Category: What’s New

Full Circle Spotlight: Bouse Mercantile Inc. 

In their efforts to create access for VitaFerm® and other products, Heather and Cary Bouse created a labor of love that now serves as a valued cornerstone of the community.  

“He called me at work and said, ‘I bought you a feedstore,’” Heather recalls with a laugh. “It was supposed to be a small business to give us access to what we needed for our herd and show feeds for the local 4-H kids. The people in town have commented that they are glad to have the business back.” 

Once a fairly large feed mill, located adjacent to the railroad tracks, Bouse Mercantile was purchased in 2023. It is home to a large warehouse, but it has already outgrown its retail space. However, Heather said they have plans for an expansion.  

Giving Back, Building Leaders 

Helping others comes naturally to the Bouse family. Heather’s mom is the long-time leader of a local 4-H club. Heather has been the swine leader and is now transitioning to the club’s beef leader. In addition to helping young people with their livestock projects, the feed store serves as an outlet to help young people in other ways. They know livestock projects are important; however, building leaders and developing youth are just as vital to the community. 

The Royal 4-H club sets up a lemonade stand at Bouse Mercantile to raise awareness and funds during the “Take a Stand Against Child Abuse” campaign.   

Recently, through some of their part-time student workers who have parents employed at the local school, the Bouse family discovered the need for basics like peanut butter and jelly. Nearly 90 backpacks are filled with weekend meals each Friday, and according to Heather, some of the costliest items are PB & J, so the store decided to turn a food drive into a fun, friendly competition. 

“Fill a feed trough” benefited the local elementary school. People were incentivized with raffle tickets to bring peanut butter, jelly, crackers, and blankets to the feed trough. The St. James FFA Chapter won the drawing, still giving back to yet another group of students. 

Thank you! 

Heather, Cary and their daughter Brooklyn, take a proactive role in growing their business – they were the 2024 BioZyme Rookie Dealer of the Year. They also strive to fulfill the BioZyme motto. Although just entering their third full year of business, Bouse Mercantile is already thriving when it comes to showing care that comes full circle. From working with their local 4-H youth, orchestrating necessary food drives, and employing high school students to work part-time, we can feel good about the future of agriculture in St. James, Missouri. 

“Heather and Cary do a wonderful job not only representing the BioZyme brands in-store and online, but working with people and customers of all ages,” said Kevin Glaubius, BioZyme ASM for Missouri. “They are the epitome of care that comes full circle.” 

CHANGES COMING IN JANUARY

ORDER CHANGES MUST BE MADE WITHIN 24 HOURS

Starting January 1, 2026, orders may only be changed within 24 hours of being entered.

This update helps us keep orders moving efficiently and reduces last-minute disruptions that create unnecessary stress and delays across our team. After the 24-hour window, orders will be processed as submitted.

We appreciate your partnership and cooperation as we work to serve you faster and more efficiently. If you have questions or need help before placing an order, our team is always happy to assist. Thank you for understanding. We’re looking forward to our best year yet!

GAIN SMART BALANCER RU1600 RETURNS TO BRANDED BAGS

Gain Smart® Balancer RU1600 is moving back to the Gain Smart-branded bag in direct response to customer feedback. Watch for the new bags as they are rolled out in the coming months.

VITAFERM PRODUCTS DISCONTINUED

Due to low sales volume, the following VitaFerm® products have been discontinued:

• VitaFerm Conserve®Mag
• VitaFerm® Concept•Aid® 10
• VitaFerm Conserve®CTC 3G with ClariFly® – available only as a custom

The first two will no longer be available, and we encourage you to offer an alternative product to your customers.

CHANGES COMING IN DECEMBER

NEW ITEMS ADDED TO SAMM CENTER

To keep inventory fresh and in stock, watch for continual updates to the SAMM Center, where new promotional and marketing items are added regularly. New this month: we have added a Sure Champ® long-sleeve T-shirt and an all-brand can coolie, to promote the diverse brands BioZyme offers.

SURE CHAMP® BIRTHDAY FLAVORS, PACKAGES DISCONTINUED

Although we have one more month to celebrate Sure Champ’s 40th Birthday, we have begun converting the Sure Champ birthday-flavored and packaged products back to their original flavors and packages. Sure Champ® Cattle is now formulated with its regular flavor and packaged in its purple bag. Sure Champ® Appetite Plus® Gel is also returning to its regular flavor and package.

We hope your customers and their show stock enjoyed the birthday cake flavor and festive packaging as much as we enjoyed producing and packaging it.

VITAFERM PRODUCTS DISCONTINUED

Due to low sales volume, the following VitaFerm products are being discontinued:

• VitaFerm Conserve® Mag
• VitaFerm® Concept•Aid® 10
• VitaFerm Conserve® CTC 3G with ClariFly® – available only as a custom

Once the current inventory is depleted, the first two will no longer be available, and we encourage you to offer an alternative product to your customers.

