Six Tips How to Grow Your Business, Drive Customer Engagement 

In today’s competitive business environment, sales growth and customer engagement are more intertwined than ever. A successful strategy on how to grow your business focuses on converting leads into sales and building long-term relationships with customers.  

There are numerous livestock and animal vitamin and mineral supplements on the market. How do you distinguish yourself from the competition? Is it value for the product offered? Customer service? You want to remain competitive and still grow your business, regardless of whether you are selling BioZyme® products or hedge posts. 

We know that action equals growth. If you complete certain actions, you will grow sales, and increased sales typically lead to increased profitability. 

Our team has created this blog with 6 actionable pieces of advice to help your business increase sales and foster meaningful engagement with your audience.  

1. Prioritize Personalized Customer Experiences 

In the age of big data, customers expect businesses to offer personalized experiences. Tailoring product recommendations, promotions and communication to individual customer preferences can significantly boost sales.  

Use data from past purchases, browsing behavior and demographics to craft offers that resonate on a personal level. Personalization makes customers feel valued, which increases the likelihood of conversion and long-term loyalty. 

Business Tip 

Implement a customer relationship management (CRM) to manage your interactions with customers and potential customers. The goal of CRM is to improve relationships with customers to grow the business.  

CRM systems can:  

  • Unify data: Combine customer and company data from various sources  
  • Track interactions: Record interactions with customers, such as sales calls, customer service interactions, and marketing emails  
  • Improve efficiency: Streamline processes and help teams align their efforts  
  • Improve profitability: Help businesses stay connected to customers and improve profitability  
  • Improve customer retention: Help businesses identify upsell and cross-sell opportunities and address issues promptly  

BioZyme Tip 

One way to personalize your customers’ experience through the BioZyme Marketing Team is to participate in the quarterly mailers. For instance, this quarter we focused on the Four Sixes™ x VitaFerm® Legendary Nutrition Protein Tub. If you have beef-producing customers who need extra year-round protein supplementation, this would have been a great mailing to opt in for. All postcards are addressed directly to your customers and look like they come directly from you, not BioZyme! 

2. Leverage Social Proof to Build Trust 

Customers are more likely to engage with and purchase from businesses they trust. Social proof, in the form of reviews, testimonials and case studies, plays a critical role in building that trust. Showcasing how other customers have benefited from your products or services helps potential buyers feel more confident in making a purchase. 

Business Tip 

Encourage satisfied customers to leave reviews and share testimonials. You can also collaborate with influencers or brand advocates to expand reach and credibility. 

BioZyme Tip 

Ask some well-known and respected customers to share their experiences with your products at a producer meeting. People buy from people. If one potential customer hears a testimonial that his/her neighbor has had exceptional conception rates using a product you sell, perhaps that will be just the encouragement to move that person from “potential” to “customer.” That is just one way how to grow your business!  

3. Optimize for Mobile Commerce 

With the majority of internet traffic now coming from mobile devices, businesses that fail to optimize for mobile are missing out on significant opportunities. Ensuring your website and online store are mobile-friendly isn’t just about aesthetics; it impacts sales and engagement directly. A seamless mobile experience is crucial for converting casual browsers into buyers. 

Some may argue that it isn’t necessary to have a mobile-friendly website for farmers and ranchers. However, studies report that 94% of agricultural producers use smartphones regularly. 

Business Tip  

Simplify the mobile shopping experience by improving page loading speed, offering easy navigation and integrating mobile payment solutions like Apple Pay or Google Wallet.  

BioZyme Tip 

Perhaps you don’t sell your products online. That’s okay. However, it is still important to have a website so your customers can find you! Include your contact information, address and hours of operation.  

Even if you don’t sell products online, it is still a great idea to list the products you do offer on your website. If your customer is in a rural area looking for a particular product, it will make the decision easier for them to come buy from you, if they see the product they desire on your website. 

4. Implement a Multi-Channel Marketing Strategy 

Your customers are everywhere—on social media, checking emails, browsing websites, listening to the radio and reading publications. To maximize your sales potential, you need to meet them where they are. A multi-channel marketing strategy ensures you’re present on all relevant platforms, giving you multiple touchpoints to engage and convert customers. 

