 

“It’s important to give back because growing up, I received a lot of help and support from others outside of 4-H. We have to help the industry grow and increase the interest in agriculture, so it is not lost,” she said. 

Rely on BioZyme® to Help

Whether you decide to provide back numbers for a state breed show with the Sure Champ logo, conduct a fitting and feeding clinic or simply hang a sponsorship sign at the state fair, we know that action opportunities will help you grow your business. 

Be sure to utilize the SAMM Center, submit a timely marketing request and talk to your ASM. BioZyme has several resources available to you. 

ASMs see many different promotional and marketing opportunities in their travels across their territories. Likewise, the Marketing Team has created many different projects, and they can give you some great advice if you have an idea, but are just not quite sure how to implement it. 

Creating outreach opportunities build relationships and build brand awareness. When you do these things, you take actions that will grow your business.

CHANGES COMING IN JUNE

DURAFERM® NAMES RE-ORDERED FOR CONSISTENCY

The names in the DuraFerm® product lines have been reordered to give the brand some consistency and to put the species (either sheep or goat) closer to the product line. New inventory will carry the following product names:

• DuraFerm® Concept•Aid® Goat
• DuraFerm® Concept•Aid® Goat Protein Tub – 50lb
• DuraFerm® Concept•Aid® Sheep
• DuraFerm® Concept•Aid® Sheep Protein Tub – 125lb
• DuraFerm® Concept•Aid® HEAT® Sheep
• DuraFerm® ONE Sheep

LOOK FOR NEW ITEMS IN SAMM CENTER

New items listed below have been added to the SAMM Center, which is accessible via the Online Dealer Center. Need access? Contact Jen Miller at jenmiller@biozymeinc.com or (816) 596-8785.

• VitaFerm T-shirt (new color and design)
• Vitalize Lip Balm (new shape and flavor)
• DuraFerm ONE Sheep Stuffer

PRICE LIST UPDATES

Due to some recent changes at BioZyme, the monthly price list is not currently available as an Excel document. To view available price lists, visit the Online Dealer Center.

CHANGES COMING IN MAY

BIOZYME® DISCONTINUES CATTLEMAN’S BLEND

Due to an overwhelmingly positive response to VitaFerm® ONE, Cattleman’s Blend will be discontinued once the current inventory is depleted. We encourage you to suggest the VitaFerm ONE line to your customers.

ONE contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility, and meets or exceeds nutrient requirements throughout the production cycle. It is formulated with research-proven organic copper and zinc for enhanced bioavailability.

DURAFERM® ONE SHEEP LAUNCHED

DuraFerm® ONE Sheep was introduced last month. DuraFerm ONE Sheep is a free choice vitamin and mineral supplement designed to promote performance year-round. Visit the Online Dealer Center for more information or to place an order.

UPDATES TO MASTER DEALER PROGRAM

The BioZyme® Master Dealer Program requirements for 2024 have been updated. In addition to completing the online training courses found in the Online Dealer Center, you must carry 4 of the 6 BioZyme family of brands within the last 12 months (extended from 6 months). This aligns with extended shelf life and seasonal products. To learn more about the program and how it can benefit your dealership, click the Training tab in Dealer Center.