Boyce Feed & Grain Corp in Waxahachie, Texas, is more than your average feed store. They are a full-service feed mill and distributor with a concentrated focus on marketing. In their 16th year as BioZyme® dealer, they have grown the business exponentially and even changed ownership with Andrew Lucas and his family buying the business last January; however, a few things remain constant. Boyce continues to carry BioZyme products, and they focus on helping their customers.
“We’re not just another feed mill or distributor. Our goal is to continue to grow and while doing that we want to help other feed stores. We are a feed store, so we know their struggles too,” Lucas said.
They offer their leadership and assistance in a variety of ways across the Lone Star State, delivering products to at least 250 other feed stores. This spring, they worked with their Area Sales Manager and the BioZyme Marketing Team to wrap a semi-trailer with the Boyce and BioZyme logos and a Sure Champ® and VitaFerm® message that serves as a traveling billboard as the company makes its deliveries. They are hoping to wrap a second trailer with a VitaFerm and Vitalize® message this spring.
“We’re running up and down the road, and customers see that truck. We are creating marketing with very little push,” Lucas said.
Marketing is key for Boyce, and the business actively promotes across various channels including radio, social media and weekly mailers. Lucas said about 300 invoices are sent each week, each time with a different product or brand featured in the envelope to their customers.
All these efforts take a team, and Lucas encourages anyone getting started in the nutrition business or with any business makes sure they have a good support system to succeed.
“Make sure you have a good team behind you. Create strategic partnerships quickly,” he suggested.
The partnerships they have made and the ways they continue to help their partners and customers succeed by providing them “high-quality and consistent” products show that Boyce Feed truly exemplifies care that comes full circle. We’re glad to have them on the BioZyme Team.