On the Road to Success: BioZyme® Dealers Recognized for 2024 Achievements 

BioZyme® dealers were honored for their sales, action and business growth during the 2024 business year at the 2025 BioZyme Dealer Retreat. Dealers gathered to take the “Road to Success” from June 3-5 in Saint Joseph, Missouri, home to the leading global fermentation company that relies on nearly 2,000 dealers in its network from coast to coast.  

Alan Lee, Vice President of Domestic Business, recognized the dealers for their accomplishments. Top dealers in each line of the BioZyme family of brands received a personalized belt buckle and display rack.  

Award winners for 2024 include:   

Top Overall Dealers in Sales:  

• First Place: Twin Rivers Nutrition – Texas 

• Second Place: High Hill Supplements – Texas 

Top Overall Dealers in Action Points:  

• First Place: K Triangle Feed – Wyoming 

• Second Place: Central Valley Ag – Nebraska 

Overall Rookie Dealer of the Year:  

Bouse Mercantile, LLC – Missouri 

Top VitaFerm® Dealers:  

• First Place: Twin Rivers Nutrition – Texas 

• Second Place: K Triangle Feed – Wyoming 

Top Gain Smart® Dealers:  

• First Place: Twin Rivers Nutrition – Texas 

• Second Place: LaMoure Feed & Seed – North Dakota 

Top Sure Champ® Dealers:  

• First Place: Sullivan Supply, Inc. – Iowa 

• Second Place: Producers Coop – Texas 

Top Vitalize® Dealers:  

• First Place: FarmVet.com, Inc. – Tennessee 

• Second Place: Flying C Bar Ranch – Oklahoma 

Top DuraFerm® Dealers:  

• First Place: Heritage Cooperative – Ohio 

• Second Place: Allen Feeds – Indiana 

Top Backyard Boost® Dealers:  

• First Place: Esprit De Corps LLC – Utah 

• Second Place: D&M Ag Supply – South Dakota 

Bronze, Silver, Gold & Platinum Dealers 

Platinum  

  • K Triangle Feed – Wyoming 

Gold  

  • Central Valley Ag – Nebraska 
  • The Feed Bin – Wyoming 

Silver

  • BCC Feed & Supplements – Missouri 
  • Bouse Mercantile, LLC – Missouri 
  • Calhoun Farm Supply – Georgia 
  • Champion Maker LLC – Utah 
  • Cooper Specialty Feeds LLC – Nebraska 
  • Crusty’s Feed Store – Nebraska 
  • Dynamic Thermographics & Equine Therapeutics LLC – Nebraska 
  • Greenacres Feed and Farm Supply LLC – Kansas 

Bronze  

  • Twin Rivers Nutrition – Texas 
  • Elk County Veterinary Services – Kansas 
  • Mark & Becky Grisier – Kansas 
  • Reiss Seed Inc – Kansas 
  • Bear Creek Country Store – Kansas 

Learn more about each of these levels and the criteria to achieve to advance your BioZyme dealership!  

Live It, Love It, Lead It Awards 

In 2025, 11 Live It, Love It, Lead It Awards were awarded to dealers who exemplified leadership and passion for their businesses.   

Live It, Love It, Lead It is part of a leadership development program that President & CEO Lisa Norton launched in 2024 within BioZyme. The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry, through the employees, dealers and the Sure Champ® brand.  

The 2024 Live It. Love It, Lead It Award Winners include:   

  • BCC Feed & Supplements – Missouri 
  •  Bouse Mercantile, LLC – Missouri 
  •  Calhoun Farm Supply – Georgia 
  •  Central Valley Ag – Nebraska 
  •  Champion Maker LLC – Utah 
  •  Cooper Specialty Feeds LLC – Nebraska 
  •  Crusty’s Feed Store – Nebraska 
  •  Dynamic Thermographics & Equine Therapeutics – Nebraska 
  •  Greenacres Feed and Farm Supply LLC – Kansas 
  •  K Triangle Feed – Wyoming 
  •  The Feed Bin – Wyoming 

Hot Cows Make Bad Mamas

The added heat can be debilitating to animals, especially when combined with humidity. Hot cows make bad mamas for several reasons. Why, you might ask. Let us count the reasons.

First, if a cow tries to cool off in a pond or bunches under shade, their calf isn’t nursing. A calf that isn’t nursing isn’t gaining. Last we checked; the goal was to wean off pounds.

Next, with summer comes breeding season, and we want to help you get them bred and keep them bred.

Thankfully, BioZyme has HEAT® technology to keep those mamas cool, get them bred and keep them bred. With the realignment of the VitaFerm brands into the good, better, best – VitaFerm® ONE, Concept•Aid® and ReproMaxx™ – we have repositioned HEAT away from its own line into a technology, allowing us to incorporate it into more brands and lines than ever before! This lets you promote and market the HEAT technology to more customers, making a bigger impact.

What’s in the HEAT Technology?

