Selling a Program Increases Profit

It’s a great feeling when you find a customer that is loyal to a BioZyme® product. But it can be an even greater feeling for you, your customer and both of your bottom lines, when you can convince that customer to buy into an entire program from BioZyme.

Many customers are satisfied with the results of VitaFerm® Concept•Aid®, which is mineral designed to help increase reproductive performance when fed 60 days pre-calving through 60 days post-breeding. Like all BioZyme products, it contains Amaferm®, a precision prebiotic designed to enhance digestibility by amplifying the nutrient supply within for maximum performance. Amaferm is also research-proven to increase the energy available to the animal resulting in more milk production as well as to the ability to initiate and maintain pregnancy and fertility. But what about the time of year when producers don’t normally feed mineral – most likely those summer months? Then, you can encourage your customers feeding Concept•Aid to feed VitaFerm HEAT®, which will help reduce heat stress in the herd, which also helps maintain pregnancy.

If you have 10 customers with 40 cows each, and you sell them Concept•Aid 5/S for two-thirds of the year, you have the potential to make roughly $14,860 dollars. But where is your profit during the hot summer months? Selling those same 10 customer with 40 head VitaFerm HEAT for 120 days could land you an additional $7,420 of profit. That’s a total of $22,280 profit on 10

customers for the year. And let’s face it, most dealers have more than 10 customers. And that HEAT mineral is going to help the cows maintain pregnancy, which produces more live calves for them to market the following year, making it worth their investment in the program.

Just like there is added value to both you and the producer for investing in a year-round nutrition program for your cows, you and the producer will also find added value when investing in the three-step VitaFerm® Sure Start® weaning program or VitaFerm® Gain Smart® Stocker Program. Yes, it might be easy for a producer to buy Gain Smart or a Vita Charge® Stress Tub to put their calves on when weaned or turned out to grass. But did you know that if a producer uses one of our three-step programs, he or she can further reduce illness and get those calves back on feed and water sooner? This means they are putting on pounds of gain more efficiently and growing faster for the producer. Marketing the program will help your checkbook, but it will also help the producer in saving money on vet bills and helping calves realize gains faster.

The Sure Start weaning program includes a single dose of Vita Charge Drench or Paste upon weaning. The second step includes feeding Sure Start pellets to the calves for 14 to 28 days to help encourage them to come to the bunk and eat. After those first 2-3 weeks, you can begin to increase digestibility and maximize the energy value of your cattle’s feed with either the cow-calf mineral or the Gain Smart mineral.

The Gain Smart Stocker Program has a very similar approach to keeping calves healthy and on feed during this stressful transition period in their lives. Step one includes include giving the calves Vita Charge Drench within 48 hours of receiving to help stimulate the cattle’s immune system while allowing for maximum effectiveness of vaccinations. Step two provides the Vita Charge Stress Tub for 14 to 21 days to promote feed and water intake. The tubs also provide MOS that helps trap bad bacteria limiting their ability to do harm. And the Stress Tubs increase digestibility to maximize the energy value of feed for more gains. The final step in the program is selecting the right Gain Smart mineral for your operation and feeding program to accurately supplement those minerals lacking in the pasture and rectify mineral imbalances. Gain Smart will help maintain calf health and immunity, hoof health and support gain, once again helping the producer meet his or her goals quicker with fewer expenses.

The more times you can sell a program, the more you will help your customers meet their goals, but you will also help yourself meet your financial goals. Remember, it’s nice to sell a product, but it’s even nicer to put more profit into your dealership by selling a program.

Investing in Staff Development Pays Off

“The only thing worse than training your employees and having them leave is not training them and having them stay.” This profound statement made by Henry Ford is just as true with marketing livestock nutrition products as it was in automobile manufacturing. Investing time and money into your employee’s training is vital to keeping good employees.

To you, training might seem like a no-brainer. You hire some people, train them to stock shelves, be nice to customers and run the cash register. However, there are more steps and layers to employee training that a business owner or manager need to consider. Let’s look at four key reasons to invest in staff development.