You have likely heard of the Marketing Rule of 7. This strategy is over 100 years old. It says that a person must be exposed to a message at least 7 times before they engage or make a purchase. But think about it – in the 1930s, the marketing channels were print and radio. Today, with so many mediums, a customer or potential customer needs to be exposed many more times. Most modern marketing research suggests it takes over 21 touches to have that same effect! That is why it is so vital to implement a multi-channel marketing plan as you determine how to grow your business.  

Business Tip 

Use email, social media, and SMS campaigns to nurture leads and promote special offers. Ensure consistent messaging across all channels to reinforce brand identity and trust. 

BioZyme Tip 

Rely on our Marketing Team to create ads—print, social, radio—that align with our national campaigns for each brand. If you are planning to promote DuraFerm® just before breeding season, we likely have some branded collateral ready. The same is true for every brand during each quarter. Reach out to your Area Sales Manager to find out how to use our marketing expertise to your advantage.  You can also submit a marketing request for customized social content by submitting a marketing request through the Online Dealer Center. 

5. Harness the Power of Data Analytics 

Businesses that understand their data can make informed decisions that drive growth. By tracking customer behavior, sales trends and engagement metrics, you can identify what works and where improvements are needed. Data analytics allows you to refine your sales funnel, improve conversion rates and enhance the overall customer experience.  

This is why we suggested the CRM software in our first bullet above.  

Business Tip 

When you invest in CRM software and other analytics tools, you can see just how powerful your marketing strategy truly is. You can use these tools to monitor your sales pipeline, customer interactions and marketing effectiveness. Additionally, your data analytics can help you determine which marketing spend leads to the most sales conversions and is a great way to plan for future marketing plans and budgets. 

BioZyme Tip 

Let our team at BioZyme help walk you through the analytics you’ve collected. Sometimes, a fresh perspective through a different set of eyes is what you need to fully appreciate where you’ve come and where you’re going. Lean into your ASM or call on the Marketing Team to help you analyze your data and plan the next steps of your marketing strategy. 

6. Engage Customers with Value-Driven Content 

Content is still king when it comes to engagement. By offering value-driven content, such as how-to guides, industry insights or interactive tools, you can position your brand as a trusted authority in your field. This not only increases customer engagement but also fosters loyalty. Valuable content keeps customers coming back, even when they’re not actively shopping. 

Business Tip 

Regularly publish blog posts, create engaging social media content or offer free webinars that educate and inform your audience. This not only boosts engagement but can also lead to more qualified leads. You don’t need every social media platform, but one expert suggests focusing on 1 or 2 that your audience uses regularly and using them well.   

The following numbers might seem like a lot, especially when running your full-time business is your true priority. If you can post this frequently, that’s great, if not, whatever you can do will be plenty. A few posts when you’re able is always going to be better than no posts at all.  

Here is a suggested frequency for posting to social media:  

  • Facebook: 1–2 posts per day, or 5 times per week  
  • Instagram: 1–2 posts per day for in-feed posts, and 2 posts per day for stories  
  • Twitter: 3–4 tweets per day  
  • LinkedIn: 1–2 posts per day  
  • TikTok: 1–4 posts per day  
  • Pinterest: 15–25 pins per day  
  • YouTube: 1 video per week, or 1–3 videos per week for shorts  

Posting too frequently can annoy followers, and users want to see what their friends and family are doing in addition to interacting with their favorite brands. Some suggest that the best times to post are between 9 -10 a.m. or 7 p.m. in your target audience’s respective time zone. 

BioZyme Tip 

BioZyme creates content you can use, so you don’t have to reinvent the wheel! You are invited and welcome to share the blogs that we post on any of our brand websites. Each quarter, we also create social media posts that you can share on your own social media platforms for each brand. These posts are currently found on Promoboxx and are easy to share on your own platforms as pre-created posts that align with our current campaigns. 

By applying these 6 strategies, your businesses can enhance customer engagement and ultimately drive more sales. Focusing on personalized experiences, building trust, optimizing for mobile, leveraging multiple marketing channels, using data analytics, and providing value-driven content will give any company a competitive edge in today’s market. 