BIOZYME® HOLIDAY CLOSINGS

The BioZyme offices and plant will close on Wednesday to Friday, December 24-26, to allow its employees to celebrate Christmas, and Thursday, January 1 for the New Year. No orders will ship on any of these days. Please be aware of any shipping updates due to holidays or adverse weather. We wish you and your family a safe and healthy holiday season.

CHANGES COMING IN NOVEMBER

NEW ITEMS ADDED TO SAMM CENTER

Are you looking for new educational and promotional items for your dealership? Perhaps you’d like to purchase some new shirts or caps for employee or customer appreciation gifts. Check out the SAMM Center for new promotional and marketing items added regularly. You asked; we listened! We have added several swag items to the DuraFerm® line, including a cap, hoodie and post it notes.

GAIN SMART® RU1600 SHIPS SEPARATE

Beginning in October, Gain Smart® Balancer RU1600 is no longer stored at our Stockyards location and will ship separately from all other orders. The minimum order quantity for this product is now 40 bags per order.

VITAFERM® ONE MINERAL BLOCKS DISCONTINUED

The VitaFerm® ONE Mineral Block is now discontinued. Be sure to recommend other VitaFerm ONE options to your customers looking for one mineral solution for all seasons.

BIOZYME® OBSERVES THANKSGIVING

The BioZyme offices and plant will close Thursday and Friday, November 27-28, to allow its employees to celebrate Thanksgiving. No orders will ship on either day. We hope you can enjoy the holiday and count your blessings, as we count each dealer as one of ours!

Gratitude Can Strengthen the Bond Between BioZyme® Dealers and Customers

In any business, relationships matter. However, in the livestock and animal health industries, relationships are everything. Customers aren’t just numbers; they’re neighbors, producers, and friends who trust you to help them care for their animals and livelihoods. As a BioZyme® dealer, showing appreciation to your customers strengthens those relationships, builds loyalty, and helps ensure long-term success for your business, the BioZyme brand, and any other brands you sell. 

In a season of gratitude and as we continue to spread appreciation on our Sure Champ Birthday Tour, we wanted to share ways that you and your business can show appreciation to your customers. Remember, people buy from people they trust. As we close out the year, and the holidays approach, here are 6 ways to show appreciation—but remember, appreciation is welcome any time of the year. 

1. Personal Touches Go a Long Way 

A simple “thank you” means more than you realize. Handwritten thank-you notes after a purchase or a short text checking in after a busy season show customers you value them as people, not just business associates. Take time to learn their operation and goals—whether that’s raising club lambs, managing a large cow-calf operation, or keeping horses healthy. Tailoring your interactions builds trust and demonstrates your genuine investment in their success. 

Get to know their family, too. A lot of us are from small towns, so high school sports are king. Did your customer’s grandson score the winning touchdown in a recent football game? Offer some congratulatory words. Perhaps another’s child did well in the scholastic bowl. Customers will be impressed and appreciate the extra effort you put into recognizing their kids and grandkids. 

2. Host Customer Appreciation Events 

Nothing brings people together like good food and conversation. Hosting a customer appreciation event, such as a BBQ, pasture walk, or open house, gives producers a reason to stop by, connect, and learn more about your product lineup. You can highlight BioZyme’s innovative solutions, such as Amaferm®-based products, while creating a fun, relaxed atmosphere. Consider partnering with a local feed mill or another ag business to share costs and draw a larger crowd. 

3. Recognize Customer Success 

Your customers’ success stories are also your success stories. When a customer achieves great results with products like VitaFerm®, Sure Champ®, or Vitalize®, celebrate that win. Feature them on your social media pages or in your local advertising. Not only does this recognition make customers feel appreciated, but it also demonstrates product effectiveness to potential buyers. 

4. Offer Educational Opportunities 

Providing value beyond the sale shows customers you’re committed to their long-term growth. Consider hosting producer meetings on topics like winter supplementation, gut health, or calving readiness. You can work with your BioZyme Area Sales Manager or the marketing team for support materials. Sharing knowledge builds your credibility and positions you as a trusted advisor. 

5. Give Small, Meaningful Gifts 

Tokens of appreciation— branded caps, cups, calendars, or product discounts—are simple gestures that leave a lasting impression. Timing these around holidays, major events, or at the close of a season adds an extra layer of thoughtfulness. Something useful like a sorting stick, cap or gloves is always appreciated by livestock producers and enthusiasts. Visit the SAMM Center to see what BioZyme-branded items are available. 

6. Stay Consistent Year-Round 

Customer appreciation shouldn’t happen only once a year. Small, consistent efforts—remembering birthdays, checking in after calving season, or sharing timely management tips—create a reliable connection. Consistency reinforces your commitment and keeps BioZyme top of mind when they’re making purchasing decisions. 