1. Reduce Turnover 

According to research, nearly 40-percent of all employees leave their job the first year because they are unhappy or dissatisfied with the training they received. That is some big turnover, and every time a company has employee turnover, dollars and time are lost in the recruiting and hiring process. The same study showed that employee turnover costs U.S. businesses about $11 billion each year.

Not only will your employees be more likely to stay with your company if you offer some type of training or development, many potential employees look at training as an added benefit. Benefits are a big deal, especially to millennials, and if you provide the opportunities to grow, those benefits will help recruit and retain employees.

2. Build Loyalty 

Employees who feel like part of the team or business are going to remain loyal to the company. They know you have invested in them, so that loyalty increases. If you equip the staff with proper product knowledge, they become “experts” and can easily discuss the benefits and differences of particular products. Cross-training employees is essential, especially in smaller businesses where just a few people do every job. Make sure your employees are just as comfortable with finalizing a sale and helping load a truck as they are discussing the differences between VitaFerm® Concept•Aid® and VitaFerm HEAT®. Plus, loyal employees are more engaged and motivated and require less supervision.

3. Promote from Within 

Did you know that it is safer and more cost efficient to promote someone to a managerial position than it is to hire from the outside? The loyal employees that you have already invested in training, and who have invested their time and knowledge into your company typically make better managers because they already understand the business and the products and services offered. There is less training needed when promoting from within, and studies show that promoting from within often saves a company about $20,000 in salary, bonuses, benefits and training costs.

4. Ensure Longevity

A lot of credit should be given to a company that has happy employees that stay with it. The longer a good, well-trained employee stays with a business, the more loyal he or she becomes to the company, and the relationships between that employee and the customers has time to grow and flourish. Employee longevity is another sign of trust between the employer and the employee, and long-time employees often give the employers more freedom. In addition, thinking back to retention, a long-term employee also saves on expenses, as it is shown to cost from $1,500 to $5,000 to recruit and hire a new employee.

Now that you know the value of employee development, what tools are available to train your employees? One resource that BioZyme® offers is the Master Dealer Program. This online training program allows dealers to learn about sales and marketing as well as the various product lines that BioZyme offers through a series of online training modules. The dealers work at their own pace to watch the videos and take short quizzes. Once a participant has completed the training, and met all the requirements, they will receive a jacket, signage for the store and a special emblem on the Dealer Locator, indicating they are indeed a Master Dealer.

Master Dealer 2.0 is just being rolled out this summer. New training videos on different topics will be available to those who have completed the first Master Dealer Training Program. A year after your Master Dealer completion, you will receive notification about the second phase, and be able to complete that to stay more current on new products and marketing trends.

And, if you are looking for other ways to train your employees, get involved with local organizations. Chances are the local cattlemen association will offer BQA training or the Chamber of Commerce might have workshops geared toward marketing and customer service. Training your employees, and yourself, pays off. Make the time and make the investment.

Today’s Young People are Future Customers

For years grandpa and dad made all the purchasing decisions around the farm or ranch. They decided which color of tractor to drive, which bulls to breed the cows to and even which minerals to feed. But as the years go by, the next generation of customers – my generation –  is starting to make buying decisions. And as a millennial, I might need you to reach out to me just a little differently than dad and grandpa did.

Being classified as a millennial means I’m in an age group with other 18 to 34-year-olds. That’s a wide age range of potential and future customers, and we make our decisions a little differently than grandpa did. Here are a few pointers on grabbing my attention and converting me from a potential customer to a repeat customer:

Reach out to me early on. As part of the millennial generation, I might already be a customer of yours, especially with show livestock and performance horse product lines such as Sure Champ® and Vitalize®. But just because I’m young, doesn’t mean I’m not interested in other product lines. Keep the lines of communication open, and make sure I know how to reach you when I do need to buy more products for my growing livestock operations. For example, I might be buying Sure Champ for my show animals now, but as I develop my herd or take over my family’s herd, I will want to learn more about the VitaFerm line of products and how they will keep my cattle healthy, performing and help increase profitability.

