You have likely heard the saying, “Chose a job you love, and you will never have to work a day in your life.” That quote carries a lot of weight, and hopefully if you are reading this, you love your job. You might not like your job every day, but hopefully you chose this career path because you are passionate about agriculture and the people involved in our industry, and you want to help them keep their livestock healthy.
Did you know that you can invest your passion into your business? If you truly are passionate about what you do, and we know you are, you can take that passion to build your business, promote your products and build relationships with customers that will help create sales both now and in the future.
Bob Parsons, the founder of GoDaddy said, “Never stop investing. Never stop improving. Never stop doing something new.” It is vital to your business and its success, and ultimately your bottom line to follow those three simple pieces of advice. And it can start with investing your passion into your business.
How can one invest passion? One way is by showing your customers you truly care about them. Follow up your sales with customer calls to make sure the customer is completely satisfied with his or her products. Ask if there are any questions, and furthermore, have a conversation about the customer – his or her operation, family or hobbies. This will show that you are interested in their life, and not just making a dollar. Customers are more likely to do business with those who show an interest in their lives.
Another way to show your passion for your business and share that with customers is to host producer meetings or open houses. Share your passion for the business by highlighting new products in an open house or providing timely information to your customers at a producer meeting. Don’t think of the cost of the meal or refreshments as an expense, but rather an investment in your business and the people who support you.
Are there other ways you can invest your passion into your business? Perhaps you have a large show animal customer base; you can invest in those young people by hosting a feeding and fitting workshop or sponsoring an award at a local show. Offer to have the local FFA chapter have a meeting at your store so they can learn more about your products and at the same time, you will get to know more about the youth in the area.
And never underestimate sharing your passion via social media. Does your company have a website, blog, Facebook or Twitter account? You can share the passion you have for your business with the masses with just the click of a button.
What will these investments bring you? Hopefully, the enthusiasm you show to your customers, employees and others will be contagious. They will see how much you care about the brands you sell and the results that are produced. The investment in your time and energy should return dollars to you in sales. Host events that will make you money, love your job, and you will never work a day in your life.