BioZyme Offers Marketing Assistance 

BioZyme is built on great products and even great dealers. We want our dealers to succeed with the BioZyme products and in business in general. That is why we provide these educational resources on how to grow your business and guide you to take action for your business. As we know, action equals growth, and growth equals success. If you don’t succeed, we don’t either. 

When you are in the Online Dealer Center, check out the Marketing Tools tab in the upper right side of the screen. Here, you will find our brand logos, a link to Promoboxx, the SAMM Center and the online form to submit marketing requests. The SAMM Center is where you can request literature, wearables and more to help promote your business. If you are looking for personalized signage, a specific print or radio ad or want to host a producer meeting, you will need to submit a marketing request. 

We hope these 6 strategies have helped you determine how to grow your business. We want you to drive customer engagement and we want you to succeed!  

The Importance of Hay Testing Near Me

We know that BioZyme® dealers wear many hats. You are a salesperson, a consultant in nutrition across species, a supporter of youth livestock and horse events, and a pillar in your community. Let’s add one more role to your over-extended job description: forage sampler. Did you know that hay sampling is a free service that BioZyme offers its customers, who are ultimately your customers?  

That’s right! The next time you have a customer ask, “Is there anywhere that does hay testing near me,” your answer will be simple: right here. 

Why Test Hay? 

Testing hay in the late summer and early fall is imperative to know exactly the nutrient content and makeup. Just like no two BioZyme dealers are the same, no two hay crops are the same, even if they both look similar. There is no way to tell the nutritional makeup of your hay just by looking at it. You could have the most gorgeous group of bales, yet they could all be deficient in protein or energy. 

If you or your customers cannot tell the nutrient value of your hay, how will your livestock be getting the proper nutrition. A simple forage analysis can help a customer determine what is missing from their hay, which in turn helps you sell them the added vitamins and minerals to supplement their herd. Forage testing is a win for the customer, you, and their animals. That’s care that comes full circle. 

That is why hay testing is so important.  

Hay Testing Made Easy 

At BioZyme, we want to make your customer’s forage testing experience as simple as possible. That is why we have broken it down into these 5 simple steps. 

1. Identify your Hay 

It is important for you or your customer to have their hay identified by a lot number, so they know which test results are from which lot. A lot is defined by the field and the cutting it is from. 

For instance, a lot from the second cutting from field one would be named Lot 1-2. A first-cutting sample from the third field would be 3-1. It is important to identify the lots when you haul them from the field and store them and continue to know where they are kept.   

2. Collect Samples 

Once the lots are identified, it is time to collect samples. As a dealer, you or your Area Sales Manager should be prepared to help your customer collect samples. Having an accurate sample is the key to a successful analysis. 

We recommend taking 10 samples from each lot, mixing them together, and submitting them as a representative sample of that lot. Be sure to get the samples from as far inside the bale as possible. There are two ways to collect samples: with a probe or by hand. 

Sampling with Hay Probe 

Reach as far as possible inside the bale with your coring tool. This can be more difficult when bales are wet or when the hay is very mature. In those cases, a spare battery for the drill is helpful, especially if a large number of bales are to be probed. 

Sampling Hay by Hand 

It helps to use a short pipe to pry open the bale. The goal is to reach inside with your hands open and grasp tightly a handful of hay. You want to try not to strip the leaves off when you grab them, so many small handfuls are better than one large handful. 

3. Place Samples Into a 5-gallon Bucket. 

Repeat steps 2 and 3 until you have at least 10 samples from 10% of the bales in the lot you are testing. Place all the samples into the same 5-gallon bucket. 

After sampling your bales, make sure to pull apart and thoroughly mix the entire sample. Do not rely on the lab to mix your sample. 

Place the sample into a re-sealable plastic bag and remove any excess air. It is fine if the bag is not completely full, but you will need approximately 1/2 a quart of material in the bag. You, the BioZyme dealer, should be able to submit the samples. 

If you have any questions at all, please contact your Area Sales Manager or a member of the Dealer Action Team. We submit every sample we receive to Dairyland Laboratories

4. Wait for Results 

Once you submit forage samples for testing, we can typically generate results within a week. These results indicate any deficiencies in energy or protein. In addition to knowing the nutrient content of your forages, it is also important to know the amount of each lot of hay you have. 

