Vita Charge Products Offer Something For All Livestock

One size doesn’t always fit all situations. However, with a product line like Vita Charge®, your customers can get the benefits of a supplement that help with protection and recovery from stressful situations in a variety of forms and applications.

The Vita Charge line comes in various forms from liquids to gels to tubs, and its versatility makes it easy to administer to all species and in a variety of situations. From weaning lambs and pigs to starting stockers and transporting show livestock, the Vita Charge line offers must-have products for any producer or livestock show enthusiast.

Gels: Three gel products are available for use on beef cattle, swine sheep and goats. The gels are easy to administer and can even be topdressed on feed for challenging animals.

Vita Charge Gel is the most versatile, and can be used for mother animals after parturition, at weaning time, any time stress is involved like treating for sickness, transporting, starting calves, showing livestock, sale preparation, general stomach upset or any other reason your animals might go off feed.

Vita Charge Climate Control Gel offers the same relief from stress and extreme temperatures by helping maintain the animal’s normal body temperature. Climate Control Gel contains capsaicin to help maintain circulation to support animal performance in heat stress situations. Capsaicin is research-proven to support animals’ ability to maintain normal body temperature.

Vita Charge Clench Gel is ideal for use during diarrhea and scours treatments to support recovery, hydration and nutrient absorption. Added electrolytes help replenish the losses animals experience through constant defecation. It is all natural and can be safely used during shows with no withdrawal period.

Liquids: Several liquid products in the Vita Charge line offer convenience to the producer, feeder or showman. Liquids can be administered via an applicator like a drench gun or syringe, through the water, mixed in with feed or top dressed on feed. Always make sure to encourage your customers to read and follow label instructions.

Vita Charge Cattle Drench is specifically formulated for beef and dairy cattle. Designed for processing large groups of cattle, its ideal for weaning or receiving calves, it can also be used on show cattle to jump start to the digestive system to protect cattle during stress. It is formulated to help cattle recover quickly and does not interfere with antibiotics. Cattle Drench is part of the 3-step Gain Smart ® Stocker Program.

Vita Charge Hydraboost ™ is a unique, nutrient rich liquid supplement for commercial swine that increases water and feed intake and maintains gut immunity, thereby increasing overall health and rapidly restoring digestive balance. Hydraboost contains two ingredients to support the animal’s ability to fight off stress; Amaferm® to ensure that feed intake stays consistent and MOS to trap bad bacteria limiting their ability to do harm. It also contains electrolytes, organic Zinc, the antioxidant Vitamin E and b vitamins.

Vita Charge Liquid Boost® is the most versatile liquid supplement in the line and is designed for animals of all species that supports digestive health and promotes feed and water intake during times of stress and recovery. Administer Liquid Boot via a medicator, mixed with water, use as a drench or top-dress on feed. It is also a valuable tool in the VitaFerm Weaning Program.

Tubs: Tubs are a convenient way for beef cattle to get their daily dose of Vita Charge without extra handling. Although the tubs contain all the benefits of the Vita Charge line when it comes to protecting and recovering your cattle during times of stress, they are not intended to be the sole source of vitamins and minerals for your cattle.

Vita Charge Stress Tub MOS comes in both 50-pound and 200-pound tubs for added versatility and convenience. This cooked tub for beef cattle supports digestive health and promotes feed and water intake during times of stress and recovery. It is ideal to put with weaned calves, stockers, growers, and to keep in your show pens. Stress Tubs are the second step of the Gain Smart Stocker Program.

Vita Charge Stress Tub HEAT® is a cooked tub for beef cattle that supports digestive health and promotes feed and water intake during times of stress and recovery that conveniently allows beef cattle to get their daily dose of Vita Charge without additional handling. It also contains HEAT® to help prevent heat stress during temperatures of 70 degrees and above. Capsaicin, the key ingredient in HEAT is research-proven to support animals’ ability to maintain normal body temperature. HEAT also includes garlic to deter insects, also helping reduce stress.

One size doesn’t fit all, but with one line of great products like Vita Charge, you’ll be able to reach a broader customer base. The Vita Charge line has something for every livestock producer and all products above offer Amaferm®. Amaferm, a precision-based prebiotic, is designed to enhance digestibility by amplifying nutrient supply for maximum performance. It is research-proven to combat stress by supporting the animal’s own immune system, significantly increasing intake and nutrient utilization, and it is research-proven to combat stress and maintain performance during heat stress by supporting the animal’s own immune system.

