It makes sense to align marketing strategies with positioning products, and producer meetings are a great way to get your brand in front of customers and potential customers. Invite them to your store, showcase your products, provide them some valuable information that might add profitability to their outfit, and offer them refreshments. And, before you know it, you have just shared your brand with a group of people who need and want your services and products.
In addition to promoting specific products, producer meetings are a great way to let producers learn more about you and your business. Time is a precious commodity. Make sure your producer meetings are time-sensitive to what your customers are dealing with. Prior to breeding season you might address pre-breeding and cow nutrition; weaning is a critical time in an animal’s life, so host an informational meeting prior to weaning to showcase products that will help reduce stress and promote gain.
The Sure Start® Program is one program that you can promote at a producer meeting. It was designed as a simple program to keep calves healthy, eating and performing. The three step program is an easy sell, but you have to get the program out in front of people in order for them to notice, then ask about and finally utilize the program.
Our statistics show that overall growth for dealers that held a producer meeting is 78.8%. By following these simple steps you can easily host a Sure Start Weaning Producer Meeting or a meeting with the topic of your choice.
Reach out to Your Area Sales Manager to Discuss the Date and Location
Our marketing team can help with invitations and posters to let your audience know about the meeting. Details about the event and who you would like to send the invite to must be received three weeks prior to your event.
Request a Sure Start Weaning Marketing Package
Call Jody Purvis, Sales Support Coordinator at 816-344-5755, and request a Sure Start Weaning Marketing Package. We’ll send you literature and signage for your store and meeting.
Hang Signage in Your Store and Create a Display Area
A display area could be as simple as putting a Vita Charge® Counter Display next to your till or creating a pyramid of Vita Charge Stress Tubs
Send Out a Text Message Reminder
So many people communicate via text message these days. Email a list of cell phone numbers to Katie Vaz, Marketing and Communications Manager at firstname.lastname@example.org, and we’ll send out a reminder to all your contacts the day before the meeting.
Host the Meeting
Your ASM will give the presentation, but it is nice to have a few producers there that can give a testimonial about how well the program has worked for them.
Follow up is important to any good marketing effort. Make sure you have all attendees fill out a contact card at the meeting. These cards should be given to your ASM ASAP. We’ll send out a follow up card and make sure these potential customers are included in any future national marketing campaigns. Don’t forget that a personal phone call can go a long way in securing the order.