Outreach is an effort by individuals in an organization to connect and assist the efforts of other organizations. Outreach can help acquire new customers, re-engage past customers, encourage repeat purchases or upsell opportunities.
It is a well-known fact that companies using outreach as a strategy grow faster since they tend to believe in changing the future using recommended actions not just hoping the future turns out for the better. It is this fact that motivates me to constantly look and see the actions we take at BioZyme® to provide this connection to the amazing organizations that support us in the goal of providing “care that comes full circle” to the animals we have the honor to support.
Looking is a physical act; seeing is a mental process of perception. Seeing involves recognizing or connecting the information the eyes take in to ensure one is creating meaning. So, when I look for outreach at BioZyme what I see that has meaning is really four-fold. It includes our marketing, our dealer center, our outreach support team’s efforts and our ASMs in all that they do in the field. How do each of these try to connect and assist you?
Marketing At BioZyme, marketing’s number one goal is to push consumers to the Dealer Locator at biozymeinc.com so they can find you. Every marketing effort we do is measured on that goal. These metrics are tracked monthly and in a yearly accumulation as you see below.
Dealer Center In a survey of 4,500 consumers via Facebook, it was found that the number one expectation of the stores they visit was knowledge of the products sold in the store. Our dealer center offers many things, but its main purpose is easy access to product education. Through our product center you can get the desired knowledge directly or in a manner you can easily share via quick product videos.
Outreach Support The Outreach Support Center has one goal, touching dealers and users of the BioZyme products to ensure they know we care and are here to help them anyway we can orders, content, access, connectivity. Calculated defined contact pays dividends when the investment goal is growth.
ASMs Our area sales managers’ job description states their job is to sell and service our existing dealer/distributor network and customer base AND to identify and cultivate new partnering and growth opportunities to grow the business of the territory (you).
I think defining outreach as a way to connect and assist is a good focus as we approach Christmas. Isn’t that exactly what God did by sending His Son. He had an earthly Son so we could connect, and He used His eternal life to provide the assistance we need for all the days long if we choose to embrace it.
Merry Christmas!
