Think back to the classic sitcom, The Jetsons. Back in the 1960s, 70s and 80s, when the stars of this animated show, George and Jane Jetson, talked through video to their boss and best gal pal, respectively. At that point in time, nobody could fathom that someday we would use a similar technology to talk to fellow employees, family and even customers.
Enter 2020. Even though technology like Facetime, Zoom, Microsoft Teams and other visual technologies have been in existence, lockdowns and quarantines have forced us to use these technologies more than ever. Perhaps George Jetson and his boy Elroy were forward thinkers for their times.
Today, BioZyme® Inc. offers video technology in numerous ways as a resource to its employees, dealers and end-users. Videos are an efficient means of marketing and promoting to a variety of audiences. They are also an effective way to train people in various audiences at numerous venues. Let’s explore.
Training
The dealer network is the lifeblood of our organization. We also know that not all our dealers sell exclusively BioZyme products. That is why it is vital to us to provide the best sales training and product information we can. We achieve this through the Master Dealer Training Program, an online, video-based training program. This pre-recorded series of training videos is an effective way to train multiple dealers at their convenience.
Log in through the Online Dealer Center to have your employees complete the Master Dealer Training. Unique login credentials can be created for each employee so he or she can complete the training and receive credit. Knowledge is power, and knowledge gained through the use of video is even more powerful.
Education
Videos are a great way to educate producers and end-users. According to an article on Forbes.com, 65% of Americans are visual learners, meaning that the graphics and information that accompany the text and voice recordings on videos help people retain the information better than just reading or hearing it alone.
We have used Facebook Live and Zoom meetings with our dealers this spring to introduce products, explain their purpose and share their benefits. The advantages of these face-to-face video meetings is that the audience can have their questions answered while the program is in live mode, and it gives both the presenter and the target audience the sense of interaction even though multiple states and time zones could potentially be represented.
For the Sure Champ® brand, there are a variety of educational videos online under the “Resource” tab. These videos make great teaching aids for new or beginning pig and cattle exhibitors and cover an array of topics. Remember, sales are often built on relationships and offering valuable resources like these videos are just one of the resources you’ll be remembered for.
Marketing
You can’t sell what you don’t market. What better way to market a product than with videos that show results? Words and pictures are nice in printed pieces, but with more businesses turning to an online presence, the use of video simply offers more punch to the message you are trying to convey. Video tells a story, it offers personality, and when created correctly will help build trust with your audience. On several of the product pages of the website, under the “Media” tab, you can find various videos that will help market the products. Some of these are customer testimonials. Some of clips of the American Rancher files that share great testimonials within them, and some are product videos that can also be found under the “Product” tab.
Most all of the BioZyme products have a brief overview of their benefits and uses on the the BioZyme website under “Product” tab on their respective pages. These 60- to 90-second spots highlight each product in a clear, concise manner that is easy to follow. They are easy to download to use on your own website or social media platform. In addition, the product videos are also located under the “Media” tab, and make a great marketing tool. All of these videos can be shared and used to your own website or platform.
Promoboxx also has plenty of videos for dealers to use in their online marketing efforts. The product videos as well as a video testimonial are available for dealers to post on their social media and are located in the assets folder.
As long as customers continue to carry a smart phone or tablet and have a screen available in the palm of their hand, video will continue to be an effective education, marketing and training tool. George and Jane Jetson were ahead of their time. And we can use the technology they previewed all those decades ago to make our businesses more effective.