HEAT Technology is comprised of:

  • AO-Biotics® Amaferm®, the research-proven prebiotic that enhances digestibility
  • A proprietary blend of essential oils supports animals when heat is a challenge.
  • Garlic helps deter insects.

“The proprietary blend of capsaicin and essential oils in HEAT technology helps improve blood flow to the extremities,” said Chris Cassady, Ph.D., BioZyme Director of Beef Technical Sales. “When the benefit of improved rumen function of Amaferm is tied with the HEAT technology, you can be assured your cows will be out grazing even in the most extreme temperatures and not huddled under the shade trees.”

More Choices with HEAT Technology

Now, your customers have more product choices with HEAT technology, including:

VitaFerm® ONE HEAT® _ A free choice vitamin & mineral supplement for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.

NEW: VitaFerm® ONE HEAT® with ClariFly® _ A free choice vitamin & mineral supplement for beef cattle with ClariFly that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.

VitaFerm® ONE HEAT® CTC 3G with ClariFly® _ A free choice vitamin & mineral supplement with ClariFly and CTC for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis.

NEW: VitaFerm® ONE HEAT® Mineral Tub – A free choice vitamin & mineral supplement for beef cattle in a cooked tub that promotes cattle performance year-round.

VitaFerm® Concept•Aid® 5/S HEAT® – A premium free choice 5% phosphorus vitamin & mineral supplement for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.

VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly® – A premium free choice 5% phosphorus vitamin & mineral supplement with ClariFly for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.

VitaFerm® Concept-Aid® 5/S HEAT® CTC 3G – A premium free choice 5% phosphorous vitamin & mineral supplement with CTC for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis.

NEW: VitaFerm® ReproMaxx™ HEAT® – A premium free choice vitamin & mineral supplement for beef cattle that maximizes reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. Includes research-proven levels of Zinpro organic trace minerals.

VitaFerm® HEAT® Tub – A vitamin & mineral tub for beef cattle that supports overall health when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.

VitaFerm® HEAT® Stress Tub – A tub for beef cattle that supports digestive health and intake when temperatures are above 70 degrees Fahrenheit. (Formerly known as Vita Charge HEAT Stress Tub.)

Gain Smart® Stocker HEAT® – A free choice vitamin & mineral supplement for stocker cattle that maximizes efficient gain when temperatures are above 70 degrees Fahrenheit.

HEAT for Sheep

DuraFerm® Concept•Aid® HEAT® Sheep – A free choice vitamin & mineral supplement for sheep that supports reproductive success when temperatures are above 70 degrees Fahrenheit.

Dealer Support Available

With HEAT season right around the corner or perhaps already here in some geographic locations, we are ready to support our dealers! Watch for marketing support materials in the SAMM Center on the Online Dealer Center. We’ll have print ads, postcards and invoice stuffers.

Also, look for social media graphics in our Social Media Toolbox.

Save the Date: Sure Champ® Turns 40!

This summer, we are planning the most epic birthday celebration for one of our brands that encompasses multiple species. Sure Champ® is celebrating 40 years of building champions from the inside out!  

Look for updates surrounding the celebration via the Dealer Center, emails and the Sure Champ AND BioZyme Dealer Facebook pages. 

Fly Control: We’ve Got you Covered

Those pesky flies can really be a buzzkill when it comes to taking care of cattle. Flies cost the cattle industry billions of dollars annually and impact the well-being of the herd. 

Horn flies cost beef producers more than $2 billion annually, and face flies can contribute up to $150 million in yearly losses. House flies are responsible for the transmission of BVD and scours, and they influence BRD. Meanwhile, stable flies are a huge bite hindrance to feedlot cattle, costing gain and overall performance. 

Fly control is an investment in your herd that should take an integrated approach that includes cattle mineral with fly control in combination with other management steps.

At BioZyme®, we’ve got your customers’ fly control needs covered. That’s because we have partnered with Central Life Sciences to include ClariFly® Larvicide in some of our products to provide the best cattle mineral with fly control available.

What Makes BioZyme Fly Control the Best?

Yes, you can argue that ClariFly is available in other vitamin and mineral supplements. However, when you combine it with VitaFerm, your herd receives quality vitamin and minerals, a research-proven prebiotic for enhanced gut health and a better immune system AND fly control. That’s coverage you can count on!

In addition to the fly control, VitaFerm products contain AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility. Not only will your herd improve volatile fatty acid (VFA) production in the rumen by 16%, getting more nutrients out of their forage, but they will also increase their overall health. 

What is ClariFly?

ClariFly is a four-fly larvicide that prevents house flies, stable flies, face flies and horn flies from developing in and emerging from the manure of treated cattle. ClariFly interrupts the lifecycle of the fly through the active ingredient Diflubenzuron which inhibits the synthesis of chitin.

Chitin is a major component of the exoskeleton of an insect, and as an insect grows and molts, it will have to reform their exoskeleton. One component is that they deposit chitin to be able to form that exoskeleton. Since the active ingredient in ClariFly inhibits chitin from properly forming into an exoskeleton, that immature insect dies.

