“The nature of life is to grow,” said Maharishi Mahesh Yogi. This famous quote suggests that growth is an inherent characteristic of life itself.
Long-time BioZyme® Area Sales Manager (ASM) Chris Kyle offers some advice when it comes to setting a growth goal for the approaching year. Kyle, who works with dealers in Arkansas, Louisiana and east Texas said he encourages his dealers to start thinking about the budgeting and planning process for the next year at the beginning of Quarter 4 the year prior.
“I usually start putting that reminder out there by the first of October. Then around the end of October or first of November, I like to sit down with my dealers to talk through how they see their sales going for the next year,” he said.
Be Strategic to Grow
Kyle offers advice to dealers as they think through and establish their sales goals for the next year.
First, they look at the current year’s sales. Now, it is time to set the bar a little higher and forecast growth. Kyle said individual dealers’ goals will vary and should align with their action plan and what level of BioZyme dealer they strive to become.
Sales growth can come in a variety of different forms. Revenue can be created by introducing new BioZyme products or brands, obtaining new customers within the same markets serviced in the past or selling more products to existing customers.
The BioZyme family of brands offers ample opportunities to introduce new products into a dealership. In addition, BioZyme’s new product development team works diligently to add new products to its lineup each year, ensuring you always have new opportunities for growth.
These products can be sold to new customers or even existing customers. With the recent Vita Charge® Cattle Drench campaign, several dealers increased sales by offering this product to existing VitaFerm® or Gain Smart® customers.
Finally, consider new business opportunities that you might have. Did you have a new producer move to your sales area? Will you have a producer meeting and invite prospective customers? Kyle’s experience shows that both these help his dealers increase sales, especially in the spring and fall.
Want to grow in 2024? Ask your ASM to schedule a time to help plan your action.