Effective Action: Let’s Lend a Hand Every. Day.

Have you ever noticed how people show up in times of crises or particular times of year? Food and toy drives ensue during the holidays for those in need. Elderly and disabled were encouraged to post a red, yellow or green sheet of paper in their window during the COVID-19 shelter-in-place to indicate if they were fine or needed assistance. And blood drives are ramped up during particular seasons. All of these are great causes and worthwhile efforts, but what if we provided a helping hand year-round and really demonstrated care that comes full circle.

Be present.

During times of uncertainty, perhaps the most important thing we can do is be present. Now, maybe this doesn’t happen if you’re in isolation or separated by miles from friends or family. However, technology has made it possible to keep the lines of communication open and even “see” each other. Technologies like FaceTime, Zoom, Facebook Messenger and Marco Polo allow you to “chat” virtually like you’re in the same room with your friends or customers. Sometimes just a simple check-in, even via a phone call, with someone to see how they are doing will brighten their day.

Listen and watch.

Agriculture is a rocky road, and many of your friends and customers are likely struggling. When you do check in with your customers, friends and family, take time to really listen. And more importantly, watch their actions. We can all agree, agriculturalists are a humble group who don’t like to talk about themselves, so if they are having challenges, you might be able to tell that just as much by their actions and what they don’t say. And, if you sense a genuine concern for their health, reach out to them or someone else close to them to try to help them.

Offer resources.

Yes, food drives around the holidays are great. But, what about the other 10 months of the year? As summer approaches, fresh garden produce is typically bountiful, so why not share in the bounty. Maybe you have a place for a garden, but not the time, offer your garden spot to someone to use in exchange for some veggie sharing. Perhaps you’re like me and love to garden, but don’t like to can. Offer your garden goodies to friends and neighbors for the picking. And although fresh produce is nice, make sure people have other things they need year-round.

Give back to the youth.

It is nice to show appreciation to the youth who buy their feed and supplies from you. Likely, many of their parents are your customers too. Hopefully, summer shows will not be canceled like so many late winter and spring shows were. Offer a show supply credit if they buy x-amount of show feed or supplements. Or if the summer shows are canceled, offer to buy one of their animals to supply your own family (and maybe others) with some fresh protein.

Volunteer.

There are always ways to give money and resources; however, one resource that most everyone has to offer is their time. No matter how big or small your community is, there is likely a way for you to give your time. Volunteer opportunities exist through community, school, church and civic organizations. They can be short-term or long-term. Giving your time can be one of the most rewarding things you do. Be sure you are giving to something you genuinely care about and that you volunteer with a good motive and not just self-recognition.

Care that comes full circle. It’s not just a motto, but it’s a simple way we should all chose to live. You can make a difference in your neighborhood or community 365-days a year by giving of your time, talents and resources and simply being present. In many of our rural communities, people became more friendly during the “shelter-inplace” time. People waved and smiled as they met you on the road. They reached out more. School kids wrote letters to shut-ins. The world became friendly. Let’s keep these smiles going and continue to lend a hand, every day.

Communication is Key During a Crisis

In times of uncertainty, fear is a common emotion. The national and world health crisis of this spring has left everyone with several questions. Will summer events be canceled or postponed? When will we get to see elderly relatives? Will our kids ever go back to school? Why didn’t I buy more toilet paper? With so many uncertainties in the world, the routine of having a job to come to each day gives people some peace of mind. However, many businesses have changed the way they operate. With the need for essential workers in the agriculture industry, you can help your employees cope by increasing communication and ensuring them that everything will be alright.

Hinda Mitchell, president of the Inspire PR Group, shares seven ideas on how to communicate with your team during these challenging times.

Overcommunicate. But keep it simple. Your employees are on information overload right now, so keep your messages short, to the point and upbeat. Mitchell suggests using both the push strategy and pull strategy for disseminating information. Push information out via email, text messages and even a private website dedicated to the particular crisis. Provide additional information that might be useful to employees so they can pull from that information when needed. At BioZyme®, a private webpage was started for employees that discussed new safety and health protocols, how and when to report any sickness, who to ask for help when working remotely and offered updated information from the CDC and WHO that employees could look at as they wanted.

