Category: What’s New

Dealer Spotlight: Fayette AG

Fayette AG uses Tools to Provide Care that Comes Full Circle

When it comes to decoding the mystery of growth, one progressive dealer who addressed the store dealers shared his answer at the recent Dealer Retreat. Use the tools provided, educate your customers and provide top-quality customer service.

Mike Renfroe, Fayette AG Center, Fayette, Ala., said they are a feed mill that opted to add BioZyme® products to its vast mix of mineral products, after he reconnected with an old rodeo acquaintance Rowdy Pope, now an Area Sales Manager for BioZyme. Renfroe thought if he could sell two or three tons that first year, he’d be doing well.

“Rowdy convinced us to host a producer meeting that first year. We had 85 people show up and by the end of year one, we had sold 160 tons of product,” Renfroe said.

Renfroe said after a first year with phenomenal sales and support from the BioZyme staff, he realized what set BioZyme apart from other nutrition companies besides its premium product, was the support it offered its dealers.

“BioZyme is one of the best at finding answers for its dealers and their customers,” he said. “The people are always there to help us and if they don’t know the answer right away, they will find an answer for us.”

In addition to hosting producer meetings and having a presence at some of his customer-hosted field days, Fayette AG also takes advantage of other programs available to dealers. Renfroe has worked with the BioZyme marketing team to produce radio advertisements and has also completed the Master Dealer Training Program, to help him become more knowledgeable about the products.

“The Master Dealer Program was one of the better things I did to help grow my business,” Renfroe said.

The support and care that comes full circle from the BioZyme staff has created a significant shift in the way he does business and the products he sells. Renfroe said that he started with just a small section of his warehouse with the BioZyme products, but now those products get a bulk of the space and the other supplement brands get just a corner. Much of that is due to the services provided and the communication and support he receives. He said once he places an order with the “other brands” he never hears from them again, yet with BioZyme, he has phone calls and emails and follow-up from his ASM and the Outreach Support Center, something he greatly appreciates.

And those services BioZyme provides that he can pass down to his customers like feed testing and ration balancing, speak volumes and make a difference to his end-users. Vista Farms Managers Scott and Sarah McElfresh said services like pulling forage samples and receiving complete forage analyses are some of the great services they appreciate that Fayette AG offers through BioZyme. Scott said when he took the completed analyses to his Extension service to help him determine rations, they too were impressed with the complete information, making it more efficient to determine what Vista Farms needed to add to their nutrition program.

“The customer service like that Mike and BioZyme provides is what made us go all in,” Scott said.

And that service is care that comes full circle – from the tools and customer support that the company offers Renfroe and Fayette AG and the outstanding service and products he can provide his customers so they can produce a quality product for the consumer.

Gain Smart Positioning Tools

Need help positioning Gain Smart? We have you covered. VitaFerm Gain Smart is a line of vitamin and mineral supplements for beef cattle with the Amaferm advantage that promotes economically produced pounds by maximizing the natural energy and protein available in forage.
Selling tools:
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July PromoBoxx Campaigns

This month on Promoboxx we are excited to announce our launch of three new campaigns for Vitalize, Sure Champ and VitaFerm
For Vitalize: Help your customers ride more and worry less knowing Vitalize has them covered. With a landing page featuring product information, testimonials and statistics this campaign will show why Vitalize will give your customer’s horse a good gut feeling.
For Sure Champ: Let us help you sell Sure Champ with our Tips and Testimonials campaign. This campaign features helpful blogs just in time for the summer stressors and testimonials on why our products are perfect for your customer’s show animals.
For VitaFerm: Don’t take our word for it, show your customers how VitaFerm has helped other producers battle the heat and keep cows bred with our new testimonial-driven VitaFerm campaign. This campaign features testimonials on VitaFerm HEAT and our Gain Smart Program as well as some product focused posts.
If you have the automation feature set up on Promoboxx, a new post will go up weekly for each campaign. Visit www.biozymedealermktg.com to get started.