This is especially important when working with the BioZyme Nutrition Team to plan your next steps. This will help them calculate the proper rations and make supplement recommendations moving forward when they know how to match your forage supply to your production calendar. 

5. Work with the BioZyme Nutrition Team 

We send the forage analysis results to the producer, the dealer, and the ASM. We suggest the dealer and producer work with the nutritionist at BioZyme to calculate and coordinate formulations and supplementations. 

Where Can I Find Hay Testing Near Me?  

So, next time you hear, “Where can I find hay testing near me?” you will know just how to answer. We hope you are confident that you can pull and collect samples and submit them. That way, you can help your customers find the best nutrition options available.  

Sometimes wearing all these hats can be a challenge. But sometimes, it makes you a superhero, too. Offering hay and forage testing is just one way you can offer customer service that will pay your customers’ dividends in the long run. 

How to Provide Successful Customer Service

What does a seedstock operation who’s core business goal of selling commercial bulls have in common with an animal nutrition company? More than you would think. 44 Farms located in Cameron, Texas, is one of BioZyme®’s Partners in Performance and markets approximately 1,200 bulls each year through its four sales and private treaty. What started as a ranch with the goal to have its own branded-beef business has grown to be one of the premier Angus operations in the country, and the one that Wal-Mart has chosen to supply a high-quality, consistent product to its meat cases.

“44 Farms and BioZyme are both entrepreneurial-minded companies at heart with an emphasis on teamwork, quality and a culture of the customer first. One of the things I have observed is a sense of family that starts with the sense of leadership with Bob and Lisa (Norton),” 44 Farms COO Doug Slattery told the attendees at the sixth BioZyme Dealer Retreat during an industry update.

A BioZyme customer who understands the importance of good nutrition and health, 44 Farms includes Amaferm® into many of their rations. When 44 Farms started their own branded-beef business, they were processing 30 head a week. Now, the highly successful 44 Steaks program processes 300 head a week, all calves that are part of their customer buy-back program.

As someone who works in customer service every day, Slattery said there are five key traits that exceptional customer service requires.

Communication. If you are going to create a new customer or retain a current customer, you must communicate with them. Reach out and see how they are doing with their product(s) they purchased. Often times the follow-up is just as important as the sale. It shows the customer that you care. Making a phone call or stopping by for face-to-face communication is worth a lot to a customer.

Personal, customized service. Just like selling bulls, selling a nutrition program, isn’t one-size-fits-all. While you are communicating with them, ask them what their needs are and offer a solution that will best help them. Perhaps, they are new to the business and need management advice to get them started in addition to a nutrition plan.

Think outside the box to meet their needs. Maybe the potential customer you’re talking to needs a fresh idea. He or she might be running their stock on limited land or they are trying to feed them for niche market like all-natural. Be sure to ask questions to find the best solution for them, even if it is a little on the non-traditional side.

Listen to what they really want and need. It all circles back to communication and asking the right the question. If they are trying to stay in an all-natural marketing program, make sure you are recommending products and practices that will keep them in that program.

Attention to detail. A satisfied customer will become a repeat customer. Pay attention to details and keep track of their information for them. If you know it’s been a while since they ordered product, reach out to them and remind them they are probably running low. Or if it is time to switch to a VitaFerm® HEAT® mineral, remind them of that when they order. Customers will appreciate that you have kept track of these important details when the busyness of their lives hasn’t allowed for it.

Customer service is often as important as the goods or products you
are selling. Selling a great product is the easy part but making sure the customer is satisfied and had a rewarding customer service is the key to repeat customers.

“A happy customer is your best salesman, and that starts with successful, exceptional customer service,” Slattery said.

10 Ways to Thank Your Customer

While simply saying, “Thank you” is an essential part of good customer service, words don’t always carry the same significance as actions. It is important to continually strive to show your gratitude to your customers in fun and memorable ways.

We decided to feature these 10 ways to show appreciation to your customer. Each idea for giving thanks must be relevant, noticeable and sincere. If you focus on these simple gestures, your show of gratitude will be a huge hit with your customers.

