2023 A Day in the Life of a BioZyme® Employee Samantha Albers

Title: Marketing Brand Manager – DuraFerm® & Backyard Boost®

Number of Years at BioZyme: 1

Describe a “typical” day in your job: A typical day in my job is starting my day by checking my daily to-do’s and emails, then starting in on tasks that are more time-sensitive to marketing projects. I also go through each of the social media accounts for DuraFerm and Backyard Boost, replying to comments, direct messages and then scheduling content either for that day or for later. Along with reviewing social media content, I also look at Facebook and Google campaign ads that are performing well and look at the metrics of those. My typical day is heavily in Asana for managing projects and tasks and looking at timelines of planning upcoming events for both DuraFerm and Backyard Boost.

What is the most interesting thing you ever have done at BioZyme: Organizing and putting together a campaign for the first Chick Days since I started at BioZyme. This was really fun to put together and create the various marketing materials surrounding Chick Days, and then seeing the sales team push these pieces out to our dealer network was really amazing to see all come together.

What has been one of the biggest challenges: One of the biggest challenges has been keeping up with marketing trends, specifically with retail merchandising, and challenging myself to think of the out-of-the-box ideas to implement for Backyard Boost and DuraFerm products through the BioZyme distribution and dealer network.

Why is care that comes full circle important to what you do? I love talking with people about how BioZyme products have helped them succeed in their livestock operations. I showed livestock through 4-H and FFA and we fed Sure Champ® products to our show animals, and now with marketing the BioZyme Family of Brands to livestock producers and being on the other side of that relationship with producers is really amazing to experience the care that comes full circle.

What is something you enjoy doing outside of the office? I love photography, visiting family and friends, going to a good coffee shop or winery and traveling.

2023 A Day in the Life of BioZyme® Employee Jill Vanover

Title: Director of Quality

Number of Years at BioZyme: 5 (10 including time at Cogent)

Describe a “typical” day in your job: My typical day starts at 5:30 a.m., where I open my e-mail and address any urgent issues, review my meeting schedule for the day and roll my kiddos out of bed and off to school. I get to the Lexington office after a hearty dose of caffeine and kick off my day. Each day is a combination of meetings – mostly virtual, managing any urgent issues including product concerns, quality-related supply chain issues, addressing any ingredient and finished product testing challenges and taking daily steps toward continuous improvements from a quality perspective. 

What is the most interesting thing you ever done at BioZyme: One of the most interesting things I get to be a part of in my role is helping to take a product concept on its journey through each stage of the development process to create a finished product that positively impacts the health of animals and people.  

Share a funny story about one of your days at work:  We were trouble shooting a labeler malfunction with a vendor technician over the phone. I explained that the labeler was making a terrible noise when the lock rollers were engaged and the tech asked me if I could describe the noise. Without thinking, instead of using my words to describe it, I made a very pronounced honking noise like a goose. Everyone involved – including myself – got a good chuckle out of that one.

What has been one of the biggest challenges:  One of the biggest challenges in my new role has been working remotely and connecting with my team in the same way that I’m used to doing in person. Working together, communicating well and building trust is vital to an effective team dynamic.

Why is care that comes full circle important to what you do?  By “living” quality and adhering to a mindset of continuous improvement, we offer products that are safe and accurate. Consistently doing so creates a foundation for upholding care that comes full circle. We help BioZyme take the first step to care and anticipate the return of the boomerang.

What is something you enjoy doing outside of the office? Outside of work, I love to “experience” life with my 3 (not so) little ones – Griffin (13), Jaycie (12), and Emma (8). On any given weekend you may find us enjoying live music, swimming, exploring, fishing or golfing.

Letters from Lisa

At BioZyme®, one of our corporate goals is to produce products that meet or exceed our customers’ needs and wants. We call it safe, accurate product. This goal has always been very important to me, as I believe our end customer is the animal, and animals have always been my heart throb. My mother could tell you numerous stories about how many wild animals I tried to “save” and how many dogs I brought home that “found” me.

The responsibility of quality is to ensure all products are free from defects, the process reduces waste, and the product meets the customers’ expectations before it leaves the manufacturing facility. The pursuit of quality must be everyone’s responsibility at each stage of the process.