Dealer Spotlight: Field Farms

BioZyme® dealer Mitch Field at Field Farms shares his own personal success stories with the products to gain the trust and business of potential customers. He and his family had positive experiences with the VitaFerm® products on their Angus operation in Erhard, Minn., but the closest dealer to him was 100 miles away, so Field decided to become a dealer. He started sharing his success stories, has conducted producer meetings and has taken his message to social media, all while watching his business grow during the past two years.

“The biggest challenge for me has been getting people on a strict mineral program. But I’m working to get them feeding it all year, so it is better for their cows too, and some of them are starting to come around,” Field said.

In an area where farming is the dominant profession and most producers have less than 50 head, Field said getting them on a year-round program has been a battle. However, when they see the benefits of the Amaferm advantage, they are starting to realize the importance of providing excellent nutrition to their herd all year.

Field said he promotes the mineral program by seasons and production cycle. When he and his family only had to treat one sick calf out of 150 at weaning after using Vita Charge® Drench and Stress Tubs, that definitely grew his customer base. He has his producer meetings in the fall just prior to weaning to sell the benefits of the Vita Charge program. He also notes with the humidity and the number of lakes they have in their area, the VitaFerm HEAT® mineral has been easy to sell.

“With where we live in Minnesota, we run into a lot of fly issues in the summer, so I tell people about the HEAT mineral. Once they try it, they really like it, and they don’t have to worry about pinkeye issues either,” Field said.

Though his own experiences have helped him educate producers in his area about the benefits of a high-quality mineral program, he’s also gone a step further, and shares some of his experiences on social media. He shares his personal experiences on Twitter and said that he’s had a few other cattle producers reach out to him about mineral programs. He was able to refer them to BioZyme dealers in their area, and at least one purchased product.

“I always have people ask certain things. Since I’ve had good luck with the product, I share personal experiences with my followers,” Field said.

Educating others on the value of the mineral program is key; however, the biggest benefit to becoming a dealer is the personal network that Field has made. He said he has made connections with people in his own area he didn’t even know raised livestock and made valuable friendships with other BioZyme dealers and staff that he looks forward to talking with on a regular basis.

“I’ve made some good friends along the way. I talk to Keith Micke (Dealer in Wyoming) about once a month and Rowdy Pope (ASM in Florida) about once a week.”

For Field, it’s more than a mineral program. Being a dealer has allowed him to share his experiences, help others help their herds and cultivate friendships and connections along the way. That’s care that comes full circle.

QUARTER 2 MAILERS ARE HERE!

Quarter 2 mailers are here. If you have a current customer or prospect mailing list on file with us, be sure to check your email TODAY to opt-in for this Q2 mailer to your customers.

This program is open to any dealer that has a customer/prospect mailing list on file with us. We will use the most current list we have on file. If you’d like to update yours, please send those updates to your ASM and we will get that list updated for the next quarter’s mailing.

Opt-in date ends May 31st so don’t wait!

MAY PROMOBOXX CAMPAIGNS

This month on Promoboxx we are excited to announce our launch of three new campaigns for VitaFerm, Vitalize and Sure Champ!

The Vitalize campaign focuses on how Vitalize helps elevate horses health at all ages and stages of their life.

Summer Prep with Sure Champ is a campaign that features helpful tips and testimonials.

See the Difference with VitaFerm is a campaign to highlight the difference VitaFerm and Vita Charge can make in your customer’s cow herd with these testimonials and videos.

If you have the automation feature set up on Promoboxx, a new post will go up weekly for each campaign. Visit www.biozymedealermktg.com to get started.

VITA CHARGE STRESS TUBS JUST GOT HOTTER

The same great Vita Charge Stress Tub you love that supports digestive health and promotes feed and water intake during times of stress and recovery is now available with HEAT to help prevent heat stress during temperatures of 70 degrees and above. Vita Charge Stress Tub HEAT is a cooked tub for beef cattle that supports digestive health and conveniently allows beef cattle to get their daily dose of Vita Charge without additional handling.

Contains:

  • Amaferm® to combat stress resulting in increased intake, digestibility and nutrient absorption.
  • MOS to trap bad bacteria limiting their ability to do harm.
  • Capsaicin to help maintain circulation to support animal performance and gain in heat stress situations.
  • Garlic, considered a natural insect repellent.

This product became open for ordering yesterday, May 1st and will begin shipping out the middle of May.