“Flies are very costly to livestock producers, as they increase stress on animals, resulting in lower average daily gains and lower conception rates. They also spread numerous pathogens and diseases resulting in more cases of pinkeye, mastitis, BVD, BRD, anaplasmosis, etc. By feeding ClariFly, producers can reduce fly pressure, resulting in improved performance and lower veterinary expenses,” said Gary Felger, Regional Sales Manager with Central Life Science.

VitaFerm Options WITH ClariFly

You can offer your customers a variety of options for fly control in the VitaFerm line. VitaFerm offers 8 formulas of its vitamin and mineral supplements with ClariFly to help stop horn, face, stable and house flies in their larval stage. Additionally, the HEAT® technology in some VitaFerm products also contains a combination of essential oils and garlic to support animals when heat and insects are a challenge. 
 

NEW – VitaFerm® Concept•Aid® Protein Tub with ClariFly® 

A premium protein tub with vitamins, minerals and ClariFly for beef cattle on grass pasture designed to support reproductive success on low protein forage. The first-and-only VitaFerm tub with ClariFly includes 20% natural protein along with organic copper, iodine and zinc for maximum bioavailability, innate immunity and hoof health. High levels of Vitamin E support reproductive tract repair and milk quality. 

NEW – VitaFerm® ONE HEAT® with ClariFly® 

A free-choice vitamin and mineral supplement for beef cattle that meets or exceeds nutrient requirements throughout the production cycle. Both ClariFly and HEAT technology promote cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue.  

VitaFerm® ONE HEAT® CTC 3G with ClariFly® 

A free-choice vitamin and mineral supplement that meets or exceeds nutrient requirements throughout the production cycle. It contains ClariFly, CTC and HEAT technology to promote beef cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

NEW – VitaFerm® Concept•Aid® Protein Tub with ClariFly® 

A premium protein tub with vitamins, minerals and ClariFly for beef cattle on grass pasture designed to support reproductive success on low protein forage. The first-and-only VitaFerm tub with ClariFly includes 20% natural protein along with organic copper, iodine and zinc for maximum bioavailability, innate immunity and hoof health. High levels of Vitamin E support reproductive tract repair and milk quality. 

VitaFerm® Concept•Aid® 5/S with ClariFly® 

Three VitaFerm Concept•Aid 5/S formulas exist with ClariFly, providing producers the options they need for their management scenarios. All are premium free-choice 5% phosphorus vitamin and mineral supplements with ClariFly for beef cattle designed to support reproductive success. They all include Amaferm and organic copper, iodine and zinc for maximum bioavailability, innate immunity and hoof health. High levels of Vitamin E support reproductive tract repair and milk quality. 

In addition to VitaFerm Concept•Aid 5/S with ClariFly, look for these two other formulas: 

  • VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®, which contains the HEAT technology, a combination of essential oils and garlic for when heat and insects are challenges. 
  • VitaFerm® Concept•Aid® 5/S CTC 3G with ClariFly®, which also contains CTC for control of anaplasmosis 

VitaFerm® Conserve® CTC 3G with ClariFly® 

A beef cattle supplement for those looking to conserve costs that supports herd health and performance with a complete but economical vitamin and mineral package. It includes CTC to control anaplasmosis and ClariFly to stop horn, face, stable and house flies in their larval stage. 

“Oftentimes, producers only think of flies as a nuisance but don’t recognize the negative economic impact that flies contribute to the bottom line. A good example of this is the stress that horn flies have on a cow/calf herd. Research has shown that weaning weights are reduced by approximately 20 pounds when there is no horn fly control,” Felger said. “With calf prices at historic highs, this means that horn flies alone may cost a producer $60 per calf or more. And that doesn’t consider that the horn flies may also be spreading disease in the herd and reducing conception rates by as much as 25%.”

Help your customers control flies before it’s too late. Get your VitaFerm with ClariFly ordered today. Make sure to help your customers understand that an investment in fly control is saving them money.

BioZyme® Launches Innovative Pallet Topper Program

Same Pallet. More Product. Bigger Profit.

Whether you’re trying to diversify your offering, boost margin, or stock customer-favorite small-pack products without paying for another shipment, the Pallet Topper Program gives you a smarter way to ship—and a simpler way to sell.

What is a Pallet Topper?


The Pallet Topper is a heavy-duty box that fits securely on top of a standard BioZyme pallet of mineral or pellet bags. Instead of leaving that valuable vertical space empty, the Topper holds small-pack products such as:

  • Liquids (up to 2.5 gallons)
  • Gels
  • Minerals and pellets under 20 lbs (including the ALL NEW 12 lb DuraFerm and Vitalize Equine minerals


This means you can now receive your full-sized mineral or pellet orders and your high-margin, small-pack products in the same shipment—organized, protected, and ready to sell.

Why Dealers Are Excited


This program isn’t just a shipping hack—it’s a profit strategy.