This pursuit at BioZyme includes the following:

  • Reliable products – From a business perspective, consumers favor products that are reliable.
  • Safe products – Perhaps the most critical element is that we must ensure our products are safe to use.
  • Compliance – There are many rules and regulations we must adhere to, and compliance is a key issue of quality to prevent delays in production and avoid fines.
  • Consistency – All products must meet the same standard of excellence.
  • Waste reduction – We lower costs when material resources are conserved and used wisely in the production process.
  • Minimizing risk – A rigorous QC process identifies root causes quickly when there is a problem.
  • Continuous improvement – Quality is about always improving the process to create a better product.

Once you have these standards defined and implemented, then you must decide how you will know they are working. At BioZyme we wanted to be very specific about our safe, accurate product goal. That started with defining safety and accuracy.

Those definitions are outlined here:

  • Safety refers to all factors that impact the health and well-being of the manufacturing employees and the products they manufacture.
  • Accuracy is the degree of conformance to the known standard when it comes to the quality and performance of a finished product.

Next, we worked hard to define our versions of each.

BioZyme Safe

  • Produced under safe, clean conditions.
  • Free of harmful, foreign substances.

BioZyme Accurate

  • Labeled appropriately, legibly and truthfully.
  • Consistent in look where look is defined as color, smell and particle size.
  • Consistently palatable.

And finally, in true Lisa style, we outlined how we would measure if it was really happening by defining these metrics:

  • 0 worker accidents
  • 0 animal deaths
  • 0 pounds of off-spec product
  • 100% of product produced is without a product integrity customer concern.
  • 100% of finished product tested matches its tag.
  • 100% of product hits parameters set for the color spectrometer and particle size analyzer.
  • 100% of product contains formula tested amount of flavor.

After defining, outlining and documenting all the above we began upgrading all that we do at BioZyme to ensure we walk the talk.

Below is a list of what we have done to date:

  • Installed an Industrial Dehumidifier
  • Perform Monthly Leg Camera Scoping
  • Installed a Feed Cleaner Just Before Bagging
  • Installed More Magnets, a Magnet Drawer & Metal Detection
  • Implemented AI Camera Pictures of Every Bag with Alarms
  • Ensured FIFO Monitoring
  • Implemented an Employee Safety Program
  • Added Sampling & Testing of All Inbound Ingredients
  • Added Sampling & Testing of a Statistically Significant Amount of Finished Product
  • Ensured Full Team is PCQI Trained
  • A PCQI is an individual who has successfully completed adequate training to implement a food safety plan. A PCQI manages important aspects of the food safety program and ensures that preventive controls are effective and proper records are maintained.
  • Implemented 100% Automated Checklist Use with Alarms when a NO is Clicked
  • Ensure Dust Control Content Analysis
  • Implementation of Automation in All Processes Except Drug Hand-adds
  • Employed Two Full-time Sanitation Employees at each Facility
  • Track & Manage Moisture Variation in Amaferm Drying
  • Implemented QC Bag Screening on First 10 Bags of Every Run
  • Hired a Certified, Professional 3rd Party Pest Control Program
  • A 3rd Party Audit at Each Facility for Quality Certification
  • Added an Equine Safe Manufacturing Line for our Vitalize Line

Is safety and accuracy really worth all this effort?

According to the National Institutes of Health, interacting with animals has been shown to decrease levels of cortisol (a stress-related hormone) and lower blood pressure. Other studies have found that animals can reduce loneliness, increase feelings of social support and boost human mood.

Yep, it’s worth it

Changes Coming in May

INGREDIENTS UPDATED TO SELECT PRODUCT LINES

In April, we added an antioxidant to the granular VitaFerm®, Gain Smart® and DuraFerm® product lines, to improve quality. Dealers and customers could see some added ingredients listed on the label. We continue to provide the highest-quality ingredients to ensure the best shelf life.

HYALURONEX® AND TRIXSYN® PRODUCTS NOW PART OF VITALIZE® FAMILY

Hyaluronex® and Trixsyn® joint health products are officially part of the Vitalize® brand. The products that many equine, dog and cat lovers have come to know and trust still consist of the same great formulas, but now are labeled under the Vitalize name and have a new label and look.