Letters From Lisa – August 2020

Simple Selling Methods Boost Sales

Want to know a simple method to increase your sales and boost your bottom line? If you’re not cross-selling and upselling to your customers, you’re missing out on a LOT of revenue. The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%. And since product recommendations can drive between 10-30% of revenue, putting the right offers in front of people at the right time is an important sales growth tactic.

First, it’s important to understand the difference between upselling and cross-selling. Both are tactics used to boost sales revenue, but they work slightly differently.

Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? When you buy a cell phone online, and the online store suggests screen protectors for that model. That’s cross-selling.

Upselling is persuading the customer to upgrade their product or buy a more expensive version of it. How do you upsell? Let’s stick with the cell phone example. If you’re about to buy the model with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB.

How does this apply to our partnership? BioZyme has many products that provide opportunities to do both. See the chart below to capitalize on some of these great ideas.

All of these products quickly demonstrate the way Amaferm works so when people buy these products and see results, they will buy other products too. I have been asked point-blank on many occasions, “will what I see with the liquid products repeat itself with the mineral?” Amaferm makes that easy to answer. The answer is yes; obviously each product focuses on what it was designed to do so there will be differences, but the bottom line is Amaferm opens the door to easy cross-selling.

When focused on cross-selling, don’t forget the dog products. Sixty-eight percent of all households own a dog. So that means almost all of your customers can be cross-sold on these products.

Last but not least, remember you cannot sell what you don’t have.

I encourage you to keep these quick response products in stock so you can drive more revenue to your bottom line. Revenue that is very profitable, with products that are very effective. Now that’s care that comes full circle.

SCALE Conference is LIVE!

We had nearly 100 registrations for our first ever virtual leadership conference. Over the next two days, young people ages 14-21 from across the country will be engaging in personal growth and development workshops led by some of the industry’s finest! It is going to be a fun and engaging two days and we can’t wait to watch it unfold.

Check it out now: https://surechamp.com/scale-conference/

Changes Coming in August 2020

NEW PRODUCTS

  • VitaFerm® Conserve™ MOS is being added to the VitaFerm Conserve line on August 1, 2020. This product is an economical vitamin and mineral supplement for beef cattle that supports the health and condition of the whole herd. It includes the Amaferm® advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance and also includes MOS to help sequester pathogens. 

PRICING UPDATES

  • On August 1, 2020 BioZyme® will be implementing a manufacturer’s minimum advertised pricing (MAP) policy around all of the small package animal products sold by BioZyme and our sister company Cogent Solutions Group. All past purchasers of these products have received the policy via email. All are asked to acknowledge receipt of the policy by clicking the button in the email to confirm receipt of the policy and filling out the acknowledgement form.

PRODUCT UPDATES

  • Due to feedback from our Dealers and Sales Team, starting August 1, 2020 the case quantity of the Vitalize® Horse Treats will now be 12 of the 2-lb. bags.
  • In response to customer requests for a more durable and weather resistant bag, we have begun switching our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, VitaFerm® HEAT®, and some VitaFerm Concept•Aid® and Gain Smart® Mineral products have begun shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.

ORDERING UPDATES

  • Starting August 1, 2020, an order may only be cancelled with in the first 24 hours of placing the order. After 24 hours, order cancellations will no longer be accepted. Due to our order and picking process, once an order goes into picking it cannot be changed or deleted. Please review the email confirmation you receive once the order is placed and if changes or cancellations are needed, contact the Outreach Support Center within the 24-hour window.
  • Starting August 1, 2020 BioZyme® will be implementing a new Return Merchandise Authorization (RMA) Policy & Procedure. As a FAMI-QS and Safe Feed/Safe Food Certified facility, we now have to follow a strict new return policy to keep these amazing certifications. The new policy will require the receipt of an RMA tag before a return of product will be accepted. All Products are subject to inspection, prior to any return claim being processed. BioZyme products may not be returned without prior written approval from Biozyme’s Customer Outreach Center. Contact Jennifer Miller at (816) 596-8785 or via email at jenmiller@biozymeinc.com. Please do not contact Area Sales Manager about returns.