  • Increase Revenue per Order
  • Faster, Cheaper Access to Small Pack Products
  • Free Topper with Small Pack Orders Over $300

How the Pallet Topper Works:

  1. Add Full Pallets: Start your order in the Dealer Center or via phone with at least one full pallet of minerals or pellets.
  2. Build Your Topper: Use the Pallet Topper Builder on the Order Form to Add “Topper Products.” Look for the “Topper Product” icon and text next to qualifying products.
  3. Place Your Order: Submit your order online.
  4. Receive More Value: Your topper ships with your pallet.

Quick Notes

  • One Pallet Topper per full pallet
  • Toppers not available on pallets of tubs or additives
  • Freight costs typically remain unchanged
  • Inspect Topper for damage upon arrival and report issues immediately

Final Word

The Pallet Topper Program is more than a clever packaging update. It’s an opportunity to strengthen your inventory strategy, offer new products, and serve customers with greater speed and variety.

Visit the Dealer Center and look for the Pallet Topper icon when placing your order. Or if you’d rather talk it through, give us a call at 816-238-3326. We’ll walk you through building your first Topper order and help you get started.

Maximize your freight. Multiply your margin. Meet customer demand.
That’s the power of the Pallet Topper Program.



Example Orders >$300 by Species:

Cow-Calf: 1 case of VitaFerm® Cattle Drench and 2 cases of VitaFerm® Sure Start Gel

Show Livestock: 1 case of Sure Champ® Clench, 1 case of Sure Champ® Appetite Plus, 1 case of Sure Champ® Climate Control, 1 case of 64 oz Sure Champ® Joint Juice, 1 case 32 oz Sure Champ® Liquid Boost

Equine: 1 case of 12 lb Vitalize® Equine Vitamin and Mineral, 1 case of 10 lb Vitalize® Equine Digest More® Plus, 1 case of Vitalize® Equine Gel, 1 case of Vitalize® Horse Treats

Current Pallet Topper Products include:

VitaFerm® Sure Start Gel
VitaFerm® Cattle Drench
Sure Champ® Joint Juice
Sure Champ® Climate Control Gel
Sure Champ® Clench Gel
Sure Champ® Appetite Plus Gel
Sure Champ® Liquid Boost
Sure Champ® Cattle DrenchVitalize® Equine Vitamin & Mineral 12 lb
Vitalize® Equine Digest More® Plus 10 lb
Vitalize® Alimend®
Vitalize® Hyaluronex®

Vitalize® Blazin
Vitalize® Horse Treats
Vitalize® Equine Gel
Vitalize® Alimend® K9
Vitalize® Trixsyn® CanineVitalize® Trixsyn® Canine Performance
Vitalize® Dog 1 lb
Vitalize® Dog Gel
Vitalize® Trixsyn® Feline
DuraFerm® Concept•Aid® Sheep 12 lb
DuraFerm® Concept•Aid® Goat 12 lb
Backyard Boost® Defense
Backyard Boost® Daily Essentials

Frequently Asked Questions:

What products can be purchased via the Pallet Topper Program?

All gels, liquids (up to 2.5 gallons), and small bags of minerals or pellets (<20 lbs).

How many products can I put in a Pallet Topper?

The total quantity of items that will fit in a Pallet Topper depends on the case size of each product added to the order. The Pallet Topper builder in the BioZyme Order Form will help you build out your Pallet Topper to max capacity.

Can I have more than one Pallet Topper per order?

Yes! You can have as many Pallet Toppers on each order as you have full pallets of minerals or pellets. No more than one Pallet Topper may be placed on each pallet.

I’m only ordering tubs. Can I order a Pallet Topper?

No. Unfortunately, we can’t stack Pallet Toppers on pallets of tubs at this time.

What if I don’t meet the $300 small pack order minimum for a free Topper?

If your order of small pack items inside the Pallet Topper is less than $300, we are still more than happy to send you a Pallet Topper! However, there will be a $30 handling fee.

Will my LTL freight be more expensive with a Pallet Topper?

While it may depend on the carrier, in our test Pallet Topper orders, we did not find the LTL rates to increase if a Pallet Topper was added. Estimated shipping rates for LTL shipments can be calculated via the Dealer Center and the LTL Freight Calculator.

Can I specify which pallet in my order the Pallet Topper should go on top of?

At this time, we can’t guarantee which pallet the Pallet Topper will be on.

What if my Pallet Topper is damaged?

Products must be inspected for damage immediately upon arrival. Should damage be found, mark the delivery receipt with the quantity damaged before the driver leaves the premises. Please note that all paperwork must be marked as damaged to file a claim. Photographs of any damaged product will need to be taken and submitted as part of the claim process.

CHANGES COMING IN JUNE

NEW SMALLER SIZES OF DURAFERM SHEEP AND GOAT MINERAL

In June, you can expect to see 12-lb packages of DuraFerm® Concept•Aid® Sheep and DuraFerm® Concept•Aid® Goat in the product center and on the Price List. The 12-pound size is efficient for smaller operations and show enthusiasts. It will ship in cases of 3.