  1. Write a Note
    There is still nothing more powerful than a handwritten note. It’s surprising how rarely this proven way of showing gratitude is actually used. Your note should be specific and personal and will be sure to brighten your customer’s day.
  2. Start a Loyalty Program
    Invite your most loyal customers into a VIP rewards program. Customers love the red carpet treatment, which is why prime and VIP membership programs have become so popular. Your rewards program doesn’t have to be complex; it can be as simple as offering customers an annual discount on their anniversary.
  3. Send a Treat
    Cookies are a winning idea – liked by all and easy to share. But consider your audience: if your customer is more health conscious, a fruit bouquet might be a better fit.
  4. Show You Value Feedback
    Reach out to customers to tell them how you have implemented their suggestions. There is no better way to communicate with a customer than to show you were listening. Let the conversation also be an opportunity to gather more feedback. You want customers to feel they have an open line of communication to you at all times.
  5. Offer a Surprise Upgrade
    The element of surprise is a powerful thing. Thank customers with a free spontaneous upgrade. You can pick customers at random to receive a free tube of Vita Charge® Gel or Vitalize® Recovery Gel if they buy more than $XX. Not anything that is advertised, just a nice surprise to say thank you and a great way for customers to try new products.
  6. Honor an Achievement
    Make your customers feel like they are a part of a big family. Recognize special events in their lives by sending small gifts or handwritten notes. The event could be a major birthday, conclusion of a production sale, etc. The thoughtful timing of your gift communicates volumes and is a gesture that won’t soon be forgotten.
  7. Hold In-Store Events After Hours
    Give frequent customers that VIP feeling with an invitation-only after-hours event in your store. Provide drinks and snacks, and use that time to introduce new products or answer questions about products you already carry. For an extra special treat, consider including your favorite local singing talent to setup in the corner of the store and entertain your guests. Note: this event could be considered an Open House or Producer Meeting. Talk to your ASM about scheduling and help with preparations.
  8. Give Some Swag
    Customers love promo items, especially those that can be reused like coffee mugs, t-shirts and caps. If you don’t already have promo items with your store logo, BioZyme® apparel makes great customer gifts and can easily be order by visiting the Online Dealer Center at www.biozymedealer.com
  9. Spend Quality Time Together
    There is no need to break the bank with a lavish gift to thank a customer. Schedule a lunch at your customer’s office/farm/ranch or invite them out as a time for you to just sit and listen. Going out of your way to meet people and hear about what they do every day could be a critical learning experience for your business.
  10. Excel at Customer Service Daily
    Nothing says thank you for your business better than a friendly, informed service representative. Make sure your sales staff is informed on the products and as ready to help as you are personally when answering the phone or working on the floor.

Show customers your thankfulness today by acting on one (or more) of these ideas or by incorporating your own.

Article Curated from HelpScout.Net

Customer Service Strengthens Relationships and Your Bottom Line

We don’t have to tell you the importance of customer service. You already know how vital it is to the success of your business. But did you know it is crucial to your bottom line as well? Businesses spend a lot of time and effort trying to cut expenses and increase profits. However, a December 2014 article on
Taskle.com says that a 2% increase in customer retention has the same effect as decreasing costs by 10%. Therefore, companies need to focus a lot more on improving customer satisfaction.

The best part of increasing your customer satisfaction levels is that customers keep coming back. These retained customers cost less than new customers. Why? Because you aren’t spending marketing dollars trying to get them in your stores – services you’re already providing are convincing them to come back.

Just what is that returning customer worth? According to an online article on Lireo.com:

  • Increasing customer retention by 5% can increase your profits up to 125%
  • Loyal customers are worth 10 times as much as their first purchase on average
  • Companies who make customer service a priority make 60% higher profits than their competitors

How to Improve Your Customers’ Experiences and Retain Them

  • Ask your customers for feedback. When you show that you care and that you’re willing to listen to your customers, they will appreciate it and want to give you their business. Really listen and try to implement their suggestions and
    feedback, and then show what changes you have made based on their suggestions.
  • Offer a good mix of products. Make sure you have the products that your customers use the most on-hand for the time of year and the animals’ nutritional development.
  • Keep your store easy to navigate. Keep your aisles clear and set up a good flow. Keep like or complimentary products together so your customers don’t have to go from store corner to store corner to get the two products they came for.
  • Train your employees to handle complaints better. Negative interactions spread to twice as many people as positive interactions. If an employee handles a complaint well, the chance of the dissatisfied customer spreading his or her discontentment decreases.

