Depending on where you live, the temperatures are probably starting to heat up, and the grass is starting to green up, sure signs that spring has arrived, and summer is right around the corner. No matter what your customers raise, we have products to help those animals fight heat stress and deter insects this summer. All HEAT® products help animals maintain normal body temperature at temperatures of 70 degrees or warmer and include garlic, a natural insect deterrent.
You asked, we listened. The ultimate summer breeding mineral is here! VitaFerm Concept•Aid 5/S HEAT with ClariFly is now available and ready to order! This mineral package combines the benefits of Concept•Aid to get cows bred with the proven effectiveness of the HEAT package for summer grazing and NOW added 4-fly control with ClariFly! ClariFly helps control horn flies, face flies, stable flies and house flies in the larval stages.
By now you are probably aware of the variety of products that Vitalize® offers in the equine line for that good gut feeling. If not, we encourage you to review the November issue of VISION, visit the Product Center on the Online Dealer Center or go to www.vitalizeeq.com. Currently, eight great Vitalize and Hyaluronex® products available to you and your customers that can benefit the digestive and joint health of a horse.
Greatness doesn’t always happen inside the arena. Greatness happens in the horse, in the barn, on the long haul. Greatness happens where you make it happen, and that is why we have rounded up some folks to share their stories about the great things that Vitalize has done for them.
The Marketing Team utilizes 37 industry experts that use and promote the Vitalize to help position products through the Vitalize Ambassador program. People like to hear from their peers, and they develop a certain level of trust. According to one Nielsen report, a 92% level of trust exists among peers, much more than with any other group. Although it is generally fairly simple to get product testimonials, the equine industry is much more visible with the variety and number of competitions both in the English and Western disciplines. The ambassadors are not only passionate about the products, successful at what they do, but are respected within the industry and are usually active on at least one social media platform where they can share their thoughts and ideas with the masses.
Professionals like 10-time Olympic show jumper Ian Millar, his son Jonathan and his daughter, Amy, also an Olympic show jumper, use the products. So do two former World-champion tie-down ropers, Marcos Costa and Haven Meged. Laura Kraut, Olympic Gold Medalist, and Jenni McAlister, Three-Time FEI Show Jumping World Cup Qualifier, are two of the ladies who use Vitalize and travel the international circuit. In addition to two-time NFR qualifying barrel racer Emily Miller-Beisel, other barrel racers like Megan Lyerly and Bobbi Grann use the products. Shaun Strickland, the manager at Poison Spider Ranch uses it on his ranch horses and his champion cutting horses. Eventer and equine blogger Lauren Drew and Derek Braun, the Owner/Trainer at Split Rock Farm and President and Founder of the Split Rock Jumping Tour also use and promote Vitalize.
Why?
Because they believe in the products! They have had positive experiences, and they are willing to share to share their experiences with others. See what they say.
