THREE BUSINESS STRATEGIES TO START STRONG

Business growth rarely comes from one big, dramatic decision. More often, it is built quietly through smart habits, clear priorities, and disciplined execution. Businesses that flourish successfully tend to do a few fundamentals exceptionally well. Three of the most impactful strategies are effective inventory management, a deep understanding of customers, and a deliberate focus on high margin products.

Individually, each supports profitability, which is the ultimate goal of every business. Together, they create a foundation for sustainable growth, which should ensure your business’s long-term success.

#1: Effectively Manage Inventory

Inventory is one of the largest investments manybusinesses make, yet it is often one of the leastoptimized. Too much inventory ties up cash,increases storage costs, and raises the risk ofspoilage or obsolescence. Too little inventoryleads to missed sales, frustrated customers, andstrained relationships.

Strong inventory management starts with good data. Businesses need accurate information on what they have, what is selling, and what is sitting still. From there, purchasing decisions can be aligned with actual demand rather than habit or guesswork.

“At first we didn’t start out with purchase orders, then we found out how important they are,” said Heather Bouse. “Inventory is the hardest thing to track accurately, but most of our products have bar codes now.”

Even with barcodes, inventory tracking requires discipline. Knowing what they have on hand and what their top sellers are helps Bouse and every business know what products to order and when.

Once you have good visibility, consider setting a reorder point for each item. This is the quantity at which you need to place a new order to avoid running out. The basic formula is simple: multiply your daily usage by your supplier’s lead time, then add a safety buffer.

For example, if you sell 10 bags of feed per day and your supplier takes 7 days to deliver, you’ll use 70 bags while waiting for the next shipment. Add a 30- bag safety buffer for unexpected demand or delays, and your reorder point becomes 100 bags. When inventory hits 100, it’s time to order.

Tracking reorder points doesn’t require expensive software. A simple spreadsheet listing each product’s current stock, daily usage rate, and reorder point works for many businesses. There are also some free softwares available, like Zoho Inventory or Sortly.

#2: Know Your Customer Base

Businesses don’t grow by selling products. They grow by offering solutions to people.

Understanding your customer goes far beyond basic demographics. It means knowing why they buy, how they make decisions, what challenges they face, and what value truly matters to them. The more clearly a business understands its customers, the more confidently it can shape pricing and product offerings.

Strong customer insight allows businesses to move from reactive selling to proactive strategy. Businesses can recommend solutions instead of simply filling orders. Marketing messages become sharper and more relevant. Product assortments can be refined to reflect what customers actually want, not what the business assumes they want.

This is where a Customer Relationship Management (CRM) system becomes invaluable. A CRM tracks purchase history, preferences, and timing patterns. Did a customer order VitaFerm® Concept•Aid in preparation for spring calving last year? Your CRM can remind you to reach out, reorder Concept•Aid, and introduce them to VitaFerm Sure Start Gel. You’re not just making a sale—you’re providing timely solutions.

Customer knowledge also strengthens loyalty. When customers feel understood, they return more frequently and trust your recommendations. In competitive markets, that trust becomes a powerful differentiator.

Much like inventory management, a simple CRM doesn’t require expensive software. Even a spreadsheet tracking customer names, purchase dates, products bought, and notes about their operation helps you serve them better.

#3: Understand High Margin Products That Help Drive Profit

Revenue growth does not always equal profit growth. One of the most common mistakes businesses make is chasing volume without considering margin.

High margin products provide breathing room. They absorb overhead costs more easily, protect profitability during market fluctuations, and give businesses flexibility to reinvest in growth initiatives. Identifying and prioritizing these products should be a core strategy, not an afterthought.

This does not mean abandoning lower margin products entirely. Often, they play an important role in attracting customers or rounding out an offering. However, businesses should clearly understand which products drive profit and ensure those items receive appropriate attention in sales training, marketing, and inventory allocation.

You Only Get One Chance to Start Strong

Inventory management, customer insight, and margin focus are not flashy strategies. They are practical, repeatable, and proven. Businesses that commit to these fundamentals will undoubtedly start the year off strong.

LETTER FROM LISA

Start Strong: Setting Your Business & Animals Up for Success in 2026

The new year brings a familiar rhythm to farm and ranch suppliers: the quiet of January gives way to the spring rush, when customers flood through your doors seeking calf milk replacer and chick feeders. Between now and then lies a critical window—your chance to set up your business for its strongest year yet.

Starting strong isn’t about working harder; it’s about working smarter.

From the beginning, the first few hours determine everything—colostrum intake, warmth, strength to thrive. Your business operates the same way. The decisions you make in Q1 set the trajectory for your entire year.

Get the Business Basics Right

The most successful dealers start the year getting the basics right.

• Assess last year’s performance.

Identify what worked, what stalled, and where opportunities exist. Use this insight to sharpen your focus rather than simply repeating last year’s playbook.