Build Loyalty Through Gratitude 

When BioZyme dealers show appreciation to their customers, it creates more than goodwill; it builds a partnership based on mutual respect and shared success. Every handshake, every conversation, and every thank-you note is an investment in the relationship that drives your business forward. Share a little gratitude with your customers. Say thank you. Go the extra mile, and watch your business grow. 

CHANGES COMING IN OCTOBER

BIOZYME® INTRODUCES VITALIZE GUT GOODIES

With the suspension of Vitalize Horse Treats, Vitalize introduces something even more enticing – Vitalize® Gut Goodies! These deliciously functional horse treats blend powerful prebiotic support with a bold flavor—a smart go-to for a reward that delivers a good gut feeling.

The 4-pound bag contains treats that are:

  • Packed with AO-Biotics® Amaferm®, so they’re formulated to support a healthy gut.
  • Made with a bold and sweet licorice flavor, even the pickiest eaters find them irresistible.
  • Pocket-friendly design won’t crumble, and a resealable bag makes them easy to keep fresh or take on the go.

Look for the Vitalize Gut Goodies on the October Price List or order on the Dealer Center.

GAIN SMART RU1600 SHIPS SEPARATE

Beginning in October, Gain Smart® Balancer RU1600 will no longer be stored at our Stockyards location and will ship separately from all other orders. The minimum order quantity for this product is now 40 bags per order. 

BIOZYME PRODUCTS DISCONTINUED

Due to a lack of demand, two products have been discontinued. VitaFerm® ONE Mineral Blocks and the 10-pound Backyard Boost® Daily Essentials are no longer available.

The 2.5-pound bag of Backyard Boost Daily Essentials is still available, as is the VitaFerm ONE loose mineral.

A Letter of Thanks to our Dealers 

At BioZyme®, we know that the success of our company doesn’t start in our office or our manufacturing facilities. It begins with the trusted relationships built between our dealers and the customers they serve every day. Today, we pause and say a heartfelt “thank you” to our dedicated BioZyme dealers across the country. 

Your dedication and commitment are the reasons our products reach livestock producers and animal lovers who depend on them. From the cow-calf producer to the show livestock family and the equine enthusiast and dog lovers, your efforts ensure that animals get the nutritional support they need to thrive. You do more than stock shelves or deliver products—you help build healthier herds, stronger operations, and a better future for agriculture. 

“We appreciate that the dealers are ingrained with the same culture and values as we have. They work hard. They care for animals and are stewards of the land – much like our customers. They ensure that our products get to the animals that need them to deliver performance,” said Lisa Norton, BioZyme President and CEO. 

Giving Back  

Not only are dealers an outlet for the BioZyme products, but they also demonstrate care that comes full circle, giving back within their own communities. Many of you invest your time and resources in supporting youth in agriculture. Whether it’s sponsoring a jackpot show, donating prizes for 4-H and FFA events, or mentoring young exhibitors, you are playing a vital role in shaping the next generation of agricultural leaders. Your belief in teaching young people responsibility, respect, and work ethic mirrors the very values we strive to uphold. 

At BioZyme, we are proud to partner with individuals who care deeply about people and animals alike. We value your commitment to customer service, your trust in our products, and your shared vision for a stronger, more sustainable livestock industry. You are not just dealers—you are ambassadors of our brand and champions of the agricultural community. 

Thank You 

On behalf of the entire BioZyme family, thank you for all you do. We are grateful for your partnership, proud of the impact you make, and excited to continue building success together. We know that working together is one of the greatest joys we can share. Let’s keep the momentum going throughout the rest of this year and into 2026, knowing that we are here to support you every step of the way. Thank you for all that you do. 

Allen Feeds Gives Back to County Fairs 

For one Indiana dealer, care that comes full circle is natural. Giving back to local county fairs is a way they help ensure the fairs survive. Lalon Allen appreciates how important fairs are for raising and empowering young people, the future of our industry. 

“We donate 10% of whatever we sell back to the fairgrounds. That also prevents 5 to 10 people from each county coming and asking for a donation,” said the owner of Allen Feeds, based in North Manchester, Indiana. 

Education on a School Bus 

Where does that 10% come from that Allen Feeds donates? The feed company has converted an old school bus into a mobile livestock show shopping experience. It uses that bust to take product on the road!

“We took an old school bus, gutted it, and put shelving and racks in it. We go to 15 or so different county fairs around us,” Allen said. “The original goal was to sell more product, but we weren’t going to be a ‘me too,’ which means we weren’t going to have just a trailer, and nobody knows what’s in it,” Allen said. 

He further explains that after gutting the bus, adding shelves and LED lighting, customers can enter from the front, and flow through the bus to shop. 