“The Vitalize® products allow my horses to better utilize their feed and reach their full ability. I like my horses’ hair coat and their consistent performance they are giving me. The Vitalize Recovery Gel is a must! It keeps my horses eating and drinking properly while on the road. They then perform to their full potential!” – MARCOS COSTA, World Champion Tie-down Roper
“In early 2019, my #1 competition horse Quantico was struggling to come back into competition shape and generally didn’t seem comfortable in work. My vets couldn’t find anything seemingly wrong, but I felt in my gut that he just wasn’t 100%. In the summer of ‘19 I put Quantico on Vitalize® Digest More® Plus and his comfort in work started to improve over the following weeks, the discomfort in his hindgut had been overlooked for months but was finally under control! Vitalize Digest More Plus helped Quantico go from a very light workout schedule to full fitness work and competing again over the first 6 months he was on it made a huge positive change in his work ethic under saddle and truly helped him get back to the competition ring! I will continue to feed the Vitalize supplements to all of my training and competition horses to keep them feeling good from the inside out! – COTI HAUSMAN, 2017 USEA American Eventing Championships Preliminary Rider Champion
“Vitalize® Alimend® is a vital part of our horses’ daily program. With the added stomach and gastric support, I have seen a complete transformation in the consistency of my horses’ overall health, happiness and performance while using Alimend.” – DEREK BRAUN, Owner/Trainer at Split Rock Farm and President and Founder of the Split Rock Jumping Tour
“The Vitalize® products are user-friendly, as there isn’t a lot of mixing, and my horses look great. All three of my horses look better. They are staying filled out, and they are staying chilled out, which is the Amaferm® working to make their gut feel better. I can tell when my mare’s stomach is bothering her, and she doesn’t want to perform, but I haven’t had those problems since I started her on Vitalize. I’ve had my horses on the Vitalize® High Performance pellet for almost 3 years now. It’s a necessity while I’m going up and down the road! It keeps my horses looking great and feeling even better. What I’m most excited about this year is the new Vitalize Alimend®! My good mare stresses and it really doesn’t take much for her to get ulcers. I can’t tell you the last time she’s had gut trouble since I started the Alimend! It’s definitely a must-have in your feed program.” – WHITNEY DESALVO, Three-time WPRA World Champion Heeler
DeSalvo is really good about sharing the Vitalize message with young roping students. She offers a couple roping clinics throughout the year and will typically give students swag bags that include Vitalize caps and/or products. Some of the ambassadors will do giveaways on their social media or partner with another company such as a horse photographer to offer a package. These are all creative ways to spread the Vitalize message among peers.
While these ambassadors are always on the go, we like to see what your customers are doing too! Do you have loyal customers that you could deem as your local ambassadors? Do you have someone that shares the Vitalize message (or any brand message) on social media? Be sure to share that on your social media and tag us in it or share it to the Dealer Facebook page. Some of the best ideas and marketing messages come from our peers.
Using ambassadors, testimonials and word of mouth is a great way to position a product. Ask one of your loyal customers for a testimonial. Chances are, he or she will be glad to talk about the benefits of the product and if the neighbors know that person has success with it, that success will help you gain some other customers as well.
The popularity of backyard chickens has been growing since the early 2000s; however, during the COVID-19 pandemic that status reached a record level with more people being confined at home, schools closing down, people looking for new hobbies and a genuine concern about their food supply decreasing. With the increased demand for backyard birds, BioZyme ® Inc. knew it was important to create products for these animals with the Amaferm ® advantage to demonstrate “care that comes full circle.”
Backyard Boost® is a line of natural products that are crafted to support the health, wellbeing and productivity of poultry. Backyard Boost uses only the highest quality components and proprietary ingredients proven to support a flourishing flock. Initially, BioZyme is launching two products to help backyard poultry producers produce healthy, happy birds.
BACKYARD BOOST DAILY ESSENTIALS Backyard Boost Daily Essentials is a pelleted, natural protein supplement fully fortified with the precision prebiotic Amaferm® , vitamins, minerals and organic trace minerals to maximize growth and egg production and support overall flock health. Amaferm is research-proven to increase digestion and absorption of nutrients to help maximize egg production and quality. In addition, Daily Essentials contains additional protein to support growth, feather quality and egg production and calcium and other nutrients for natural improvement of eggshell and yolk quality.
2.5 lb. or 10 lb. resealable bag.
Fed at a rate of 0.5 oz/chick/day.
For a 6-bird flock, 2.5 lbs. will last 2 weeks, and 10 lbs. will last 8 weeks.
BACKYARD BOOST DEFENSE Backyard Boost Defense is a liquid supplement that promotes feed and water intake during times of stress and recovery to help support digestive health and a healthy inflammatory response. With natural products like the precision-prebiotics Amaferm® that helps combat the negative effects of stress and gets your hens back to producing eggs faster, and MOS to trap and expel unwanted disease-causing pathogens, limiting their ability to do harm, Defense promotes feed and water intake. It also contains electrolytes to support proper hydration and works with antibiotics to improve health and recovery.
16 oz twin neck bottle with dosing chamber.
