Team: Domestic Business Development
Leader: Alan Lee, Director of Domestic Business Development
Number of people on your team: 9
Key Responsibilities: The Domestic Business Development Team is responsible to create and grow business opportunities across all brands and in all sectors of the industry in the United States. They work closely with the sales and marketing teams to collaborate on educational, marketing and sales efforts to make sure the BioZyme name and its brands reach customers in all corners.
List of each team member and role they play at BioZyme:
Alan Lee, Director of Domestic Business Development – Oversees the Business Development team as a whole in addition to building valuable relationships with distributor.
John Jeffrey, Beef Business Development Manager – Works with the beef sales and marketing teams to create sales plans for the VitaFerm® and Gain Smart® product lines and to get those products into the beef sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other beef members of the Business Development Team to create awareness.
John Tucker, Large Beef Accounts Specialist – Helps grows the sales of larger beef accounts through the identification large-scale seedstock and commercial cattle breeders, stocker operators and feedlots. In addition, he cultivates relationships with veterinarians, nutritionists, feed mills and other segments of the industry to promote the proactive health of beef cattle through a quality nutrition program. He will work with the sales team to help secure business in a particular geographic region when needed.
Chris Cassady, Ph.D., Technical Beef Sales Manager – Uses his knowledge and understanding in the beef industry to educate producers and dealers about the benefits of Amaferm and how it can help the producer improve his or her bottom line. Represent BioZyme as a speaker at multiple educational functions and writes articles and creates educational materials for dealers and customers.
Lori Lawrence, Show & Small Livestock Business Development Manager – Works with the sales and marketing teams to create sales plans for the Sure Champ®, Vita Charge®, DuraFerm® and Backyard Boost® product lines and to get those products into their respective sectors. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage.
Lynsey Whitacre, Ph.D., Companion Animal Business Development Manager & Sr Manager of New Product Development – Works with the sales and marketing teams to create plans for the Vitalize® horse and dog product lines and to get those products into various equine disciplines and canine lovers’ hands. Develops relationships with customers and dealers, to ensure the best outcomes for the products and works closely with other members of the Business Development Team to create awareness about BioZyme and the Amaferm advantage.
Rod Hutcheson, Animal Health Business Development Manager – Explores one of the newest segments of the BioZyme business, the animal health industry. He works to build and cultivate relationships with veterinarians and those animal health suppliers to get the BioZyme products on their shelves to make sure all animals are afforded the care that comes full circle. In his role, he works with various other sales and marketing staff.
Mike Wadle, Additive Territory Manager – Primary responsibilities include promoting Amaferm and other additives to use in feed mills and operations across species. Works closely with the nutritionists and others on the sales, business development and marketing teams to create a cohesive message across all species.
Wyatt Marshall, Texas Equine Sales Specialist & Event Support – Assists with Vitalize sales in Texas and the Southwest, where a large number of horses are located. He also works closely with the equine business development and marketing staff to support equine events throughout the U.S. In his Event Support role, he works closely with all BioZyme marketing brand managers to make sure the national events run smoothly and the BioZyme presence is noted in a positive manner.
How does your team help with “Care that comes full circle” for BioZyme customers: Our team reaches a multitude of customers and can show them that we genuinely care for the ultimate customer, the animal, by educating the distributor, the dealer and the customer about the nutritional benefits of Amaferm and all of our products. At the end of the day, if the animals we take care of are not healthy, performing and gaining, our customers aren’t successful. We want our customers to be successful. They are also a part of that care that comes full circle.