Show us results. My generation thrives on instant gratification. We like to see results and we like to see them quickly. Share research summaries with us that describe the results we might see with your products. We also like to hear from others who have had great experiences. Providing a sample of a quick-response product like Vita Charge Paste is a good idea, too. These kinds of samples are great door openers to conversations about other products and one of the best investments you can make.

Be innovative and stay connected with us. Our generation has technology at our fingertips. We get news from social platforms like Twitter, Instagram and Facebook, and if we are going to learn about your products and services, you’re likely going to have to promote them on social media as well. That connectivity is a two-way street. “Word of mouth” is still the most powerful marketing tool, but instead of us setting around the local feed store or coffee shop, we comment and share on social media. We like to share positive comments on our experiences, so look for those as we engage with you on Twitter, Instagram and Facebook!

Have a conversation with us. Millennials like to be engaged. We don’t want you to give us a sales pitch. We want you to talk to us and include us in the conversation, so we feel like part of the solution. Start the conversation with questions to discover our goals and priorities and give us options.

Be authentic. Because technology is so easily accessible, the ability to find answers to our questions usually is too. We will do our own research and find out in a heartbeat if you have clouded over anything just to make a sale.

Times are changing, but thanks to the foresight and leadership of my dad and grandpa, I’m ready to start making decisions about our operation. Just remember, I make decisions a little bit differently than the generations before me, but keep your conversations real, show me results and work with me, and this potential customer will become your regular customer. Keep connecting with me in innovative ways as technology changes and evolves, and watch your business grow.

Tackle the Tough

Does it ever seem like your to-do list grows by the day and you never get to check anything off of it? Are you working longer days and not feeling like you get to spend as much quality time with your family and friends? As your business grows (and that’s a good thing), so do your responsibilities. But how are you ever supposed to get everything done?

Perhaps you are like the cowardly lion from the movie, “The Wizard of Oz.” He said in the movie, “I haven’t any courage at all! I even scare myself. Look at the circles under my eyes! I haven’t slept in weeks!”

If everything you have to do to keep your business growing is making you lose sleep, grab some courage and tackle the tough tasks first. Set aside the first two hours (or whatever amount of time you choose) of your work day to do the work you feel will be the hardest part of your day. This might be a sales call with a new customer who you’ve been working on for months. Or it might be talking to an employee that you’ve had challenges with. Maybe you don’t like sitting at a desk and working on financials,

so you need to do this the first thing every day or every week and get the tough tasks out of the way.

What is your time worth? The adage, “time is money” is true, and if you ho hum around avoiding the tough tasks on your to-do list, you are losing time and potentially losing profit. By facing the toughest tasks first, you have the opportunity for further growth. Maybe you have been working with a potential customer for months, and if you contact them early in the day and make a sale, you are already growing your business first thing. Have an employee that isn’t meeting expectations? Tackle that issue first thing in the morning to start improving productivity.

When we have the courage to face the toughest tasks or the jobs we are dreading, we get those out of the way, and the rest of our day, can only improve. And what if something good comes out of that sales call you’ve been dreading to make? Then you are starting your day on a high note, after you’ve checked that task from the to-do list.

On Inc.com, Jeff Haden suggests choosing the 2-3 most important tasks (MIT) to tackle each day. As you make your daily to-do list, put these MIT at the top of the list with a goal to have them accomplished by noon each day. That gives you time for other tasks that need be accomplished.

It is human nature to avoid the tough times. But if you focus on the tough tasks in your job first, you will notice increased productivity, the potential for more financial growth and days that will fly by more quickly.

Do Customer Promotions Pay?

Motivation is the little extra nudge of encouragement that people need to take the next step in the right direction. You are probably continually looking for ways to motivate your customers to buy or try new products or motivate your sales force to increase your sales. There are ways to motivate both your staff and your customers to help your sales figures increase; however, you need to make sure that your budget will benefit and not break from these incentives and promotions.

