Title: Marketing Brand Manager – DuraFerm® & Backyard Boost®
Number of Years at BioZyme: 1
Describe a “typical” day in your job: A typical day in my job is starting my day by checking my daily to-do’s and emails, then starting in on tasks that are more time-sensitive to marketing projects. I also go through each of the social media accounts for DuraFerm and Backyard Boost, replying to comments, direct messages and then scheduling content either for that day or for later. Along with reviewing social media content, I also look at Facebook and Google campaign ads that are performing well and look at the metrics of those. My typical day is heavily in Asana for managing projects and tasks and looking at timelines of planning upcoming events for both DuraFerm and Backyard Boost.
What is the most interesting thing you ever have done at BioZyme: Organizing and putting together a campaign for the first Chick Days since I started at BioZyme. This was really fun to put together and create the various marketing materials surrounding Chick Days, and then seeing the sales team push these pieces out to our dealer network was really amazing to see all come together.
What has been one of the biggest challenges: One of the biggest challenges has been keeping up with marketing trends, specifically with retail merchandising, and challenging myself to think of the out-of-the-box ideas to implement for Backyard Boost and DuraFerm products through the BioZyme distribution and dealer network.
Why is care that comes full circle important to what you do? I love talking with people about how BioZyme products have helped them succeed in their livestock operations. I showed livestock through 4-H and FFA and we fed Sure Champ® products to our show animals, and now with marketing the BioZyme Family of Brands to livestock producers and being on the other side of that relationship with producers is really amazing to experience the care that comes full circle.
What is something you enjoy doing outside of the office? I love photography, visiting family and friends, going to a good coffee shop or winery and traveling.