PERSONNEL CHANGES & ADDITIONS

We have made some changes and additions to our staff that you should be aware of including the following. Please note the new titles & responsibilities:

  • Brandon Barlage, Inside Sales Representative – New York, Pennsylvania, West Virginia
  • Alison Brunner, Animal Health Sales Manager
  • Hardy Goodman, ASM – Florida, Georgia
  • Wyatt Marshall, Industry and Events Support Specialist
  • Jenette Masarie, ASM – Colorado, Utah, Wyoming
  • Morgan Weinrich, ASM – Missouri

Dealer Spotlight: Kentucky Distributor is Family Focused

If there’s one word to describe Central Farm Supply of Kentucky, it’s family. This family owned-and-operated BioZyme® distributor is based in Louisville, Kentucky. However, as a wholesale distributor to more than 700 stores from Kentucky to Virginia and points in between, its family has grown immensely since it was first established.

“We’re family owned, but every one of our dealers is part of our family. Our company was built on service, and that is still our strong suit,” said Larry Manning, Sales Manager, whose brother, Tommy, started the company in 1985.

Central Farm maintains a fleet of 10 tractors and 25 trailers. The fleet of trucks along with their 10 drivers allows them to be in control of the service they provide to their dealers, which has always been one of their strengths, but has become even more evident in the last few years in the midst of all the supply chain and distribution issues everyone experienced due to COVID.

Although Central Farm Supply of Kentucky has a long history in the agricultural industry, it is in its fifth year as a BioZyme dealer. Manning said incorporating the VitaFerm® line, and subsequently other BioZyme products, provided their customers with a premium product to offer their customers. He said with so many dealers that they distribute to, the need exists to have a product for every level of producer.

“We have to be able to offer products that fit every cattleman in our market. The VitaFerm products are premium cattle supplements that fit a lot of our cattle producer customers,” Manning said.

He suggests that every dealer discovers their market and knows who their customer is and what every customer wants in order to find success. Some will be happy with a salt block, some want the cheapest mineral they can buy, but those who truly keep records on their cattle operation will immediately see the results of using the BioZyme products.

Central Farm views their relationship with their dealers as a partnership. In order for Central Farm Supply to continue to be successful that partnership also includes their vendors. Since the early days, Central Farm has fostered the relationship between the dealers and vendors, by offering a buying show each October, so their dealers can come to Louisville to meet with their top vendors, exchange ideas and participate in “trade show specials” offered that day. Manning said it is truly a family event where dealers bring the entire family, including kids and grandkids for food, fun, entertainment and great deals during this one-day event.

The business actively uses BioZyme’s and other companies marketing tools, like Promoboxx and participates in quarterly dealer mailers. They also have four sales reps.

“I’d give BioZyme an A-plus in the marketing of their products when it comes to creating brand awareness and tying those brands to the dealers and distributors. Marketing is their real strength,” Manning said.

Family is important to Central Farm Supply of Kentucky, and it is important to BioZyme, too. We are certainly proud to have you in the BioZyme family, continuing that care that comes full circle!

The Importance of Testimonials – How to Snag ‘Em and Ways to Use ‘Em

Word of mouth marketing is one of the most important marketing tools you can use in any type of marketing vehicle: social media, website, sales letter, advertisement. 

According to socialfresh.com, “customer testimonials have the highest effectiveness rating at content marketing at 89%.” In other words, testimonials are 89% better at increasing conversion rates than other forms of marketing.

At BioZyme®, we love to earn customer testimonials, and we use them frequently. The hashtags #TestimonialTuesday or #FeatureFriday are a great way to showcase what customers are saying about the products on social media, and as you will read below, there are other ways to showcase testimonials as well. 

However, it isn’t always easy to get customers to share what they like about a product. 

“I usually find that if I start the conversation asking about their animals and their goals, they will be more open. I ask what challenges they were having and what led them to using the particular BioZyme product. Then, I ask them specific questions about the results they saw. What was their overall conception rate? How many more lambs did they wean? How many more pounds of gain did they experience with the Gain Smart mineral? Our producers are typically very data driven and keep great records and those are the stories we want to share,” said Shelia Grobosky, BioZyme Content & PR Manager. 

Below are four types of testimonials you can use in your marketing. 

  • Quote Testimonial:

The most common type, it is exactly what its name implies, a simple quote. You can get these over the phone, via email or in person, and use these a variety of ways. These are often the most read and most effective. The audience can read these quickly, and the quote gets right to the point.