Customer service – it is something we strive to perfect each day, but now that you know it can help your profits, be sure to give a little extra attention to the customers. Your customers will surely notice, and your bank account will too.

Sources:
http://www.taskle.com/how-does-
customer-satisfaction-affect-sales/
https://www.lireo.com/how-customer-service-can-impact-your-business-infographic/#keytakeaways

Listen to Customers to Know Their Needs

Kari Schultz of Spring Canyon Feeds knows how important it is to listen to her customers as part of the keen service she provides. And she doesn’t let their words fall on deaf ears. She takes what she hears to BioZyme® to make sure her customers have what they need so they don’t go buying feed at one of her competitors.

“It’s nice because BioZyme does listen to us and our concerns,” Schultz says. “I try to bridge that gap between the company making the product and the producer using it because if we don’t have the right products, our customers will go elsewhere.”

Schultz recalls an instance where several of her customers requested a mineral tub with a different formulation, including higher levels of magnesium to prevent grass tetany during springtime grazing. Her goal is that the BioZyme R&D team will have this ready to go by next spring so her customers in Eastern Colorado will know that when they speak, Schultz and the BioZyme staff truly do listen.

It’s not just the challenges that Schultz’s customers share with her. She had one first-time customer tell her how pleased he was with Concept•Aid® after he had 100% conception rate on his two-year-old heifers, an affirmation that Schultz was sure to share with BioZyme and other cow-calf producers wondering about the product.

As an additional resource, Schultz has created a customer information card that she keeps handy for each of her customers that has important information such as herd size, breeding season, calving season, forage availability and other questions she might regularly ask to help customize a feeding program. She says the cards help her know important information about each customer and has allowed her to begin making customized feeding plans for her customers based on their individual needs and other available resources. She says the cards also help her with inventory control by keeping her in the know about her customer needs by time of year so she can have the right product on hand.

Although listening to her customers is just one side of the communication stream, Schultz says she has built trust with many customers because she too is a producer and does a lot of research on her own time.   

“Not all products work in certain circumstances, but we have experience and can show the customers first-hand how to make products work for them,” Schultz says. “Because we are producers and BioZyme backs the products, we have built trust with our customers.”

Schultz adds that those dealers who are not producers should take advantage of the opportunities to learn from and listen to their customers. She suggests digging deeper than a casual conversation – walk the bunkline with them, drive a pasture with them and ask them about their forages, and ask what your customer really wants and needs when it comes to a nutrition program.

A customer information card similar to the one Kari uses is now available for you. Visit the Online Dealer Center at www.biozymedealer.com and go to Marketing – Request Center – Marketing and Merchandise Requests to get yours today.

November 2016 – Letters from Lisa

Thanksgiving is all about thanks.

In the United States, the modern Thanksgiving holiday tradition is commonly, but not universally, traced to a sparsely documented 1621 celebration at Plymouth in present-day Massachusetts. As President of the United States, George Washington proclaimed the first nationwide Thanksgiving celebration in America marking November 26, 1789, “as a day of public thanksgiving and prayer to be observed by acknowledging with grateful hearts the many and signal favors of Almighty God.” The age of this holiday tells us its relevance to all times and its purpose is extremely valuable in our present time.

At BioZyme®, our goal is to observe the purpose of Thanksgiving every day. When we think about the things we acknowledge with grateful hearts, we think of you and our working partnership with you. We appreciate each and every time you think of our brands, we appreciate your understanding when we don’t meet your expectations and we are humbled by your amazingness in your market. The last three years have been a phenomenal success for us–thanks to your efforts and commitment. And for that we are very thankful.

“As we express gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.” – John F. Kennedy

At BioZyme, we try to live by this quote in our commitment to increase market share so your sales go up each year. We work to do this by:

  • Creating and offering research-proven products that do what they claim to do
  • Investing in consistent, relevant marketing
  • Providing on-time, frictionless delivery
  • Handling customer concerns quickly and compassionately

If we are not living by this quote, in your opinion, please call, text, email or communicate to us, and we will thankfully get to work.

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