You Can Only Pick Two

As a marketer and designer, I have always quietly laughed at this diagram that is often shared online by seemingly frustrated freelancers or business owners who are fed up with the expectation of their customers.

A simple Google search of this “good, fast, cheap diagram” will show that not only does the marketing and design industry share these feelings, but that modifications of these little circles show up everywhere in nearly every profession from construction to investment banking to the food industry.

While there may be much truth to these circles, I have learned over time that frustration diminishes quickly for both service provider and customer when you identify where you both fit within the diagram. If you occupy different circles, it simply means that maybe you don’t have to offer what your customer expects and what your customer expects is not possible based on what you can provide. But when you do exist in the same circles, the relationship can be pretty perfect.

We have taken it upon ourselves to modify a diagram for you as dealers. BioZyme dealers most definitely represent the QUALITY PRODUCTS circle as you carry the best products in the business as indicated by the ingredients and proven record of their ability to create performance that pays. There are other circles you may represent as well. Now it is up to you to identify which level of expectation your customers have and what circle(s) they fit. It’s ok that some customers might not fit perfectly. They merely need to be educated on why “quality” is important or how the service you offer directly impacts the value they place on time or having a consultant at their door to help make important decisions for their operation. Sometimes it is ok to just know that they have no interest crossing over into overlapping portions of the circle, and you don’t have to waste each other’s time or resources marketing to that type of customer.

The sooner you begin existing in the same circle(s) so that the product and service you are providing matches your customers’ expectation, the sooner you will create an environment of known expectation and synergistic goals in which everyone involved is satisfied with the end result.

Leave a Reply

Your email address will not be published. Required fields are marked *