Positioning VitaFerm HEAT

How exciting!! June ended as a record-setting month for VitaFerm HEAT sales and there isn’t any indication of it slowing down. Thank you to all of our dealers and ASMs who are making this happen. We also appreciate all of the customer success stories you are sharing.

We will continue to market the product heavily in the next couple of months as temperatures remain high and cattle need as much help as possible combating heat stress.

If you need any help marketing HEAT in your area, reach out to Kristi Stevens at kstevens@biozymeinc.com or 816-596-8795.

Visit our Dealer Facebook Group, to watch a video of Alan Lee, Director of National Sales, explaining the benefits of VitaFerm HEAT and how to position it to your customers.

https://www.facebook.com/jackie.lackey/videos/10113411223352774/?multi_permalinks=853912681470547&notif_id=1532097012950783&notif_t=group_activity

Vacay Giveaway

WIN AN ALL EXPENSES PAID TRIP!
By purchasing Amaferm®, Vita Charge® or Vitalize® Products
JULY 1 – DECEMBER 31, 2018

CONTEST DETAILS:
For every $8 purchase of Amaferm Products* (before ACH or freight), dealers earn a ticket for the prize drawing. For every $4.50 purchase of Single Dose Products**, dealers earn a ticket for the prize drawing. Eligible purchases are “new” purchases, meaning the Dealer SP, Dealer or Sub-Dealer has not purchased the specific product before AT ALL.

*AMAFERM PRODUCTS INCLUDE:

  • Amaferm® granules
  • Amaferm® liquid
  • Amaferm®pellets (Digest More®)
**SINGLE DOSE PRODUCTS INCLUDE:
  • Vita Charge® Drench
  • Vita Charge® Gel Caps
  • Vita Charge® HydraBoost™
  • Vita Charge® Liquid Boost®
  • Vita Charge® Neonatal
  • Vita Charge® Gel
  • Vitalize® Dog Recovery Gel
  • Vitalize® Equine Recovery Gel
  • Vitalize® Alimend®
  • Vitalize® Alimend® K9
All tickets earned are entered into the drawing. The first customer pulled in the drawing, which will be held on December 31, 2018, may choose one of the following prizes:
  1. National Finals Rodeo Package:
    The winning dealer may choose up to two people to spend 4 days/3 nights in Las Vegas, NV attending the NFR. Travel expenses, lodging, meals and event tickets will be provided. The winning dealer’s ASM (plus one) will accompany the winner.
  2. Caribbean Cruise:
    The winning dealer may choose up to two people to spend 4 days/3 nights on a Royal Caribbean Cruise to the Bahamas. Travel expenses to/from Orlando, FL will also be provided. The winning dealer’s ASM (plus one) will accompany the winner.
  3. South Dakota Pheasant Hunt:
    The winning dealer may choose up to two people to spend 3 days/4 nights at Rooster Ridge in Chamberlain, SD to participate in a pheasant hunt. The package includes hunting licenses, meals, lodging, guides and processing. The winning dealer’s ASM (plus one) will accompany the winner.

July Changes for BioZyme Dealers

PRODUCT CHANGES

  • Vitalize® Equine Recovery Paste has changed to a 30 mL tube to streamline production.
  • *NEW* product: Vita Charge® HydraBoost™ Concentrate
    • An oral supplement for swine and poultry containing fermentation products, B-vitamins and antioxidants.
    • Sold by the case (4 1-gallon jugs per case).
      • Feed Rate: 1 gallon mixed with 4 gallons of water then 1:128 through a medicator.
  • Customs have been made available again and are at full Vitamin A & E levels

 

FORMULA CHANGES

  • Update to Vitamin A & E levels: June 1 we began manufacturing all stock products with full Vitamin E levels. Starting July 1, we will also bring Vitamin A levels back to full levels. Orders will be filled with products containing full Vitamin A & E levels once our existing inventory of lower levels is gone. Because of the registration process, vitamin levels cannot be changed in the registered IGR products.

 

PRODUCT PRICING

  • We wanted to bring our current Amaferm® pricing to your attention! The table below is found at the bottom of your monthly price list. It is the industry standard to price products such as Amaferm® on a per pound basis but we have included the per bag price to eliminate any confusion since we only sell these products in a 50 pound bag. If you have any questions about our additives or the pricing, please reach out to your ASM or call our office and ask to speak with Erin Creason.

 

OTHER CHANGES

  • At the request of many of our dealers and distributors, we have added barcodes to all of our small pack products. Sure Champ® buckets and other small pack products (ie. Vita Charge® Paste, Vitalize® Equine Recovery Paste, Vita Charge® Liquid Boost®) are shipping with UPC codes. The following document can be used to upload barcodes into your system. If you have questions on how to upload the barcodes, please contact our office and ask to speak with Cassie England. If you have other questions pertaining to barcodes, please contact our office and ask to speak with Customer Support.