• Plan your year (and inventory) with intention.

Align inventory, promotions, education, and customer touchpoints so you are proactive instead of reactive.


• Understand key customers and segments.

Know where you can add the most value, whether that’s cow-calf producers, goat operators, show families, or equine owners.


• Know your margins.

Knowing your margin ensures you’re making money on each sale, not just moving product.

Just as a calf that receives proper colostrum and nutrition in its first 60 days will outperform its peers for life, a business that invests time in planning, inventory management, and preparation during the first months of the year will outperform its competition all season long. In both cases, you can’t go back and fix a weak start—but you can commit to making this year different by starting strong right now.

When your business starts strong—with the right products in stock, knowledgeable staff trained and ready, and systems running smoothly—your customers get what they need to start their animals off strong too. A dealer who has VitaFerm® Sure Start Gel on the shelf when a calf is born, or Backyard Boost® Defense ready when chicks arrive, becomes the partner that helps ensure those critical first hours go right, setting both the animals and their owners up for success. Start Strong!

Full Circle Spotlight: Bouse Mercantile Inc. 

In their efforts to create access for VitaFerm® and other products, Heather and Cary Bouse created a labor of love that now serves as a valued cornerstone of the community.  

“He called me at work and said, ‘I bought you a feedstore,’” Heather recalls with a laugh. “It was supposed to be a small business to give us access to what we needed for our herd and show feeds for the local 4-H kids. The people in town have commented that they are glad to have the business back.” 

Once a fairly large feed mill, located adjacent to the railroad tracks, Bouse Mercantile was purchased in 2023. It is home to a large warehouse, but it has already outgrown its retail space. However, Heather said they have plans for an expansion.  

Giving Back, Building Leaders 

Helping others comes naturally to the Bouse family. Heather’s mom is the long-time leader of a local 4-H club. Heather has been the swine leader and is now transitioning to the club’s beef leader. In addition to helping young people with their livestock projects, the feed store serves as an outlet to help young people in other ways. They know livestock projects are important; however, building leaders and developing youth are just as vital to the community. 

The Royal 4-H club sets up a lemonade stand at Bouse Mercantile to raise awareness and funds during the “Take a Stand Against Child Abuse” campaign.   

Recently, through some of their part-time student workers who have parents employed at the local school, the Bouse family discovered the need for basics like peanut butter and jelly. Nearly 90 backpacks are filled with weekend meals each Friday, and according to Heather, some of the costliest items are PB & J, so the store decided to turn a food drive into a fun, friendly competition. 

“Fill a feed trough” benefited the local elementary school. People were incentivized with raffle tickets to bring peanut butter, jelly, crackers, and blankets to the feed trough. The St. James FFA Chapter won the drawing, still giving back to yet another group of students. 

Thank you! 

Heather, Cary and their daughter Brooklyn, take a proactive role in growing their business – they were the 2024 BioZyme Rookie Dealer of the Year. They also strive to fulfill the BioZyme motto. Although just entering their third full year of business, Bouse Mercantile is already thriving when it comes to showing care that comes full circle. From working with their local 4-H youth, orchestrating necessary food drives, and employing high school students to work part-time, we can feel good about the future of agriculture in St. James, Missouri. 

“Heather and Cary do a wonderful job not only representing the BioZyme brands in-store and online, but working with people and customers of all ages,” said Kevin Glaubius, BioZyme ASM for Missouri. “They are the epitome of care that comes full circle.” 

BioZyme® Launches Innovative Pallet Topper Program

Same Pallet. More Product. Bigger Profit.

Whether you’re trying to diversify your offering, boost margin, or stock customer-favorite small-pack products without paying for another shipment, the Pallet Topper Program gives you a smarter way to ship—and a simpler way to sell.

What is a Pallet Topper?


The Pallet Topper is a heavy-duty box that fits securely on top of a standard BioZyme pallet of mineral or pellet bags. Instead of leaving that valuable vertical space empty, the Topper holds small-pack products such as:

  • Liquids (up to 2.5 gallons)
  • Gels
  • Minerals and pellets under 20 lbs (including the ALL NEW 12 lb DuraFerm and Vitalize Equine minerals


This means you can now receive your full-sized mineral or pellet orders and your high-margin, small-pack products in the same shipment—organized, protected, and ready to sell.

Why Dealers Are Excited


This program isn’t just a shipping hack—it’s a profit strategy.

  • Increase Revenue per Order
  • Faster, Cheaper Access to Small Pack Products
  • Free Topper with Small Pack Orders Over $300

How the Pallet Topper Works:

  1. Add Full Pallets: Start your order in the Dealer Center or via phone with at least one full pallet of minerals or pellets.
  2. Build Your Topper: Use the Pallet Topper Builder on the Order Form to Add “Topper Products.” Look for the “Topper Product” icon and text next to qualifying products.
  3. Place Your Order: Submit your order online.
  4. Receive More Value: Your topper ships with your pallet.

