NEW PRODUCT ANNOUNCEMENT: VITAFERM CONSERVE® PROTEIN MEAL
VitaFerm Conserve® Protein Meal will be introduced to the price list in September. Conserve Protein Meal is a free-choice vitamin and mineral supplement with protein for beef cattle designed to support herd health and performance while conserving cost. We are excited to add this as an option to our protein lineup. Please watch your email and Online Dealer Center for more information.
BAXYL® TAKES ON NEW LOOK, MAKES BRAND CHANGES
The Baxyl® human health products are getting a new look in September. They will now come with pre-measured pumps for easier dosing. They will also come in brightly colored boxes to stand out better on retail shelves.
Another major change is that Baxyl® Boost will change its name to Baxyl Sport, as inventory depletes and as the labels and new packaging become available. The rebranding reflects the addition of Astaxanthin, an added antioxidant that assists in soft tissue health and muscular recuperation. MHB3® and Astaxanthin are the perfect combination for athletes, therefore the name Baxyl Sport. Watch for more about Baxyl and HyaGlo on updated websites: www.baxyl.com and www.hyaglo.com.
If you are interested in carrying Baxyl or Hyaglo in your store, contact Mackinze Gray at (816) 366-7026.
LOOK FOR VITA CHARGE® PROMOTIONAL ITEMS IN PACKAGING
As the Vita Charge® Cattle Drench campaign, “Get ‘em in, get ‘em going,” kicks off, you will notice some promotional items in each case of Cattle Drench you receive this month. The 32-oz. Cattle Drench will come with a shelf talker, ideal for hanging in retail stores to help promote the products and catch customers’ attention. The 5L bottles will each have a neck tag that tells a little more about the product. Watch for more information about this campaign in Volume 7 of VISION.
VITALIZE PRODUCTS NOW CARRY THE CLEAN SPORT LABEL
Vitalize® Alimend®, Blazin, Hyaluronex® Joint and Equine Gel have recently been Clean Sport tested using the prohibited substances guidelines set forth by the United States Equestrian Federation (USEF), International Federation for Equestrian Sports (FEI) and International Federation of Horse Racing Authorities (IFHA). This testing provides peace of mind for horse owners, riders and trainers that Vitalize products can be safely used before and during competition.