Although promotions can certainly be useful, be sure your business is benefitting from the promotion. Promotions are not effective if all you are accomplishing is reducing the profit margin on products you would have sold anyway. If you do run a promotion, make sure it is for a new product that you are offering or one for a product in which you truly want to increase sales with new customers. A promotion isn’t effective if you are only selling a popular product at a reduced rate.

According to marketer Gary Sanchez, “Promotions should be a well-planned, seasonally relevant focus on themes or solutions wrapped around your products that your customers will take note of and value, and that prospects will be enticed to try for the first time.” Promotions should encourage your current customers to try new products and help prospective see enough value in your products that they want to give them a try too.

Will all sales promotions be effective? No. But, here are five simple tips to help ensure your next promotion is a success:

1. Target Audience
Studies have shown that over time loyal customers spend nearly 10 times the amount spent by average customers. Do you focus your efforts on existing customers or do you try to recruit new customers with your promotion? Perhaps you could offer a loyalty program to those customers who have been with you for the long haul.

2. Measurable Goals
As with all marketing goals, you need to have goals that are more specific than just to increase sales. Do you want to increase sales of a specific product? Do you want to see more customers start using more of a program like the Gain Smart® Stocker Program? Write out your goals where you will see them daily and design your promotion around those goals.

3. Limited Availability
Behavioral psychologists have found that human beings tend to assign greater value to things they perceive as being scarce. If your promotion runs for half the year, is it really a promotion? But, if your promotion runs for 30 days, your customer is more likely to jump at the chance to take part. If part of the promotion is a giveaway, and the promotion states, “while supplies last” customers will take part in the promotion earlier on to be sure they get the added value of the promotion.

4. Sufficient Promotion

Be sure to let your customers know that you are having a promotion. This might be through your regular advertising efforts, in-store signage, email or on your Facebook page. Remember, you are trying to make added profit during this promotion, so adding a lot of extra advertising probably isn’t the best idea. Studies have shown that email marketing is a low-cost, effective tool. Emails to interested parties have a very high rate of return, with 44% of email recipients making at least one annual purchase based on a promotional email.

5. Value
When the promotion is over and the customers have made their purchase, will they find value in the goods or services they bought? Be sure the promotion you are offering has value to the customer now and will in the future.

After your promotion ends, refer back to your intended goal to determine if it was met. Did you increase sales of the particular product you were trying to promote? Did you get loyal customers to try new products they weren’t currently using? If you met your goal, and calculated a positive ROI, your promotion was a success!

Online sources:

https://www.salesforce.com/blog/2015/08/5-key-elements-successful-sales-promotion.html|
https://www.garyasanchez.com/9-benefits-of-sales-promotions

Invest in Your Team to Grow Your Business

You’ve got product, and you’ve got a sales staff. But according to your accounting records, your product sales haven’t shown much growth lately. Perhaps it’s time to invest some resources into training your team, and start seeing an increase in your business.

According to a Dale Carnegie Training Center study, 40% of employees who receive minimal to no training will leave their job during the first year, stating that they are dissatisfied with their position in the company and overall lack of training, so they don’t feel like part of the team. The same study revealed that employee turnover costs U.S. business owners $11 billion annually.

You can see from those figures that making a small investment in training can save you money and potentially grow your business, as it costs less to hire and keep employees than it does to rehire employees on a regular basis. Your business will be more organized, and your employees will feel more knowledgeable and appreciated.

To put the advantages of a well-trained sales force into perspective, one study showed that once a group of Kinko’s employees were properly trained, that sales force generated three times as many sales of a new product compared to their peers who did not receive training. If you could increase your bottom line by three times, wouldn’t that make the investment of employee training worth it?

Your business will also benefit from training employees through overall productivity. Employees will know more about the products they are selling and how to engage with potential and current customers while being able to comfortably talk about those products. In addition, the employees will be happier, and feel more like part of the team and not just a robot that you’ve got on the staff.

Once you have your sales force trained and start to see sales grow, be sure to let your employees know you value them and their efforts. You might think that a pay check twice a month is appreciation enough. However, a study by the International Society of Performance Improvement on performance improvement, found that incentive programs could increase employee performance by 22% in individuals. There are several inexpensive ways to offer employees incentives for meeting pre-specified goals without cutting into your increased profits.