Focus on health and safety. Personal health and safety of your employees and customers should come first. Make sure you are providing the resources needed to keep your team safe: disinfectant sprays and wipes to gloves or masks. Encourage your staff to continue a healthy lifestyle with good eating habits and exercise; spring is a great time to be outside and get some fresh air.

Provide extra support. Everyone has a unique situation, and it is imperative to be understanding during these times. Identify the circumstances of each individual and offer them resources that might be helpful. This could range from needing childcare due to school closures or caring for a loved one.

Clarity is key. “Be crystal clear on your employee expectations, benefits and other personnel matters during this time. What are they supposed to do if they or a loved one falls ill? What is your PTO, sick time and absentee policy? What have you done to change or enhance benefits to address this unique time? Now is not the time for rigidity; flexibility should drive as much of human resources decision-making as possible,” Mitchell writes.

Little things matter. Show your employees you care with a catered lunch, a small note of appreciation, a gift card for gas or groceries or even a verbal thank-you. If you see or talk to a person who doesn’t seem their normal self, ask them if they are alright and offer to get them help. Sometimes being a listening ear is all a person needs. Your gesture doesn’t need to be substantial to be remembered.

Do the right thing. During any crisis it is imperative to follow the orders of all government officials – local, state and federal. It is also important to exercise patience with your employees. Reassurance about their jobs, the industry and the state of the world is always a good thing during times of chaos.

Remind them the challenges are temporary. Although every day might seem like a scene from the movie “Groundhog Day,” this is a short-term challenge, and normalcy will return. There is always a storm before a rainbow, and though the times might seem tough, brighter days are ahead.

Communicating with your employees is critical to keeping them informed, calm and feeling like part of the team during any challenge. Be sure that you stay calm and level-headed. Don’t panic or use harsh language. Be the leader they need in a time of uncertainty to show that you care, and you will be able to get the best back from them. That is what “Care that Comes Full Circle” is all about.

Letters From Lisa – May 2020

How can I be helpful in challenging times and good times?

The one thing to remember in good times is to Praise.

People always welcome praise, but it becomes far more meaningful when it is linked to concrete examples. “Great presentation, well done,” is nice feedback to receive, but “Great presentation; your explanation of how this impacts our customer base will help us improve customer loyalty,” pinpoints exactly how someone’s contribution benefits the company. Giving specific, targeted feedback tells your team that you’re paying attention.

The same goes for providing constructive feedback on areas of improvement: keep the feedback personalized and actionable. Consider the golden ratio of 5:1– if you deliver five positive takeaways to one negative piece of feedback, people won’t feel overwhelmed with criticism. The goal should be to help people grow and develop, so providing ongoing, timely praise is crucial.

The one thing to remember in challenging times is to have Faith.

“Don’t worry about anything; instead, pray about everything. Tell God what you need and thank Him for all he has done. Then you will experience God’s peace, which exceeds anything we can understand. His peace will guard your hearts and minds as you live in Christ Jesus.” (Philippians 4:6-7)

These are beautiful verses, but I believe many miss the true power of this scripture because they stop at verse 7. Check out the warning in the subsequent verses (Philippians 4:8-9):

“And now, dear brothers and sisters, one final thing. Fix your thoughts on what is true, and honorable, and right, and pure, and lovely, and admirable. Think about things that are excellent and worthy of praise. Keep putting into practice all you learned and received from me—everything you heard from me and saw me doing. Then the God of peace will be with you.”

Faith is hard to incorporate in life. I recently saw this story on one of our dealer’s Facebook posts. It represents faith in action in challenging times or eight straight days of not giving up when all things pointed to saying, “forget it.”

Shared from Joshua Golla’s Facebook. Edited for space.

“On Wednesday March 18th we had a 5-week-old bull calf disappear from the field. No trace of what happened. His mother bawled for him for two days to no avail. On Saturday when we checked the cows his mother ran around the field bawling and we followed her (they usually know where to look and will tip you off if you watch them) however she stopped in the field and appeared to start grazing again. We walked every fence row and checked every brush pile, no luck.