SHOP THE SAMM CENTER FOR UPDATED SWAG

Are you looking for BioZyme-branded shirts, caps or jackets? We now have updated swag in the SAMM Center with your favorite brand logos on it! Shop today or use your Dealer Reward points to get these items while they’re available. Watch the SAMM Center for more updated merchandise and literature.

FREIGHT & SHIPPING ENHANCEMENTS

Due to the extremely diligent work of our Purchasing & Logistics Team, BioZyme is currently exploring several new shipping opportunities. Most notably, our Small Pack shipping is transitioning to UPS from FedEx. This will equate to MUCH lower shipping costs on your orders, and hopefully increase some efficiencies.

PREPARE FOR THE BIGGEST BIRTHDAY BASH OF THE YEAR

We are excited to celebrate Sure Champ’s 40th birthday this year! We’ll kick off the Sure Champ Birthday Tour at the Dealer Retreat this month and celebrate the rest of the year at various livestock events. Watch for exciting product updates that align with the celebration.

Dealer Spotlight: Peterson Feed & Farm Epitomizes Care that Comes Full Circle

Shelly Peterson of Peterson Feed & Farm knows the value of the BioZyme® products. She has experienced the benefits of Amaferm® and the performance that pays through feeding VitaFerm® products to her family’s cattle herd. And she says that makes talking about the products even easier.

“We really value the products we use and have seen a difference in our herd,” she said. “It makes it easier to sell the products when we can talk about how well the products work.”

Talking about the products and their effectiveness is how Shelly sells them to her customers. After completing all five chapters of the Master Dealer Program, she has extensive product knowledge, which she says is essential when promoting a new product to a potential customer.

“If I understand the products and can fully explain them, a new customer is more likely to give them a shot. They don’t have time to read every label and sign; they want you to tell them about a product and how it works,” Shelly said. “Better yet, if possible, give them a free sample – a tube of gel, something small – and let them see how they work. They will likely return as a customer.”

That giving spirit is what has helped Shelly, who has been a dealer since 2017, grow her business. She considers Peterson Feed & Farm, located at Bonne Terre, Missouri, a “mom & pop” store, and she willingly supports the local 4-H program and other local organizations.

Currently, she is hosting chicken poop bingo on her social media as a 50-50 fundraiser for the local high school’s graduating class. How does this work? Participants can buy a square or multiple squares on the bingo card for $20 during a set duration of time. Then, on the announced date, the chicken will put its dropping on the card. The “lucky” winner gets half the monetary proceeds, and the graduating class gets the other half during this fun in-store fundraiser.

Shelly said helping out the community is important because if her business helps others, they may think about her when they need something. That’s a great example of care that comes full circle.

She said what she appreciates most about BioZyme is its diversity of products and how it creates products that provide a solution. She cited the Sure Champ® Clench gel as an example, saying that it is an excellent scour solution accessible to everyone.

“BioZyme makes great products. You might pay a little more upfront, but the additional cost will save you money somewhere in the long run,” Shelly said.

Her advice for beginning dealers is to start small and carry some products from each line. She encourages dealers to carry products for every species because they all work so well. Once you know your customer base and the products that sell, start expanding to get more inventory.

We appreciate Peterson Feed & Farm’s willingness to diversify and help others. That’s care that comes full circle.

CHANGES COMING IN MAY

FREIGHT & SHIPPING ADVANCEMENTS

Due to the extremely diligent work of our Purchasing & Logistics Team, BioZyme is currently exploring several new shipping opportunities. Most notably, our Small Pack shipping is transitioning to UPS from FedEx. This will equate to MUCH lower shipping costs on your orders. 

VITALIZE® BEST SELLER NOW SELLS IN CASE SIZE OF 3

Vitalize® best seller, Equine Vitamin and Mineral Supplement, is now available in a 12 lb bag and

will be sold in cases of 3, instead of 4, to make shipping more cost effective. View the Product Center page for pricing, minimum order quantity information and spec sheets.

OFFICES CLOSED MEMORIAL DAY

The BioZyme, Inc. offices and plant locations will be closed Monday, May 26, in observance of Memorial Day. Normal business hours and orders shipping out will resume Tuesday, May 27. We hope you have a fun and safe Memorial Day weekend with friends and family.

Include Sure Champ® Products in your Show Cattle Supplies 

Spring is in the air, and weekend jackpots, state preview shows and county fairs will be here before you know it. Young cattle exhibitors work hard to prepare their show projects for these events, and they rely on Sure Champ® products to help them #preptowin 

Sure Champ is a line of products that support the health and well-being of show livestock. As a dealer you likely think of Sure Champ as a nutritional supplement, and you are correct. However, we challenge you to think of them as part of the exhibitors’ show cattle supplies, too. After all, it’s not just helping their animals get the most out of their feed—it’s helping them perform. Now is the time to stock up on the liquids and gels they need, especially when they are on the show road this summer!  

