At BioZyme®, we provide you a vast array of products to sell to your customers. We know that you likely have other products and services to sell as well. However, once you have the products and services, they must be marketed, so your customers know what you have available. We don’t want to leave you in the dark.
That’s why our team felt it was vitally important to provide you with this comprehensive guide on how to market a product. We’ll look at a lot of different tips and tools that will help you sell your products and grow your business!
The best way to market a product depends on various factors. You have to consider the target audience, the nature of the product, the budget, and the overall marketing goals.
However, there are some general strategies that can be effective in marketing products. Here are 10 tips on how to market a product.
10 Useful Tips on How to Market a Product
1. Know Your Target Audience
The first step in how to market a product: know who you’re marketing to. Understanding your target audience is crucial for effective marketing. For instance, if you are in a highly concentrated cow-calf area with horses and dogs, you would be more likely to stock up and promote VitaFerm® and Vitalize® products.
There probably isn’t much demand for Backyard Boost® for backyard chickens in big ranch country. Knowing your target audience is the first key to success when marketing any product.
2. Develop a Strong Brand Identity
Establish a clear and compelling brand identity that resonates with your target audience. This includes creating a memorable brand name, logo, tagline and visual elements that reflect your brand’s values and personality.
Luckily for you, at BioZyme, we have created the brand identity for our products, and we have marketing collateral like ads, logos and other campaign materials ready for your use.
Maybe you need to brand your store or dealership? You can work with our in-house marketing team to help you with that, too! Submit a marketing request in the Online Dealer Center and we can help you create a logo or any marketing piece you might be looking for.
3. Create Compelling Content
Develop high-quality, engaging content that showcases the features, benefits and unique selling points of your products. This can include product descriptions, images, videos, blog posts, social media posts and customer testimonials.
Now, this is easier said than done. After all, it’s one thing to know how to market a product, and another thing entirely to produce quality marketing materials. But, knowing your audience and knowing your brand gives you a leg up.
Have you signed up for Promoboxx? We have ready to use social campaigns loaded into Promoboxx for your use each quarter. We also have several of our logos and other content ready to use on the Online Dealer Center.
4. Utilize Multiple Channels
Just like one size doesn’t fit all with a mineral program, the same can be said for marketing channels. While I might still appreciate reading an ad in a print ad in a publication, another generation might enjoy social media or even hearing an ad on the radio while out feeding cattle.
Take advantage of various marketing channels to reach your target audience effectively. This may include digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and influencer partnerships, as well as traditional channels such as print advertising, television, radio, and direct mail.
5. Optimize for Mobile
With the increasing use of smartphones and tablets, it’s essential to optimize your marketing efforts for mobile devices. Ensure that your website, emails, ads and other digital content are mobile-friendly and provide a seamless user experience across different devices.
6. Engage with Your Audience
Foster meaningful connections with your audience by actively engaging with them on social media, responding to comments and messages, soliciting feedback and encouraging user-generated content. Building a community around your brand can help strengthen customer loyalty and advocacy.
No one likes to hear silence on the other end of their posts. By engaging and interacting with your audience, it makes your brand appear more human. In the end, people buy from other people, not robots. If your brand seems more engaging and humanized, your customers will appreciate that and potentially turn into repeat buyers.
7. Offer Promotions and Discounts
Entice customers with special promotions, discounts, coupons and loyalty programs to incentivize purchases and encourage repeat business. Limited time offers and exclusive deals can create a sense of urgency and drive sales when it comes to how to market a product.
Check with your ASM to discover how BioZyme can partner with you on promotions. Do you need a postcard, or a stuffer insert for your monthly billing statement. Remember, we are here to help you! We want your messaging to stay consistent and on-brand, so please reach out to our team!
8. Monitor and Measure Results
Regularly monitor the performance of your marketing campaigns and track key metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI). Use this data to evaluate the effectiveness of your strategies and adjust as needed.
