Producer meetings serve multiple purposes. They are a great way to interact with customers and meet potential customers. They serve as an educational tool and a way to say thank you. However, did you know that they can also help you meet your sales goals?
That’s right. Producer meetings can help you meet or exceed your sales goals. There is no better time to ask for the sale than when customers and potential customers are excited about the products. Perhaps you had your ASM or someone from BioZyme come in and speak at your meeting. Or, even better, maybe you had some local, loyal customers share about their results with the products you offer. That will get the other attendees excited, because if the products work for XYZ Customer who everyone in the tri-county area strives to be like, then it is likely to generate interest in those same products at your meeting.
At the conclusion of the meeting, offer pre-order discounts for products that were discussed at the meeting. Make sure these discounts are attractive enough to make them worthwhile to the customer, but still at a level where you will be profitable. If you are taking bulk orders, the sales should help you meet your sales goals.
- Clearly Outline Pre-order Terms: The night of the producer meeting announce the pre-order opportunity to your customers. Make it exciting and let them know they are the first customers to have this opportunity, which makes it even more exclusive. Let them know how much they owe up front, and that they can’t back out of the order once it has been placed.
- Offer a Discount: Who doesn’t like a good deal? Offer a discount for their pre- order business! Perhaps their discount is one or two percentages greater than the discount you will run in the store the next week since they took the time to attend your dealer meeting.
- Create a Deadline: All good things must come to and end, and so do these specials. Maybe you run the special for two weeks or through the end of the month. Whatever deadline you decide, stick to you, but make sure you announce it to everyone through your advertising and marketing efforts and stick to it. When the pre-order deadline closes, it is over.
- Follow up: If you have customers at the Producer Meeting who are on the fence about the products and are not sure about making a pre- order, follow up with them with a simple phone call or better yet, stop in and visit with them. See if they have any questions and if they are ready to try the product. Remind them there is no better time to try it than when it is on sale!
Yes, Producer Meetings might serve as a great source for education and fellowship, but they can also help you meet your goals.