game chang·er
noun
noun: game changer; plural noun: game changers
1. an event, idea, or procedure that effects a significant shift in the current manner of doing or thinking about something.
With a goal to help ensure safe food and the sustainable use of antibiotics for animals and humans, the FDA published the Veterinary Feed Directive (VFD) to promote the responsible use of antibiotics for food-producing animals. The regulation requires a VFD for all medically important antibiotics (those important in human health) administered in feed, and a veterinary prescription for all medically important antibiotics used in water. However, there are concerns that FDA’s position could disproportionately affect small livestock farmers, have a negative effect on animal health and increase the cost of producing food while not improving public health.
Michael R. Taylor, FDA’s Deputy Commissioner for Foods and Veterinary Medicine, said “We believe that veterinarians should work with their clients to explore alternative approaches for managing certain animal health conditions, and we will be working with animal producers and drug companies to make any needed changes in approved conditions of use. Antimicrobial resistance is everyone’s problem. It requires determination and cooperation to make the changes needed to protect the utility of these life-saving drugs. We are grateful for the way our partners and stakeholders across the food system are responding to this challenge.”
All this sounds like a game changer to me. As business leaders, how do we manage a game changer and still GROW exponentially? And yes it is possible because when there is a will there is a way. Here are some ideas:
- Be Aware – Be aware of the emotions and needs of others, and how all of this will be embraced in the market.
- Have Purpose – If you want to maximize the value of a real game changer have a purpose that serves, improves, helps and inspires.
- Focus on Relationship – All business boils down to people (employees, customers, partners, investors, vendors, etc.), and people mean relationships.
- Transform – If nothing changes, if nothing is created, if nothing is improved, if nothing is transformed, then you don’t have a game changer. You simply cannot experience sustainable improvement without transformation.
It was Albert Einstein who said, “If you can’t explain it simply, you don’t understand it well enough.” Don’t get entangled in complexities – become heavily invested in the simplicity of using a game changer to your advantage.