Letters From Lisa – December 2020

At one second past midnight on January 1, 2021, the day will change from Thursday to Friday, usually a transition of no special significance. But this specific change, ending one year and beginning the next, is different. This unique tick of the clock prompts us to celebrate and to reflect.

The end of the year is a good time to celebrate.

If you skip the celebration, you’ll be hard pressed to realize your success, notice the progress you’re making and pivot on challenges in the future. You may always “woohoo” at your own discretion, but do not miss the opportunity to do so at the end of the year.

The end of the year is a good time to reflect.

Reflect on your personal progress AND your business’ progress. “Reflection is looking back so that the view looking forward is even clearer.” – Unknown

After reflecting on the past year, it’s time to plan how you want to develop in the year ahead. Think of the planning as your “business” resolutions. I know, sadly, only about 8% of the 60% of us who make resolutions, achieve them. Let’s be stat stoppers. Let’s achieve the following business resolutions together so we beat those odds:

  1. Promote Your Business Regularly and Consistently
    Too often the task of promoting our business slips to the bottom of the to-do list, crowded out by urgent tasks. But if you want to attract new customers, you have to make promotion a priority.
  2. Make Business Planning a Weekly Event
    Planning is vital if you want a healthy, growing business. Planning lets you assess what worked and what didn’t work, and helps you set new directions or adjust old goals. So why plan just once a year? Set aside time each week to review, adjust and look ahead.
  3. Learn Something New
    What you choose to learn may be directly related or completely unrelated to your business. Learning something new will add to your skills and add a new dimension to your life. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues or friends.
  4. Set Realistic Goals
    Goal setting is a valuable habit—if the goals lead to success rather than distress. Resolve that the goals you set will be achievable and not so far out of reach that they only lead to frustration.
  5. Don’t Just Make Do
    Is there a piece of equipment in your office that’s interfering with your success? Is there something that you lack that’s making your work life harder? Whether it’s an old computer that’s a pain to use or the need for a new employee to lighten your workload, stop putting off getting what you need.

To a Great Year

If we apply these resolutions throughout the year, we’ll have more energy to put into our business and make it the success we’ve always dreamed it to be. Here’s to a great 2021!

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