Cattle experience a lot of stress while traveling and getting shown. There’s the stress of hauling, changing environments, eating schedules and climates. Heat stress is its own challenge in the summer months, even when not traveling every week. The great thing about the Sure Champ liquid and gel products is they are fast acting, help reduce stress and are portable enough to fit in the show box. Yes, they make great show cattle supplies!  

Stock Up on Sure Champ Show Cattle Supplies Today 

Although we hope you stock up on all Sure Champ products, here is a list of those we recommend you position specifically as “show cattle supplies” or “show box must-haves.” 

Sure Champ® Cattle Drench    

Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green drench contains enzymes that generate a more rapid digestive response. Like all the products in the list, it contains AO-Biotics® Amaferm®. Drench also MOS (mannan oligosaccharides), which help normalize gut microflora and support the immune system.      

Sure Champ® Liquid Boost®       

Sure Champ Liquid Boost is a liquid for all livestock and provides immediate support to the animal’s digestive and immune systems. Formerly known as Vita Charge Liquid Boost, it contains both Amaferm and MOS and flavoring to help drive feed or water intake.       

Sure Champ® Appetite Plus Gel       

Sure Champ Appetite Plus Gel is a gel for all livestock and provides immediate support to the animal’s digestive and immune systems. Formerly known as Vita Charge Gel, it contains both Amaferm and MOS and works fast to support appetite and hydration.      

Sure Champ® Climate Control Gel       

Sure Champ Climate Control Gel is a gel for all livestock and supports digestive health and recovery when temperatures are above 70 degrees. Formerly known as Vita Charge Climate Control, this gel contains Amaferm and HEAT® technology, a combination of essential oils, to support animals when heat is a challenge. It promotes appetite and water intake.       

Sure Champ® Clench Gel       

Sure Champ Clench Gel is a gel for all livestock and supports normal digestive function during occasional diarrhea or scours. Formerly known as Vita Charge Clench Gel, it includes Amaferm and MOS, and it contains electrolytes to support rehydration.       

What Makes Sure Champ Unique?  

Sure Champ products help keep your animals healthy and performing by enhancing their digestive systems. Since we know that 70% of the immune response is found in the gut, if your animal’s digestive system is healthy, the rest of it will be healthy, too. How does this happen?  

Amaferm is a key ingredient in Sure Champ, our line of products that support the health and well-being of show livestock. Not only is Amaferm a research-proven prebiotic to enhance digestibility, but research shows that it also increases gain by .25 pounds per day, which means it stretches your feed resources further.   

While the Amaferm in our products works to keep your animals healthy and performing, we’ve added other nutrient combinations into each product to ensure your animals reach their optimum potential. In addition to Amaferm, Sure Champ also offers a joint supplement powered by MHB3®, a patented high-molecular-weight hyaluronic acid.  

Happy Birthday, Sure Champ! 

This summer we’ll be celebrating Sure Champ’s 40th birthday! That’s a long time for a product to survive the marketplace. We’ve been around for generations because of our innovative products backed by research and our love for developing young leaders. We hope you will help us celebrate our birthday and get involved with the celebration. 

Watch the Social Media Toolbox and the Dealer Facebook page for more information about Sure Champ’s 40th birthday. And don’t forget to stock up on your  show cattle supplies today. Your youngest customers will thank you! 

A Guide to Help Producers Cope with Livestock Heat Stress 

Raise your hand if you enjoy heat and humidity. If you are in production agriculture, specifically in the livestock business, chances are those hands will remain firmly at your side or maybe tucked deep inside your pockets. Summer’s high heat and humidity present additional challenges for livestock producers in terms of overall health and performance.    

Summer brings multiple challenges to livestock producers, including but not limited to insects and heat stress. Livestock heat stress does not discriminate based on species or location. Heat stress impacts cattle producers in the Dakotas, sheep producers in Texas, feedlot operators in Kansas and the 4-H kids with livestock everywhere.  

What is heat stress?   

Heat stress occurs when the animal’s ability to release heat becomes inhibited due to the overwhelming high temperatures. Typically heat stress isn’t caused by excessive heat alone; it is also triggered by high humidity and a decrease in air movement. Livestock, like humans, are most comfortable in their thermoneutral zone.   

“The Thermoneutral Zone (TNZ) is the environmental temperature range in which the least effort is required by an animal to regulate body temperature. In the TNZ, an animal is most comfortable, has the fastest growth rate, and achieves the most efficient feed-to-gain ratio. This temperature zone is highly variable and depends on factors such as species, humidity, time of year, age, acclimation, amount of fat or hair coat insulation, level of production, wind, and other factors,” according to a Washington State University Extension Fact Sheet.    

Livestock Heat Stress Cases Vary  

It’s important to point out that when discussing heat stress, response varies by geographical location and even breed and species makeup.  

