Some might call it fate. Others might say it was destiny. However, it came to fruition, Wood Cattle Company, Vinita, Oklahoma, is sure of one thing – the timing was right, and they are glad to be BioZyme® dealers.
Patti and Chad Wood are long-time users of the VitaFerm® Concept•Aid® products. They had used them for years on their registered Red Angus herd in Wisconsin. When they relocated to Oklahoma, where the feedstuffs and forages were totally different, they were instructed that they would need to switch up their mineral program.
“We didn’t use it for a while, and the Genex rep who breeds our cows for us, told us to go back to the VitaFerm to see if we noticed changes. It was a night and day difference with the Concept•Aid. Not only in our conception rates, but in our feet, in our hide and hair. Down here in the heat and with the fescue, the HEAT mineral makes a world of difference, too,” Patti said.
No one nearby consistently kept the mineral on hand. Patti’s father-in-law was also bringing them commodities to mix their own feed. That is when they discovered an Umbarger dealer close to him. However, once they tried and decided they liked the Umbarger feeds, that dealer decided to quit his business, too. So, the Woods family took matters into their own hands.
They contacted Umbarger and became a dealer and opened a feedstore on their farm. They have been BioZyme dealers since 2018, and according to Patti, were thankful for the timing with the pandemic hitting just two years later.
“We never intended to have a feedstore. We moved from just outside Madison, Wisconsin, where there are lots of people and activities to Big Cabin, Oklahoma, which is very remote. Some of our best friends are the people we have met through our feedstore. We were busy through the pandemic, and this just fell into our lap,” Patti said.
She added that the products sell themselves, and she would never sell anything she doesn’t use or hasn’t tried herself, one of the reasons she feels like her sales have grown. She was hesitant about the Backyard Boost® line until she tried it at first. Now, she carries it and highly recommends it.
“Backyard Boost Defense is simply amazing! I picked up chicks from the post office. They were lethargic, droopy eyes, and I thought I would definitely lose some. I dipped all their beaks in water, and they fought me. I then took the water and added Backyard Boost, I walked out and left them. I came back 15 minutes later, and all the chicks were drinking and had drunk half of the water I put in with the Backyard Boost in it. All my chicks are alive, healthy and happy,” she said on one of her social media posts.
Patti relies on social media and word of mouth as her primary marketing tools. She also offers service and advice whenever needed. If someone comes in asking for Concept•Aid, for example, she will ask specific questions to learn their challenges to discover exactly which mineral they need. She also offers delivery, lives right at the farm so if someone needs “emergency mineral” can get it for them on a weekend, and her customers can see the Vita Charge® Stress Tubs in her kids’ show calves pens so they might ask questions, leading to more education and sales.
Her ”old school mentality” of service helps her gain customers and sales. Since her family does show, she will look for customers at the shows and offer them advice and help, as she wants to see everyone succeed.
“We’ve used the products. We know they work, and we believe in them, both from a seedstock operation and show program perspective. We have a passion for them, and for dealers to be successful, they need to be able to share that passion, too,” Patti encouraged.
Thank you for your passion, Patti. You are an example of care that comes full circle!