A few ideas include pre-set commission for predetermined sales above a certain benchmark; paid time-off or flextime for exceptional work or increased sales; host a luncheon in their honor for a big sale or a new customer you’ve been working hard to get – most everyone enjoys pizza or a burger and the added camaraderie is a bonus too; provide them with a gift card to their favorite store or restaurant. Don’t forget the value of the employee’s family. Bonuses and incentives that keep the family in mind include gift cards to the bowling alley or movie theater, a family gym membership or tickets to the rodeo or an entertainer that is coming to town.

Perhaps the biggest incentive for employees to perform to their ultimate ability won’t cost you a dime, but are two simple words our parents taught us long ago:

THANK YOU.

What Do You Need to Grow?

Companies of all types and sizes typically want to grow in one way or another—whether it’s in terms of revenues, profits, number of employees or customers, market share or number of locations. And while not every business owner has aspirations to build the next Google, almost every business wants to see progress from one year to the next, even if it’s just in the amount of money one can take home to the family. Research shows that trying to grow when the business is not ready is a leading cause of business failure. So, knowing if you and your business are ready to grow is very important to its success. The first google item that pops up for this topic makes it look so easy.  Just buy an “all-in-one platform” and it will scale business growth.

We all know this is not the way sustainable growth works and that we need to spend some major time setting the stage for growth for it to occur successfully. The below questions can help get the plan moving forward.

What is your long-term goal and how does that impact your growth decision? No goal, no glory. While we can’t predict the future, we can certainly plan for it.

Are you prepared financially? In our personal life, they say you should have six months of expenses saved “in case.” Growth is an “in case,” so that same basic rule applies to business. On top of this amount, one needs to add the estimated additional expenses from the growth plan. Don’t implement the plan without the cash.

Do you have the space and capacity to grow from a facility standpoint or will you need to expand? You must know the full capacity of your current operation before you begin this growth endeavor. You then must know what percent of that capacity you are currently operating. This is imperative to the decisions ahead.

How will you fund the potential expansion? Growth financing is every bit as hard–if not harder–to obtain than startup funding. Do regular cash-flow projections so that you know how much credit you’re going to need well before you have to start writing checks. Develop and maintain strong relationships with your funding sources and be sure to have primary and backup sources available. In today’s financial climate, it’s harder than ever to predict credit availability, so stay on top of your cash and financial needs to give yourself plenty of room to maneuver when it’s time to borrow.

How much human capital will be required to meet your growth goals? Where will you find it and how will you pay for it? The team that can successfully run a $1 million company is not the same team that can run a $50 million company. If your goal is growth, hire people who can perform in the size company you want to be–they’ll help you get there.

Will your existing customers remain loyal during the growth pains? No company can do without customers, and if you don’t stay close to them, you’ll lose them. Know what they need, but more importantly, know what they want and do everything you can to give that to them. Most important though is to communicate. Never let your customers wonder what’s going on. Tell them–whether it’s good or bad.

Will the work required to grow bring unavoidable stress into your life that could potentially deter your ability to successfully operate your business with your best foot forward? Be honest here and make sure you really think it through.

The better prepared you are for growth, the better your chances for success. Devise a plan that helps you get to where you want to go. Make sure you think of your plan as a GPS system. Don’t think once you are on the route that you know better than the GPS. And remember, the more specific your plan, the less chance you have to get lost.

Last but not least, don’t forget to focus on your core business and don’t get distracted. Stick to the business your company knows best. Be sure any diversification or product line expansion you do makes sense. If it has nothing to do with your core business don’t get into it just because it seems like a good opportunity. Otherwise, you’ll you confuse your customers and your employees–and you’ll likely find that dividing your efforts reduces the quality and profitability of everything.

Just as you plan for when things go wrong, also plan for when things go well. When you’re prepared for growth, you can better manage the changes it brings and let it take you to the goal you set when you started.

