Dont Miss The American Rancher April 29th!

Be Sure to set your DVRs for our next episode of The American Rancher April 29th at 9:00 PM EST. See how VitaFerm Heat is working in the elite seedstock operation at Boyd Beef Cattle in Kentucky, then ride with us to Tennessee, where we’ll feature a stocker operation that has had great success using VitaFerm Gain Smart HEAT to combat summer stressors.
There will also be a re-air Tuesday, April 30th at 1:00 AM EST and Sunday, May 5th at Noon EST.

Sure Champ® and Vita Charge® Positioning Tools

WHEN TO USE IT:

Sure Champ EVERY. DAY: Just like a human that takes his or her daily vitamins and supplements to stay healthy, your livestock need the same daily care. Sure Champ products proactively work to assist with the challenges created by the show environment. All Sure Champ products contain Amaferm® a precision-based prebiotic designed to enhance digestibility by amplifying nutrient supply for maximum performance.

Vita Charge During Stress: Show animals are under constant stress, and it is almost certain their digestive system will be compromised, or they will go off feed at some point in their lives. Being armed and ready with Vita Charge is an excellent way to combat those stressful times and ensure your livestock are back on feed fast.

Use during: Receiving • Hauling • Sickness • Showing

GETTING STARTED GUIDES:

  • Take advantage of our amazing resources to help your new feeders get started. There is a guide for each specie, and they have tons of helpful information including:
    • Nutrition & Feeding Tips
    • Equipment Needs
    • Educational Resources.

These helpful guides can be found on the Sure Champ website at www.surechamp.com and then clicking on the individual specie silhouettes on the homepage.

MORE HELPFUL TOOLS:

We have many other great resources for to provide to your show livestock customers to help them learn more about the Sure Champ + Vita Charge products and how to be successful with their show project.

  • Prep to Win Videos How-to videos that will help your customers “prep to win” in the ring with their cattle and pig show projects.
  • Join our community of over 100,000 followers to get the latest education and product information.

2019 Dealer Retreat Keynote Speakers

Doug Slattery – 44 Farms
Doug Slattery learned the value of dedication, hard work and integrity at an early age working on the family corn, soybean and cattle farm in Grundy County, Illinois. During his youth, Doug developed a particular passion for cattle production, being especially drawn to purebred Angus cattle. After leaving home, Doug would go on to work at and manage several Angus operations and herds across the U.S. This would soon turn into more than 40 years of service to the Angus breed and business.
Today as the Chief Operations Officer for 44 Farms, at Cameron, Texas, Doug helps oversee one of the largest and most genetically recognized purebred Angus production operations in the world as well as one of the most successful branded beef programs in the U.S.

Doug Slattery is an experienced cattleman, well versed in the complex and shifting needs of today’s livestock industry – from driving improved breed efficiency through genetic advances, to developing thousands of bulls a season that meet the needs of the commercial beef producer, to getting steaks on the table from coast to coast.

Brian Shul
Brian Shul is one of the most popular and dynamic keynote speakers in America today. His compelling story of living fearlessly and embracing the opportunities each day brings,
resonates with men and woman of all ages. As an Air Force fighter pilot, Brian was shot down in the Vietnam War and severely burned in the ensuing crash. Initially given up for
dead, he was finally rescued and spent one year in hospitals, endured 15 surgeries and was told his flying days were over. Amazingly, Brian returned to active duty flying, and became one of only 93 men in history to fly the SR-71 spy plane, the fastest jet ever built.
Brian masterfully uses his aviation slides and stories as a vehicle to tell a broader inspired story of hope, overcoming obstacles and daring to dream. From lying near death in the jungles of Southeast Asia to flying the world’s fastest jet, Brian shares his amazing story in this most unforgettable one-of-a-kind presentation that both inspires and educates.

April PromoBoxx Campaigns

This month on Promoboxx we are excited to announce our launch of three new social campaigns for Vitalize, Sure Champ and VitaFerm
The campaign for Vitalize this month is Give Them What They Need. Teach your customers how Vitalize products can provide their four-legged friends that good gut feeling with this campaign featuring a product-focused landing page and testimonials.
The campaign for Sure Champ this month is Sure Champ Gets You to the Winner’s Circle. Help your customers understand the importance of feeding Sure Champ EVERY. DAY. as the prep to win for the winner’s circle.
The campaign for VitaFerm this month is Nutrition is Key. Show your customers why nutrition is the key to prevention in a multitude of ways. This campaign contains educational and testimonial pieces to help your customer understand all of the benefits of good nutrition and our VitaFerm products.
If you have the automation feature set up on Promoboxx, a new post will go up weekly for each campaign. Visit www.biozymedealermktg.com to get started.

Dealer Spotlight: Gatlin Feed

Sells Service and a Whole Lot More

At your first glance at the Gatlin Feed website, you would presume this business is a fullservice farm store that specializes in livestock feed and nutrition and a full gamut of farm supplies for every specie. And, they do. But their real specialty is making people’s lives easier.