We began to assume that coyotes had carried him off. I found it hard to believe that a 40-50-pound coyote would carry off a 150-pound calf and not leave a trace. So, each time I would check the cows I would look for that calf. However, life was moving on as we came to grips with the idea that the calf was not coming back. Well, this morning when I checked on the cows I happened to drive through the area where his mother was “grazing” on Saturday and noticed what I thought was a huge groundhog hole. It was so big I backed up to see how deep the hole was and I noticed something moving in the bottom. I parked the tractor and got off to take a closer look. Well, after 8 days, I had found that calf! He was 8-feet deep in a sink hole in the middle of the pasture. His mother was not really grazing on Saturday but trying to show us where her baby was! So, I made a quick phone call for reinforcements, 20 minutes later David Witt arrived with ropes, a shovel and a ladder! I opened the hole wider and put the ladder down in it. I climbed in with the calf and slipped a rope around his chest. We had planned to tube feed him with electrolytes, but he had so much energy we decided to just get him out of the hole. As soon as the calf got to the opening of the hole he began flailing trying to climb out and kicked me in the side of my head. By the time I got out of the hole the calf had slipped out of the rope and was chasing the herd across the pasture trying to nurse any cow that would stand still! He finally found his mother who wasn’t 100% sure she wanted him to nurse. However, once he got ahold of her udder he wasn’t letting go. Her bag was swollen from 8 days without a calf nursing but in less than 10 minutes it was empty and tight up against her belly. The calf had a huge milk mustache and his mother warmed up to him quickly. She began to bawl with excitement and used her chin to hold him against her like she was hugging him. It was clear she was grateful to have him back!”

It is always hard to have faith in challenging times because things could end sadly just as easy as they could end happily. However, faith finds things worthy of praise no matter what.

No time more than the last month, and I am afraid the next month, will test us more on both praise and faith than this virus. No matter what, keep praising and have faith. It will all be fine. I promise.

Changes Happening in May 2020

NEW PRODUCTS

  • VitaFerm® Concept•Aid® 5/S HEAT® will be available May 1, 2020. VitaFerm Concept•Aid 5/S HEAT is a free-choice vitamin and mineral supplement for beef cattle specifically designed for reproductive success when fed 60 days pre-calving through 60 days post-breeding. Also contains HEAT to help prevent heat stress during temperatures of 70 degrees and above, or anytime cattle are grazing fescue.
  • DuraFerm® Sheep Concept•Aid® HEAT® will be available May 1, 2020 but will NOT ship until May 15, 2020. DuraFerm Sheep Concept•Aid HEAT is a mineral supplement for sheep specifically designed to help prevent heat stress during temperatures of 70 degrees or above. Especially beneficial to combat the challenges of getting ewes bred in the summer. Also contains garlic to deter insects.

SHIPPING UPDATES

  • Published Pallet rates are no longer available via the Terms and Conditions document. In lieu of published rates we have built and launched a new app called LTL Freight Calculator. Estimated shipping rates for LTL shipments can be calculated via the BioZyme Dealer Center and the LTL Freight Calculator. Visit https://dealers.backofficeapps.com/freight/calculator/new
    NOTE: This tool and its results are for estimation purposes only. BioZyme, Inc makes no guarantees that these rates will be accurate when a shipment is rated and booked.

PRODUCT UPDATES

  • Vitalize® High Performance has moved to a 40 lb. bag and is now using the same bag design as the other Vitalize pellet products.
  • In response to customer requests for a more durable and weather resistant bag, we are beginning to switch our bagged products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. Starting May 1, 2020, Vitalize Digest More Plus 40 lb., Vitalize Protein Pellet and Vitalize High Performance will begin shipping in the new bags.
  • Amaferm® Digest More® has changed names to Amaferm Pellet and will ship in the same style bag as Amaferm granular.

INGREDIENT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.
  • Due to reduced fuel demand the ethanol industry has seen significant supply chain challenges. As a result of quality and supply issues we have changed to a new DDGS supplier with a more consistent product. This has resulted in a lighter bulk density and smaller particle size that is noticeable in some of our products.

PRODUCTION UPDATES

  • Cogent Solutions Group, our sister company in Lexington, KY, will be expanding their operation and moving into a new facility the week of May 8-15, 2020. Production of Vita Charge® and Vitalize® products will be shut down during that time. We have increased production over the last few weeks to cover that down time and don’t expect any delays on shipment of Vita Charge and Vitalize products.

