When it comes to nutrition, you don’t want your customers to cut any corners. Sure, everyone is trying to cut costs and reduce their inputs, but a quality nutrition program is an investment in health, and healthy animals lead to increased conception rates, more pounds of gain and more dollars at sale time.
Maximizing nutrition within the herd will maximize your customers’ bottom line. That is why it is important for you to market VitaFerm® Concept•Aid® as a program, not just a breeding time mineral.
You already know the benefits that Concept•Aid offers in addition to Amaferm®, which impacts intakes, feed digestibility and nutrient absorption for optimum health and performance:
- 2.5X NRC for quicker impact
- High levels of Vitamin E for reproductive tract repair
- Organic trace minerals for more stability and higher bioavailability.
With nutritional advantages like those and a variety of formulas to meet a multitude of management styles and feed resources, it only makes sense to encourage VitaFerm Concept•Aid be part of a year-round mineral program.
Enter VitaFerm Concept•Aid 5/S HEAT® and VitaFerm Concept•Aid 5/S HEAT® with ClariFly®. Now, cattle producers can get the same high-quality mineral package they have come to know and expect during breeding season during the heat of the summer. There is no more trying to “guess” when they should switch from Concept•Aid to HEAT, especially for those breeding for spring calving herds.
“I was so excited when they came out with VitaFerm® Concept•Aid® 5/S HEAT® because for us in the upper Midwest, you wanted to feed Concept•Aid and get your cows bred back up, so you couldn’t feed the HEAT mineral. It was like tugging strings, which one was going to be better for you? So, by being able to have the two in one, it really helped us out up here because we breed our cows in the heat in the summer. It is a very beneficial product. Concept•Aid 5/S is our staple mineral. I was pretty excited about the 5/S with the HEAT. We spent most of the summer months on the 5/S HEAT. You’re still going to have some flies, but it does reduce them drastically. It helps keep the cows spread out more and grazing more,” said Justin Maus, Maus Angus Ranch, North Dakota.
As Maus said, the primary advantages of the VitaFerm Concept•Aid 5/S HEAT and the new product with ClariFly is that producers will be confident that they are getting the best vitamins and minerals for their herds as a critical production time and still benefitting from the HEAT package. The new VitaFerm Concept•Aid 5/S HEAT with ClariFly should keep even more flies away from the cattle, with a four-fly claim, and keep those cattle more comfortable than ever before.
Take your marketing mindset from a product to a program. With the variety of Concept•Aid formulas including those with HEAT, your producers will be glad that they don’t have to make choices anymore when it comes to a summer grazing mineral. Sell them the mineral that helps get their cows bred, keeps them bred and keeps them cool while out in the summer heat. Then, watch your business grow.