“The unfortunate part is everybody’s situation is different based on regional climate differences,” said Chris Cassady, Ph.D., Director of Beef Technical Sales at BioZyme® Inc.  

“Where a backgrounder in Texas might have to deal with severe heat for seven months, someone in North Dakota might have extreme heat for just two months. However, the commonality is understanding the cascade of events that go on with heat stress – symptoms to look for and what to do.”   

While we are discussing livestock heat stress, remember, goats typically or more heat resistant than other species. However, it is the high humidity combined with heat that impacts them. Conversely, hogs have a lower heat threshold since they have very few functional sweat glands, so they can’t sweat to cool themselves. Learn more specifically about heat stress in pigs

Signs of Heat Stress   

During the summer months especially, producers should take extra care to look over their livestock on a regular basis to monitor factors that can lead to heat stress. Watch for behavioral and physical signs that your animals could be experiencing heat stress so you can effectively mitigate it before it turns from bad to worse.   

Livestock heat stress can have significant implications on health, productivity and well-being, especially during hot and humid weather conditions. Recognizing the signs of heat stress in livestock is essential for implementing timely interventions to prevent heat-related illnesses and losses.   

The signs and symptoms of heat stress across species will be similar.  

Increased Respiration Rate  

The first visible sign of livestock heat stress you should look for across species is an increased respiration rate. Excessive or rapid panting, with extended periods of open-mouth breathing, is a sign of heat stress. Animals that show this increase in respiration rate, will have increased air volume intake, which can ultimately lead to other sicknesses. With increased air intake, animals are inhaling more dust, dirt, bacteria and viruses into their bodies, which can quickly lead to bigger problems. Elevated respiratory rates indicate the animal’s effort to cool down and maintain thermal equilibrium.  

Seeking Shade, Shelter & Water  

When battling heat stress animals often show you what they need. The most common sign of heat stress is animals seeking out shade and water during the peak heat of the day. This disrupts the normal feeding pattern of continuously grazing and consuming smaller meals.   

In ruminants – cattle, sheep and goats – this distraction shifts to night grazing and slug feeding where they eat more at once due to increased hunger. Slug feeding leads to acidosis and bloat in ruminants, which can lead to more health issues or death. When they bunch up during the day, they also are more likely to be exposed to sickness because of shared germs – think of containing school kids in an enclosed room with no fresh air.   

Heat-stressed animals often seek shade, shelter or cool, shaded areas. This is to escape direct sunlight and reduce heat exposure. Providing adequate shade structures and shelter options can help mitigate the effects of heat stress.  

Animals experiencing heat stress may increase their water consumption to maintain hydration and regulate body temperature. Providing access to clean, fresh water is crucial during periods of heat stress to prevent dehydration and electrolyte imbalances.  

Decreased Feed Intake  

Livestock heat stress may cause reduced feed intake due to decreased appetite and metabolic heat production. Reduced feed consumption can lead to decreased nutrient intake and weight loss, impacting overall productivity and performance.  

Other Signs & Symptoms  

Other typical signs include lethargy, drooling, aimless wandering or staggering and—in severe cases—ultimately death. In addition, increased body temperature and increased heart rate are also symptoms of heat stress. 

One extra sign to watch for in pigs is blotchy skin, especially around the ears and snout. 

Implementing management practices to reduce heat load are critical for mitigating the effects of livestock heat stress.  

Effects of Heat Stress   

It’s worth mentioning that some effects of heat-stressed livestock aren’t immediately obvious. They can be long-lasting and detrimental to the overall health of your herd or flock.  

Livestock heat stress can impact both performance and reproductivity. Animals that are not eating or grazing are not gaining. Heat stress can cause shorter gestation lengths, resulting in lighter birth weights and immune-compromised offspring.    

Extreme heat is a major cause of poor reproductive performance. Females can face problems initiating and maintaining pregnancy. The males can become sterile and also experience a lack of libido.    

Prevention & Treatment   

When tackling heat stress, animals typically provide valuable information about what they need. Now, preventing heat stress before it happens is ideal. However, in some cases you will need to treat the specific symptoms of heat stress animals are dealing with.  

Treatment is often the same as preventative measures but with more care and caution. Let’s explore some of the ways to mitigate and treat heat stress   

Keep Livestock Hydrated  

The first step in alleviating heat stress is to provide plenty of clean, fresh, cool water. Keeping your animals hydrated is critical in preventing heat stress since dehydrated animals have problems maintaining body temperature. 

If you provide plenty of water sources, spread them across several areas to help eliminate the crowding of animals at one particular location. Also, keeping water under shade will help keep the animals gathered under the shade.   

Limit Working During the Day  

Don’t work your livestock during extreme heat. If you need to work your livestock, plan any work as early in the morning as possible before the day heats up. Working animals causes stress and combined with heat stress can cause serious issues. If you need to transport your livestock, do so early in the day or later in the evening when the temperature cools.   

