BioZyme® rolled out several new products this spring in an effort to help you help your customers. VitaFerm® Conserve™ was developed as a way to keep your customers’ cattle healthy and performing at a competitive price point. We’ve launched the product. You’ve got the customers who are looking to save money, so it’s time to spread the word on this great new product.
Ashley Fitzsimmons, BioZyme Regional Marketing Coordinator, offers some timely advice to dealers.
1. Get the word out to all your customers.
If your customers aren’t aware of a new product, they are not going to buy it. And with the cost savings that VitaFerm Conserve offers during these economic times, they need to know specifically about this product. Do you advertise on your local radio station or with the local newspaper? Do you have a social media platform you use to connect to your customers?
“Let our marketing team help you with the resources we currently have available: sell sheets and literature, both digital and printed; or let us help you come up with a custom mailer, print ad, radio spot or social post. However, your audience likes to be communicated with, get in that space about the benefits of this product,” Fitzsimmons said.
2. Put together a target list and go after those individuals.
Everyone has customers that understand and know they want the Amaferm® advantage. But maybe they just haven’t made that buying decision yet, or price is currently keeping them out of that space. This is the mineral option for them; they just need you to tell them about it. Make that target list and give them a call or go visit them with your ASM. Make those sales calls and use Conserve to get in the door to their business!
3. Just stock it.
That might sound pretty basic, but you can’t sell what you don’t have. Fitzsimmons suggests that with this product packing the added punch of that recognizable and reputable VitaFerm logo on the side and then also being an economical option, it’s going to sell if it’s on your floor.
“Set it right next to your other VitaFerm products and this mineral will do half the marketing and selling for you.”
Communicate. Use your BioZyme Marketing Team and ASM. Keep the VitaFerm Conserve in stock. Follow these three simple steps to help you help your customers and their herds stay healthy.