Quick Notes

  • One Pallet Topper per full pallet
  • Toppers not available on pallets of tubs or additives
  • Freight costs typically remain unchanged
  • Inspect Topper for damage upon arrival and report issues immediately

Final Word

The Pallet Topper Program is more than a clever packaging update. It’s an opportunity to strengthen your inventory strategy, offer new products, and serve customers with greater speed and variety.

Visit the Dealer Center and look for the Pallet Topper icon when placing your order. Or if you’d rather talk it through, give us a call at 816-238-3326. We’ll walk you through building your first Topper order and help you get started.

Maximize your freight. Multiply your margin. Meet customer demand.
That’s the power of the Pallet Topper Program.



Example Orders >$300 by Species:

Cow-Calf: 1 case of VitaFerm® Cattle Drench and 2 cases of VitaFerm® Sure Start Gel

Show Livestock: 1 case of Sure Champ® Clench, 1 case of Sure Champ® Appetite Plus, 1 case of Sure Champ® Climate Control, 1 case of 64 oz Sure Champ® Joint Juice, 1 case 32 oz Sure Champ® Liquid Boost

Equine: 1 case of 12 lb Vitalize® Equine Vitamin and Mineral, 1 case of 10 lb Vitalize® Equine Digest More® Plus, 1 case of Vitalize® Equine Gel, 1 case of Vitalize® Horse Treats

Current Pallet Topper Products include:

VitaFerm® Sure Start Gel
VitaFerm® Cattle Drench
Sure Champ® Joint Juice
Sure Champ® Climate Control Gel
Sure Champ® Clench Gel
Sure Champ® Appetite Plus Gel
Sure Champ® Liquid Boost
Sure Champ® Cattle DrenchVitalize® Equine Vitamin & Mineral 12 lb
Vitalize® Equine Digest More® Plus 10 lb
Vitalize® Alimend®
Vitalize® Hyaluronex®

Vitalize® Blazin
Vitalize® Horse Treats
Vitalize® Equine Gel
Vitalize® Alimend® K9
Vitalize® Trixsyn® CanineVitalize® Trixsyn® Canine Performance
Vitalize® Dog 1 lb
Vitalize® Dog Gel
Vitalize® Trixsyn® Feline
DuraFerm® Concept•Aid® Sheep 12 lb
DuraFerm® Concept•Aid® Goat 12 lb
Backyard Boost® Defense
Backyard Boost® Daily Essentials

Frequently Asked Questions:

What products can be purchased via the Pallet Topper Program?

All gels, liquids (up to 2.5 gallons), and small bags of minerals or pellets (<20 lbs).

How many products can I put in a Pallet Topper?

The total quantity of items that will fit in a Pallet Topper depends on the case size of each product added to the order. The Pallet Topper builder in the BioZyme Order Form will help you build out your Pallet Topper to max capacity.

Can I have more than one Pallet Topper per order?

Yes! You can have as many Pallet Toppers on each order as you have full pallets of minerals or pellets. No more than one Pallet Topper may be placed on each pallet.

I’m only ordering tubs. Can I order a Pallet Topper?

No. Unfortunately, we can’t stack Pallet Toppers on pallets of tubs at this time.

What if I don’t meet the $300 small pack order minimum for a free Topper?

If your order of small pack items inside the Pallet Topper is less than $300, we are still more than happy to send you a Pallet Topper! However, there will be a $30 handling fee.

Will my LTL freight be more expensive with a Pallet Topper?

While it may depend on the carrier, in our test Pallet Topper orders, we did not find the LTL rates to increase if a Pallet Topper was added. Estimated shipping rates for LTL shipments can be calculated via the Dealer Center and the LTL Freight Calculator.

Can I specify which pallet in my order the Pallet Topper should go on top of?

At this time, we can’t guarantee which pallet the Pallet Topper will be on.

What if my Pallet Topper is damaged?

Products must be inspected for damage immediately upon arrival. Should damage be found, mark the delivery receipt with the quantity damaged before the driver leaves the premises. Please note that all paperwork must be marked as damaged to file a claim. Photographs of any damaged product will need to be taken and submitted as part of the claim process.

Include Sure Champ® Products in your Show Cattle Supplies 

Spring is in the air, and weekend jackpots, state preview shows and county fairs will be here before you know it. Young cattle exhibitors work hard to prepare their show projects for these events, and they rely on Sure Champ® products to help them #preptowin 

Sure Champ is a line of products that support the health and well-being of show livestock. As a dealer you likely think of Sure Champ as a nutritional supplement, and you are correct. However, we challenge you to think of them as part of the exhibitors’ show cattle supplies, too. After all, it’s not just helping their animals get the most out of their feed—it’s helping them perform. Now is the time to stock up on the liquids and gels they need, especially when they are on the show road this summer!  