NEW PRODUCT ALERT: Vita Charge HydraBoost Concentrate

Vita Charge HydraBoost Concentrate is now available in the product center. HydraBoost Concentrate is a unique, nutrient rich liquid supplement for commercial swine and poultry that increases water and feed intake and maintains gut immunity, thereby increasing overall health and rapidly restoring digestive balance.

HydraBoost Concentrate is available by the case (4 – 1 gallon jugs per case).

Feeding Rate: 1 gallon mixed with 4 gallons of water then 1:128 through medicator.

Dealer Spotlight: Taylor Goering

Taylor Goering has Ambitious Goals

Ambitious. Webster defines it as “having a desire to be successful, powerful, or famous; having a desire to achieve a particular goal; aspiring.” These are words that best describe Taylor Goering of McPherson, Kan. The 19-year-old is a sophomore at Hutchinson Community College in Kansas. She also manages a boutique three days out of the week, cares for a string of at least half-a-dozen show heifers, helps her parents on their farm and is a BioZyme® dealer.

Taylor has been showing cattle for about 12 years. She shows multiple breeds, and likes to lead anything into the ring, “as long as it’s a good one.” Although, Simmentals are her favorite. She gives her parents Greg and Tammy a lot of credit and appreciation for their support in her show career and her start as a BioZyme dealer.

“My dad always said, ‘I like to get you in the ring as many times as possible.’ Without his support I wouldn’t be where I am today,” Taylor said.

And it was at one of the many junior nationals that the Goering family attends each summer where mom Tammy first learned about Sure Champ®. Tammy was looking through the trade show and came back with Sure Champ information and suggested the family might want to investigate it. The father-daughter duo were busy with cattle. Taylor said her mom went back and bought a bag of Sure Champ, and they have been hooked ever since.

“We noticed a difference in our cattle’s hair coat and appetite right away,” Taylor said. They began their on-farm dealership in 2012.

Taylor has made a personal connection with many of her customers because she is also a cow-calf producer and has traveled the U.S. going to shows and understands what her customers are looking for in a supplement.

“I can relate to a lot of my customers because we are all looking for success in our herds – either the benefits from relieving stress from show calves traveling or increasing fertility/conception rates in their herds. The best part of the products are the results. You can see the results. I really like the personal testimonies because every person has a different product they believe in,” she said.

Although the dealership started as a family affair, Taylor has taken on most of the responsibility since her parents are busy with other endeavors. Much of her customer base has been built from word-of-mouth, and people continue to call and ask about products.

Taylor said the best part of being a young dealer is the satisfaction of succeeding at such a young age and getting a head start on her future. Goerings reached VIP Status in 2015, and Taylor said it is her goal to reach that milestone again in the future. “Dreams don’t work unless you do,” is her motto.

“It’s not scary at all. I love being as young as I am, and having goals set for me within this company. It is rewarding to become a dealer because if you have a question, someone is always there to answer.  You might wonder, will anyone buy from me? But our biggest response to the product has been word-of-mouth. People will drive by our pasture, and see the orange tubs, and want to know where we get those from,” she said.

She added that as a younger person who recently “aged out” of 4-H, it is important to her to give back to the local youth programs. She said she will sponsor awards or shows that help benefit local youth with livestock projects. This is also another great way to share the BioZyme message.

Ultimately, Taylor would like to earn her bachelor’s degree in General Business, expand her dealership to a store front, and achieve the VIP Dealer Status again. Those might seem to be lofty goals to most 19-year-olds. But with the ambition that Taylor has, she knows how to convert goals into accomplishments.

Ways to Support Youth Projects

“The youth is the hope of our future.” – Jose Rizal

More than 6 million youth are involved in 4-H and FFA. And while not all these young people are involved in livestock projects, all of these young people are consumers and do want a safe, nutritious eating experience. That’s why it is important for BioZyme® dealers to support youth projects and events. While the support of the project or event is beneficial to the young people involved, as supporters, we often get to share our story; telling everyone that our products are all-natural and will only continue to help the animals feel good, stay healthy and perform to their upmost potential.

There are many ways to support the youth – or the future – of our industry. Remember, every time we give, we are making an investment.

Show sponsorships.
It is easy to write a check to group or an organization for a show sponsorship. But have you ever considered sponsorship in the form of product? Many shows are looking for “new and exciting” awards or ways to make winning the show seem more appealing. What is more exciting or appealing than winning a bag or bucket of Sure Champ Extreme with Climate Control? Be sure to include your contact information along with a product brochure. Those winners just might be your newest customers.

