Know Your Customers: Discover Their Needs

Customer service is what will set you apart from your competitor. Sure, you might know your customers’ names, their kids’ positions on the high school basketball teams and what kind of horses they have. But do you really understand their animal health and nutrition needs? There is only one way to find out; ask.

Customer service is more than loading products in the back of someone’s pickup or even delivering to their ranch. It has to start with knowing what their needs are. The simplest way to discover their needs is to merely ask. Ask them what they are needing in a breeding mineral for their cows. Find out what their weaning protocol is and suggest including Vita Charge® in their program. Ask them what they need for their sheep or goats. Find out if they have horses and dogs. The key to knowing is to simply ask.

With the logistics of transportation issues causing some added strife in getting some ingredients and moving products to their destination in a timely manner, we suggest that it is never too early to start thinking about finding out about your customers’ needs.

Although BioZyme has significantly reduced its turnaround time on processing orders, we can’t always assume that transportation will

remain as efficient as it has been. Especially with winter weather and the challenges that gives to haulers, it is best to have the products your customer will need in stock.

Planning ahead is always a good idea. If a person isn’t 100% sure
on the products they need or want, it gives you time to explain the differences. It gives the customer time to get their hay samples tested, if that is their desire, and it gives them time to get a ration developed, if that best fits their need.

Providing your customer the tools they need like hay testing, ration development or even basic education is the best way to get to know your customers and offer them with some up-front service from the beginning of your business relationship.

Don’t let your customer service slip from the start of a new partnership. Find out what products they need, how much they need and when they need them by. Follow through with ordering the products to have them in hand before the customer needs them. A happy customer is one who will tell others about the great products and services he or she received, and you will be able to watch your business grow.

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