Cattle experience a lot of stress while traveling and getting shown. There’s the stress of hauling, changing environments, eating schedules and climates. Heat stress is its own challenge in the summer months, even when not traveling every week. The great thing about the Sure Champ liquid and gel products is they are fast acting, help reduce stress and are portable enough to fit in the show box. Yes, they make great show cattle supplies!  

Stock Up on Sure Champ Show Cattle Supplies Today 

Although we hope you stock up on all Sure Champ products, here is a list of those we recommend you position specifically as “show cattle supplies” or “show box must-haves.” 

Sure Champ® Cattle Drench    

Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green drench contains enzymes that generate a more rapid digestive response. Like all the products in the list, it contains AO-Biotics® Amaferm®. Drench also MOS (mannan oligosaccharides), which help normalize gut microflora and support the immune system.      

Sure Champ® Liquid Boost®       

Sure Champ Liquid Boost is a liquid for all livestock and provides immediate support to the animal’s digestive and immune systems. Formerly known as Vita Charge Liquid Boost, it contains both Amaferm and MOS and flavoring to help drive feed or water intake.       

Sure Champ® Appetite Plus Gel       

Sure Champ Appetite Plus Gel is a gel for all livestock and provides immediate support to the animal’s digestive and immune systems. Formerly known as Vita Charge Gel, it contains both Amaferm and MOS and works fast to support appetite and hydration.      

Sure Champ® Climate Control Gel       

Sure Champ Climate Control Gel is a gel for all livestock and supports digestive health and recovery when temperatures are above 70 degrees. Formerly known as Vita Charge Climate Control, this gel contains Amaferm and HEAT® technology, a combination of essential oils, to support animals when heat is a challenge. It promotes appetite and water intake.       

Sure Champ® Clench Gel       

Sure Champ Clench Gel is a gel for all livestock and supports normal digestive function during occasional diarrhea or scours. Formerly known as Vita Charge Clench Gel, it includes Amaferm and MOS, and it contains electrolytes to support rehydration.       

What Makes Sure Champ Unique?  

Sure Champ products help keep your animals healthy and performing by enhancing their digestive systems. Since we know that 70% of the immune response is found in the gut, if your animal’s digestive system is healthy, the rest of it will be healthy, too. How does this happen?  

Amaferm is a key ingredient in Sure Champ, our line of products that support the health and well-being of show livestock. Not only is Amaferm a research-proven prebiotic to enhance digestibility, but research shows that it also increases gain by .25 pounds per day, which means it stretches your feed resources further.   

While the Amaferm in our products works to keep your animals healthy and performing, we’ve added other nutrient combinations into each product to ensure your animals reach their optimum potential. In addition to Amaferm, Sure Champ also offers a joint supplement powered by MHB3®, a patented high-molecular-weight hyaluronic acid.  

Happy Birthday, Sure Champ! 

This summer we’ll be celebrating Sure Champ’s 40th birthday! That’s a long time for a product to survive the marketplace. We’ve been around for generations because of our innovative products backed by research and our love for developing young leaders. We hope you will help us celebrate our birthday and get involved with the celebration. 

Watch the Social Media Toolbox and the Dealer Facebook page for more information about Sure Champ’s 40th birthday. And don’t forget to stock up on your  show cattle supplies today. Your youngest customers will thank you! 

A Guide to Help Producers Cope with Livestock Heat Stress 

Raise your hand if you enjoy heat and humidity. If you are in production agriculture, specifically in the livestock business, chances are those hands will remain firmly at your side or maybe tucked deep inside your pockets. Summer’s high heat and humidity present additional challenges for livestock producers in terms of overall health and performance.    

Summer brings multiple challenges to livestock producers, including but not limited to insects and heat stress. Livestock heat stress does not discriminate based on species or location. Heat stress impacts cattle producers in the Dakotas, sheep producers in Texas, feedlot operators in Kansas and the 4-H kids with livestock everywhere.  

What is heat stress?   

Heat stress occurs when the animal’s ability to release heat becomes inhibited due to the overwhelming high temperatures. Typically heat stress isn’t caused by excessive heat alone; it is also triggered by high humidity and a decrease in air movement. Livestock, like humans, are most comfortable in their thermoneutral zone.   

“The Thermoneutral Zone (TNZ) is the environmental temperature range in which the least effort is required by an animal to regulate body temperature. In the TNZ, an animal is most comfortable, has the fastest growth rate, and achieves the most efficient feed-to-gain ratio. This temperature zone is highly variable and depends on factors such as species, humidity, time of year, age, acclimation, amount of fat or hair coat insulation, level of production, wind, and other factors,” according to a Washington State University Extension Fact Sheet.    

Livestock Heat Stress Cases Vary  

It’s important to point out that when discussing heat stress, response varies by geographical location and even breed and species makeup.  