EMPLOYEE CHANGES

  • Ailee Langdon is no longer with BioZyme. If you need any type of assistance that Ailee used to help you with, please reach out to Jennifer Miller at (816) 596-8785 or jenmiller@biozymeinc.com.
  • To better align the organization, some alterations have been made to job titles in Supply Chain. Dan Wiezba is the Senior Manager of Plant and Production, Kevin Glaubius is the Senior Manager of Formulation & Regulatory, Sam Norton is the Senior Manager of Efficiency & Safety, Dennis Delaney is the Senior Manager of Quality Control, Stephen Mohn is the Senior Manager of Inventory, and Tyson Vordestrasse is the Senior Manager of Fermentation.
  • Hayley Keck, our Marketing Brand Coordinator, has taken on additional responsibilities. While she will continue to manage the companion animal brands for BioZyme and Cogent, she has now acquired coordinating efforts relating to Amaferm marketing domestically. Hayley will help implement the Amaferm E-Blast Series, improve the Partner Center and coordinate efforts for the Food Export Program. To best accomplish these responsibilities, Hayley now reports directly to Kristi Stevens.

Changes Coming in June 2020

NEW PRODUCTS

  • We are looking forward to rolling out a new economical VitaFerm product line June 1, 2020. Watch your email for more information.

DISCONTINUED PRODUCTS

  • On June 1, 2020, VitaFerm® Cow Calf, VitaFerm® Cow Calf Mag and BioZyme® Cattle Flex 5 will be discontinued to make way for our new line (see above). 

PRODUCT UPDATES

  • In response to customer requests for a more durable and weather resistant bag, we are beginning to switch our granular products from multi-wall, paper to Biaxially Oriented Poly Propylene bags. In June VitaFerm® HEAT®, DuraFerm® products, and some Gain Smart® products will begin shipping in the new bags. VitaFerm® Concept•Aid® mineral products and the Gain Smart® Stocker line will transition to the new bags in July. The remaining products will transition over the next 6 months.

BRAND UPDATES

  • On June 1, 2020, “VitaFerm®” will be removed from the Gain Smart® product names.

Get That Good Gut Feeling With Vitalize

Did you know that 67% of U.S. households have at least one dog? That’s a whopping 85 million households with dogs, and surely some of those are your existing customers. As “man’s best friend” dog owners want what is best for their four-legged friends and will oftentimes spend any amount of money on food, vet costs, toys and supplies to make sure their fur babies are happy and healthy.

That’s why BioZyme® has created a canine line of Vitalize® products, specifically formulated with the Amaferm® advantage to maintain that “good gut feeling.” Just like the equine Vitalize, this line of supplements is designed to improve digestive health and gut integrity, keeping your customer’s animal healthy and performing.

Regardless if their canine companion is a working cow dog, show dog, hunting dog, guard dog or a sit on your lap and look cute dog, your customers want what is best for it. Vitalize offers three forms of supplements for dogs:

  • Vitalize® Dog – available in 1 lb. or 40 lb. bucket – a top dress vitamin and mineral supplement for dogs in all stages of life that need or deserve extra fortification and improved digestive health.
  • Vitalize® Dog Recovery Gel – 15 mL tube – a 3-in-1 gel that provides faster recovery during stressful times such as high performance, antibiotic therapy, worming, surgery recovery, sickness or digestive upset such as diarrhea or vomiting.
  • Vitalize® Alimend® K9 – 6 oz. bottle – unique blend of: MHB3® Hyaluronan, H. erinaceous (Lion’s mane) extract, and AO-Biotics® that supports gastric health and GI tissue in dogs.

Horses can face numerous health challenges, including colic, ulcers, dysbiosis, weight management problems, going off-feed, and diarrhea. The equine line of Vitalize products offers research-proven solutions to help combat these problems. These supplements contain precision prebiotics to improve digestive health and gut integrity, keeping your customer’s horse healthy and performing. If they are good enough for some of the world’s best show jumpers and rodeo athletes, aren’t they good enough for your customers? To help your customer decide which Vitalize supplement is right for his or her horse, visit the Simplified Product Guide.

Check out what some of our customers had to say!

Don’t Miss Our Next Episode of The American Rancher Tonight!