Added to water at the rate of 1 oz per gallon.
Mix daily to best freshness.
Designed for intermittent feeding during stress/recovery; can be fed at same time as Daily Essentials.
Getting cows bred and keeping them bred can be a challenge, but those are the first crucial steps to herd profitability. Your customers need to consider their herds nutritional needs through every step of production in order to achieve the reproductive success they want to meet.
VitaFerm® Concept•Aid® is a line of vitamin and mineral supplements for beef cattle formulated to promote effective, easy breeding when fed 60 days pre-calving through 60 days post-breeding. Concept•Aid is a mineral specifically formulated for reproductive success that contains high levels of Vitamin E for reproductive tract repair, organic trace minerals for more stability and higher bioavailability and Amaferm®, a precision-based prebiotic that impacts intake, feed digestibility and nutrient absorption for optimum health and performance. Increased nutrient absorption and digestion leads to heavier calves that gives your customers performance that pays.
How good were your customers’ conception rates this year?
Get to Know Your Customers and Their Needs!
Be sure to understand each of your customer’s individual challenges to help them achieve reproductive success and profitability in their herd. Is their calving window longer than they would like? Too many open cows due to poor breed back? Low-quality forages available due to extreme weather patterns this past year? Find out what they are facing and recommend a VitaFerm Concept•Aid for them.
Challenge
How to Relevantly Position VitaFerm Concept•Aid
Poor breed back rates leading to more open cows.
Reduce your risk by investing in the Concept•Aid mineral program to maximize your reproductive efficiency. Leverage the power of organic trace minerals, high levels of vitamin E and selenium to promote optimized fertility and quick reproductive tract repair to ensure a faster breed back.
Constant weather challenges led to tightened budgets, and often times, mineral and supplementation programs were cut leading to thin cows, which resulted in poor conception rates and longer calving seasons.
Reduce your labor and length of calving season with the help of Concept•Aid. You can trust the Amaferm® advantage to deliver more energy for reproductive success while elevated vitamin E levels lend to faster reproductive tract repair and quicker breed back to shorten your calving window, helping to maximize your efforts.
Irregular weather patterns have resulted in low-quality forages and winter pastures.
Don’t let winter grazing limit your performance. Let Concept•Aid help maximize digestibility and absorption with the power of Amaferm! Choose the phosphorous level that suits your forage best to help promote milk production and higher calf weaning weights.
Soft markets and fewer calves on the ground will require higher weaning weights to differentiate and stay profitable come sale time.
Allow Concept•Aid products to deliver optimal digestive health and nutrition through the power of Amaferm resulting in performance that pays. Through increased absorption and elevated levels of phosphorous, you can expect an 11% increase in calf weaning weights above the national average (Source: VitaFerm Reproductive Success Report)
A new year means a new winter show season. Although some of our old favorite stock shows have been cancelled, both on the national and state levels, it seems for each one that is cancelled, at least one new show is planned. Stock show exhibitors are passionate. They are resilient, and the animals they haul need to be resilient to change too. With products from Vita Charge®, those animals will be sure to make the haul and be prepared for any show in any climate at any time.
Vita Charge is a fast-acting, multi-specie livestock supplement for use during stressful times like hauling, changing environments and the added stress of competition, when livestock need protection or assistance in recovery. The Vita Charge line offers versatility in many forms, including liquid, gels and a tub, making application easy depending on what is best for your animal.
Regardless if you are hauling your animal 30 miles to a jackpot or 13 hours to a big-name stock show, you want your animal to look and feel its best. Keep it eating, drinking and performing with the Amaferm® advantage found in Vita Charge products.
Sure Champ:
The Combination of Sure Champ® and Vita Charge in your show barn and on the road is a winning combination to keep your animals healthy and performing. Sure Champ is line a of livestock show supplements that proactively work to assist with the challenges created by the show environment.