“The unfortunate part is everybody’s situation is different based on regional climate differences,” said Chris Cassady, Ph.D., Director of Beef Technical Sales at BioZyme® Inc.  

“Where a backgrounder in Texas might have to deal with severe heat for seven months, someone in North Dakota might have extreme heat for just two months. However, the commonality is understanding the cascade of events that go on with heat stress – symptoms to look for and what to do.”   

While we are discussing livestock heat stress, remember, goats typically or more heat resistant than other species. However, it is the high humidity combined with heat that impacts them. Conversely, hogs have a lower heat threshold since they have very few functional sweat glands, so they can’t sweat to cool themselves. Learn more specifically about heat stress in pigs

Signs of Heat Stress   

During the summer months especially, producers should take extra care to look over their livestock on a regular basis to monitor factors that can lead to heat stress. Watch for behavioral and physical signs that your animals could be experiencing heat stress so you can effectively mitigate it before it turns from bad to worse.   

Livestock heat stress can have significant implications on health, productivity and well-being, especially during hot and humid weather conditions. Recognizing the signs of heat stress in livestock is essential for implementing timely interventions to prevent heat-related illnesses and losses.   

The signs and symptoms of heat stress across species will be similar.  

Increased Respiration Rate  

The first visible sign of livestock heat stress you should look for across species is an increased respiration rate. Excessive or rapid panting, with extended periods of open-mouth breathing, is a sign of heat stress. Animals that show this increase in respiration rate, will have increased air volume intake, which can ultimately lead to other sicknesses. With increased air intake, animals are inhaling more dust, dirt, bacteria and viruses into their bodies, which can quickly lead to bigger problems. Elevated respiratory rates indicate the animal’s effort to cool down and maintain thermal equilibrium.  

Seeking Shade, Shelter & Water  

When battling heat stress animals often show you what they need. The most common sign of heat stress is animals seeking out shade and water during the peak heat of the day. This disrupts the normal feeding pattern of continuously grazing and consuming smaller meals.   

In ruminants – cattle, sheep and goats – this distraction shifts to night grazing and slug feeding where they eat more at once due to increased hunger. Slug feeding leads to acidosis and bloat in ruminants, which can lead to more health issues or death. When they bunch up during the day, they also are more likely to be exposed to sickness because of shared germs – think of containing school kids in an enclosed room with no fresh air.   

Heat-stressed animals often seek shade, shelter or cool, shaded areas. This is to escape direct sunlight and reduce heat exposure. Providing adequate shade structures and shelter options can help mitigate the effects of heat stress.  

Animals experiencing heat stress may increase their water consumption to maintain hydration and regulate body temperature. Providing access to clean, fresh water is crucial during periods of heat stress to prevent dehydration and electrolyte imbalances.  

Decreased Feed Intake  

Livestock heat stress may cause reduced feed intake due to decreased appetite and metabolic heat production. Reduced feed consumption can lead to decreased nutrient intake and weight loss, impacting overall productivity and performance.  

Other Signs & Symptoms  

Other typical signs include lethargy, drooling, aimless wandering or staggering and—in severe cases—ultimately death. In addition, increased body temperature and increased heart rate are also symptoms of heat stress. 

One extra sign to watch for in pigs is blotchy skin, especially around the ears and snout. 

Implementing management practices to reduce heat load are critical for mitigating the effects of livestock heat stress.  

Effects of Heat Stress   

It’s worth mentioning that some effects of heat-stressed livestock aren’t immediately obvious. They can be long-lasting and detrimental to the overall health of your herd or flock.  

Livestock heat stress can impact both performance and reproductivity. Animals that are not eating or grazing are not gaining. Heat stress can cause shorter gestation lengths, resulting in lighter birth weights and immune-compromised offspring.    

Extreme heat is a major cause of poor reproductive performance. Females can face problems initiating and maintaining pregnancy. The males can become sterile and also experience a lack of libido.    

Prevention & Treatment   

When tackling heat stress, animals typically provide valuable information about what they need. Now, preventing heat stress before it happens is ideal. However, in some cases you will need to treat the specific symptoms of heat stress animals are dealing with.  

Treatment is often the same as preventative measures but with more care and caution. Let’s explore some of the ways to mitigate and treat heat stress   

Keep Livestock Hydrated  

The first step in alleviating heat stress is to provide plenty of clean, fresh, cool water. Keeping your animals hydrated is critical in preventing heat stress since dehydrated animals have problems maintaining body temperature. 

If you provide plenty of water sources, spread them across several areas to help eliminate the crowding of animals at one particular location. Also, keeping water under shade will help keep the animals gathered under the shade.   

Limit Working During the Day  

Don’t work your livestock during extreme heat. If you need to work your livestock, plan any work as early in the morning as possible before the day heats up. Working animals causes stress and combined with heat stress can cause serious issues. If you need to transport your livestock, do so early in the day or later in the evening when the temperature cools.   

