Letters From Lisa – November 2020

Gratitude means “the quality of being thankful; readiness to show appreciation for and to return kindness.” Being thankful has many positive effects, according to science. It opens the doors to more relationships, improves both your mental and physical health, reduces your ‘fight-or-flight’ reactions, helps you sleep better and increases your self-esteem. All these are obviously worth making sure that we remember to be grateful.

Granted with this month’s holiday, Thanksgiving, it should not be difficult to remember to have gratitude; however, in the middle of a pandemic it may not seem so easy. But at BioZyme®, we have much to be thankful for: you, our amazing team that works so hard every day, our products that take their jobs very seriously, the dedicated animals we have the honor to feed and a country where we can take advantage of the many opportunities if we choose to do so.

Taking advantage of opportunity is something we should do under all auspices, but for sure under the auspices of gratitude. What is the best way to do that?

Be Consistent

Being consistent is one of the most sure-fire ways to continually grow a successful business. Even the best businesses will fail without a dedication to consistency. It’s a long journey to get from where you are to where you want to be, and the only way to do it properly is to never drop the ball.

Be Agile

What customers needed a year ago may not be what they need today. A business needs to be agile and innovative to take full advantage of the opportunities enough that they grow.

Be Available

Customers today are more demanding than ever. Creating value for clients requires more than sitting at your desk and waiting. You’ve got to go to them and say we’ve come up with a new idea, and this is how it’s going to help you. And yes, even during COVID we need to go to them somehow.

Achieve Operational Excellence

Operational excellence manifests itself through performance across revenue, cost and risk. It focuses on meeting customer expectation through the continuous improvement of the operational processes and the culture of the organization.

Find a Game-Changer

Social media has been a real game-changer in our marketing efforts. Use all the game-changing opportunities you can find.

Build a Legacy

Every business should be a good corporate citizen to maximize opportunity. Think “care that comes full circle.”

Know your Industry

You must understand what is going on, not just in your own business, but also in your industry. Knowing what is harming or helping your customers and determining how your business will respond to those factors may constitute at least some of its competitive advantage.

Thank you for all you do for our Company and our industry! Happy Thanksgiving.

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