Technology has come a long way. It’s great when it works, but more importantly, to work it must be easy. Retail outlets have used promotions and customer loyalty programs for ages to drive sales and repeat business, but often these programs are difficult to manage for both the store staff and the customer. However, there is an innovative program available that automates the management of rewards points and makes communicating with your customers easy!
Here are some examples:
- Buy 10 bags of Sure Champ® and earn a show stick, pig whip or brush.
- For every 10th visit to the store where you purchase $50 or more, earn a free gift.
- Come in on your birthday and receive $10 off your purchase.
- Earn double loyalty points on Tuesdays.
These types of incentives are appealing to those customers who enjoy a bonus, and if done strategically, can be an effective way to ramp up business on specific days that may normally be slow or to promote slower moving products. Additionally, it’s a great way to stay in front of your clients and market in a fun way.
OptSpot (www.optspot.com) combines customer loyalty and text message marketing to increase customer frequency, connect with customers and drive instant revenue. Customers simply sign-up & check-in using their mobile phone number. Points are automatically tracked & rewards are earned based on points. Re-connection is automated and done through text messaging.
Some Cool Features
Customer Loyalty: Using a mobile number to track points and rewards is easy. Customers either enter their number into the tablet or you do it on your point of sale checkout system for them. Points are tracked and rewards are earned automatically.
Auto-Engage: Reconnecting with your customers automatically based on frequency is nearly impossible without innovative solutions. This text program will send a text message to those customers who have not visited in 30, 60 or 90 days inviting them back more often.
Text Message Blasts: Being able to get your message in your customer’s pockets can drive instant revenue. Send limited time offers, promotions, etc. and watch your business grow.
Collect More Data: Collect important customer data and add them to your own
customer relationship management (CRM) software through an automated text call to action.