  • Longform Testimonial: 

This might be a five-minute testimonial. You might record a conversation with a customer (always ask for permission before recording), and he or she has a great story. You can transcribe this for your website or even ask permission to post the entire audio to your website, as some people will prefer to listen to it over reading this long paragraph. These will also typically show more emotion, and emotion sells. 

  • Social Testimonial: 

This is another effective testimonial where you ask your customer to post their own review of a product on their own social media account, perhaps with a photo of the product. 

  • Video Testimonial: 

Like its name implies, this is a video of a customer telling you and your audience why he or she likes the product and the impact they have seen with the product. This is often the most beneficial since there is no reading involved, and the viewer can see and hear the emotion in the speaker’s voice. 

Testimonials are a great marketing tool. We encourage you to use them in your marketing, and if you have a great testimonial to share with our team, reach out to Grobosky at sgrobosky@biozymeinc.com. 

How Appreciation Helps Sell Product

Care that comes full circle can start with little acts of kindness that help grow sales. But first you need to know your customers and understand what their passion points are.

Every single person has a passion point or hot button. Once you find that for particular customers that are willing to invest in the goods and services you offer, remember that hitting those passion points in a genuine way can often boost sales.

There are several ways to show appreciation for your customers. One of the most effective ways is to host a producer meeting, where you might serve a meal or appetizers while educating the customers about the benefits of the product you offer. Everyone looks forward to the camaraderie of the event, and many look forward to the meal; however, most will remember that XYZ Dealer took the effort to plan, invite and host the event and talk to the producer group. Make sure you use the Marketing Resources in the Online Dealer Center to help secure invitations and a speaker from BioZyme®.

With sale season in full swing, another way to show appreciation is to attend your customers’ production sales. Put on a logoed cap or jacket and make an appearance at a customer sale. Bring along a stack of VitaFerm® gloves or some ink pens so the buyers can pick one up – it’s also good promotion. Be sure to say a quick hello to your customer to let him or her know you are there if any help is needed, but don’t be a nuisance. Remember, this is the big pay day for them.

Sponsor a livestock show. Spring jackpot shows are right around the corner. Chances are you have customers with children or grandchildren who participate in local stock shows. It doesn’t take much financial investment to sponsor an award or back tags in return to get your name and business recognized. Your customers will be happy to see you participated in a way that gives back to the youth, and they should be more willing to invest back into your business. Community outreach and giving back can pay dividends.

Be present. Sometimes just showing up is enough to show you care. Showing up at church, the local spring concert and home opener baseball game are the little things your customers are looking for to know that you are invested in the community and there for them. When a customer knows you are invested in the community, they are more likely to keep their local business rather than drive a distance to purchase similar products.

Show your customers some appreciation and be a part of their passion points. Be present in the community.

Watch your business grow.

A Day in the Life of BioZyme® Employee Jamie Miller

Title: Director of Operations

Number of Years at BioZyme: officially 4, contractor for 17

Describe a “typical” day in your job: A typical day at BioZyme for me is probably more of an atypical day for others. Most days consist of checking orders, evaluating any needed production changes for products that are set go negative and planning fermentation runs based on current information.  Mondays and Tuesdays are almost always filled with meetings with operations teams, development staff and tolling fermentation customers.

Wednesdays and Thursdays are used to address any changes to the monthly schedules and get caught up on emails and communications.

I typically like to spend at least two full days per week at each location (Stockyards and Easton); however, meeting requests, daily challenges and priorities sometimes require travel between the two.

What is the most interesting thing you ever have done at BioZyme: Supply Chain Center and Production automation. This part of the Back Office application has really allowed us to utilize all of the data we have from multiple systems to properly plan and manufacture safe, accurate product.

What has been one of the biggest challenges: With the scaling up of toll fermentation at our Easton facility and not having any formal training in the processes that are required, the last year at Easton has been personally challenging. The learning that has been required to understand the in and outs of the equipment, processes and needs for each customer has taken a lot of effort and time. With that, we have been able to make improvements, become more consistent, and our planning is getting better each month.

Why is care that comes full circle important to what you do? When you run into someone outside of work that is wearing BioZyme-branded attire or a jacket of one of our partners and you can strike up a conversation about how they use our products in their operation, it makes you realize why we do things we do at BioZyme.

What is something you enjoy doing outside of the office? Socializing with friends, throwing darts and aspiring to become a member of the “Premiere” “Karaoke” “Air Band” called PRIME with my buddies.