Any floor stock product may be returned if determined by BioZyme to be:

  • Product was invoiced by Biozyme within the last 15 days
  • Product is not a custom product
  • Product has not been unwrapped, opened, or taken off the delivery truck for any reason
  • Product still has the license plate attached to the outside of the pallet
  • An error caused by BioZyme

EMPLOYEE CHANGES

  • Jeremy Javers has joined BioZyme as the new Director of Supply Chain.
  • Ron Deeken has joined BioZyme as Senior Manager of Plant Operations.
  • Angela Wilson has joined BioZyme as a new Sanitation Coordinator.
  • Steven Steiner as joined BioZym as a new Outreach Support Coordinator.
  • Jordan Miliren is no longer with BioZyme. Please contact Mike Wadle or Kevin Hayes with any questions.

CHANGES COMING IN SEPTEMBER 2020

PRODUCT UPDATES

  • In September we will upgrade the Vita Charge Stress Tub (50 lb and 200 lb) and Vita Charge Stress Tub HEAT to a new and improved formula.

ORDERING UPDATES

  • Starting September 1, 2020, Cogent Solutions Group’s animal products will be available on the BioZyme Price List to help streamline the ordering process for dealers. This will include: Hyaluronex® (gallon and half gallon sizes), Trixsyn® Canine, Trixsyn® Feline. Cogent Solutions Group’s human products can still be ordered by contacting Courtney Keller at 859-259-0300.


Dealer Spotlight: Hale Feeds LLC

Hale Feeds LLC Keeps Moving Forward

“Keep moving forward.” That’s the advice that young, progressive BioZyme® dealer Tee Hale offers his contemporaries and other new dealers. “We have great products; you’re never going to lose by trying to push forward. Dive in head-first and try for the best. You’re never going to make it if you don’t try.”

Tee, along with his parents Jim and Teresa Hale, and his brother Tye own Hale Feeds LLC at Union Center, South Dakota. Tee manages the daily operations of the dealership along with the feed sales from the on-ranch “feed shed” while running about 300 momma cows with his parents. His brother lives nearby and works for a neighboring cow-calf operation.

Because he uses so much of the product himself and understands the benefits of Amaferm®, Tee said it is simple for him to sell the products to others. He can share the advantages of a high-quality program for both cattle and horses.

“I take the approach about cost, per head, per day. What are we going to put in this cow this day? What is it going to cost me? There is the opinion out there that VitaFerm® is a little costly, but it is a premium mineral, and that is what people need to understand. You’ve got your Amaferm in it, that’s a big selling point right there,” he said. “I had bought a set of 60 bred heifers last spring that I turned out on Concept•Aid® right away; and put on HEAT® through the summer. In the fall I had one open out of those 60 head. Right there I can tell that story and it gets people’s attention. For about 15 cents a day, you can feed this product and it works.”

Tee said he is excited about the new products that BioZyme is introducing; he has already begun selling the VitaFerm Concept•Aid 5/S HEAT. He said the VitaFerm HEAT is popular in his area of northwest South Dakota, as it is a cost-efficient and effective product for producers.

When Tee isn’t ranching or selling livestock feed and supplements, he likes to rodeo. He said he’s seen remarkable results with the Vitalize® products on his horses. The results he’s seen with the Amaferm advantage in his horses, has helped him promote those advantages to cattle producers too.

“There is a lot of competition in the area, and it’s all in the same price, but this one has more to it. I can feed my horse something, and I know if it works on their guts, it is going to work on a cow’s gut. And I see a huge difference in my horses,” Tee said.

Phone conversations are the most effective communication method for Tee to share his business with others. He spends parts of each day driving between his ranch and his parents’ where he has time to talk on the phone. And even though South Dakota Governor Kristi Noem never formally “shutdown” the state due to COVID-19, Tee said he likely wouldn’t have left the ranch much in March and April due to calving season. Brandings in May were really the first times people gathered, and even then, they respected one another’s space, but they don’t stress about social distancing, according to Tee.

Life will move forward as usual, and Hale Feeds LLC will have new products to market with the Amaferm advantage.

Minimum Advertised Price Policy Reminder

REMINDER!! If you are currently purchasing any Page 2 products, you will need to confirm receipt of our Minimum Advertised Price Policy. You can do this by clicking the confirm button in the email you received on July 9th. 

If you are currently selling these products and did not receive the email, reach out to your ASM.

Turn Up the HEAT with New HEAT Products for Summer

Don’t let summer heat get your customers’ animals down. Remember to promote and stock up on the HEAT® products including the two newest, VitaFerm® Concept•Aid® 5/S HEAT® and DuraFerm® Sheep Concept•Aid® HEAT®, to make sure to get females bred and keep them bred.