Provide Shade  

Sometimes trees are enough to help eliminate heat stress. Livestock grazing in a large open area where trees are not an option might need some man-made shade structures. If you have a building that serves as shade, make sure it has proper ventilation and circulation like a fan. An enclosed structure with minimal air movement will only contribute to your animals’ heat.    

Adjust Feeding Times   

Digestion contributes to increased body heat, therefore, heightening the chances of heat stress. Wait until later in the day for your afternoon feeding, and if you only feed once per day, do that feeding in the early afternoon.    

Other Nutritional Considerations   

Finally, keeping AO-Biotics® Amaferm®in your livestock diets, especially during summer temperatures, is especially beneficial for eliminating heat stress. Amaferm is a prebiotic research-proven to enhance digestibility.   

“Feeding Amaferm during heat stress has multiple benefits, including improved digestibility, increased energy availability, improved rumen function and decreased loss of performance. The improved digestibility observed with Amaferm provides more energy to the animal during heat stress when intake is reduced,” Cassady said.  

Amaferm is found in our product lines for livestock, including: 

  • VitaFerm®, a line of nutritional supplements for beef cattle that maximizes energy and forage utilization for successful production.  
  • Gain Smart®, a line of vitamin and mineral supplements for stocker cattle that promotes healthy, economical pounds by maximizing the energy and protein available in the diet. 
  • DuraFerm®, a line of small ruminant nutrition supplements designed to ensure your herd is receiving optimal digestive health and nutrition resulting in maximized performance at every stage of production. 
  • Sure Champ®, a line of livestock show supplements that proactively work to assist with the challenges created by the show environment. 

Bring on the HEAT® Technology  

Along with the benefits Amaferm offers to assist with overall health and digestion to help alleviate heat stress, livestock can also benefit from HEAT technology found within many of the BioZyme products.  

Our HEAT Technology consists of: 

  • AO-Biotics Amaferm, a research-proven prebiotic that enhances digestibility, extending the nutritional value of feed and forages. 
  • A proprietary blend of essential oils supports animals when heat is a challenge. 
  • Garlic, which helps deter insects. 

“The proprietary blend of capsaicin and essential oils in HEAT technology helps improve blood flow to the extremities,” Cassady said. “When the benefit of improved rumen function of Amaferm is tied with the HEAT technology, you can be assured your livestock will be out grazing even in the most extreme temperatures and not huddled under the shade trees.” 

A lowered body temperature has several key benefits. It helps get the females bred and keeps them bred. It helps keep those animals out grazing, which means the potential for gaining is greater, even in warmer climates.   

More Choices with HEAT Technology 

Now, your customers have more product choices with HEAT technology, including:  

VitaFerm® ONE HEAT®

A free choice vitamin & mineral supplement for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

NEW: VitaFerm® ONE HEAT® with ClariFly®

A free choice vitamin & mineral supplement for beef cattle with ClariFly that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® ONE HEAT® CTC 3G with ClariFly®

A free choice vitamin & mineral supplement with ClariFly and CTC for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis. 

NEW: VitaFerm® ONE HEAT® Mineral Tub

A free choice vitamin & mineral supplement for beef cattle in a cooked tub that promotes cattle performance year-round. 

VitaFerm® Concept•Aid® 5/S HEAT®

A premium free choice 5% phosphorus vitamin & mineral supplement for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

A premium free choice 5% phosphorus vitamin & mineral supplement with ClariFly for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® ConceptAid® 5/S HEAT® CTC 3G

A premium free choice 5% phosphorous vitamin & mineral supplement with CTC for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis. 

NEW: VitaFerm® ReproMaxx™ HEAT®

A premium free choice vitamin & mineral supplement for beef cattle that maximizes reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. Includes research-proven levels of Zinpro ® organic trace minerals. 

VitaFerm® HEAT® Tub

A vitamin & mineral tub for beef cattle that supports overall health when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® HEAT® Stress Tub

A tub for beef cattle that supports digestive health and intake when temperatures are above 70 degrees Fahrenheit. (Formerly known as Vita Charge HEAT Stress Tub.) 

Gain Smart® Stocker HEAT®

A free choice vitamin & mineral supplement for stocker cattle that maximizes efficient gain when temperatures are above 70 degrees Fahrenheit. 

HEAT for Sheep 

DuraFerm® Concept•Aid® HEAT® Sheep – A free choice vitamin & mineral supplement for sheep that supports reproductive success when temperatures are above 70 degrees Fahrenheit. 

Dealer Support Available 

With HEAT season right around the corner or perhaps already here in some geographic locations, we are ready to support our dealers! Watch for marketing support materials in the SAMM Center on the Online Dealer Center. We’ll have print ads, postcards and invoice stuffers.  

Also, look for social media graphics in our Social Media Toolbox.  