Letters from Lisa

Care that comes full circle is a philosophy that postulates if you truly care for someone or something, that care will eventually, naturally come full circle back to you.

Naturally meaning if we take care of the animals, they will take care of us by ensuring we get to eat or feel unconditional love. Naturally meaning if we take care of our customers, they will remain loyal, which allows us to continue to have the resources to research new technologies for them. Naturally meaning if we take care of our vendors by communicating and staying loyal to them, they will help us during challenges. And last but certainly not least, naturally meaning if we take care of our employees by being understanding, good communicators and fair, they will passionately fuel the care throughout the company.

Care that Comes Full Circle. Those five words are the value statement that drives BioZyme® Inc. each and every day.

How can you embody care that comes full circle into
your dealership?

A fair question after every minute of every day statement is, if something takes this much energy, is it really worth it? If you Google “care that comes full circle,” you will either find items about BioZyme (which made me quite proud), or you will find items about caring for an aging parent. So, at first glance I guess it doesn’t really have a role in business where money usually tends to be the main driver. However, think of this well-known statistic: “A customer who has had a good experience will tell two people, but a customer who has a bad experience will tell 12 or more people.” This is true of vendors and employees as well. I like to refer to vendors and employees as internal customers. They deserve the same care as external customers. Care starts and ends by embracing the four items below and yes, they apply to a chicken and horse as well as a human.

  1. Listen
    Make yourself available to hear with as many touch points as possible. Take a genuine interest in what the other person or animal seeks to deliver to you.
  2. Respond
    Hearing is one thing, responding is another. Be an ally, putting the other person’s needs first. Ensure emails are followed up with in a timely manner; phone calls are answered; waterers are full, feed stays consistent, and time and attention are given where they are needed, when needed.
  3. Resolve
    What good is a response if it doesn’t make something better?
  4. Follow Up
    Seek and be ready to hear honest feedback, and then remain committed to making whatever it is better, happily remembering that this is a cycle that never ends.

Care – we know it is an important component of life, but we often forget one of the simplest principles: to show we care is to find out what people or animals need and then deliver on those needs. Getting started is a matter of holding yourself accountable to the above four actions. If you take the time to do this, I promise it will come full circle.

Two Minutes in April

By Shelia Grobosky, Content & PR Manager

The adage April showers bring May flowers might need to be changed, depending on the part of the country you are in. According to the U.S. Drought Monitor and colleagues I’ve spoken to recently, April showers would barely settle the dust in parts of Nebraska, Western Kansas, Oklahoma and the northern tip of the Texas Panhandle. Meanwhile, California is facing devastating flooding. The Dakotas are digging out from yet another April blizzard, which means once all the snow finally melts, they will have some green grass AND flowers.

Mother Nature can be brutal, but dealing with her mood swings is part of the risk those of us in agriculture take every day. Spring is officially here, and in my home state of Illinois, when farmers aren’t cleaning up from the recent tornadoes, they are getting equipment ready to start working ground and planting.

Of course crop production has a direct impact on feed prices for all classes of animals, and we are in the nutrition business. The U.S. Department of Agriculture released its Prospective Plantings report on the last day of March that summarizes producers’ planting intentions in the U.S. and reflects expected profitability levels for various crops. Most notably, corn acreage was estimated to increase by roughly 4% from last year – to just under 92 million acres. By comparison, soybean acreage was projected to be virtually unchanged from 2022.

Feed prices are currently high, and significant change is not likely before harvest. Additional corn acres would undoubtedly be seen as a positive from the perspective of livestock feed prices. As long as those additional acres are planted, Mother Nature plays nice this Summer, and harvest is good, producers could see feed prices decrease. If not, remember to use the increased digestibility of AO-Biotics® Amaferm® as a marketing tool to help livestock get the most benefit from the feed producers do have available to them.

Sen. John Thune (R-SD) introduced legislation the first week of April to repeal the federal estate tax, often referred to as the Death Tax. According to a statement from NCBA, “Ensuring a farm or ranch can be passed to children or grandchildren is a priority for family-owned farms, ranches and agricultural businesses. It is critically important that producers and business owners have permanent relief from the Death Tax. Current Death Tax relief is set to expire at the end of 2025, and it is vital that Congress takes immediate action to provide permanent relief for agricultural families.”