“They ask a million questions because there are products in there they have never heard of before. Then they shop and check out at the end of the day. The more they spend, the more they (the show) get back,” Allen said. 

Building for the Next Generation 

“If we can get the little kids hooked, then they will come back as adults,” Allen adds with a grin.  

However, he also knows the essential lessons that livestock kids learn in the barn with their animals, preparing them for the county fair and beyond. Lessons in responsibility, work ethic, respect, and animal care are all reasons Allen gives back to the fairs. After all, they’re an arena where these efforts are rewarded. 

“You have to give back or it (the fair) will dry up and go away,” Allen said.  

With nearly 45 years of experience in the feed business, Allen can tell if someone grew up around livestock projects. He knows they are an important way to teach numerous life lessons including goal setting, sportsmanship, patience and time managment. 

Thank you to Allen Feeds for taking your Sure Champ® products on the road to help so many youths prep to win, and for showing this level of care that comes full circle!  

CHANGES COMING IN SEPTEMBER

BE AWARE OF SPAM EMAILS

We’ve been made aware of spam emails that may appear to be from the BioZyme Accounts Receivable team, but are not. These emails may try to trick you into clicking links or sharing personal information.

Please remember:

• We’ll never ask for sensitive info via email.
• Check that emails come from our official domain: biozymeinc.com.
• Don’t click suspicious links or download attachments.
• Report & block the e-mail and sender if possible

If you’re unsure about an email, please contact us at 816-238-3326. Thanks for staying alert!

BIOZYME® DISCONTINUES PRODUCTS

The VitaFerm® ONE Mineral Block and 10 lb bag of Backyard Boost® Daily Essentials will be discontinued due to decreased demand. These products will remain available for sale until current inventory is depleted.

OUTERWEAR 20% OFF IN SEPTEMBER

Throughout September, you can save 20% off branded outerwear!

Applies to in-stock items only and includes all jackets, vests, and pullovers. Limited sizes available per item. No code is necessary; the discount will be automatically applied. View available items in the SAMM Center.

TEMPORARY BAG SIDE PRINT EXCEPTIONS

We are currently experiencing a temporary printing error on some of our bags. As a result, during the month of September, you may receive bags of mineral without side print. Please refer to the front label for product information. We apologize for any inconvenience and appreciate your understanding as we work through this temporary issue.

LOOK FOR NEW WEBSITE DESIGN

With months of collaboration, writing, and design, BioZyme® is excited to announce a refresh of its website, ensuring a more user- and shopper-friendly website. Check out our enhanced website coming soon!

CHANGES COMING IN AUGUST

MINIMUM ORDER UPDATE! 1 TON WITH PALLET TOPPER

The minimum order quantity is now one ton, instead of two, if you are also purchasing a Pallet Topper. Order your Pallet Topper today!

SCOOP ADDED TO DURAFERM® CONCEPT•AID® PRODUCTS IN 12 LB BAGS

The 12 lb bags for both the DuraFerm® Concept•Aid® Goat and DuraFerm® Concept•Aid® Sheep now contain a 1 oz scoop for feeding. These scoops will be included inside the bags. Find these products listed in the Online Dealer Center. 

LABOR DAY HOURS

The BioZyme offices will close on Monday, September 1, for our family to celebrate Labor Day holiday. Our regular business hours, including shipping, will resume at 8 a.m. Central on Tuesday, September 2.

VITAFERM® CONCEPT•AID® PROTEIN MEAL CHANGES

We’re looking protein season in the eye, and our scientists have been preparing. The magnesium level is especially high in our VitaFerm Concept•Aid Protein Meal supplement, so some reformulations have occurred that will decrease the unnecessary magnesium for this time of year. Watch for a rolling change as new labels are printed, and new product is mixed.

NEW CONTENT AVAILABLE IN SOCIAL MEDIA TOOLBOX

Promote BioZyme® brands and products across your digital marketing by utilizing the latest social content available across the family of brands in the BioZyme Social Media Toolbox, located under the Marketing tab in Dealer Center!

Have you utilized this content recently? Be sure to send us a screenshot of your post of BioZyme content to receive ACTION points! (Please confirm that the post date is included in the screenshot). Submit your screenshots via email to Jen Miller.

VITALIZE® DOG MAKES FORMULA ENHANCEMENTS

As a part of BioZyme’s quality and continuous improvement initiatives, we’ve updated the Vitalize Dog formula with a refined palatant, omega, and vitamin/mineral blend that not only enhances taste and aroma for dogs but also delivers a cleaner, more premium ingredient profile. You may notice some differences in the ingredient listing to reflect the latest advancements in ingredients and companion animal nutrition.

LOOK FOR NEW WEBSITE DESIGN

With months of collaboration, writing, and design, BioZyme® is excited to announce a refresh of its website, ensuring a more user- and shopper-friendly website. Check out our enhanced website coming soon!