Products like Sure Champ Extreme are vital during the heat of the summer, but keep in mind that Sure Champ Extreme is also effective during the extreme cold temperatures, too. And, don’t forget about the new Sure Champ Joint Juice, powered by MHB3® Hyaluronan, the most highly researched and proven hyaluronic acid available. Joint Juice is carefully crafted to naturally support, promote and enhance joint and soft tissue health.
Protein is a powerful nutrient for your animal’s digestive system and rumen to function properly. However, spending money on protein supplementation may not always be the best investment for a producer to make. They need to know when to supplement protein and how much to provide to make it a wise investment in their operation.
Protein is essential within the diet of a ruminant to supply the ammonia needed for microbial growth and to provide the amino acids needed for absorption from the small intestine. A protein deficiency can limit microbial activity, microbial protein synthesis and rate of digestion. In turn, these can impact feed and energy intake. Furthermore, if an animal receives insufficient amounts of protein, meat and milk production can be dramatically reduced.
Follow these three helpful tips to ensure proper protein supplementation.
Identify Protein Needs.
Requirements for protein vary throughout the year and depend on the animal’s stage of production. A cow’s protein requirements will vary from about 9% to 12%, while a ewe’s protein requirements range from 7% to 15%, depending on where she is in the production cycle. Requirements are lowest post-weaning to late gestation and continue to increase as the female gets closer to parturition and lactation. Protein requirements are highest immediately post-calving and post-lambing due to the increase in protein demanded for lactation.
Identify What is in Your Customers’ Feed.
You know the stages of production when additional protein is required, but do you know how much protein to supplement with? Before your customers start a supplementation program, they need to know exactly what their animals are already consuming. Protein can come from pasture, stored forages and grain. By understanding the nutrient profile of the available feedstuffs, they can better identify what supplements they need in their feeding program to meet nutrient requirements and optimize animal performance. BioZyme® Inc. offers forage testing and ration balancing, free to its customers, to help them gain a better understanding of what they are missing in their livestock diets. If you are interested in participating, please contact your Area Sales Manager.
Identify the Protein Supplement that Best Fits their Scenario.
Producers have options when it comes to choosing the protein that will work best with their management practices. BioZyme offers its protein supplements in a tub or meal form to cater to differing management scenarios, allowing for maximum convenience along with improved animal performance. In addition to the added protein, the Amaferm® found in BioZyme products increases the rate of digestion, allowing animals to meet their nutrient requirements faster and on less feed. Increased forage digestion provides for greater microbial growth and production of microbial protein to provide the animal with more protein for growth, lactation and reproduction. Furthermore, with Amaferm in the diet, they will effectively reduce the need to supplement large amounts of protein because they are making more of the protein in the forage available to the animals.
AVAILABLE PROTEIN PRODUCTS:
Cattle Products:
VITAFERM® CONCEPT•AID® PROTEIN TUB, 200-lb. tub: A combination of Concept•Aid breeding mineral and 20% natural protein in a cooked tub. Specifically designed for reproductive success when fed 60 days pre-calving through 60 days post-breeding. Especially beneficial in A.I. and E.T. breeding programs. Includes natural protein for when forage quality is low.
VITAFERM® CONCEPT•AID® PROTEIN MEAL, 50-lb. bag: A combination of Concept•Aid breeding mineral and 20% natural protein in loose form. Specifically designed for reproductive success when fed 60 days pre-calving through 60 days post-breeding. Especially beneficial in A.I. and E.T. breeding programs. Includes natural protein for when forage quality is low.
VITAFERM® 30-13% PROTEIN TUB™, 200-lb. tub: A 30% protein cooked tub for beef cattle on forage. Includes no more than 13% equivalent crude protein from non-protein nitrogen allowing for a higher protein level in a low feeding rate. Contains organic copper for maximum bioavailability to support the animal’s immunity.
VITAFERM® CONSERVE™ PROTEIN TUB, 200-lb. tub: An economical vitamin and mineral supplement that supports the health and condition of the whole herd. Includes the Amaferm advantage to optimize nutrient digestion and absorption while the vitamin and mineral pack preserves cattle performance and contains protein for when forage quality is low.