“I’m in the service business. Everybody wants their life to be easier and that is what we try to do. We don’t promote anything I haven’t used. If I don’t think it works, I would never sell it,” said Jeff Gatlin, owner of Gatlin Feed based in Boque Chitto, Miss.

Jeff has been providing service and selling feed to his customers for more than 40 years. His dad, Charles, started the family business when he started mixing his feed for his cattle, looking for a consistent product that worked year-after-year. His neighbors noticed the higher-performing, healthier looking cattle, and the elder Gatlin was now in the feed business.

Jeff purchased his dad’s share of the business about 15-20 years ago, and just a few years ago started adding Amaferm® into a feed he was giving some cattle he was backgrounding. He noticed a marked difference in efficiency and growth and became a BioZyme® dealer soon after, continuing to add Amaferm into some of the cattle and wildlife feeds his mill makes as well as selling the other supplements to his customers.

Gatlin markets a deer ration with Amaferm to several breeders in the South. He said the conception rates on their does have increased considerably, and the overall health of the deer has improved since including Amaferm in the feed. At the Whitetails of Louisiana breeders’ show the past two years, customers on Gatlin’s deer feed have taken four of the top five awards in antlers and deer size.

“Those awards have helped improve our sales. We are competing against the Purinas and Nutrenas, and it’s pretty neat being a Tier 2 distributor manufacturing our own feed. It’s pretty neat when your product does as well or better,” Jeff said.

In addition to the cattle and deer feed, Jeff also has a growing market for the Vitalize® High Performance mineral. He has several race tracks and breeders in south Louisiana that have been pleased with the product, and he continues to grow within the equine market.

“I’m a visionary, and I see way out sometimes. And I’m real adamant about growth. I feel like if you’re standing still, you’re going backwards,” Jeff said. “I’m a hustler and whatever that takes to get the work done, I’ll do it. If it means loading up mineral on a Sunday afternoon to make a delivery, I’ll do it, even if it means driving 250-300 miles. Usually I find that will turn into additional business. Ten times out of ten, it does.”

When Jeff makes his Sunday afternoon deliveries, he usually will call ahead to see what products besides mineral the customer might need. If a producer needs mineral, they might also need fencing supplies, a feeder or some other farm equipment that Jeff can sell them. And when he delivers it on a Sunday, he’s providing service and making their lives easier.

VitaFerm® HEAT® Positioning Tools

Why Your Customers Need It:

• The Amaferm Advantage: Amaferm is a precision-based prebiotic that is research-proven to combat heat stress. It also helps stimulate appetite, increase feed digestibility and maximize nutrient absorption.

• Capsaicin: Capsaicin, a unique blend of clove, cinnamon and chili pepper, keeps cattle eating smaller meals throughout the day while also acting as a vasodilator to mitigate the effects of endophyte positive fescue. Also proven to increase water intake.

• Garlic: Garlic acts as a natural insect repellent as the smell repels insects through breath and skin excretion.

Selling Tools:

  • Video testimonials and two American Rancher shows featuring VitaFerm HEAT are available on the media page at www.vitaferm.com.

Share With Your Customers:

There are some great educational pieces about VitaFerm HEAT available on the blog at www.vitaferm.com/blog. Some of the newer ones to check out are:
Natural Insect Control
Solutions for Making the Most of the Grazing Season
Keep Her Bred Through the Summer

Growth with PromoBoxx

Have you taken advantage of Promoboxx yet?? Dealers who participated in our 2018 beta trial grew an average of 139.99% by using this easy-to-use social media platform! All dealers are eligible to use Promoboxx and we encourage you to do so. Being engaged on Promoboxx is not only a great way to grow your business, you also receive quarterly Action Awards Points!
Comment below with any questions you make have or visit www.biozymedealermktg.com to get started!

2019 BioZyme Dealer Retreat Location Announcement

We are excited to announce a NEW LOCATION for the 2019 BioZyme Dealer Retreat. Make plans to join us June 12-13, 2019 in Kansas City at the Argosy Casino Hotel & Spa. All dealers who sold 50 tons or more in 2018 are invited. Invitations will mail out in early March.

 

If this is your first year to attend Dealer Retreat, there will still be an opportunity to come tour BioZyme headquarters.

National Producers’ Meeting

On January 30th, the first evening of the 2019 Cattle Industry Convention & NCBA Trade Show, BioZyme® will host an off-site Producers’ Meeting at the Pat O’Briens Briar Suite on Bourbon Street. Come from 7-10 PM to learn about the value of quality nutrition from Alan Lee, Director of Domestic Business Development for BioZyme Inc., and get your questions addressed by a live producer panel!

Transportation to and from the convention center will be provided. RSVP by invite ONLY.

If you are attending the NCBA convention or have customers or potential customers attending that you would like to receive an invite to this private event, please send those names and email address to Jessie Judge at jjudge@biozymeinc.com by January 9.