DEALER SPOTLIGHT: CENTRAL VALLEY AG

Central Valley Ag Encompasses Care that Comes Full Circle

When it comes to helping its customers, Central Valley Ag takes care that comes full circle to heart. With multiple locations across Nebraska, Iowa and Kansas, this farmer-owned coop goes to great lengths to ensure its customers have the BioZyme® product knowledge they need to succeed.

Marketing initiatives include a website, social media platforms, podcasts and annual producer meetings. Central Valley Ag works tirelessly to market VitaFerm®, Vitalize®, Sure Champ® and DuraFerm® products to its customers. However, it is also a big believer—and user—of AO-Biotics® Amaferm®. You can find Amaferm in Central Valley Ag’s own products.

Merlin Schlote, Central Valley Ag Feed Sales Manager, sees a definite advantage in incorporating Amaferm into their Power Line feeds. Future plans include adding AO Biotics® EQE into their Power Flock layer feed, too. Schlote said their CVA Power feeds are made at their plants in Ainsworth and Duncan, Nebraska.

“The primary advantage of incorporating Amaferm into our product lines is the 17% improvement in feed efficiency that our customers see when penciling out the cost per ton of cake,” Schlote said. “Amaferm is a tool that differentiates itself, which really helps us, as one of the only cake manufacturers who adds it to their cow cake.”

As calving season approaches, Schlote adds that most producers are using up their lower quality hay this time of year and saving their higherquality hay for calving and lactation – when the cows’ nutritional needs are greater.

“The Amaferm breaking down the fiber in the roughage is a big advantage for our customers. We’re glad we offer it to our producers to help them get the most from their forage,” Schlote said.

In addition to offering Amaferm in various forms, Central Valley Ag works with their ASM, Kevin Glaubius, to conduct an annual producer meeting. They take action through the Dealer Center and the BioZyme Dealer Facebook group.

Thank you, Central Valley Ag, for believing in our products, sharing their value with your customers and providing care that comes full circle!

SALES STRATEGIES FOR SUCCESS

Building upon our best sellers from 2025, we have a number of up-and-coming products in our diversification brands. Our sales and marketing teams are equipped to help you position these products to customers with literature, product knowledge and sales strategies. Let’s explore some of these up-and-coming products and some sales strategies to help boost their sales.

Sales Strategy for Success:

Door Opener / Seasonal Promotion

DuraFerm® ONE Sheep

DuraFerm ONE Sheep is a free-choice vitamin and mineral supplement that promotes performance year-round. The product was introduced in the spring of 2024. It meets or exceeds nutrient requirements throughout the production cycle and is formulated with research-proven organic zinc for enhanced bioavailability. DuraFerm ONE Sheep is an excellent option for commercial sheep producers or show sheep breeders leveraging more advanced reproductive technologies during periods of reduced nutritional requirements, when they are not breeding or lambing.

Sales Strategy for Success:

Cross-Sell / Bundle with Other Vitalize Products

Vitalize® Horse Treats

Vitalize Horse Treats are a low-sugar, prebiotic treat for horses. This two-pound bag that is simple to take with you on the road is an easy, healthy snack for equine enthusiasts. Carrot and beetroot make for a tasty treat without artificial flavors. The resealable bag keeps treats fresh, while the unique compressed shape won’t crumble in pockets. Watch for updates to our Vitalize Horse Treats in 2025! This makes a great add-on product while cross-selling or bundling with other Vitalize products.

Sales Strategy for Success:

Cross-Sell / Bundle with Other Sure Champ Products

Sure Champ® Cattle Drench

Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green liquid, formerly known as Vita Charge Cattle Drench, was rebranded early in 2024. It includes Amaferm, MOS and enzymes to generate a rapid digestive response. Once show cattle exhibitors see the impacts of Cattle Drench on appetite and hydration, they will be repeat customers. This is a great product to cross-sell with Sure Champ Cattle or Extreme with ClariFly®. Or, you can bundle it with the trio of Sure Champ gels for a quick response show package.

Sales Strategy for Success:

Cross-Sell / Bundle with Backyard Boost Defense

Backyard Boost® Daily Essentials

Backyard Boost Daily Essentials is a pelleted protein supplement for poultry designed to maximize digestibility and egg production. The 2.5 lb. bag is a great way to introduce backyard chicken enthusiasts to the product, which includes both AOBiotics Amaferm and EQE, giving birds both digestive health and enhanced egg quality. The smaller-sized bag is ideal to bundle or cross-sell with Backyard Boost Defense.

GET SOCIAL: YOUR NEW DEALER CENTER SOCIAL MEDIA TOOLBOX

Social media marketing plays a huge role in a business’s digital marketing efforts. Promoting products, key benefits, value-added testimonials and other related content can help a business or organization increase awareness, foot traffic and ultimately sales.

Along with several other updates and changes with the new year, BioZyme® has developed the new BioZyme Social Media Toolbox platform. Our team is excited to launch this new resource in Dealer Center.