Partnerships and Programs Increase Profit Potential

There are only 24 hours to each day, and seven days in the week. You have a to-do list a mile long, including the desire to increase your BioZyme® sales for the year. Alan Lee, Director of National Sales – South, offers tips to help you grow your business and your profit potential.

Step 1 – Decide to multiply your business this year.

You are the only person who can make this life-changing decision. Don’t be wishy-washy. Make the decision, define how much you want to grow your business and start working.

Step 2 – Once you make the decision, do whatever it takes to get it done.

Develop a plan, write it down and make no excuses as you move forward. A plan or written goal will help you with accountability. And if you need to take that accountability further, talk to your spouse, business partner or even your ASM and let him or her know what your business growth goals are for the future.

Step 3 – Find mutually beneficial business partners to back up the plan.

Work together to build one another’s brand awareness and/or customer base. Until you ask to form a partnership, the answer is always no. Is there an animal health company, semen company or auction company you can partner with to conduct producer meetings? You probably share some customers, but you also share potential customers. Do simple things for one another like share your company links on each other’s websites. Start small, and develop endless opportunities with strong partnerships.

Step 4 – Connect the dots. Do you have a customer who has customers that you need to reach out to? For example, you have a VitaFerm® customer who sells 200 bulls every year. If that producer sells 200 bulls, who is he or she selling to? Have you asked that producer who those customers are? Do those customers use BioZyme products? If not, there are many potential customers who already have a trusting relationship with someone with a success story (the producer who sells 200 bulls) with our products. Connect the dots.

Step 5 – Think of established revenue sources as a partner. Although new customers are important, make sure your core customers are taking advantage of all products and programs. Sure, a cow-calf producer is using a Vita Charge® Stress Tub at weaning, but what about the rest of the year? And what about the other species on that operation? Make sure that customer knows about VitaFerm Concept•Aid®, VitaFerm HEAT, and Gain Smart. Does that operation also have horses and kids with livestock projects? Make sure you tell them about the Vitalize® and Sure Champ® product lines as well. And most of all, try to sell them a program, not just a product.

Make sure your current customers understand the value of using an entire program, not just a single product in their operation. Sell sheets for four key programs are available in the Online Dealer Center that will show the cost per animal vs. the ROI for the producer and the profit potential for the dealer when selling the program. For example, a producer with 40 cows, feeding Concept•Aid most of the year, and HEAT during the hot summer months will spend approximately $56 per cow. However, because of the increase in conception rates, adding more pounds of calves to wean, the producer should see an additional $20.63 profit. Studies show that calves will gain an extra .25 pound per day with the Amaferm® advantage, so higher performing, heavier calves will also result in additional profit to the producer for feeding these two supplements of $76.88 per cow. Now, if you have 10 producers with 40 cows each, your sales for those two products could bring in $22,280. See why it is important to sell the program and not just a product?

Be sure to check out the Retreat Page in the Online Dealer Center by going to www.biozymedealer.com and clicking “Retreat”. Here you will find updated sell sheets for all programs and products as well as Alan’s presentation that includes the profit-potential breakdowns of these four programs: VitaFerm Cow-Calf Program, Gain Smart Stocker Program, Super Start Dairy Calf Program, and the Recovery Programs. The sell sheets will explain more in-depth the benefit of the products and how to best position them when selling.

Potential Customers are Everywhere

As you look for ways to grow your business, it is important to think of everyone you encounter as a potential customer. Are most of your customers cow-calf producers? It is highly likely a lot of them also have horses that need our products. Most households have 1.6 dogs, and BioZyme® offers products for our canine companions.

During the recent Dealer Retreat, Tell Stevens, Digital Marketing Manager, shared with dealers some big picture numbers of the potential they have in their respective areas. What most dealers discovered is they have a lot of potential they had not considered.

“We tried to identify all animal groups attached to a specific product line and aligned our brands to segments of the industry that need them,” Stevens said. “This allowed dealers to visualize where they might have potential utilizing all of the product lines BioZyme offers.”