TODAY IS THE DAY!! Don’t miss our next episode of The American Rancher airing tonight at 9 PM EST on RFD-TV.
This episode features Tracy and Wendy Savage with Lumberjack Farm and Ranch in Warren, AR and our VitaFerm HEAT products.
Tune in to Dish channel 231 or DirecTV Channel 345.
Check out a sneak peek here: https://youtu.be/7_DJs9MUw4A

Don’t Miss Out On Our Vitalize Equine Health Seminar!

Our Vitalize Equine Health Seminar will take place on April 23rd at 5 PM central featuring Lynsey Whitacre, PhD discussing The Impacts of Stress on Your Horse. This Seminar is completely FREE to attend, so be sure to sign up and invite your customers too!

You and your customers can sign up using this link: https://vitalizeeq.com/vitalize-equine-health-seminar/

BioZyme COVID-19 Information

Below you will find important information about BioZyme’s response to the challenge of COVID-19. To ensure you receive any important updates, please sign up for our text alerts by clicking the link in the top right corner of the Online Dealer Center.

Official Government Issued COVID-19 Information:
We encourage you to be aware of the best practices outlined by the CDC and WHO in an effort to prevent the spread of illness.

FAQs About COVID-19

Steps to Help Prevent the Spread of COVD-19

Families First Coronavirus Response Act

 

Important Information for BioZyme Dealers:
We understand the growing concern surrounding the coronavirus (COVID-19) across our communities. From the onset of this situation, we have been listening to the experts as we work to meet the challenges of this extraordinary situation. We are closely monitoring and following the guidance of the Centers for Disease Control (CDC) and World Health Organization (WHO), to ensure we are doing our part to keep everyone in our circle safe, but continue to be able to feed the amazing animals that ultimately contribute to our survival.

We are actively monitoring the situation and assessing risks and are ready to implement immediate changes to ensure a high level of safety and provide the best possible experience during this time.

  • We have introduced rigorous additional cleaning procedures to our facilities and have increased the number of wipes, hand sanitizers, and other cleaning materials available to employees while in our facilities.
  • We’ve taken sensible steps to help protect our team of employees. This means we’ve advised our employees to follow the public health authorities’ guidance regarding personal health and hygiene. Additionally, we’ve implemented significant social-distancing measures that include moving some of our workforce to home office environments and suspending all non-essential in-person meetings and travel.
  • We have advised our sales team against in-person visits as we assess the ongoing situation. We have a talented sales team who knows their territories best, and regardless if they see you in person or not, they will be working from home to best represent you. They will still be accessible via phone, email and text, so reach out to them with your questions or ideas of how we can grow business (times like these tend to help us think).
  • Our buildings remain open to transportation and essential visitors.  If you have any questions the local number to reach our Customer Care team is: 1-800-821-3070.

Our employees, customers and business partners are the heart of our company and we look forward to serving your needs wherever and however you choose to engage with our products and services.

 

 

How BioZyme is Protecting Our Employees:
BioZyme Infectious Disease Preparedness & Response Plan.

Vendor / Visitor Entrance
Vendors and visitors will not be allowed in the building unless:

  1. It is an employee support vendor. If this is case, they must fill out this BioZyme Health Screening Survey and email it to Sam Norton (snorton@biozymeinc.com) before arriving.
  1. If the vendor or visitor is not an employee support vendor or on the approved visitor list – they will not be allowed in the buildings until after the shelter in place for Saint Joseph, Missouri is no longer in effect.

Essential Employee Letter:
Employees that must come to the Stockyards or Easton facilities to ensure production of our products continues uninterrupted are being provided an essential employee letter to carry with them. Click Here to download the letter.
All employees who are able to work remotely are doing so, including the Sales Team, International Team, Outreach Support Center, Marketing Team and Office Support Staff.

Changes Happening in April 2020

DISCONTINUED PRODUCTS

  • VitaFerm® Sure Start Pellets and VitaFerm® Roughage Fortifier have been discontinued.

SHIPPING UPDATES

  • FedEx has agreed to reduce the 50-70 lb. handling fee from $24 down to $6. We are still working on getting the entire fee waived but did get a 75% reduction. Currently, this impacts orders of any 50 lb. bagged product and cases of Vita Charge Drench.
  • As of March 1, 2020, fulfillment of small pack products [Page 2 items] is via FedEx at our sister company in Lexington, KY. Therefore, small pack products will no longer be top loaded on pallets. All orders will be shipped separately via FedEx Ground. Customers will be billed actual shipping rates of FedEx for small pack orders.
  • As of March 1, 2020, we began transitioning from pallet rates on LTL shipments to actual quoted rates via carriers. This will include additional fees charged by carriers for farm/residential deliveries [determined by the carriers, not BioZyme], lift gate service fees and any fees associated with delivery appointments and/or driver assistance.