We noticed Promoboxx wasn’t serving all our dealers the way we wanted it to. That’s why we decided to, when our subscription expired, not renew and instead focus our efforts on providing a seamless service that better met your needs while still providing the valuable, branded marketing and social media content you’ve come to count on.

You can find the new Social Media Toolbox in the Dealer Center, under the Marketing tab across the main header. From there, dealers can select which brand they want to retrieve content from and then choose what specific or general posts they want to post to their social media pages. By simply saving the image and copying the text of the caption, the post is ready to use on any social platform for your dealership.

Wondering if there are still rewards for utilizing social media content? Yes, there are! You will still earn Action Award Points for your engagement!

Look for the Dealer Center On Demand training to learn more about this new tool and how to use it!

Start engaging on social media for your business by using the Social Media Toolbox now.

LETTER FROM LISA

As we enter 2025, we’re thrilled to share a glimpse of what’s ahead. This year promises exciting advancements, innovations and experiences tailored to enhance your journey with us.

Here’s what you can expect:

  1. Expanded Offerings: We’re introducing new products and services to meet your evolving needs and preferences.
  2. Enhanced Technology: With cutting-edge upgrades, we aim to make your interactions and those of your customers smoother, faster and more personalized.
  3. Exclusive Experiences: Look forward to events, special promotions and rewards that celebrate your efforts and loyalty. We couldn’t do what we do without you.
  4. Stronger Connections: We’re committed to improving how we communicate and support you every step of the way.

Stay tuned for updates and announcements—we’re excited to make 2025 a remarkable year together!

Your journey is probably not much different than the one BioZyme® tries to go on. Growth is a huge part of how we travel. Following are some easy steps we should all focus on to take our growth to the next level.

1. Do Your Research: When you’re looking into how to grow your business, you need to do market research. This is true no matter what your goals are. Research not only lets you better understand your existing customers but also your potential customers. It’s important to gain insight into your target market and know its needs. That way, you can see how your business can grow and change to meet those needs.

Don’t forget to research your competitors, too. Knowing what their strengths and weaknesses are can help drive your decisions on how to appropriately scale your operations.

2. Build a Sales Funnel: Your sales funnel can help take business to the next level. Think of a sales funnel as a customer’s journey. When they enter your business or visit your website, they’re at the top of the funnel. When they buy something or sign up for a service, they’ve successfully gone through the funnel. You should try to find ways to move people through the funnel to make a sale. This can include offering a discount, getting their contact information or sending them updates on your business.

3. Increase Customer Retention: It’s not enough to just get new customers for your business. You also need to keep your existing customers coming back. When you increase customer retention, you’re building customer loyalty, which can increase sales.

Considering it costs five times as much to get a new customer than it does to keep a current one, focusing on retaining customers means your business won’t spend money on something that isn’t a guaranteed investment.

You can increase your customer retention by:

• Prioritizing customer service: If you don’t treat your customers right, they won’t want to support your business. Ensuring you address their concerns and give them the best experience possible shows you value them as customers.

• Using a customer relations management (CRM) system: CRM systems help your business manage relationships with existing and potential customers. They help you maintain customer information and identify sales opportunities. One of the biggest benefits is that the data gets stored in one place, so you and other employees who need it can access it.

• Creating a customer loyalty program: These programs reward existing customers for supporting your business. They can also help you attract new customers or get back those who left your business. Nobody wants to miss out on rewards.

• Launching an email campaign: Using an email campaign can help ensure your business stays on top of customers’ minds. It’s also a great way to move existing and potential customers through your sales funnel.

• Engaging with customers on social media: Your customers may reach out to your business on social media with a question or to share feedback, pain points or complaints. You should always try to respond positively, even if you don’t love what they’re saying. Taking the time to respond and engage with them shows you value their thoughts and take their concerns seriously.

4. Diversify Your Product or Service Offerings: It can be hard to change. Harder still to follow through on change once you start. This is especially true in business. You’ve had success selling your main product or service to customers. After all, it’s what gotten you to this point. But no business grows bigger or sells more by only selling the same thing to the same people. One of the easiest ways to grow and grow your customer base is offering new products or services. You can do this by:

• Identifying opportunities for new products or services: Do market research to see if there’s something new you can offer your customers to buy.

• Finding different ways to offer your existing products – this includes subscriptions or bundles.

If you’re looking for practical examples of growth from diversification, look no further than Moment. The company’s initial products included lenses for smartphones to improve photography. Now, the company has expanded its offerings to include apps and accessories to use with its lenses.

5. Measure What Works and Refine as You Go: While there are a variety of strategies you can use to grow a small business, it’s important you measure what’s working. For example, if you create a customer loyalty program and find it’s not improving customer retention, you may need to change your strategy.

Growing a business means you’ll have to take calculated risks. Regularly monitoring your progress and making updates are key to having success.

Thank you for being an essential part of our journey to get there.