Sheep Products:
DURAFERM® CONCEPT•AID® SHEEP PROTEIN TUB, 125-lb. tub: A breeding mineral with 16% natural protein in a cooked tub for sheep specifically designed to target cycling, embryo production and conception when fed 30 days prior to lambing through breeding. Especially beneficial in A.I. and E.T. breeding programs.
Horse Products:
VITALIZE® EQUINE PROTEIN PELLET – 40 LB. BAG: A pelleted, natural protein supplement fully fortified with vitamins, minerals, organic trace minerals for horses who are not receiving additional grain or are receiving very low quality forage.
The New and Improved Vita Charge Stress Tubs are now formulated with the inclusion of heat tolerant Bacillus spores that act as a probiotic to replenish the good bugs in the gut, while Amaferm works to sustain that balance once replenished.
*The new formula will begin shipping out on October 5th, 2020.
Cutting spending is something everyone can get on board with. But cutting spending while still having several choices – that is just about too good to be true. However, with the VitaFerm® Conserve™ line, producers do have several options to choose from, depending on their specific needs.
A one-size-fits all mineral program doesn’t typically work for everyone, all times of the year. That is why BioZyme has formulated the VitaFerm Conserve in five additional formulas to the original. Producers can choose the product right for their particular situation.
VITAFERM® CONSERVE™ This original vitamin and mineral supplement contains Amaferm® to provide your herd the health benefits they need. It supports the health and condition of the entire herd and like all but one of the other formulas comes in a loose form.
VITAFERM® CONSERVE™ CTC 3G This is another economical supplement choice for beef cattle, that includes CTC for the control of Anaplasmosis. This formula is ideal to feed while cattle are grazing or during breeding season. Remember, since 2017, a VFD is required to purchase and feed anything with CTC or any other medicated feed.
VITAFERM® CONSERVE™ GARLIC This loose mineral combines both Amaferm and garlic, making it an ideal summer mineral. Amaferm is research-proven to maintain body temperature. Garlic is added to naturally deter insects.
VITAFERM® CONSERVE™ MAG This is an economical mineral and vitamin supplement that is fortified with high levels of magnesium to help prevent grass tetany. If you are in region susceptible to tetany, your customers might consider this in the spring or early summer or any time they start feeding hay that has yet to be tested.
VITAFERM® CONSERVE™ MOS The newest product in the line, the combination of Amaferm and MOS make this supplement a great choice any time of the year to maximize herd health cost efficiently. The added MOS helps trap and remove harmful pathogens from the digestive tract, eliminating their ability to do harm.
VITAFERM® CONSERVE™ PROTEIN TUB This 200-pound cooked tub contains all the same benefits from the vitamins, minerals and Amaferm as the loose mineral, but has the added protein needed when forage quality is low. The 20% added protein is ideal for feeding as summer slips away to fall and the grasses change their nutrient content. The tubs also add convenience to distributing the mineral.
Everybody likes a choice, and with a quality base of vitamins, minerals and the Amaferm advantage, the VitaFerm Conserve is a great choice for those producers looking for an economically friendly supplement for their herd.
Vita Charge® is the ideal product for stress relief. And when do livestock feel the most stress? When they undergo abrupt changes to their routines. Think weaning. Think shipping/receiving. Think all aspects of showing them.
West Texas Area Sales Manager Sam Silvers said promoting the Vita Charge line to his dealers and customers comes to him with ease due to the type of people he typically is around, even when not on the sales road.
“With a background in show livestock, I am around those people quite a bit and they see the importance of keeping their animals on feed and water in all situations. The Vita Charge products do that, and they work quickly. I’m also around several people who run stockers and their challenges come up in general conversation. It’s easy to suggest a product from the Vita Charge line,” Silvers said.
One of the best customers and dealers Silvers has found in his area are veterinarians. He said they understand the need to get those animals that have been stressed and treated back on the road to recovery as quick as possible and that boost from the Vita Charge helps.