Working with the USDA to gather numbers, Stevens collaborated with Lisa Norton, BioZyme Vice President, to determine assumed days on a program and the revenue per head at suggested retail to calculate potential revenue. Numbers on the chart assume that BioZyme has 100% of the market share; however, Stevens said to compare the revenue of one segment against other segments to get a more realistic figure.

For example, a horse on Vitalize® year-round, will generate $323 in revenue. Do you know someone with 10 horses? Perhaps you need to reach out to customers who buy the VitaFerm® products for their cattle and also have horses, and educate them on the benefits of Vitalize. It’s a great idea to generate more revenue from those customers who already know about and believe in our products.

Nearly everyone you meet has a dog. And most dog owners treat their dogs like their kids. You can generate nearly $75 of revenue in a year from one dog being on Vitalize products. And that customer will likely continue to buy products from you for years to come.

It is easy to get stuck in a sales routine where you talk to your same customers on a regular basis, but it is time to think outside the box and grow your potential. If your typical audience is the cow-calf sector and you discover a commercial poultry, swine or dairy operation exists or has moved into your area, those are great potential customers. Not sure how to start a conversation with them? Talk to your ASM or someone on the business development and support team to help you make that pitch.

Take the time. Find a way. Find your potential, and grow your business.

If you were not able to attend Dealer Retreat, and would like to know the potential for your dealership, contact Kristi Stevens, Marketing Project Manager, at 816-596-8795 or kstevens@biozymeinc.com.

Feed the Future is One Way for Dealers to Help Give Back

Two of the most fundamental business investments we can make are in our future and in our people. BioZyme Inc. has committed to investing in both of those areas with the creation of the Feed The Future partnership it formed with the Hereford Youth Foundation of America (HYFA).

“Bob and Lisa both feel it is import to make an impact on the next generation of agriculturalists and that is why this program was created,” said Crystal Blin, Marketing Program Manager.

For every receipt BioZyme receives from select VitaFerm® products, BioZyme will donate $1 to the HYFA, with a goal of making a $100,000 donation in October 2017. American Hereford Association members and commercial producers who use purebred Hereford bulls are encouraged to send in copies of their receipts or invoices, and Blin said they can submit receipts as far back as Sept. 1, 2016.

In addition to the program being a great way to make a difference in the young people involved in agriculture, Feed the Future can serve as a great marketing tool for dealers.

“Because most Hereford breeders are extremely passionate about HYFA and supporting their junior members, dealers can mention the Feed the Future program to breeders and it can be a great way to start a dialogue and potentially gain new business,” Blin said.

As of May 1, Blin has collected copies of receipts from Hereford enthusiasts and dealers, equating to nearly $4,800, noting that several dealers will send in the receipts for their customers.

“I will send in the copies of my customers’ receipts for them so it is not an extra burden, yet they feel like they are giving back and helping the youth,” said Sue Kline from The Feed Bunk in LeRoy, Ill.

Kline adds that she typically sells a lot of VitaFerm, but that she has promoted Feed The Future in her store and on social media, and encourages other dealers to do the same to promote the program. All people want to support youth in agriculture; it makes them feel good she said, and so letting them know that their purchase of particular products might help the youth will help spur sales.

Blin said there are several ways to market VitaFerm products while promoting the program. She suggests asking the customers who use Hereford genetics if they do use VitaFerm products, and if not, to consider making the switch, knowing a monetary contribution would be made to an organization the producers are passionate about. Next, she said if they are only using Sure Champ® or they don’t use a VitaFerm product year-round, they might be interested in learning more about qualifying products like Concept•Aid®, Heat™, Cattleman’s Blend, 30:13% Protein Tub, Roughage Fortifier® and Sure Start® Pellet.

Overall, Feed The Future is a win-win-win program for the youth, the producer and the dealer. The youth of the Hereford breed are receiving a great donation, the producer is keeping his or her animals healthier and gaining and the dealer is increasing sales and building relationships.

To learn more about this program, visit www.vitaferm.com/feedthefuture.