Educational Workshops.
Giving our time to young people is vital. And in youth projects, there are so many things to learn – feeding, fitting, showing, judging, skin and hair care. As a dealer, you are likely an expert in at least one of these areas or know someone who is. Take the time to host a day or 1/2-day workshop or work with another company to co-host an educational workshop. You don’t have to tackle every subject or every species all at once. And, at the end of the day, have a drawing for a bag or tub of product.

One example of an educational workshop was a roping clinic recently conducted by Vitalize Ambassador Whitney DeSalvo. Each participant received a tube of Vitalize® Equine Recovery Gel and a Vitalize cap. A bag of Vitalize product was rewarded to one of the young participants based on merit. Giving away product might cost you initially, but it might also gain you a lifetime customer, and you will see the ROI mount over time.

Make Stall Cards.
Offer to make stall cards for your customers prior to the county or district fair. Don Bush with Powell Feed & Milling in Arkansas, said Powell makes its own line of show feeds, with the assistance of Dr. Susan Day. Last year, Powell feed provided stall cards to its Powell Show Feed customers to use at the area fairs, to recognize their customers, and help the young people have a more professional and neater looking display at the fair. Bush said the youth appreciated the added gesture, and he anticipates this is a program that Powell’s will continue.

Simply Give Back.
With many stores in many counties, Bush said it was going to be nearly impossible to support each Powell customer. Kirk Powell, the company owner, said he would rather donate back the profit margin from show feeds to all the youth than buy just one kid’s animal. And that is what he did. At the end of the summer, Powell Feeds calculates the profits from its show feed sales and divides it among all the youth who buy feed from their various stores. Then, the kids get a certificate worth a specified amount to use at any of the Powell stores.

“We can buy one animal, spend $3,000 and impact one child, or we can take all the profit from our show feed business and spread it amongst every one of them. And some of those kids who don’t win, it means more to them than the kids who do win,” Bush said.

Remember, youth are the future. They are future leaders, future decision makers and future customers. The decisions you make today to support youth will impact them and your business now and in the future.

Today’s Young People are Future Customers

For years grandpa and dad made all the purchasing decisions around the farm or ranch. They decided which color of tractor to drive, which bulls to breed the cows to and even which minerals to feed. But as the years go by, the next generation of customers – my generation –  is starting to make buying decisions. And as a millennial, I might need you to reach out to me just a little differently than dad and grandpa did.

Being classified as a millennial means I’m in an age group with other 18 to 34-year-olds. That’s a wide age range of potential and future customers, and we make our decisions a little differently than grandpa did. Here are a few pointers on grabbing my attention and converting me from a potential customer to a repeat customer:

Reach out to me early on. As part of the millennial generation, I might already be a customer of yours, especially with show livestock and performance horse product lines such as Sure Champ® and Vitalize®. But just because I’m young, doesn’t mean I’m not interested in other product lines. Keep the lines of communication open, and make sure I know how to reach you when I do need to buy more products for my growing livestock operations. For example, I might be buying Sure Champ for my show animals now, but as I develop my herd or take over my family’s herd, I will want to learn more about the VitaFerm line of products and how they will keep my cattle healthy, performing and help increase profitability.

Show us results. My generation thrives on instant gratification. We like to see results and we like to see them quickly. Share research summaries with us that describe the results we might see with your products. We also like to hear from others who have had great experiences. Providing a sample of a quick-response product like Vita Charge Gel is a good idea, too. These kinds of samples are great door openers to conversations about other products and one of the best investments you can make.

Be innovative and stay connected with us. Our generation has technology at our fingertips. We get news from social platforms like Twitter, Instagram and Facebook, and if we are going to learn about your products and services, you’re likely going to have to promote them on social media as well. That connectivity is a two-way street. “Word of mouth” is still the most powerful marketing tool, but instead of us setting around the local feed store or coffee shop, we comment and share on social media. We like to share positive comments on our experiences, so look for those as we engage with you on Twitter, Instagram and Facebook!

Have a conversation with us. Millennials like to be engaged. We don’t want you to give us a sales pitch. We want you to talk to us and include us in the conversation, so we feel like part of the solution. Start the conversation with questions to discover our goals and priorities and give us options.

Be authentic. Because technology is so easily accessible, the ability to find answers to our questions usually is too. We will do our own research and find out in a heartbeat if you have clouded over anything just to make a sale.

Times are changing, but thanks to the foresight and leadership of my dad and grandpa, I’m ready to start making decisions about our operation. Just remember, I make decisions a little bit differently than the generations before me, but keep your conversations real, show me results and work with me, and this potential customer will become your regular customer. Keep connecting with me in innovative ways as technology changes and evolves, and watch your business grow.