VitaFerm Concept•Aid HEAT and DuraFerm Sheep Concept•Aid HEAT were designed to keep cattle and sheep reproductively sound during the heat of summer. Both Concept•Aid formulas are highly fortified, free-choice vitamin and mineral supplements designed to help prevent heat stress during temperatures of 70 degrees or hotter. Get your cows, heifers and ewes bred and keep them bred!

In addition to these new Concept•Aid HEAT formulas specifically designed for breeding the HEAT line-up includes several other products used for anytime temperatures reach above 70 degrees or when grazing cattle on fescue.

A complete list of HEAT products includes:

Changes Happening in July 2020

NEW PRODUCTS

  • The VitaFerm® Conserve™ mineral line is now available! We worked hard during the stay at home order to come up with a line to help producers during these tough times. One ASM said it best, “Producers know that VitaFerm Concept•Aid® is the best and produces the most reliable results for their herd; however, in tough times they have to make tough decisions and sometimes that means sacrificing those reliable results for economics.” VitaFerm didn’t really offer a well marketed option and what we know is that Amaferm® must be present in the herd in good times or in tough times. If the producer can afford to invest in the best, VitaFerm Concept•Aid is it. If tough times make that impossible, VitaFerm Conserve will fit the bill until times allow for the investment in the best herd results in the USA.

    VitaFerm Conserve is an economical line of vitamin and mineral supplements for beef cattle that supports the health and condition of the whole herd. It includes the Amaferm® advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance. Available formulas include:
  • VitaFerm® Conserve™ Line:
    • VitaFerm® Conserve™ Garlic
    • VitaFerm® Conserve™ CTC 3G
    • VitaFerm® Conserve™ Mag
    • VitaFerm® Conserve™ Protein Tub
    • VitaFerm® Conserve™

VitaFerm Conserve will ship in the new poly bag.

SHIPPING UPDATES

  • Published Pallet rates are no longer available via the Terms and Conditions document. In lieu of published rates we have built and launched a new app called LTL Freight Calculator. Estimated shipping rates for LTL shipments can be calculated via the BioZyme Dealer Center and the LTL Freight Calculator.
    Visit https://dealers.backofficeapps.com/freight/calculator/new

    NOTE: This tool and its results are for estimation purposes only. BioZyme, Inc makes no guarantees that these rates will be accurate when a shipment is rated and booked.

PRODUCT UPDATES

  • Vitalize® High Performance and Vitalize® Protein Pellets are no longer bagged with a scoop as the poly bag machine upgrade does not allow for it.
  • In response to customer requests for a more durable and weather resistant bag, we are beginning to switch our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance, DuraFerm products, and some VitaFerm Concept•Aid Mineral products have begun shipping in the new bags. In July, VitaFerm® HEAT® and the Gain Smart® line will begin shipping in the new bags. The remaining products will transition over the next 6 months.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.
  • Due to reduced fuel demand the ethanol industry has seen significant supply chain challenges. As a result of quality and supply issues we have changed to a new DDGS supplier with a more consistent product. This has resulted in a lighter bulk density and smaller particle size that is noticeable in some of our products.

EMPLOYEE CHANGES

• Joseph Liebel has joined BioZyme as a Picker.

• Taylor Ware has joined BioZyme for the summer as our Marketing & PR Intern.

• Sean Nurski will be joining BioZyme on July 6 as a Picker.

New Products Help You Grow Market Shares

Product launches are an exciting time. New products mean new ways to help current customers and grow your customer base. But use caution, don’t simply move your current customers from an existing product to a new product. Position the new products so current customers will find value in using it as part of their year-round program. Additionally, leverage the new products to grow your market share and gain new customers that you’ve never had before.

“I always tell dealers, we’re not looking to swap business, we are looking to grow business,” said Justin O’Flaherty, ASM who represents Tennessee, Virginia and the Carolinas. “When it’s time to grow market share with new products, it is time to think outside of the box.”

O’Flaherty likes to have a list of scenarios ready to go before she sees her dealers-in person so they can collaborate the best way to market the new products. She said being prepared saves time and assists the dealers when it comes to ways to growing market share.

Britney Creamer, ASM who serves Colorado, Utah and Wyoming, said that VitaFerm® ConserveTM will open doors for a lot of growth for producers who have seen the benefits of including Amaferm® in their herds’ diets, but didn’t always think they could afford a high-quality mineral program. She is excited about the potential growth of customers who will now be able to get Amaferm and a complete mineral program at a price point they feel comfortable with.