PRODUCT UPDATES

  • The impacts of coronavirus are being felt in the supply chain. The effect is most noticeable for vitamins, which have increased dramatically because of tight global supply. We are working diligently to mitigate the effects of the shortage to our products and minimize price increases.
  • Effectively immediately, some production changes have been implemented to ensure the continued quality of the bagged Vitalize® products. You will notice a slightly smaller pellet size and a more uniform, consistent product.
  • Vitalize® High Performance will be moving from a 50 lb. bag to a 40 lb. bag once current inventories are exhausted, sometime in mid-April or early May.
  • Starting May 1, 2020, Amaferm® Digest More® will change names to Amaferm® Pellet and will ship in the same style bag as Amaferm® granular.
  • VitaFerm® Concept•Aid® 5/S IGR and VitaFerm HEAT® IGR require annual registration which has been completed for 2020. We have received approval for states including: Alabama, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin and Wyoming

CLICK HERE TO DOWNLOAD A COPY OF THE APRIL CHANGES

Effective Action: Personal Service is Key to Great Experiences

Great customer service can make you or break you. High-quality products are important, but even more important are the services offered by you, the dealer, to ensure when the customer is paying for his or her product, that customer is getting more than just a product that could have likely been purchased down the road from another business. Be sure to set your company up for success by distinguishing it as the company with great products and exceptional personal service.

In an era where many things are becoming automated, don’t let your service become one of them. Customers and prospective customers still want that face-to-face interaction – a smile, handshake and acknowledgement that a human with a heart is listening to and hearing their challenges while thinking of ways to help. There are several ways that you and your employees can differentiate your business by providing the best personal service possible. Here are four we highly encourage you try out.

  1. Listen. Yes, this seems so simple, yet sometimes we really don’t pay attention while the customer is speaking, and yet we think we have all the answers. On my recent flight home from the Cattlemen’s Convention, my flight was delayed. However, just one gate down, there was a flight to Bloomington that was on time. I asked the airline customer service agent if I could be rebooked onto that flight. He said that airport wasn’t close to my “home” airport and argued that he could rebook me to Wichita. Bloomington might not have been close to my original airport, but when you live in Western Illinois, you know your airport options, and it was a lot closer than Wichita, eight hours away. However, this agent wouldn’t listen to me. He only would look at his computer and offer to rebook me to a place that was not feasible.
  2. Use Names. Names are the most personal possession, and when we use a person’s name it shows we care. A recent study shows that our names are so important to us that hearing them triggers an entirely different part of our brain than any other words. And when we use our own names, that makes the relationship even more personal, like when making a phone call or sending an email or letter. Wouldn’t you rather get an email or note from “Joe” instead of “The Feed Store”?
  3. Know your customers. For most people this comes as second nature, but as you grow your customer base and get busier, don’t forget that customers are people. Asking about their family, their cow herd, and new horse they’ve purchased or even their pets will spur on conversation and show that you care about the person, not just the customer. And maybe you can’t remember the kids’ names, but you read an article about them in the local paper, ask how the kids are doing. That will be enough to make a proud parent’s visit.
  4. Respond quickly. Nobody likes to wait, or even worse be put on hold. Now, there is no way to get to everyone’s request the minute they make them, but do be cognizant of the time it takes you to respond to a customer. If they are on the other end of the phone, and you are looking for a product or a person to put them in touch with, suggest calling them back as soon as the answer or person is found. That way they are not wasting their time on hold, and you are not feeling rushed. Try to return phone calls and emails each day and be prepared when you do.

“Personal service” isn’t just a buzzword created to add to your already busy life. It is an important, valuable concept that can help you grow your business. Happy customers will tell their friends and peers about exceptional service; but they will tell everyone about poor service, something you don’t want to be the topic of!

Providing personal service isn’t hard. In fact, it is something most people do every day. Just remember, it can pay off by distinguishing your business and leading to growth.