Perhaps your Instagram traffic isn’t performing as well as you’d like. Maybe it’s time to shift gears and move those efforts to another platform. If your Facebook traffic is generating results, and getting customers into the store, maybe that is the channel you should focus more attention and resources on.
9. Build Relationships with Influencers and Partners
Collaborate with influencers, bloggers, industry experts and complementary brands to expand your reach and gain credibility within your target market. Influencer partnerships and co-marketing initiatives can help increase brand awareness and reach new customers.
In other words, people like to buy from their peers. Is there someone in your community that excels in their particular area? Do they use products you market? Leverage that to your advantage. Perhaps there is a show livestock exhibitor who just won the State Fair feeding Sure Champ® products. Ask them to share testimonials on your website, or even speak at a producer meeting about their results and the benefits they have used. The same example can be used for any of the BioZyme family of brands.
Find & Utilize Collaborators
Also, when setting up a producer meeting, work with complementary company. Perhaps you are planning a meeting prior to breeding season to promote VitaFerm® Concept•Aid®.
Partner with a local semen company to put on the dinner and meeting. Both companies share the common goal of helping others succeed with breeding success. Doesn’t it also make sense to share customer lists and resources to share costs?
10. Provide Excellent Customer Service
Deliver exceptional customer service and support throughout the entire customer journey. Respond promptly to inquiries and resolve issues quickly and effectively to build trust and loyalty with your customers.
Customer service sells. Our customers what to know that you know about the products. They want service. They want you to help carry a few bags of mineral out to their truck. They would like you to open on Saturday mornings. Little things add up to make a big difference when it comes down how to market a product.
BioZyme can Help You Market Products
As we mentioned earlier in this blog, the BioZyme Marketing Team offers a variety of marketing pieces to its dealers to help market products. Let’s discuss these pieces in more detail.
Readily Available Marketing Materials
A variety of marketing materials including signage, shelf danglers, aisle violators, counter mat inserts, brochures and more are available from the SAMM Center. These are available in quantities for your use at your dealership, trade show or meeting. In a time crunch? Printable files of most items are also available online.
Customized Marketing Materials
Are you looking for something more customized? Perhaps you are hosting a producer meeting and need invitations, or you would like a sign for your store. BioZyme can also help with these projects.
Submit a marketing request in the Online Dealer Center, at least three weeks prior to when you need your project or talk to your ASM. Please allow a little more time for items that require mailing like postcards or invitations that have specific dates, as bulk mail does take longer to go through the mail system.
First Things First
Remember, you can’t sell what you don’t have. It is important to keep inventory on hand of the products that your customers need and want that have seasonal demand. It is always wise to review sales from the same time the previous year, to be sure you have in stock what you sold last year and even the year prior.
What does that mean going into spring?
Springtime Products for Cattle
It’s breeding season, fly season and HEAT season! It’s time to stock up on VitaFerm® Concept•Aid®, any products with ClariFly®, garlic and HEAT®.
Now would also be a great time to stock up on the new VitaFerm ONE, a solution for all seasons.
Stock up for Chick Days
In many parts of the country, Chick Days are happening. Be sure to stock up on Backyard Boost products for your customers bringing home chicks.
Additionally, with spring, the migration of songbirds is happening. Be sure to include the Backyard Boost Songbird Balls for the bird watchers in your area.
Stock up for Spring, Summer Shows
It’s not too early to start thinking about how to market a product for spring and summer livestock shows. Make sure to stock up on the complete line of mineral, gels and liquid in the Sure Champ® line to help your show livestock customers #PreptoWin!
Don’t forget to be fully stocked with Gain Smart®, Vitalize® and DuraFerm® as well. You know your customers the best, and you know what they want and when they want it.
By implementing a combination of these strategies and continually refining your approach based on feedback and insights, you can develop effective marketing campaigns. That way, you can drive awareness, engagement and product sales!