“Often, producers think, ‘can we feed our family, or can we feed our cows mineral?’ We are now making Amaferm available to a larger crowd of people. I think people will be surprised. There are a lot of producers who have watched the VitaFerm line and what it has done over the years and wanted to be a part of it but didn’t think they could make it work, so I think now we are going to gain a lot of new business,” she said.

Creamer said the great thing about introducing Conserve, while already having a premium product, is that progressive end-users that are proponents of A.I. and E.T. are not very likely to switch products and will continue to use VitaFerm Concept•Aid®.

Get Out of Your Zone

Another way to grow market share is to look for ways to introduce products to customers you might not have originally thought of. For instance, O’Flaherty recently visited a cow-calf operation to discuss the VitaFerm and Vita Charge® lines with the producer. While she was there, she also saw a barn full of opportunities.

“I’m not a horse person. I went and met with an Angus breeder earlier in the week, but he had a barn full of horses. I’d much rather talk about cows, but I saw an opportunity. The more you talk about things you’re uncomfortable with, the more you become familiar. The same thing with HydraBoost. We have so many pigs and chickens in our area. If you become more comfortable with the uncomfortable, you’ll be more comfortable and be able to grow market share by expanding your product offering and getting out of your comfort zone,” O’Flaherty said.

New products are a great way to grow market share.

Effective Action: Communication is Essential to Education

New product launches call for sharing information about those products long before they become available to the dealer to order and sell. BioZyme® has launched three new products in May and June, meaning much of the education needed to be disseminated while a majority of the country was sheltering in place.

Regardless of their lockdown situation, two Area Sales Managers agree that they would typically communicate about new products with their dealers prior to an in-person meeting. Britney Creamer, ASM for Colorado, Utah and Wyoming, said she likes to start with the customers who the new products will specifically impact and starts reaching out to them over the phone or through email, although she does admit she prefers face-to-face meetings. Then, she makes sure to follow up with everyone else.

“Before I talk to them about a new product, I think about how it will fit their customers they service or want to service,” Creamer said. “VISION and company e-blasts are great tools, but they don’t always get to the person that needs that information the most. Some of my dealers like text messages, some prefer email. I try to put three to four bullet points together for them to highlight products that may be coming down the pipes and how they will be useful for their customers. A face-to-face visit is always useful, but as we know the last few months that hasn’t always been feasible.”

In addition to the bulleted list, ASM Justin O’Flaherty has found that the fliers and visuals are useful resources to share with her dealers and she encourages them to share those with their end-users. O’Flaherty, who represents Tennessee, Virginia and the Carolinas, uses social and digital media, including texting, email and Snapchat, to communicate with her dealers and said they will always have some new product information from her prior to their in-person meetings.

“One thing I do for new products, is if I think it will fit a particular demographic, I will send those dealers an email. I like to give them a heads up, and they will usually respond. I try to keep open communication lines all the time. I try to stay in constant communication. If we are on a call or get new information, I will take a picture and send it to them. I try to stay in front of them, so they know what is coming,” O’Flaherty said.

O’Flaherty said two-way communication is vital to her because she thrives on collaboration.

“I ask for a lot of feedback, especially if we are thinking about something new or different. I will pick their brain because one of my favorite things to do is collaborate. If I have an idea, I will bounce that idea off of a lot of people,” she said.

Creamer encourages all dealers to share information about the new products with their end-users who would find benefit from the products as soon as they have the information they need. Use the bulleted list or graphic flier that your ASM provides, and if you need more information, reach out to your ASM or the Outreach Support Center.

Additionally, all content in the Master Dealer, years one and two, has been updated to reflect the new products and any discontinued product lines. Be sure to take the time to review those Master Dealer segments for more information.

Although most dealers prefer to host in-person producer meetings, O’Flaherty has conducted some Zoom online training meetings with her dealers to educate them on the new product lines. Reach out to your ASM if you are still social distancing and would like to learn more about any product via this technology.

Most importantly, when reaching out to your customers, remember to mention these new products. Creamer advises that if you do have a store, to post “new product” signage next to your new product. You can even list the key benefits on the sign so the buyer or potential customer can see them.

Promoboxx is another free and simplified tool to use to promote your business. The Marketing Team at BioZyme has created “new product” material that you can share on your own social media or take pieces of to share on your social media.

New products are exciting! Learn about them. Share them. And sell them. Reach out to your ASMs if you have questions and remember we are here to help you succeed!