Provide Shade  

Sometimes trees are enough to help eliminate heat stress. Livestock grazing in a large open area where trees are not an option might need some man-made shade structures. If you have a building that serves as shade, make sure it has proper ventilation and circulation like a fan. An enclosed structure with minimal air movement will only contribute to your animals’ heat.    

Adjust Feeding Times   

Digestion contributes to increased body heat, therefore, heightening the chances of heat stress. Wait until later in the day for your afternoon feeding, and if you only feed once per day, do that feeding in the early afternoon.    

Other Nutritional Considerations   

Finally, keeping AO-Biotics® Amaferm®in your livestock diets, especially during summer temperatures, is especially beneficial for eliminating heat stress. Amaferm is a prebiotic research-proven to enhance digestibility.   

“Feeding Amaferm during heat stress has multiple benefits, including improved digestibility, increased energy availability, improved rumen function and decreased loss of performance. The improved digestibility observed with Amaferm provides more energy to the animal during heat stress when intake is reduced,” Cassady said.  

Amaferm is found in our product lines for livestock, including: 

  • VitaFerm®, a line of nutritional supplements for beef cattle that maximizes energy and forage utilization for successful production.  
  • Gain Smart®, a line of vitamin and mineral supplements for stocker cattle that promotes healthy, economical pounds by maximizing the energy and protein available in the diet. 
  • DuraFerm®, a line of small ruminant nutrition supplements designed to ensure your herd is receiving optimal digestive health and nutrition resulting in maximized performance at every stage of production. 
  • Sure Champ®, a line of livestock show supplements that proactively work to assist with the challenges created by the show environment. 

Bring on the HEAT® Technology  

Along with the benefits Amaferm offers to assist with overall health and digestion to help alleviate heat stress, livestock can also benefit from HEAT technology found within many of the BioZyme products.  

Our HEAT Technology consists of: 

  • AO-Biotics Amaferm, a research-proven prebiotic that enhances digestibility, extending the nutritional value of feed and forages. 
  • A proprietary blend of essential oils supports animals when heat is a challenge. 
  • Garlic, which helps deter insects. 

“The proprietary blend of capsaicin and essential oils in HEAT technology helps improve blood flow to the extremities,” Cassady said. “When the benefit of improved rumen function of Amaferm is tied with the HEAT technology, you can be assured your livestock will be out grazing even in the most extreme temperatures and not huddled under the shade trees.” 

A lowered body temperature has several key benefits. It helps get the females bred and keeps them bred. It helps keep those animals out grazing, which means the potential for gaining is greater, even in warmer climates.   

More Choices with HEAT Technology 

Now, your customers have more product choices with HEAT technology, including:  

VitaFerm® ONE HEAT®

A free choice vitamin & mineral supplement for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

NEW: VitaFerm® ONE HEAT® with ClariFly®

A free choice vitamin & mineral supplement for beef cattle with ClariFly that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® ONE HEAT® CTC 3G with ClariFly®

A free choice vitamin & mineral supplement with ClariFly and CTC for beef cattle that promotes cattle performance when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis. 

NEW: VitaFerm® ONE HEAT® Mineral Tub

A free choice vitamin & mineral supplement for beef cattle in a cooked tub that promotes cattle performance year-round. 

VitaFerm® Concept•Aid® 5/S HEAT®

A premium free choice 5% phosphorus vitamin & mineral supplement for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® Concept•Aid® 5/S HEAT® with ClariFly®

A premium free choice 5% phosphorus vitamin & mineral supplement with ClariFly for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® ConceptAid® 5/S HEAT® CTC 3G

A premium free choice 5% phosphorous vitamin & mineral supplement with CTC for beef cattle that supports reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. CTC helps control anaplasmosis. 

NEW: VitaFerm® ReproMaxx™ HEAT®

A premium free choice vitamin & mineral supplement for beef cattle that maximizes reproductive success when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. Includes research-proven levels of Zinpro ® organic trace minerals. 

VitaFerm® HEAT® Tub

A vitamin & mineral tub for beef cattle that supports overall health when temperatures are above 70 degrees Fahrenheit or when cattle are grazing fescue. 

VitaFerm® HEAT® Stress Tub

A tub for beef cattle that supports digestive health and intake when temperatures are above 70 degrees Fahrenheit. (Formerly known as Vita Charge HEAT Stress Tub.) 

Gain Smart® Stocker HEAT®

A free choice vitamin & mineral supplement for stocker cattle that maximizes efficient gain when temperatures are above 70 degrees Fahrenheit. 

HEAT for Sheep 

DuraFerm® Concept•Aid® HEAT® Sheep – A free choice vitamin & mineral supplement for sheep that supports reproductive success when temperatures are above 70 degrees Fahrenheit. 

Dealer Support Available 

With HEAT season right around the corner or perhaps already here in some geographic locations, we are ready to support our dealers! Watch for marketing support materials in the SAMM Center on the Online Dealer Center. We’ll have print ads, postcards and invoice stuffers.  

Also, look for social media graphics in our Social Media Toolbox.